Luis Zurita Portfolio

LUIS ZURITAG R A P H I C D E S I G N

SANS SERIF OR SERIF.BLACK OR WHITE.100LB OR 75LB.MATTE OR GLOSSY.MODULAR OR COLUMN. DESIGN IS ALL ABOUT CHOICES. THESE ARE JUST A FEW OF THE CHOICES A DESIGNER MAKES. MAKING THE RIGHT CHOICE COULD BE THE SOLUTION TO THE PROBLEM.

06BARN BURNERPACKAGE DESIGN

50NATURE AIRCOMPANY REBRAND

92O.C.D.BOOK DESIGN

18STRANDEDSURVIVAL GUIDE

66ESTANCIAPACKAGE DESIGN

104SAVE OUR OCEANSEVENT MARKETING

32BUNDLENEW BRAND PACKAGING

78KOHL’SCORPORATEREPORT

114SAY WHATMARKETING CAMPAIGN

TABLE OF CONTENTS

BARN BURNER

CLASSPACKAGE DESIGN 2

INSTRUCTORCHRISTINE GEORGE

PROJECTPACKAGE DESIGN

LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O

8

BARN BURNERPACKAGE DESIGN

THE BRAND As a competition roper, restauranteur Blair Salisbury of ten enjoyed the celebrations that

surrounded many popular roping events. Especially good events were referred to as “barn burners”.

That is why Blair decided to name his new BBQ joint Barn Burner. Af ter realizing how popular his BBQ

sauces were, he decided to bot t le i t up into a BBQ product l ine.

THE DESIGN It was important for the design of the bottles to stay true to the history and rich character

of Barn Burner restaurants and its rustic style. I was inspired by wooden textures, vintage farm signage

and bold colors and incorporated that throughout the design. There’s a lot of personality at Barn Burner

which inspired the 360° wrap around label f i l led with stories, recipes and iconic i l lustrat ions.

C L A SS PAC K AG E D ES I G N 2 I N STRUC TO R C H R I ST I N E G EO RG E


12

NOT MY FIRST RODEO YOU ARE GOING TO LOVE THESE NEW BBQ SAUCES FROM BARN BURNER. WE BRING A PERFECT NEW BLEND OF FLAVORS TO THE BBQ SAUCE YOU KNOW AND LOVE. SO KICK OFF YOUR BOOTS AND FIRE UP THE GRILL.

CLASS PACKAGE DESIGN 2 INSTRUCTOR CHRISTINE GEORGE

LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O

14 15


16 17

“I wanted this design to have a rustic feel that would compliment the theme of Barn Burner restaurants. I incorporated wood grain textures along with bold black illustrations to achieve that.”


STRANDED

CLASSTYPOGRAPHY 3

INSTRUCTORLIAN NG

PROJECTSURVIVAL GUIDE


20

STRANDEDSURVIVAL GUIDE

CLASS TYPOGRAPHY 3 INSTRUCTOR L IAN NG

THE BRAND Stranded is a survival guide writ ten from the perspective of someone who defeated all

odds and survived being stranded on an island. The guide is f i l led with t ips, tr icks and must know

information to survive in the wild. Just in case you ever end up on a deser ted island alone without

Wi-Fi, this book will make your time a lit t le easier.

THE DESIGN I t was impor tant to have this book be educational but also feel homemade. There are

various “journal” entries throughout that are f i l led with handwrit ten notes, polaroids and sketches.

The information is all factual but I wanted to present it in a fun and unique style that would stand out.

SURVIVAL INSTINCT LACK OF SHELTER IS THE MAIN MISTAKE MADE IN A WILDERNESS SURVIVAL SITUATION. NOT ONLY IS PROPER SHELTER VITAL, BUT THE KNOWLEDGE TO BUILD A SHELTER FROM NATURE’S TOOLS WHICH ARE ALL AROUND YOU IS THE MOST IMPORTANT SKILL.


24


28

Audio SignalsRADIO EQUIPMENT: The ranges of the di� erent radios vary depending on the

altitude of the receiving aircraft, terrain, vegetation density, weather, battery

strength, type of radio, and interference. To obtain the maximum performance

from radios, use the following procedures. Try to transmit only in clear and an

unobstructed terrain. Since radios are line-of-sight communications devices,

any terrain between the radio and the receiver will block the signal. Keep the

antenna at right angles to the rescuing aircraft. There is no signal from the tip

of the antenna. If the radio has tone capability, place it upright on a � at, elevated

surface so that you can perform other survival tasks. Never let the antenna

touch your clothing, body, foliage, or the ground. Such contact greatly reduces

the range of the signal. Conserve battery power. Turn the radio o� when you

are not using it. Do not transmit or receive constantly.

In hostile territory, keep transmissions short to avoid enemy radio direction

� nding. In cold weather, keep the battery inside your clothing when not using

the radio. Cold quickly drains the battery’s power. Do not expose the battery to

extreme heat such as desert sun. High heat may cause the battery to explode.

Try to keep the radio and battery as dry as possible, water destroys circuitry.

WHISTLES: Whistles provide an excellent way for close up signaling. In some

documented cases, they have been heard up to 1.6 kilometers in the distance.

Manufactured whistles have more range than a human whistle.

GUNSHOTS: In some situations you can use � rearms for signaling. Three shots

� red at distinct intervals usually indicate a distress signal. Do not use this

technique in enemy territory. The enemy will surely come to investigate shots.

94

STRANDED • LUIS ZURITA • CHAPTER 6 : S IGNALING RESCUE


30

CLASS TYPOGRAPHY 3 INSTRUCTOR L IAN NG

BUNDLE


INSTRUCTORTHOMAS MCNULTY

PROJECTNEW BRAND PACKAGING


34

BUNDLENEW BRAND PACKAGING

CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY

THE BRAND Bundle is a high-end baby boutique based in Los Angeles. Bundle carries various items for

moms, moms-to-be and their families from large scale furniture pieces to the everyday necessities like

washcloth’s and toys. The perfect brand for the mom who wants the best for their lit t le bundle of joy.

THE DESIGN To f i t the high-end boutique style it was impor tant for the design to feel modern and

sophist icated. I created a recognizable design for the boutique as well as 6 dist inct packaging looks

for the various sub-brands. Was inspired by bold color, modern typography and recognizable baby icons

that may be used throughout the boutique.


36

E N T R A N C E D I S P L AY WA L L

E N T R A N C E D I S P L AY WA L L : D E TA I L S

10’

6”8’

FRONT: MAIN ENTRANCE VIEW

LOCATION: ENTRANCE ENTRANCE WALL TEXTUREREFRESHMENT TABLE ALONG WITH ANY

CURRENT PROMOTIONAL MATERIAL. WHITE/MODERN.

CUBBIE BENCH FACING INSIDE OF THE STORE CONNECTED WITH THE

LOUNGE AREA. CUBBIES FILLED WITH CHILDREN TOYS AND BOOKS.

DISPLAY WALL WILL HAVE LARGE BLACK AND WHITE PORTRAITS

GEARED TOWARDS THE CONSUMER. CAN BE CHANGED/UPDATED.

BACK: IN-STORE/LOUNGE VIEW

E N T R A N C E D I S P L AY WA L L

E N T R A N C E D I S P L AY WA L L : D E TA I L S

10’

6”8’

FRONT: MAIN ENTRANCE VIEW

LOCATION: ENTRANCE ENTRANCE WALL TEXTUREREFRESHMENT TABLE ALONG WITH ANY

CURRENT PROMOTIONAL MATERIAL. WHITE/MODERN.

CUBBIE BENCH FACING INSIDE OF THE STORE CONNECTED WITH THE

LOUNGE AREA. CUBBIES FILLED WITH CHILDREN TOYS AND BOOKS.

DISPLAY WALL WILL HAVE LARGE BLACK AND WHITE PORTRAITS

GEARED TOWARDS THE CONSUMER. CAN BE CHANGED/UPDATED.

