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1: Sangat tidak penting 2: tidak penting 3: kurang penting 4: biasa saja 5: cukup penting 6: penting 7: sangat penting Sangat Tidak Penting 2 3 4 5 6 7 Khasiat 4 0 0 0 2 3 51 Rasa 5 8 7 11 11 17 1 Harga 4 13 9 13 14 5 2 Kemasan Menarik 29 7 12 4 4 0 4 Kemudaha n Pengguna an 1 8 11 20 13 7 0 Efek samping 3 11 9 5 9 21 2 Memiliki kelebiha n lain 14 13 12 7 7 7 0 List of Needs No. Needs 1 Anti-Nausea made from herbs 2 Anti-Nausea to reduce/prevent nausea 3 Anti-Nausea repressing drowsiness 4 Anti-Nausea that are halal 5 Anti-Nausea with long lasting effect 6 Anti-Nausea with a long expiration time

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1: Sangat tidak penting2: tidak penting3: kurang penting4: biasa saja5: cukup penting6: penting7: sangat penting

Sangat Tidak Penting234567

Khasiat40002351

Rasa 5871111171

Harga 4139131452

Kemasan Menarik297124404

Kemudahan Penggunaan1811201370

Efek samping311959212

Memiliki kelebihan lain1413127770

List of Needs No.Needs

1Anti-Nausea made from herbs

2Anti-Nausea to reduce/prevent nausea

3Anti-Nausea repressing drowsiness

4Anti-Nausea that are halal

5Anti-Nausea with long lasting effect

6Anti-Nausea with a long expiration time

7Anti-Nausea that does not contain harmful substances so that safe for consumption

8Anti-Nausea that have an affordable price

9Anti-Nausea with no preservative

10Anti-Nausea with additional vitamin

11Anti-Nausea that contain no artificial sweetener/less sugar

12Anti-Nausea that is certified by FBA

13Anti-Nausea that are tolerant of temperatures

14Anti-Nausea that have a wide range tolerant of humidity

15Anti-Nausea that are distributed evenly on the market

16Anti-Nausea with freshness evenly effect in the mouth

17Anti-Nausea that whiten teeth

18Anti-Nausea with flavor variations

19Anti-Nausea that reduce thrush

20Anti-Nausea with non-spicy fresh flavor

21Anti-Nausea that increasing appetite

22Anti-Nausea with attractive packaging

23Anti-Nausea that are less calorie

24Anti-Nausea that are recognized by the health and herbal experts

25Anti-Nausea that can be stored anywhere

26Anti-Nausea that can be consumed anywhere

27Anti-Nausea that can be consumed anytime

No.NeedsRank

Ingridients

1Anti-Nausea made from herbs5

10Anti-Nausea with additional vitamin3

11Anti-Nausea that contain no artificial sweetener/less sugar2

18Anti-Nausea with flavor variations3

23Anti-Nausea that are less calorie1

Product Performances

2Anti-Nausea to reduce/prevent nausea5

3Anti-Nausea repressing drowsiness5

5Anti-Nausea with long lasting effect4

6Anti-Nausea with a long expiration time3

9Anti-Nausea with no preservative4

16Anti-Nausea with freshness evenly effect in the mouth5

17Anti-Nausea that whiten teeth3

19Anti-Nausea that reduce thrush3

20Anti-Nausea with non-spicy fresh flavor2

21Anti-Nausea that increasing appetite4

Packaging

13Anti-Nausea that are tolerant of temperatures4

14Anti-Nausea that have a wide range tolerant of humidity2

25Anti-Nausea that can be stored anywhere5

Retailing

8Anti-Nausea that have an affordable price5

15Anti-Nausea that are distributed evenly on the market5

22Anti-Nausea with attractive packaging4

24Anti-Nausea that are recognized by the health and herbal experts5

Product Perception

18Anti-Nausea with flavor variations4

26Anti-Nausea that can be consumed anywhere5

27Anti-Nausea that can be consumed anytime5

Regulation

4Anti-Nausea that are halal5

7Anti-Nausea that does not contain harmful substances so that safe for consumption5

12Anti-Nausea that is certified by FBA5

Table 4.1. List of metrics of Anti-Nausea productsNo.NeedsMetricMetric UnitRank

Ingridients

1Anti-Nausea made from herbsHerbal concentration%5

10Anti-Nausea with additional vitaminVitamin concentrationMg3

11Anti-Nausea that contain no artificial sweetener/less sugarArtificial sugar contentMg2

