Lipsey Ch06

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    6- 1

    THE COST STRUCTURE OF

    FIRMS

    Slides by

    Alex Stojanovic

    Chapter 6

    ECONOMICSELEVENTHEDITION

    LIPSEY &

    CHRYSTAL

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    6- 2 Learning Outcomes

    Real-world firms can adopt one of several different

    legal structures, but for most of the analysis in the

    book firms are assumed to have a very simplestructure

    There is a difference between economists measure

    of profit and accountants measure of profit

    For economists, profit is the difference between total

    cost and total revenue, where total cost includes the

    cost of capital

    The production function relates physical quantities ofinputs to the quantity of output

    Cost curves show the money cost of producing

    various levels of output

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    6- 3 Learning Outcomes

    The short-run cost curve is U-shaped because some

    inputs are being held constant and the law of

    diminishing returns applies to these that are allowedto vary

    The long-run cost curve can take on various shapes

    depending on the scale effects when all inputs are

    allowed to vary at once

    Costs in the very long run are altered by technical

    change

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    6- 4 Profit and Loss Account for XYZ Company For the Year Ending 31 Dec. 1999

    Expenditure

    Variable Costs

    Wages

    Other

    Total VC

    Materials

    Total FC

    Rent

    Managerial salaries

    Fixed Costs

    Depreciation allowance

    Interest on loans

    200,000

    300,000

    100,000

    600,000

    150,000

    850,000

    Income

    50,000

    60,000

    90,000

    50,000

    250,000

    Revenue from sales 1,000,000

    Total Costs

    Profit

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    6- 5 A simplified profit and loss account

    Costs are divided between variable and fixed.

    Total revenue minus total costs as measured by

    the firm give profits in the sense used by firms.

    To the firm, profits include the opportunity cost ofits capitalwhat it must earn to induce it to keep

    its capital in its present use.

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    6- 6 Calculation of Pure Profits

    Profits as reported by the firm

    Opportun i ty cost of capi tal

    Pure return on the firms capital

    Pure or economic rent

    Risk Premium

    -100,000

    -40,000

    10,000

    150,000

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    6- 7 Calculation of pure profits

    The economists definition of profits does not

    include the opportunity cost of capital.

    To arrive at this figure the opportunity cost ofcapital must be deducted from what the firm

    regards as its capital.

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    6- 8 Total, Average and Marginal Products in the Short Run

    Quantity of

    labour [L]

    175

    1

    3

    4

    2

    10

    6

    7

    5

    9

    8

    43

    80

    117

    150

    175

    Marginal

    Product [MP]

    192

    196

    1750

    192

    184

    11

    12

    Total

    Product [TP]

    Average

    Product [AP]

    [1] [2] [3] [4]

    43

    160

    351

    600

    875

    1152

    1375

    1536

    1656

    1815

    1860

    165

    155

    117

    191

    249

    275

    277

    220

    164

    120

    94

    65

    43

    45

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    6- 9

    2 4 6 8 10 12

    50

    100

    150

    200

    250

    300

    Point of diminishing

    average returns

    AP

    MP

    Quantity of Labour

    [i] Total Product [ii] Average and Marginal Product

    Point of diminishing

    marginal returns

    2

    300

    4

    600

    6

    900

    8 10

    1500

    1200

    1800

    2100

    12

    Quantity of labour

    Tota

    lproduct[T/P]

    TP

    0

    Total, average and marginal product curves

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    6- 10 Total, average and marginal product curves

    (i): Total product curve The TPcurve shows the total product steadily

    rising, first at an increasing rate, then at a

    decreasing rate.

    (ii): Average and marginal product curves

    The marginal product curves rise at first and

    then decline.

    WhereAPreaches its maximum. MP = AP.

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    6- 11 Variation of Costs With Capital Fixed and Labour Variable

    Inputs

    Capital Labour

    [L]

    10

    10

    210

    1001

    100

    100

    20

    40

    60 160

    Average Cost

    Fixed Variable Total

    [AFC] [AVC] [ATC]

    Output

    [q]

    Total Cost

    Fixed Variable Total

    [TFC] [TVC] [TC]

    [1] [2] [3] [4] [8]

    43

    160

    351

    120

    140

    2,326

    0.625

    0.285

    0.465 2,791

    0.250 0.875 0.171

    0.4560.171

    0.465

    0.105

    Marginal

    Product [MP]

    [5] [6] [7] [9] [10]

    3

    2

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    6- 12

    300

    40

    600

    80

    900

    120

    1200 1500

    200

    160

    240

    280

    1800

    Total, Average and Marginal Cost Curves

    Output

    Cost[]

    TC

    300 600 900 1200 1500 1800

    0.10

    0.20

    0.30

    0.40

    0.50

    0.60

    Output

    [i] Total cost curves [ii] Marginal and average cost curves

    0.70

    2100

    MC

    TFC

    TVC

    2100

    AFC

    AVC

    ATC

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    6- 13 Total, Average and Marginal Cost Curves

    Total fixed cost does not vary with output.

    Total variable cost and the total of all costs, TC,(= TVC + TFC) rise with output, first at a decreasing

    rate, then at an increasing rate.

    The total cost curves in the figure give rise to the

    average and marginal curves in this figure.Average fixed cost (AFC)declines as output increases.

    Average variable cost (AVC) and average total cost

    (ATC)decline and then rise as output increases.

    Marginal cost (MC) does the same, intersecting theAVC andATC curves at their minimum points.