BACK: IN-STORE/LOUNGE VIEW



38



42 43

CASHIER

WRAPPING STATION/RETURNS STORAGE

ENTRANCE

LOUNGEAREA

STOCK ROOM STOCK ROOM

WINDOW DISPLAY WINDOW DISPLAY

35’

25’

ENTRANCE: DISPLAY WALL (2 SIDED)

REFRESHMENTS

FITTING ROOMS

HARD-WOOD FLOORING

BENCH-SEATING BENCH-SEATING

1 2

1

4

APPAREL

5

ACCESSORIES

6

TOYS

7

FEEDING

9

HEALTH/SAFETY

10

BATH/BODY

11

8

3

2

Window Display Entrance: Display Wall

3 4Hard-wood Flooring

5 Apparel 6 Accessories 7 Toys 9 Feeding 10 Health/safety 11 Bath/body

Lounge Area

10’

6’

CUBBIE SHELVING

CUBBIE SHELVING

CUBBIE SHELVING

VA

RIO

US

SHEL

VIN

G/A

PPA

REL

DIS

PLAY

S

CASHIER

WRAPPING STATION/RETURNS STORAGE

ENTRANCE

LOUNGEAREA

STOCK ROOM STOCK ROOM

WINDOW DISPLAY WINDOW DISPLAY

35’

25’

ENTRANCE: DISPLAY WALL (2 SIDED)

REFRESHMENTS

FITTING ROOMS

HARD-WOOD FLOORING

BENCH-SEATING BENCH-SEATING

1 2

1

4

APPAREL

5

ACCESSORIES

6

TOYS

7

FEEDING

9

HEALTH/SAFETY

10

BATH/BODY

11

8

3

2

Window Display Entrance: Display Wall

3 4Hard-wood Flooring

5 Apparel 6 Accessories 7 Toys 9 Feeding 10 Health/safety 11 Bath/body

Lounge Area

10’

6’

CUBBIE SHELVING

CUBBIE SHELVING

CUBBIE SHELVING

VA

RIO

US

SHEL

VIN

G/A

PPA

REL

DIS

PLAY

S


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BUNDLE OF JOY THIS IS THE ONE STOP SHOP FOR MOMS WHO ONLY WANT THE BEST FOR THEIR BABIES. WITH EVERYTHING FROM BEAUTIFUL FURNITURE PIECES TO DESIGNER APPAREL AND FUN TOYS.


1

2 3 4

5 6 7

F I N A L B R A N D

S U B - B R A N D S U B - B R A N D S U B - B R A N D


1

2 3 4

5 6 7

F I N A L B R A N D



1

2 3 4

5 6 7

F I N A L B R A N D



1

2 3 4

5 6 7

F I N A L B R A N D



1

2 3 4

5 6 7

F I N A L B R A N D



1

2 3 4

5 6 7

F I N A L B R A N D




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1 0 W A S H C L O T H S

S I Z E : 9 I N X 9 I N ( 2 3 C M X 2 3 C M )S O F T A N D A B S O R B E N T





S T R A P C O V E R S

P R O T E C T S F R O M I R R I T A T I O N

S T R A P C O V E R S

P R O T E C T S F R O M I R R I T A T I O NS T R A P C O V E R S

P R O T E C T S F R O M I R R I T A T I O N

E L E P H A N T T O Y

S Q U E E Z E & T E E T H E





3 S H O R T - S L E E V EO N E S I E S

3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M


3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M


3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M

2 0 0 C O T T O N B A L L S

M U L T I - P U R P O S ES A F E A N D G E N T L E





3 B O T T L E S

H E L P S R E D U C E C O L I C

3 B O T T L E S


3 B O T T L E S


“It was important for this design to feel high-end but I really wanted to avoid typical baby product details, such as pastel colors. Which is why I incorporated a vibrant color palette, black and white photography and modern sans-serif typography.”


NATURE AIR

CLASSIDENTITY 2

INSTRUCTORANDREW CAMBOURIS

PROJECTCOMPANY REBRAND


52

NATURE AIRCOMPANY REBRAND

CLASS IDENTITY 2 INSTRUCTOR ANDREW CAMBOURIS

THE BRAND Nature Air is a domestic airline used for short distance travel within Costa Rica. With plans

to transition into an international airline, Nature Air was now in need of a rebrand. We were asked to not

only rebrand the company but also to create various branding applications that are necessary in order

to compete with the other well known international airlines.

THE DESIGN I was inspired by the rich and color ful culture behind the airl ine and that was impor tant

to showcase throughout . I created a logomark for Nature Air that felt professional and recognizable

while maintaining the culture of Costa Rica. There are a variety of branding opportunities when it comes

to international airlines and I tapped into many of those to create a cohesive brand statement.


54 55

NATUREAIR

NATUREAIR

NATUREAIR

NATUREAIR

NATURE AIR (ORIGINAL LOGO)


56 57

NATUREAIRSIGN IN

JOIN

Why Fly Nature Air?

Whether you're travel ing for business or pleasure, our f l ights are far from your average mile-high exper ience. The v iews from our planes are not to be missed. They' l l have you seeing th ings d ifferently at 10,000 feet up in the sky.

Have you ever witnessed the crater of an act ive volcano from a b ird 's eye perspect ive, or spotted towering waterfal ls in the hear t of the jungle, perhaps never seen before from the ground? This is why we skip the overpr iced peanuts and lul l ing infl ight movies. Why spend long hours on Costa Rica's poor and lengthy road system when you could have your feet in the ocean in under an hour?

Our domestic f l ights are a perfect and eff ic ient alternat ive - they are sky h igh tours en route to your next dest inat ion, reveal ing a s ide of Costa Rica that few people ever see. And don't forget , on Central America's fastest growing a ir l ine, your f l ight is always Carbon Neutral !

See for yourself what i t 's l ike to l ive the Nature Air Exper ience by browsing our Facebook page, v ideos, photos and test imonials . Better yet , book a f l ight and f ind out for yourself !

BOOK FLIGHT CHECK-IN MAKE A CHANGE CANCEL FLIGHT FLIGHT STATUS

HOME | BOOK TRAVEL | MANAGE TRAVEL | FREQUENT FLYER | DEALS | SHOP | FAQ’S | FEES

Book a Fl ight.

Here you can search for a f l ight, and also plan the rest of your tr ip.

Book hotels, cars and activi t ies.

Save up $500.00 by booking Fl ight and Hotel at same t ime.

Fl ight

Fl ight

Hotel

Car

Act iv it ies

Roundtr ip One Way Mult iple Dest inat ions

My dates are f lex ible (popular routes only)

Leaving from: Depar t ing: T ime: mm/dd/yy Any

Adult (18-64)

Seniors (65+)

Chi ldren (0-17)

Leaving from: Depar t ing: T ime: mm/dd/yy Any

1

0

0 Search For Fl ights

NATUREAIRNature Air


“I wanted to create a bright and vibrant design that would remind Nature Air consumers of the Costa Rican history behind this new airline. The logo was inspired from the detailed paintings done on ox cart wheels that are very popular in the Costa Rican culture.”


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WELCOME ABOARD AIRPORTS ARE ONE OF THE KEY BRANDING OPPORTUNITIES FOR NATURE AIR, OUR TICKET KIOSKS ARE BRANDED FOR CUSTOMER RECOGNITION.


62 63

B O A R D I N G PA S S

A D R I A N R A M I R E Z N A 9 2 4 6 S E P T E M B E R

L O S A N G E L E S , C A L I F O R N I A S A N J O S E , C O S TA R I C A 1 8 A

C 1 1 2 3 3 2 7 7 8 3 1 2 2 1 : 2 5 8 : 1 5

2 1 : 0 5 1 5 C B u s i n e s s 4 0

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S E R V I C E I N F O R M AT I O N D E PA R T U R E L A N D I N G

B O A R D I N G T I M E G AT E C L A S S S E Q N B R

Melissa MorenoMelissa Moreno



64 65

ALLISON MARTINEZ

Flight AttendantID # 1856-3211

info ALEXANDER MACHORRO

T R AV E L AG E N T

A L E X M @ N AT U R E A I R . C O M

1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 0 1 3

H A N G A R 2 7 , TO B I A S B O L A N O S A I R P O RT

S A N J O S E , C O S TA R I C A .

W W W. N AT U R E A I R . C O M

infoJOSUE RAMIREZ

G E N E R A L M A N AG E R

J O S U E R @ N AT U R E A I R . C O M

1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 2 2 1




info ALEJANDRA CASTRO

F L I G H T AT T E N DA N T

A L E J A N D R AC @ N AT U R E A I R . C O M

1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 2 1 4





ESTANCIA


INSTRUCTORCHRISTINE GEORGE

PROJECTPACKAGE DESIGN


68

ESTANCIAPACKAGE DESIGN


THE BRAND Estancia is a California based winery that originated in Ecuador. Owner and creator, Marco

Aguilar learned every thing he knows about winemaking from growing up working in the Ecuadorian

Wineries. He developed such a passion for the ar t of winemaking that he decided to star t up his own

winery and it all took of f from there.

