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ASUS華碩品質 堅若磐石

貿三乙 蔡依穎 494752075 KIMPY 吳亦薇 494752104 IVY

黃芷柔 494752154 CANDY 羅家欣 494752453 ERICA

Introduction

high-quality and innovative technology.

corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential.

ProductMotherboard…(computer components)

Notebook

SLOGAN

華碩品質 堅若磐石Rock solid, Heart touching

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華碩 NB 4P

4P

Promotion:

There are many fittings (get a mouse when you buy a NB).

It is firm to protect (2 years) .

Expanded memory(2G).

4P

Product:

The computer runs steadily.

The quality function is good.

(Aluminium magnesium alloy, safe chip , Video)

4P

Price : High price.

(Lower than SONY , higher than Acer.)

4P

Place :

Distributors ( like 燦坤 , 全國電子 ) .

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SWOT analysis of ASUS

SWOT

Strength

They have professional workers, and strong R&D group.

They are famous for their quality, technique, R&D, speed.

Risk diversification.

Having broad sale markets.

SWOT

Weakness : OEM and having own brand are equally important inside the industry.

The low price promotion was taken in order to expand the notebook’s market share.

The customer faced in the past mostly were regionally-fabricater.

SWOT

Opportunity : The development of the Internet stimulates the business markets to become more automatic .

New generation laptops focus on personalization, flexibility, amusement and decoration.

Opportunity

Japanese factories and other foreign factories ask ASUS as their original equipment manufacturer. It increases OEM opportunity.

SWOT

Threat :

High-tech products have short life-force .

Japan is still the leader of new arrival products, research and development.

The supply exceeds the demand.

Domestic brands and foreign brands compete with ASUS.

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