    Capacity output is defined as the minimum point of the

    ATCcurve, which is an output of 1,500 in this example.

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    6- 14

    LRAC

    Attainable levels of cost

    Unattainable levels of cost

    Output per period

    0qm

    A Long-run Average Cost-curve

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    6- 15

    LRAC

    Attainable levels of cost

    Unattainable levels of cost

    Output per period

    0

    E0c0

    qmq0

    A Long-run Average Cost-curve

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    6- 16

    LRAC

    Attainable levels of cost

    Unattainable levels of cost

    Output per period

    0

    c1

    E0

    E1

    c0

    c2

    q1qmq0

    A Long-run Average Cost-curve

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    6- 17

    The long-run average cost (LRAC) curve is the

    boundary between attainable and unattainable levels

    of cost.

    Since the lowest attainable cost of producing q0 is c0per unit, the point E0is on the LRAC curve.

    Suppose a firm producing at E0 desires to increase

    output to q1.

    In the short run, it will not be able to vary all factors,

    and thus unit costs above c1, say c2, must be

    accepted.

    In the long run a plant that is the optimal size for

    producing output q1can be built and costs of c1 can be

    attained.

    At output qm the firm attains its lowest possible per-

    unit cost of production for the given technology and

    factor prices.

    A Long-run Average Cost-curve

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    6- 18 Long-run Average Cost and Short-run Average Cost Curves

    Output per period

    qm

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    6- 19

    LRAC

    Output per period

    qm

    SRATC

    q0

    c0

    Long-run Average Cost and Short-run Average Cost Curves

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    6- 20

    The short-run average total cost (SRATC)curve is tangent

    to the long-run average cost (LRAC) curve at the output

    for which the quantity of the fixed factors is optimal. The curves SRATC and LRAC coincide at output q0where

    the fixed plant is optimal for that level of output.

    For all other outputs, there is too little or too much plant

    and equipment, and SRATClies above LRAC. If some output other than q0is to be sustained, costs can

    be reduced to the level of the long-run curve when

    sufficient time has elapsed to adjust the size of the firms

    fixed capital.

    The output qm is the lowest point on the firms long-runaverage cost curve.

    It is called the firmsminimum efficient scale (MES), and it

    is the output at which long-run costs are minimized.

    Long-run Average Cost and Short-run Average Cost Curves

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    6- 21

    LRAC

    Output per period

    The Envelope Long-run Average Cost Curve

    C C

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    6- 22

    LRAC

    Output per period

    SRATC

    c0

    q0

    The Envelope Long-run Average Cost Curve

    Th E l L A C t C

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    6- 23

    LRAC

    Output per period

    SRATC

    c0

    q0

    The Envelope Long-run Average Cost Curve

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    Th E l L A C t C

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    6- 25

    LRAC

    Output per period

    SRATC

    c0

    SRATC

    q0

    The Envelope Long-run Average Cost Curve

    Th E l L A C t C

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    6- 26

    LRAC

    Output per period

    qm

    SRATC

    q0

    c0

    SRATC

    The Envelope Long-run Average Cost Curve

    Th E l L A C t C

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    6- 27

    Each short-run curve shows how costs vary ifoutput varies, with the fixed factor held constant at

    the level that is optimal for the output at the point

    of tangency with LRAC.

    As a result, each SRATCcurve touches the LRACcurve at one point and lies above it at all other

    points.

    This makes the LRAC curve the envelope of the

    SRATCcurves.

    The Envelope Long-run Average Cost Curve

    CHAPTER 6: THE COST STRUCTURE OF FIRMS

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    6- 28

    Firms in Practice and Theory

    Production is organised either by private sector firms,

    which take four main forms - sole traders, ordinarypartnerships, limited partnerships, and joint-stock

    companies - by state-owned enterprises called public

    corporations and by non-profit units, mostly government

    owned bodies, that distribute goods and services freeor below cost .

    Modern firms finance themselves by selling shares,

    reinvesting their profits, or borrowing from lenders such

    as banks.

    Firms are in business to make profits, which they define

    as the difference between what they earn by selling

    their output and what it costs them to produce that

    output. This is the return to ownerscapital.

    CHAPTER 6: THE COST STRUCTURE OF FIRMS

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    6 31 CHAPTER 6: THE COST STRUCTURE OF FIRMS

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    6- 31 CHAPTER 6: THE COST STRUCTURE OF FIRMS

    Costs in the Long Run

    In the long run, the firm can adjust all inputs to minimize

    the cost of producing any given level of output. Cost minimization requires that the ration of an inputs

    marginal product to its price be the same for all inputs.

    The principle of substitution states that, when relative

    input prices change, firms will substitute relativelycheaper inputs for relatively more expensive ones.

    Long-run cost curves are often assumed to be U-

    shaped, indicating decreasing average costs

    (increasing returns to scale) followed by increasing

    average costs (decreasing returns to scale).

    The long-run cost curve may be thought of as the

    envelope of the family of short-run curves, all of which

    shift when factor prices shift.

    6 32 CHAPTER 6: THE COST STRUCTURE OF FIRMS

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    6- 32 CHAPTER 6: THE COST STRUCTURE OF FIRMS

    The Very Long Run

    In the very long run, innovations introduce newmethods of production that alter the production

    function.

    These innovations of the occur as response to

    changes in economic incentives such asvariations in the prices of inputs and outputs.

    These cause cost curves to shift downwards.