THE DESIGN The Ecuadorian background of Estancia was really important to capture within this design.

It was important to create a line of wine bottles that reached a higher-end audience while developing

a cohesive look. I expanded the designs to other important winery products like corks, gif t bags and

wine glasses as well that would compliment the design of the bottles.


70 71

“Estancia is a family owned winery that originated in Ecuador. The national bird of Ecuador is the andean condor which is why I decided to create and use the illustration of the condor as a key component throughout this packaging line.”


72 73


74

A GLASS A DAY AFTER YEARS OF PERFECTING THEIR WINEMAKING SKILLS IN ECUADOR, THE AGUILAR FAMILY DECIDED TO BRING ESTANCIA WINERY TO CALIFORNIA DUE TO THE IDEAL WEATHER.



76 77

KOHL’S

CLASSPRINT & DIGITAL MEDIA 2

INSTRUCTORMARC ENGLISH

PROJECTCORPORATEREPORT


80

KOHL’SCORPORATE REPORT

C L A SS PR I NT & D I G ITA L M ED I A 2 I N STRUC TO R M A RC EN G L I S H

THE BRAND KOHL’S is an American department store that originated in 1986 in Milwaukee, Wisconsin.

KOHL’S star ted the KOHL’S In Action program which is dedicated to serving the community, protecting

the environment and connecting store associates with various non-prof it organizations. It was key for

KOHL’S to put out a report to share with their consumers how they are doing their par t .

THE DESIGN I designed a social responsibility corporate report that notif ied consumers of the various

ways KOHL’S is dedicated to serving the community. Was important to not only show factual information

but to communicate it in a way that is honest and relatable. I also designed a corresponding poster

series to showcase the various programs KOHL’S is passionate about .


82 83

LETTER FROM CEOIt has been almost 50 years since the f irst Kohl’s Depar tment Store opened in Brookfield, Wisconsin. Today, Kohl’s is one of the nation’s largest retailers, with over 1100 stores and more than 130,000 associates.

Our mission is clear – to be the leading family-focused, value-oriented, specialty depar tment store offering qual ity exclusive and national brand merchandise to the customer in an environment that is convenient, fr iendly and excit ing.

At Kohl’s, we have a responsibil i ty to our investment community, customers, employees and our communities. To provide accurate, t imely and helpful information about our company and our efforst to care about our community and make a change. Whether you’re a current employee, investor or long-time customer we hope that you will f ind this CSR Repor t a valuable reference. We also routinely post information that may be on our web site at www.Kohls.com and about our care for the community at www.Kohls.com/cares. We encourage you to consult our website regularly.

From our community to yours, we appreciate you taking the t ime and learning about our ongoing effor ts to make a posit ive affect in our communities and even our larger global effor ts.

Kevin Mansell Chairman, President and Chief Executive Of f icer

Kevin Manse l l

Here we believe in giving

back to the communities

we serve...because the

way we see it, giving back

also means looking ahead

.. .expect great things.

06F I R S T KO H L’S O P E N S U P I N 19 6 2 , O R IGI N A L LY A S A S U P E R M A R K E T.

Par tnership with TED In 2011, Kohl’s committed $1.25 mill ion to TED, a nonprofit organization that brings together the world’s most fascinating thinkers and doers and challenges them to give the talk of their l ives (in 18 minutes or less). In TED’s earl ier days, their pr imary focus was bringing together people from the worlds of technology, enter tainment and design. Today, TED includes speakers in a variety of interdiscipl inary f ields giv ing TEDTalks an incredible range of topics.

Building on the success of TEDTalks, TED is currently developing and launching a new init iative focused on amplifying the voice of the world’s best teachers. Through our par tnership with TED, Kohl’s is helping create TED-Ed, a new platform that features videos of great teachers from around the world giv ing their best lesson. Each educator ’s lesson will be visually enhanced by TED-Ed animators and accompanied by thoughtful questions that help learners gain a deeper understanding of the topic.Once launched, the TED-Ed website will make it easy for any teacher or student to f ind and use a TED-Ed video in their class. Teachers may also customize any lesson to f it specif ic needss of any student or class.

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“We bel ieve passionately in the power

of ideas to change attitudes, l ives and

ultimately, the world. So we’re building

a clearinghouse that offers both free

knowledge and inspiration from the

world’s most inspired thinkers, and also

a community of curious souls to engage

with ideas and each other.”

- TED “Mission Statement”

ENERGY EFFICIENCYFROM LARGE-SCALE INITIATIVES LIKE

CONSTRUCTING ENVIRONMENTALLY FRIENDLY

BUILDINGS TO EVERYDAY PRACTICES SUCH AS

RECYCLING HANGERS, WE’RE TAKING BIG STEPS

TO ENSURE WE LEAVE A SMALLER FOOTPRINT. AS

A RETAIL COMPANY, WE KNOW THAT ENERGY USE

IS OUR BIGGEST IMPACT ON THE ENVIRONMENT.

MANAGING ENERGY USE IS OUR KEY STRATEGY

TO DRIVE SAVINGS TO THE BOTTOM LINE AND

CONSERVE RESOURCES.

Solar Panels Kohl’s f irst entered into a power purchase agreement with SunEdison for a 20-year term in 2007. This use of a silent, clean power reduces costs and is great for the environment. As of December 2011, Kohl’s store has 121 solar power systems activated in Cal ifornia, Oregon, Colorado, Wisconsin, Connecticut, New Jersey, Maryland, Pennsylvania and Arizona. The systems will provide about 40% of each store’s power. An average system on a Cal ifornia store will have 1,650 solar panels that will nearly cover the roof of a typical 88,000-square-foot building. Kohl’s largest system is on our Distr ibution Center in San Bernardino, CA. It boasts 6,208 panels, and will generate 1 megawatt of power—enough to supply 224 homes on an annual basis.

Climate Kohl’s recognizes that its human activ it ies that are changing the composit ion of the Ear th’s atmosphere. As a retailer, our biggest impact on the environment comes from our energy use. With this in mind, we are seeking ways to lessen our environmental impact.

Transpor tation Program In 2007, Kohl’s joined the EPA Smar tWay Shipper program. In October 2008 and 2009, Kohl’s was recognized by the EPA with its Smar tWay Shipper Excellence Award for achievements in eff icient shipping of merchandise.

From hangers to

l ight bulbs, Kohl’s

recycles more than

130,000 tons a

year. And it ’s not

just hangers and

light bulbs—it’s

carpet, construction

materials and much

more. We always

look for ways to

be more green.

In 2010, Kohl’s executed 17,456 backhaul tr ips to our Distr ibution Centers from our vendors on return tr ips to stores. This el iminated 4,151,549 empty miles. These once-empty trailers now carry merchandise from our vendors, ult imately reducing the number of inbound transpor tation tr ips. Kohl’s also uses rail transpor tation for 54% of all inbound transpor tation, which uses less fuel and causes fewer emissions than truck ser vices.

Our transpor tation carriers are doing their par t in fuel eff iciency as well . In 2010, nine of our top 10 carriers had the highest rating of 1.25 in the EPA Smar tWay program. The program stresses fuel eff iciency and carbon-reduction strategies. In total , Kohl’s achieved a 1.19 out of 1.25 rating for miles traveled in 2010 on EPA Smar tWay-rated carriers.

Recycling/ Minimizing Waste Associates embrace sustainabil ity with the everyday choices they make in disposing of the waste that comes with shipping merchandise to our stores. They actively recycle the materials l isted below and continue to challenge Kohl’s to f ind bet ter ways to minimize waste in shipment packaging. This is just one of many ways associates work to leave a smaller footprint .

14 15

EXPECT:ASSOCIATES TO TAKE ACTION

Since 2001, our program

efforts have resulted in:

64,000 Volunteer Events

385,000 Store Associate

Volunteers, 1,200,000

Volunteer Hours, And up

to $35 Million Donated.

30

From its humble beginnings as a single store in 1962, Kohl’s has quickly become one of the nation’s largest retailers. Based in Menomonee Falls, Wisconsin, Kohl’s is a family-focused, value-oriented, specialty depar tment store offering qual ity exclusive and national brand merchandise to the customer in an environment that is convenient, fr iendly and excit ing. Currently, Kohl’s operates stores and distr ibution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspir ing shopping experience.