18Anti-Nausea with flavor variationsNumber of variationsNumber of variations3

23Anti-Nausea that are less calorieCalorieKCal1

Product Performances

2Anti-Nausea to reduce/prevent nauseaHerb Active Compound concentration%5

3Anti-Nausea repressing drowsinessHerb Active Compound concentrationMg5

5Anti-Nausea with long lasting effectlonglasting effectTime (minute)4

6Anti-Nausea with a long expiration timeExpire timeTime (year)3

9Anti-Nausea with no preservativePreservative Concentration%4

16Anti-Nausea with freshness evenly effect in the mouthDiffusivityM/s5

17Anti-Nausea that whiten teethHidrogen Peroxide ConcentrationMg3

19Anti-Nausea that reduce thrushVitamin C ConcentrationMg3

20Anti-Nausea with non-spicy fresh flavorMint ConcentrationMg2

21Anti-Nausea that increasing appetiteCurcumin ConcentrationMg4

Packaging

13Anti-Nausea that are tolerant of temperaturesTemperature tolerantC4

14Anti-Nausea that have a wide range tolerant of humidityHumidity tolerantRh2

25Anti-Nausea that can be stored anywhereVolumeMl5

Retailing

8Anti-Nausea that have an affordable pricePriceRupiahs5

15Anti-Nausea that are distributed evenly on the marketDistributionUnit/year5

22Anti-Nausea with attractive packagingAestethic ValueSubjective4

24Anti-Nausea that are recognized by the health and herbal expertsRecognitionLicense5

Product Perception

18Anti-Nausea with flavor variationsFlavorSubjective4

26Anti-Nausea that can be consumed anywhereproduct practicalSubjective5

27Anti-Nausea that can be consumed anytimeHerbs Active Compound Concentration%5

Regulation

4Anti-Nausea that are halalAlcohol concentration%5

7Anti-Nausea that does not contain harmful substances so that safe for consumptionhamrful substances concentration(SLS, Flouride, cellulose, dye,titanium, silicate)Mg5

12Anti-Nausea that is certified by FBARecognitionLicense5

Table 4.2. Matrix of needs and metric (1)No.NeedsConcentration

HerbalVitaminArtificial sugarHerb Active CompoundPreservativeHidrogen PeroxideVitamin C

Ingridients

1Anti-Nausea made from herbs

10Anti-Nausea with additional vitamin

11Anti-Nausea that contain no artificial sweetener/less sugar

18Anti-Nausea with flavor variations

23Anti-Nausea that are less calorie

Product Performances

2Anti-Nausea to reduce/prevent nausea

3Anti-Nausea repressing drowsiness

5Anti-Nausea with long lasting effect

6Anti-Nausea with a long expiration time

9Anti-Nausea with no preservative

16Anti-Nausea with freshness evenly effect in the mouth

17Anti-Nausea that whiten teeth

19Anti-Nausea that reduce thrush

20Anti-Nausea with non-spicy fresh flavor

21Anti-Nausea that increasing appetite

Packaging

13Anti-Nausea that are tolerant of temperatures

14Anti-Nausea that have a wide range tolerant of humidity

25Anti-Nausea that can be stored anywhere

Retailing

8Anti-Nausea that have an affordable price

15Anti-Nausea that are distributed evenly on the market

22Anti-Nausea with attractive packaging

24Anti-Nausea that are recognized by the health and herbal experts

Product Perception

18Anti-Nausea with flavor variations

26Anti-Nausea that can be consumed anywhere

27Anti-Nausea that can be consumed anytime

Regulation

4Anti-Nausea that are halal

7Anti-Nausea that does not contain harmful substances so that safe for consumption

12Anti-Nausea that is certified by FBA

Table 4.3. Matrix of needs and metric (2)No.NeedsConcentrationExpired TimeCalorielonglasting freshness effectTemperatureHumidity

MintCurcuminAlcoholHarmful Substances

Ingridients

1Anti-Nausea made from herbs

10Anti-Nausea with additional vitamin

11Anti-Nausea that contain no artificial sweetener/less sugar

18Anti-Nausea with flavor variations

23Anti-Nausea that are less calorie

Product Performances

2Anti-Nausea to reduce/prevent nausea

3Anti-Nausea repressing drowsiness

5Anti-Nausea with long lasting effect

6Anti-Nausea with a long expiration time

9Anti-Nausea with no preservative

16Anti-Nausea with freshness evenly effect in the mouth

17Anti-Nausea that whiten teeth

19Anti-Nausea that reduce thrush

20Anti-Nausea with non-spicy fresh flavor

21Anti-Nausea that increasing appetite

Packaging

13Anti-Nausea that are tolerant of temperatures

14Anti-Nausea that have a wide range tolerant of humidity

25Anti-Nausea that can be stored anywhere

Retailing

8Anti-Nausea that have an affordable price

15Anti-Nausea that are distributed evenly on the market

22Anti-Nausea with attractive packaging

24Anti-Nausea that are recognized by the health and herbal experts

Product Perception

18Anti-Nausea with flavor variations

26Anti-Nausea that can be consumed anywhere

27Anti-Nausea that can be consumed anytime

Regulation

4Anti-Nausea that are halal

7Anti-Nausea that does not contain harmful substances so that safe for consumption

12Anti-Nausea that is certified by FBA

Table 4.3. Matrix of needs and metric (3)No.NeedsPriceDiffusivityVolumeNumber of VariationFlavorProduct PracticalAesthetic Value