At Kohl’s, we also strongly bel ieve in suppor ting the communities we ser ve. We have an active commitment to improving the health and educational oppor tunit ies for children in Kohl’s communities, as well as a dedication to others in need. Kohl’s dedicates our charitable effor ts to improving health and educational oppor tunit ies for children through our Kohl’s Cares® program. Kohl’s Cares® is our way of suppor ting our customers and our communities by improving the l ives of children.

COMPANY OVERVIEW MILESTONES1962 Kohl’s opens its doors with its f irst store located in Brookfield, Wis.

1978 Kohl’s expands from 10 to 39 stores throughout Wisconsin, Ill inois and Indiana.

1992 Kohl’s offers 11.1 mill ion shares of the company’s stock to the publ ic in one of the largest init ial publ ic stock offerings ever made by a Wisconsin company.

1993-1996 Kohl’s continues its expansion. In 1993, the company opens 11 new stores; in 1994, Kohl’s adds another 18 locations. In both 1995 and 1996, Kohl’s adds 22 stores. Kohl’s stock spl its two for one in April 1996.

2000 Kohl’s opens 60 stores to operate 320 stores in 26 states by year end. New market entries include Connecticut, New York, New Jersey, Long Island and Oklahoma. Market expansion openings include Ill inois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Nebraska and Pennsylvania.

2002 At the end of the year, sales exceed $9 bil l ion, and the company counts more than 80,000 associates among its ranks.

2004 Kohl’s opens 95 stores including f ive new markets in Cal ifornia, making it the company’s largest state with a total of 62 stores. By the end of f iscal year 2004, customers are shopping at Kohl’s in 40 states through 637 stores.

2006 Kohl’s opens 85 new stores, including its expansion into the Nor thwest. In spring, Kohl’s expands its collection of exclusive l ines with the introduction of Tony Hawk® and Chaps for women and boys.

2008 In August, Kevin Mansell was named president and chief executive off icer, with Larry Montgomery remaining as chairman of the board.

2009 Larry Montgomery, former Chairman of the Board of Directors and CEO, retires af ter 22 years with Kohl’s. Kevin Mansell is named Chairman of the Board and continues as president and chief executive off icer.

2010 Kohl’s launches Hel ix , an opening price, contemporary brand in young men’s tops, fashion bottoms and shor ts. LC Lauren Conrad rolls out to all stores nationwide. The nationwide rollout is accelerated due to init ial success of the brand.

2011 Kohl’s announces the expansion of the exclusive ELLE-branded l ifestyle collection into the home category.

2012 ... EXPECT GREAT THINGS!

09

EXPECT:A SUPPORT FORWOMEN’S HEALTH

Through our merchandise

program and partnerships

with world-class women’s

health organizations, we are

helping to fund research,

raise awareness and educate

women about the importance

of regular exams and

cancer prevention.

24

It is impor tant to ensure Kohl’s is complying with all environmental regulations and requirements.Kohl’s Environmental Compliance Program provides a network for environmental compliance guidel ines and pol icies to ensure environmental compliance and environmental consciousness while reducing our environmental impact. The materials collected through Kohl’s Environmental Recycl ing Program are reused, recycled or are even re-engineered into new products, such as alternative fuel sources, industrial floor cleaners and ar tisan paints.

Kohl’s waste-stream management program doesn’t stop with recycl ing and using recycled products. By looking at all the aspects of our business and l istening to suggestions from our Associates, Kohl’s regularly str ives to reduce waste every day. For example, we know one big oppor tunity is to reduce the packaging used to ship merchandise to our stores. By raising the number of units in a car ton from one to two, we could substantially decrease the amount of packaging while also increasing the benefits to the global environment.

Associates at Kohl’s care about the environment and consider it in their everyday decisions at Kohl’s. They also come up with the best ideas to improve Kohl’s as a green operation.

Green Teams Formation of internal Green Teams at Kohl’s began in 2010 and will expand annually. Teams are formed of associates nominated by their management to gather monthly and discuss sustainabil ity topics. Kohl’s currently has various teams in the operations areas and distr ibution centers. Teams play a role in communicating sustainabil ity strategy and info to their peers. The corporate teams are working toward improved recycl ing rates and achieving a paperless workplace. Distr ibution center teams volunteer in the community and work toward improved recycl ing rates. Kohl’s bel ieves the engaged associate will create a sustainable and productive workplace for years to come.

700

151,193

14,901,363

ENERGY STARLABELED STORES

TONS OF CARDBOARD,HANGERS, PLASTIC ANDMORE IN 2010.

WASTE-WISE GOLD ACHIEVEMENTAWARD:

GREEN PURCHASING2010

SQUARE FEET OFLEED-CERTIFIEDSPACE

KOHL’S RECYCLED

GREEN POWER100% 222

LEED “Leadership in Energy and Environmental Design” CERTIFIEDLOCATIONS

16 17

“Kohl’s stays committed

to keep participating in the

communities and lives of

our customers. And through

our Care Program we hope

that one of our established

programs will f it the needs

of our customers. We strive

to make a difference.”

-Kevin Mansell PRESIDENT AND CEO

Our mission is to be the

leading family-focused,

value oriented, specialty

department store offering

both quality exclusive and

national brand merchandise

to all our customers in an

environment that is

convenient, friendly

and exciting.

EXPECT:A COMMITMENT TOKIDS HEALTH ANDEDUCATION

When it comes to kids,

Kohl’s cares. We support

kids’ health and education

initiatives in communities

nationwide. Since 2000,

more than $180 million has

been raised.

18

10 11 12 13 14 15 16 17 18 19 20

2007

2008

2009

2010

2011

16,474,000

16,589,000

17,178,000

18,391,000

19,177,000

YE

AR

TOTAL SALE $ (IN MILLIONS)

FINANCIAL HIGHLIGHTS

1110

If you’ve ever shopped one of our clean, br ight depar tment stores, you’ve already experienced our commitment to family, value and national brands.Our stores are stocked with every thing you need for yourself and your home - apparel plus home products l ike electr ics, bedding and more.

At Kohl’s, we have a responsibil i ty to our investment community to provide accurate, t imely and helpful information about our company. Whether you’re a prospective investor or long-time shareholder, we are prepared to share our information with you and the community.

WOMEN’S HEALTHTHE CHANCE OF A WOMAN HAVING INVASIVE

BREAST CANCER SOME TIME DURING HER LIFE

IS A LITTLE LESS THAN 1 IN 8. AND FOR EVERY

WOMAN WHO IS DIAGNOSED, THERE IS A FAMILY

WHO HOPES FOR A CURE. AT KOHL’S WE MAKE IT

OUR MISSION TO SUPPORT WOMENS HEALTH.

Programs As par t of our commitment to f ight breast cancer in Wisconsin, Kohl’s will donate more than $7 mill ion over three years to the American Cancer Society, Midwest Division and the Southeast WI Affil iate of Susan G. Komen for the Cure®.

Kohl’s par tnership with the American Cancer Society, Midwest Division will focus on educating women about breast health care. Specif ically, program elements include development and distr ibution of a breast health k it containing resources to reduce r isk and manage treatment; funding of new health care posit ions and programs to educate and provide assistance throughout our communities; research funding; and event sponsorship.

Kohl’s par tnership with the Southeast WI Affil iate of Susan G. Komen for the Cure® is aimed at increasing breast health screenings through a grassroots based education program; a marketing campaign designed to incite women to take action; f inancial assistance for those unable to pay for a mammogram and event sponsorship.

100% of Net Profits from Womens Cause Merchandising will be donated to suppor t the f ight against breast cancer.

26 27

American Cancer Society Kohls not only regularly donates money to help the f ight against cancer but has also joined forced with American Cancer Society and the Susan G. Komen for the Cure. The American Cancer Society Relay For Life is a fun-fil led overnight event that is designed to celebrate sur vivorship and raise money for research and programs. During the event, teams of people gather at schools, fairgrounds, or parks and take turns walking or running laps. Each team tr ies to keep at least one team member on the track at all t imes. For the past 11 years, Kohls has regularly had aKohls Cares Team at Relay For Life. While raising mill ions of dollars for the American Cancer Society, Kohls associates, executives and even customers have joined a Kohls Relay Team and suppor ted the cause.

Susan G. Komen for the Cure Kohl’s hasalso worked with the Susan G. Komen for acure where we’re working together to save l ives, empower people, ensure qual ity care for all and energize science to f ind the cures. Kohls continues to work with Susan G. Komenfor the Cure to help sponsor events and take par t in the amazing work of this and many other programs suppor ting womens health.

T H E KO H L’S C A R ES T E A M SIG N I N G O U R “ M O R E BI R T H D AYS ” WA L L AT A M E R IC A N C A N C E R S O CI E T Y R E L AY F O R L I F E

06. LETTER FROM CEO

08. COMPANY OVERVIEW

09. MILESTONES

10. FINANCIAL HIGHLIGHTS

12. EXPECT: A GREEN

EXPERIENCE

18. EXPECT: A COMMITMENT

TO KIDS HEALTH AND

EDUCATION

24. EXPECT: A SUPPORT FOR

WOMEN’S HEALTH

30. EXPECT: ASSOCIATES

TO TAKE ACTION

CONTENTS

KO H L’S D ESIG N I T ! L A B AT DIS C O V E RY W O R L D , W H E R E YO U C A N T U R N I D E A S I N T O B E A U T I F U L LY D ESIG N E D P R O D U C T S .

KID-FRIENDLY CAUSEWITH OVER A DECADE OF DEDICATION AND

MILLIONS OF DOLLARS RAISED, WE AIM TO

GIVE KIDS A HAPPIER, HEALTHIER FUTURE.

FROM INJURY PREVENTION, IMMUNIZATION

AND NUTRITION PROGRAMS TO SCHOLARSHIPS

AND CAUSE MERCHANDISE, WE ARE COMMITTED

TO MAKING A DIFFERENCE FOR KIDS SO THAT

SOMEDAY THEY CAN MAKE A DIFFERENCE IN

THE WORLD.

Merchandise Program Kohl’s sells k id-fr iendly cause merchandise, with 100 percent of the net profit donated to suppor t k ids’ health and education init iat ives in communities nationwide. Since 2000, more than $180 mill ion has been raised through our kohl’s cares® program. You can f ind specialKohls Cares Displays by the cashiers f il led with books and toys that will make a difference.

Hospital Par tnerships Healthy k ids, happy k ids! Kohl’s par tners with more than 160 hospitals nationwide to help educate k ids and their parents about injury prevention, asthma, immunizations, childhood obesity and more. We suppor t community outreach programs focused on issues affecting k ids and work with our hospital par tners to tailor the programs based on their community’s individual needs.

Every hospital community has its own needs so Kohl’s works with each hospital to determine the best use of the funds.

Fundraising Gif t Card Kohl’s makes fundraising fun and easy. Schools or youth-ser ving nonprofit organizations buy Fundraising Gif t Cards at a discount, sell them at face value and use the profits to raise much-needed funds for their organization. The profits can be used to buy any thing from books to computers. The fundraising gif t card program creates oppor tunit ies for learning, sharing and succeeding. Kohl’s provides a 5 percent discount for purchases more than $1,000 and a 3 percent discount for purchases between $500 and $999.

The various hospital

programs that Kohl’s

supports focus on

community outreach

including immunization,

mobile health units,

physical education,

health awareness

and more.

20 21

EXPECT:A GREEN EXPERIENCE

Kohl’s is committed to

protecting and conserving

the environment by seeking

innovative solutions that

encourage long-term

sustainability.

12

WOMEN’S CAUSE MERCHANDISING


84

GO GREEN WE UNDERSTAND THAT OUR ACTIONS IMPACT THE WORLD AROUND US. WHICH IS WHY WE SHARE OUR PASSION FOR SUSTAINABILITY WITH ALL OUR ASSOCIATES, CUSTOMERS AND EXTERNAL ORGANIZATIONS.


86 87

WOMENSHEALTHCAUSE

WWW.KOHLS.COM/HEALTHCAUSE | 1-800-703-7000 WHAT TO EXPECT

OUR WOMEN’S HEALTH CAUSE DONATES ALL PROCEEDS TO SUPPORT THE FIGHT AGAINST BREAST CANCER.

POSTER #3 (WOMEN’S HEALTH)

WWW.KOHLS.COM/KIDCAUSE | 1-800-703-7000 WHAT TO EXPECT

KIDFRIENDLY

PARTNERED WITH OVER 160 CHILDREN HOSPITALS TO EDUCATE KIDS ABOUT INJURY PREVENTION.

POSTER #2 (CHILDREN’S HOSPITAL)

C L A SS PR I NT & D I G ITA L M ED I A 2 I N STRUC TO R M A RC EN G L I S H


88 89

64,000 EVENTS, 385,000 VOLUNTEERS,1,200,000 HOURS & 35,000,000 DONATED

WWW.KOHLS.COM/INACTION | 1-800-703-7000 WHAT TO EXPECT

KOHL’SINACTION

O.C.D.

CLASSGRAPHIC DESIGN 2

INSTRUCTORLAURA MILTON

PROJECTBOOK DESIGN


94

O.C.D.BOOK DESIGN

C L A SS G R A PH I C D ES I G N 2 I N STRUC TO R L AU R A M I LTO N

THE BRAND Obsessive Compulsive Disorder is a series of thoughts that are of ten uncontrollable and

lead to obsessive and repetit ive behaviors. There are four unique types of O.C.D. that each af fect

people dif ferently. This book dives into the dif ferences between these four types of O.C.D. as well as

how it can af fect each person.

THE DESIGN O.C.D is a serious disease and was important for the design to feel factual, honest and

well organized. I kept the thoughts of those af fected by O.C.D. in mind and how the design of the book

itself could af fect them. The book includes various facts, photos and infographics to help the viewer

bet ter understand the disease.


96 97

BOOK SPREAD (O.C.D. CHECKERS INFOGRAPHIC)8 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 9

CHAPTER 1: COMPULSIVE CHECKERS | MOST COMMON OBJECTS CHECKED

L o c k s : T h e m o s t c o m m o n i t e m t h a t i s

c h e c ke d , d o u b l e c h e c ke d a n d e v e n t r i p p l e

c h e c ke d a r e d o o r l o c k s . M a ny t i m e s O C D

c h e c ke r s w i l l r e t u r n h o m e a f t e r m i n u t e s

t o d o u b l e c h e c k t h e l o c k s a g a i n .

Sw i t c he s : W h i l e m o s t p e o p l e m a ke s u r e

t o t u r n o f f a l l s w i t c h e s b e f o r e l e a v i n g

t h e h o u s e , C h e c ke r s w i l l m a ke s u r e t h a t

e v e r y s i n g l e s w i t c h i s o f f. T h e y w i l l a l s o

e v e n r e t u r n h o m e i f t h e y f e e l t h e y m ay o f

a c c i d e n t a l ly l e f t a s w i t c h o n .

O ven /St ove : A l s o s o m e t h i n g t h a t m o s t

p e o p l e c h e c k b e f o r e l e a v i n g t h e h o u s e .

C h e c ke r s w i l l c o n t i n o u s ly r e t u r n b a c k t o

t h e s t o v e /o v e n s e v e r a l t i m e s t o c h e c k i t

i s c o m p l e t e ly o f f b e f o r e l e a v i n g h o m e .

P lugs : M a ny c h e c ke r s f e e l t h e n e e d t o

u n p l u g e v e r y t h i n g b e f o r e l e a v i n g t h e

h o u s e . T h e y w i l l s p e n d t i m e u n p l u g g i n g

a l l i t e m s b e f o r e g o i n g a ny w h e r e .

“About 1 in 100 americans are considered

Obsessive Compulsive Checkers, and of

those estimated, about 58% are men. “ Wa t er : A c h e c ke r w i l l s p e n d t i m e m a k i n g

sur e ever y wa t er fauc e t i s c ompl e t e ly of f.

T hey wi l l of ten go through the hous e , f rom

b a t h r o o m t o k i t c h e n m a k i n g s u r e t h a t t h e

h a n d l e s a r e c o m p l e t e ly o f f.

C abine t / D r awer : C h e c ke r s w i l l g o

t h r o u g h t h e i r h o u s e , m a k i n g s u r e a l l

c a b i n e t s o r d r a w e r s a r e c o m p l e t e ly

c l o s e d b e f o r e l e a v i n g . T h i s i s a lw ay s

t i m e c o n s u m i n g b u t i t o f t e n b e c o m e s

a n e v e r y d ay r o u t i n e f o r O C D c h e c ke r s .