Ingridients

1Anti-Nausea made from herbs

10Anti-Nausea with additional vitamin

11Anti-Nausea that contain no artificial sweetener/less sugar

18Anti-Nausea with flavor variations

23Anti-Nausea that are less calorie

Product Performances

2Anti-Nausea to reduce/prevent nausea

3Anti-Nausea repressing drowsiness

5Anti-Nausea with long lasting effect

6Anti-Nausea with a long expiration time

9Anti-Nausea with no preservative

16Anti-Nausea with freshness evenly effect in the mouth

17Anti-Nausea that whiten teeth

19Anti-Nausea that reduce thrush

20Anti-Nausea with non-spicy fresh flavor

21Anti-Nausea that increasing appetite

Packaging

13Anti-Nausea that are tolerant of temperatures

14Anti-Nausea that have a wide range tolerant of humidity

25Anti-Nausea that can be stored anywhere

Retailing

8Anti-Nausea that have an affordable price

15Anti-Nausea that are distributed evenly on the market

22Anti-Nausea with attractive packaging

24Anti-Nausea that are recognized by the health and herbal experts

Product Perception

18Anti-Nausea with flavor variations

26Anti-Nausea that can be consumed anywhere

27Anti-Nausea that can be consumed anytime

Regulation

4Anti-Nausea that are halal

7Anti-Nausea that does not contain harmful substances so that safe for consumption

12Anti-Nausea that is certified by FBA

BENCHMARKING

No.NeedsMetricMetric UnitOwnAntimoWisatamexNarfozZofran

Ingredients

1Anti-Nausea made from herbsHerbal concentration%

10Anti-Nausea with additional vitaminVitamin concentrationMg

11Anti-Nausea that contain no artificial sweetener/less sugarArtificial sugar contentMg

18Anti-Nausea with flavor variationsNumber of variationsNumber of variations

23Anti-Nausea that are less calorieCalorieKCal

Product Performances

2Anti-Nausea to reduce/prevent nauseaHerb Active Compound concentration%

3Anti-Nausea repressing drowsinessHerb Active Compound concentrationMg

5Anti-Nausea with long lasting effectlonglasting effectTime (minute)

6Anti-Nausea with a long expiration timeExpire timeTime (year)

9Anti-Nausea with no preservativePreservative Concentration%

16Anti-Nausea with freshness evenly effect in the mouthDiffusivityM/s

17Anti-Nausea that whiten teethHidrogen Peroxide ConcentrationMg

19Anti-Nausea that reduce thrushVitamin C ConcentrationMg

20Anti-Nausea with non-spicy fresh flavorMint ConcentrationMg

21Anti-Nausea that increasing appetiteCurcumin ConcentrationMg

Packaging

13Anti-Nausea that are tolerant of temperaturesTemperature tolerantC

14Anti-Nausea that have a wide range tolerant of humidityHumidity tolerantRh

25Anti-Nausea that can be stored anywhereVolumeMl

Retailing

8Anti-Nausea that have an affordable pricePriceRupiahs

15Anti-Nausea that are distributed evenly on the marketDistributionUnit/year

22Anti-Nausea with attractive packagingAestethic ValueSubjective

24Anti-Nausea that are recognized by the health and herbal expertsRecognitionLicense

Product Perception

18Anti-Nausea with flavor variationsFlavorSubjective

26Anti-Nausea that can be consumed anywhereproduct practicalSubjective

27Anti-Nausea that can be consumed anytimeHerbs Active Compound Concentration%

Regulation

4Anti-Nausea that are halalAlcohol concentration%

7Anti-Nausea that does not contain harmful substances so that safe for consumptionhamrful substances concentration(SLS, Flouride, cellulose, dye,titanium, silicate)Mg

12Anti-Nausea that is certified by FBARecognitionLicense

Table 4.5. Specification list of anti nausea productsNo.MetricMetric UnitIdeal ValueMarginal ValuePatents

Ingredient

1Herbal concentration%16.66-US8137709 B1

10Vitamin concentrationMg200-EP1176948 A1

11Artificial sugar contentMg45-US3073745 A

18Number of variationsNumber of variations31-3survey

23CalorieKCal--

Product Performances

2Herb Active Compound concentration%--

3Herb Active Compound concentrationMg--

5longlasting effectTime (minute)--

6Expire timeTime (year)21,5-2survey

9Preservative Concentration%--

16DiffusivityM/s--

17Hidrogen Peroxide ConcentrationMg--

19Vitamin C ConcentrationMg--

20Mint ConcentrationMg--

21Curcumin ConcentrationMg--

Packaging

13Temperature tolerantC3030-40EP2124897 A1

14Humidity tolerantRh--

25VolumeMl6050-60survey

Retailing

8PriceRupiahs5000-10.0001100-31.460surey

15DistributionUnit/year---

22Aestethic ValueSubjective---

24RecognitionLicense

Product Perception

18FlavorSubjectivesubjectivesubjectivesubjective

26product practicalSubjectivesubjectivesubjectivesubjective

27Herbs Active Compound Concentration%--

Regulation

4Alcohol concentration%00-27,1EP2124897 A1

7hamrful substances concentration(SLS, Flouride, cellulose, dye,titanium, silicate)Mg--

12RecognitionLicense--

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