OBSESSIVE COMPULSIVE DISORDERS 23

FACTS:

Most people who hoard will also exhibit other obsessive compulsive symptoms.

There are other mental disorders in which hoarding behavior is seen: anorexia

nervosa, dementia and even various psychotic discorders.

Four keywords that are associated with hoarding are: constant indesisiveness,

perfectionism, procrastrination and the avoidance of the subject or reasons.

This is a symtom that is known to be very dif f icult to treat, especially if there

is little or no willingness to change from the hoarder themself.

The usual medications that can help with many other OCD types seems to be less

effective for obsessive compulsive hoarders.

OCD is usually connected with organization and cleanliness, but hoarding is the

only type of OCD that involves clutter and often mess.

Most treatments for hoarding requires letting someone into their home, which is

often very dif f icult for the hoarder.

Due to the various reasons behind each individuals compulsive hoarding, f inding

the specific cause for each individual is the first step that must be taken.

Nearly half of all OCD hoarders who seek treatment make from mild to moderate

progress and are able to control their hoarding behavior.

COMPULSIVE HOARDERS MANY PEOPLE WHO SUFFER FROM COMPULSIVE HOARDING SAY IT HAPPENED OVERTIME. ALL OF A SUDDEN THEY FELT OVERWHELMED BY STUFF AND IN MANY CASES DONT EVEN REMEMBER WHEN IT STARTED.


100 10126 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 27

1980 - 1984

CHAPTER 3: COMPULSIVE HOARDERS | MOST COMMON ITEMS HOARDED

A nimal s : T h e h o a r d i n g o f a n i m a l s h a s

b e c o m e v e r y c o m m o n f o r c o m p u l s i v e

h o a r d e r s . It i s a l s o o n e o f t h e l e a d i n g

h o a r d e d i t e m s i n t h e U . S . t o d ay.

N ewsp ap er s : W h i l e m a ny p e o p l e ke e p

n e w s p a p e r s ly i n g a r o u n d , H o a r d e r s h a v e

e xc e s i v e p i l e s o f t h e m i n t h e i r h o m e , w i t h

a c o m p u l s i v e n e e d t o ke e p a l l o f t h e m .

M aga z ine s : M a ny h o a r d e r s b e g i n t o

ke e p m a g a z i n e s a n d h a v e a c o m p u l s i v e

n e e d t o c o l l e c t e v e r y i s s u e a n d s t o r e

t h e m f o r t h e f u t u r e w i t h o u t a ny s p e c i f i c

n e e d s f o r t h e m i n m i n d .

Cl o t h ing : T h o s e w h o h o a r d c l o t h i n g

a l s o h a v e a c o m p u l s i v e n e e d t o s h o p .

T h e c o m p u l s i v e s h o p p i n g l e a d s t o t h e

e xc e s s i v e h o a r d i n g o f c l o t h e s .

O l d M emor ab i l ia : H o a r d e r s a r e k n o w n t o

ke e p b oxe s a n d b oxe s o f o l d i t e m s s u c h

a s s c h o o lw o r k . T h e y h a v e a p e r s o n a l

a t t a c h m e n t t o t h e m a n d c a n n o t g e t r i d o f

a ny o f t h e m l e a d i n g t o l a r g e a m o u n t s o f

o l d u n u s e d i t e m s l ay i n g a r o u n d .

M ail : W h i l e m a ny p e o p l e ke e p i m p o r t a n t

m a i l s u c h a s b i l l s o r p e r s o n a l l e t t e r s ,

h o a r d e r s h a v e a c o m p u l s i v e n e e d t o ke e p

i t a l l . I n c l u d i n g “ j u n k ” m a i l , a d s , e t c .

T h e y h a v e a f e a r o f t h r o w i n g i t a w ay a n d

t h e n n e e d i n g i t l a t e r.

B o ok s : A n o t h e r c o m m o n i t e m t o h o a r d ,

m a ny h o a r d e r s e n d u p w i t h p i l e s a n d

p i l e s o f b o o k s l ay i n g a r o u n d . M a ny o f

w h i c h a r e n o l o n g e r u s e f u l t o t h e m .

“It is estimated that 1 in 150 americans

suffer daily with obsessive compulsive

hoarding. Of those estimated, close to

65% of them are female. “

“Wanted to create visual elements that would embody various of the O.C.D characteristics. For the chapter openers I wanted the type to reinforce the kind of O.C.D that is shown in the photos, checkers being repeated, hoarders being overwhelming, etc.”

2 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 3

OBSSESIVE COMPULSIVE

CHECKERSOBSSESIVE COMPULSIVE

HOARDERSOBSESSIVECOMPULSIVECHECKERSOBSSESIVE COMPULSIVE

CLEANERSOBSSESIVE COMPULSIVE

ORDERERS

CHECKERSCHECKERSCHECKERS

CHECKERSCHECKERSCHECKERS




HOARDERSOBSESSIVECOMPULSIVEORDERERSOBSSESIVE COMPULSIVE


ORDERERS




HOARDERSOBSESSIVECOMPULSIVEHOARDERS




HOARDERSOBSESSIVECOMPULSIVECLEANERSOBSSESIVE COMPULSIVE



102 103


CHECKERSCOMPULSIVE

CHAPTER 1: COMPULSIVE CHECKERS | WHAT IS COMPULSIVE CHECKING?

WHAT IS COMPULSIVE CHECKING?

Checking is a specific symptom of OCD which results in people having to check

and double check things in order to continue their every day. This type of Obsessive

Compulsive Disorder is also still being researched, trying to find out reasons why

this disorder may of started. This type of OCD is very different for various people

but there are a few symptoms which is seen in most cases. People with checking

compulsions share an exaggerated fear of uncertainty that makes them doubt their

abil it ies to perform ordinary tasks of daily l iv ing correctly or avoid making social

blunders. Being unsure of themselves, they are constantly worried by the thoughts

and feelings of being irresponsible, careless, and seriously messing up. People with

checking compulsions can be overly conscientious and careful therefore no more

prone to making mistakes and having accidents than people without OCD. They feel

the need to constantly be checking various things for their own personal security.

Try as they might, they never feel they get it r ight. Yet they persist in their pursuit

of perfection despite the frustration from never achieving it.

COMMON MISCONCEPTION:

A checker has a lot more fears than a non OCD person.

Someone who is a compulsive checker does not necessarily have more or irrational

fears than an average person but are just affected by them more. While any other

person whould take normal measure such as locking a door to keep themself safe,

a checker would take much more extreme measures. Checkers feel that the various

rituals they do are connected to their safety and safety of those around them. They

often cannot stop their rituals because they fear it could cause harm.

FACTS:

• Most people who are checkers are often obsessive compulsive orderers as well .

• Obsessive compulsive checkers may also be l inked with depression and/or fears.

• Three types of fears that are associated with checking are: safety fears, fears of

harming others and fears of causing embarrassment.

• There are exercises for people to expose themselves to what they fear, get used

to it and thus they learn to stop their checking behaviors.

• This is one of the toughest OCD types to treat and requires long processes of

various types of theraphy and treatments.

• Four keywords associated with OCD checking are: r ituals, fear, security and the

need to feel safe from all k inds of harm.

• 40% of OCD checkers who go through intensive treatment make mild to moderate

recoveries, many make progress but often fall back into old patterns.

• In most therapy treatments, family members will be involved in the recovery

process in order to help the individual realize that their family members will stil l

be okay when they do not do their r ituals.

• Most OCD checkers do not see anything wrong with their extensive r ituals and

often are brought into treatment by the people in their l ives.


CHAPTER 1: COMPULSIVE CHECKERS | DEALING WITH COMPULSIVE CHECKING

DEALING WITH COMPULSIVE CHECKING:

Dealing with OCD can be very difficult, and often is not very easy to cure. It will

require alot of support and help in order for someone with OCD to completely stop

their obsessive compulsive behaviors. It will often affect the people around them

more than the individual themself. What is important to understand in treatment is

that it will be long process which requires much understanding and support. It will

also need the help from proffesionals as well as the people in their l ives.

Is checking treatable? With intensive treatment programs, 40% of participants

can be expected to make mild to moderate improvements. It is always important

to get the right type of treatment as early as possible. Because there are so many

possible reasons behind each individuals OCD checking, treatment is often difficult.

By finding out why the individual compulsively checks, then intensive treatment can

begin to target those specific reasons.

What are some treatments of checking? The best type of OCD treatment is often

determined based on the level that the individual compulsively checks. Like many

types of OCD not just one type of treatment is as helpful as multiple treatments at

the same time. Medication could often be helpful for OCD checkers. A medication

that helps calm down the individual and lower anxiety and stress levels is always

commonly used. Because OCD checking is connected to an individuals own feeling

of safety and control, theraphy is necesary. Theraphy is used in finding the specific

reasons why the individual feels the need to compulsively check. They need to go

deeper and find out what the inner issues are behind the checking. The treatment

for such extreme cases is often a long process and is something the individual will

have to constantly work with. The most important thing is for them to learn that

their compulsive checking is an obsession and that they are able to learn tricks and

exercises to help f ight those impulses to constantly check.

What should you do if you think that you or someone you care about has an OCD

checking problem? Like many other symptoms of obsessive compulsive disorders,

OCD checking is often not perceived by the person who checks to be as much of a

problem (or even a problem at all) as it does for their loved one. People who check

often have l imited awareness of how much of a problem their compulsive checking

is causing. Showing them that how extreme their checking has become and making

them aware of it is the key step. Finding a therapist to help determine the reasons

behind their OCD is also very helpful . After, they can begin to work on learning to

fight their impulses and beginning to quit their r ituals l it tle by l it tle. It is often a

long process and requires taking small steps until they can start l iving without any

of their rituals. At many times their OCD checking is connected with the ideas that

it is protecting themselves and thier loved ones. Because of this, their loves ones

will need to play a large role in the treatment. Often, treatment requires family

members to join the individual in their therapy sessions. If you begin to notice any

signs of compulsive checking, seek help as early as possible. Seek out professionals

in your area so that your loved one can begin to live their l ife OCD free.

“I would always worry about the correctness of just about everything I did. I had many obsessions that I was being irresponsible and careless, and being so, would cause harm to myself or others. I was so very careful, and never lost anything nor had accidents. In fact I was so overly responsible. I later realized that my fears were very much irrational.”

— Anonymous Checker


CHAPTER 2: COMPULSIVE ORDERERS | DEALING WITH COMPULSIVE ORDERING

DEALING WITH COMPULSIVE ORDERING:

This is one of the most difficult but most common types of OCD to deal with. The

reason it is so diff icult to treat is because order is something that the individual

can find anywhere. Also, most people with this disorder are not aware while they

are organizing things. They will often catch themselves organizing the strangest

items afterwards. The positive of this being the most common type of OCD is that

is has had the most researched done. And through this research, there have been

many types of treatments which have been found to work.

Is ordering treatable? With various intensive programs, 30% of participants can

be expected to make mild to moderate improvements. There are so many unique

cases of ordering that it is not always as easy to f ind the r ight treatments. Most

treatments would deal with the inner issues behind the ordering and finding what

is that is driving the individual to be so overly organized.

What are some treatments of ordering? Like all types of OCD not just one type

of treatment will be as helpful as multiple treatments at the same time. Similar

to OCD checkers, orderers may be given medication to help with anxiety and stress

levels. By having the individual learn to calm down and not be so stressed by the

arrangement and organization, they can begin to slowly stop their OCD. Along with

a behavioral therapy and psychological therapy, treatments may begin to make

progress. Exposure and Response Prevention is the one gold standard treatment

for OCD. It also helps teach the individuals how extreme they are going to keep

order in their l ives and teaches them exercises they can do to stop themselves.

There are many treatments geared to stopping the actual acts of organizing. But

what is very important is to help realize the deeper issues behind the OCD. It is

important to f ind out exactly why and when the OCD ordering started. By going

back to the start of it all , we can begin to learn more about the specific OCD case.

Then therapy can be more useful , as we know exactly what issues to target for

the specific individual . No matter what type of treatments you decided to go in,

it will always be a long process. There is no quick treatment, it is something the

individual will have to work hard at and overtime may begin to completely get rid

of their obsessive compulsive ordering.


ordering problem? Like so many types of OCD the person who orders is not always

aware of the problem. In most cases the people around them notice it and often

are the ones who bring them to get treated. The best approach to take is to seek

professional help. The help will be able to find out why the individual requires such

need for organization and can then begin to treat it . The first step is to make the

individual aware of the extremes they are going to keep an order. This often must

take drastic measures to make it happen but it is an important key step. Then, by

finding a theraphist familiar with OCD treatment, the following steps can be taken.

Treatment is very impor tant, as this can consistently get worse over time. If you

see any signs of obsessive ordering seek treatment as soon as possible.

“I would often arrange then rearrange until it was in its perfect position. Sometimes I would spend hours at a time arranging things in my house until it felt right. I did not always have specific arangements in mind but I could and would not be able to continue my day until it felt correct. Once I had it perfect, I could not deal with it being changed or moved in any way.”

— Anonymous Orderer


HOARDERSCOMPULSIVE

CHAPTER 3: COMPULSIVE HOARDERS | WHAT IS COMPULSIVE HOARDING

WHAT IS COMPULSIVE HOARDING?

Hoarding is often a specific symptom of OCD which results in people keeping large

amounts of items that to the outside world are considered excessive or worthless

and useless. This type of obsessive compulsive disorder is stil l being very much

researched, trying to f ind the causes and treatments for the excessive hoarding.

For those who hoard, it can create a vicious cicle in which they almost l iterally

become trapped. The mess will or can become so dominant that their self-esteem

and social l ife may and will suffer from it. Simple things such as no longer feeling

they can invite people over and with that, an important motivation for people to

keep their house clean will disappear.

Of course, hoarding like any other aspects of OCD, exists in different degrees. But

the severe cases of hoarding may truly devastate a person’s l ife if no help is sought.

They often feel shame and this shame will gradually evolve into isolation. Hiding

one’s behavior seems to be the only possible solution for them. But how do you hide

sometimes very visible clutter and mess from the outside world. You can’t, so you

have to resort to blocking out the outside world from your inside world. Living

amongst “junk” is not the most comfortable or acceptable living condition. Hoarding

labels a person to have no discipline, a person that is messy and it ’s not just that.

This is a real disorder, that requires help and understanding.

COMMON MISCONCEPTION: A hoarder is just an excessive clutterer.

HOARDER

1. Someone who Hoards has a psychiatric

condition that affects less than 1% of

the population.

2. The person obsesses over his stuff

and will most likely not find a solution

unless professional help is sought.

3. The collected stuff will cause serious

distress/discomfort and will limit their

ability to make use of the space.

FACTS:

• Most people who hoard will also exhibit other obsessive compulsive symptoms.

• There are other mental disorders in which hoarding behavior is seen: anorexia

nervosa, dementia and even various psychotic discorders.

• Four keywords that are associated with hoarding are: constant indesisiveness,

perfectionism, procrastrination and the avoidance of the subject or reasons.

• This is a symtom that is known to be very difficult to treat, especially if there

is l ittle or no willingness to change from the hoarder themself.

• The usual medications that can help with many other OCD types seems to be less

effective for obsessive compulsive hoarders.

• OCD is usually connected with organization and cleanliness, but hoarding is the

only type of OCD that involves clutter and often mess.

• Most treatments for hoarding requires letting someone into their home, which is

often very difficult for the hoarder.

• Due to the various reasons behind each individuals compulsive hoarding, finding

the specific cause for each individual is the first step that must be taken.

• Nearly half of all OCD hoarders who seek treatment make from mild to moderate

progress and are able to control their hoarding behavior.

CLUTTERER

1. Cluttering is a very common problem

affecting millions of people that is not

a medical condition.

2. Someone that lives amongst clutter

accumulates without thought and would

be able to make the changes themselves.

3. Often this will never reach an extreme

point where it may debilitate the persons

freedom and comfort.


CHAPTER 4: COMPULSIVE CLEANERS | LIVING WITH COMPULSIVE CLEANING

WHY PEOPLE COMPULSIVELY CLEAN:

Why some people clean to such extremes where it becomes obsessive compulsive

is not completely clear. Research is still being done on the subject. Similar to other

types of OCD, there are various levels and unique cases of this disorder. Due to the

variety and unique aspect it is hard to determine one main cause. The main reason

that has been found in most cases however has been the fear of all contamination.

Many of these obsessive cleaners feel that the only way to fight contact with germs

would be to always clean. Which leads to the obsessive cleaning cycles

Organizing/Cleanliness: The most obvious reason for obsessive cleaning would be

the need for organization and cleanliness. By keeping things clean it ’s helping the

individual stay organized. They feel the need to keep all things clean at all times It’s

the only way they can assure to be germ free. One important reason behind OCD

cleaning, is simply to fight contamination.

Control: In all types of OCD is the need for control and obsessive cleaning is no

exception. The main thing they try to do is to fight contamination and germs. They

can’t control the germs so they find extreme ways to f ight them. They are able to

control how clean they keep things and how often they clean. Since they realize

how easily they are able to control that, it ’s all they do and obsess over.

Fear: Because of the fear of germs and contamination they obsess over cleaning.

It is their only way of staying away from contact with all germs. They feel that by

keeping everything extremely clean and washed, they will never have to deal with

their major fear, germs. Similar to anyone avoiding any situations where they could

come in contact with something they fear, cleaners will obsessively clean so that

they feel safe from any possible contact with their fear.

Traumatic Experience: Something which is seen in many types of OCD but most

commonly seen within obsessive compulsive cleaners is traumatic experiences.

In many cases, the individuals have experienced something very traumatic where

they may of experiences something gruesome or dir ty. They compulsively clean

because they still have that memory stuck in their head. Very often they do not

realize that is why they are cleaning but through treatment are able to come to

terms with their obsessions against contamination.

LIVING WITH COMPULSIVE CLEANING:

There are two major symptoms associated with compulsive cleaning.

1. The need to wash things over and over even if is already visibly clean.

2. The need to clean objects and the house constantly. Often spending most of

ones time cleaning.

Compulsive cleaning is estimated to affect between 2 to 2.5 mill ion people in the

United States. This is an estimated number for extreme cases, there are lot more

cases of this which are not as extreme. Cleaning is also the second most common

symptom among people with obsessive compulsive disorder (OCD). 45 to 50% of

people with OCD report symptoms of compulsive cleaning.

Many people don’t realize why cleaning can be considered an obsessive compulsive

disorder. This is far more than just someone keeping things clean around the house,

l ike many other OCD types, this is taken to a much more intense level . Often, they

feel the impulse to just clean and clean without reason. They will spend hours out

of their days just to clean. Very often, they end up cleaning the same objects over

and over. They cannot go a day without cleaning or washing something. It is very

common that they do this in order to f ight against contamination and germs. The

reason it is such a problem is because it becomes an obsession. It begins to take

over their l ives and affects the people around them just as much. The obsession

with cleaning begins to interfere into the persons l ife. They develop an irrational

and extreme fear of germs and contamination. Due to that fear, they end up in

unstopable cycles of cleaning and washing.

“Approximately 2.3% of

population between ages

18-54 suffers from OCD,

more than any other

mental and emotional

based challenges such

as schizophrenia, bipolar

disorders or panic disorders.

Approximately 1 in 50

people are affected”

WWW.DESIGNEDTHINKING.COM/OCD_FACTS


CHAPTER 4: COMPULSIVE CLEANERS | DEALING WITH COMPULSIVE CLEANING

DEALING WITH COMPULSIVE CLEANING:

This is considered a very difficult type of OCD to completely cure because it is

something the individual will face all the time. The individual will always be in

contact with situations where cleaning is needed, and they have to learn how

to not get into the same obsessive cleaning cycles. Intensive treatment will be

needed but if the OCD cleaner is dedicated, it can be very successful.

Is cleaning treatable? With dedicated treatments, 65% of all participants can

be expected to make mild to moderate improvements. It is very important that the

individual realize why they are obsessively cleaning. Then it is important that they

train themselves to clean and wash daily at a normal level so they do not fall into

the same obsessive cycles they were in before.

What are some treatments of cleaning? The best approach to treat compulsive

cleaning is comprehensive and multimodal . Just l ike all types of OCD, the best

way to treat OCD is multiple treatments at the same time. Because most obsessive

compulsive disorders are involved with anxiety, medication can be taken to help

reduce anxiety and all stress. However medication alone will not f ix the problem,

other steps must be taken. The most important and helpful treatment is therapy.

The obsessive compulsive cleaner needs to be aware of their cleaning behaviors

and their extensive obsessive cycles. They also need to learn the different tricks

and tips to help them stop themself from over cleaning and ending up in the same

obsessive and compulsive ways as before.


cleaning problem? In nearly 80% of cases, the cleaner is not always aware of

how extensive their behaviors are. Most of the time, its the people around them

who are more aware of the situation and help seek treatment for them. Like all

types of OCD having the individual become aware of their situation is the most

important step. After that, finding professionals trained specifically to help this

type of OCD is important. Treatment will be a long and slow process, it requires

patience and understanding. If all steps are taken and there is desire to get better

then progress could be made and eventually they can be obsession free.

“I often would find myself cleaning for hours and I didn’t even remember why it started. I have this need to clean and to keep things clean. I would often wake up hours before I had to go out so that I would have time to clean before going anywhere. It became an everyday routine.”

— Anonymous Cleaner




HOARDERSOBSESSIVECOMPULSIVEDISORDERSOBSSESIVE COMPULSIVE


ORDERERS

OBSESSIVE COMPULSIVE

CHECKERSOBSESSIVE COMPULSIVE

HOARDERS

OBSESSIVE COMPULSIVE

CLEANERSOBSESSIVE COMPULSIVE

ORDERERS 6 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 1

INTRODUCTION | TABLE OF CONTENTS

DISORDERSCOMPULSIVEOBSESSIVE

OCD affects many millions of people around the world. It occurs at about the same

rates for males and females. Many cases begin in childhood but on an average OCD

starts to become a problem for many people during teenage years or even in early

adulthood. OCD is characterized by Obsessions and Compulsions. Symptoms may

wax and wane over time, be episodic, or in minority of cases, even unrelenting. An

obsession is an intrusive and recurrent thought or image. An example are unwanted

thoughts of loved ones being harmed in some way. Other common obsessions are

being contaminated, saying the wrong thing, and even having inappropriate thought

content. A compulsion is l ike a ritual, it can be observable l ike checking, having to

place items in certain ways, and hand washing or mental l ike counting. Just about

any behavior can become a compulsion. Problems and symptoms associated with

OCD include anxiety, depression, perfectionism, and phobic avoidance. OCD is often

worse during periods of stress or l ife transitions. The treatment of OCD has come

a long way in recent years. However, there is still no cure. The very nature of OCD

often makes it difficult to engage or even agree to treatment. In cases l ike these

it is often helpful for family members to learn a lot about OCD, attend the support

groups themselves, or consult with knowledgeable professionals. OCD can be a

very challenging condition but fortunately help is always available. Learning about

OCD can be very helpful. Once you understand how Obsessive Compulsive Disorder

works, you can get ready and be more confident about fighting back.

CHAPTER 1: CHECKERS

SYMPTOMS AND REASONS

WHAT PEOPLE CHECK

TREATMENTS

CHAPTER 2: ORDERERS


TREATMENTS

CHAPTER 3: HOARDERS


WHAT PEOPLE HOARD

TREATMENTS

CHAPTER 4: CLEANERS


TREATMENTS

4

6-7

8-9

10

14

16-17

18

22

24-25

26-27

28

32

34-35

36


ORDERERSCOMPULSIVE

CHAPTER 2: COMPULSIVE ORDERERS | WHAT IS COMPULSIVE ORDERING?

WHAT IS COMPULSIVE ORDERING?

Ordering is often a specific symptom of OCD which results in people having a need

for things to be in specific arrangements. OCD orderers are often obsessed with

organization. Like many OCD types, there is still research being done to determine

more info on this type of OCD. An obsession with order and symmetry defines this

type of OCD the best. Objects may have to be lined up in a perfectly straight line, or

arranged in a certain way. Often, people who are orderers are unable to do anything

without first arranging everything in a precise way, and they can become very upset

if someone touches or moves the objects after they have been fixed. Orderers may

also be superstitious about certain characteristics of things, such as numbers and

colors. There is a need for things to be even and balanced, so extreme organization

is often the only solution for them to achieve that balance. This extreme need for

things to be ordered and arranged perfectly begins to take over their everyday. They

cannot go a day without arranging, and often spend hours just ordering.

COMMON MISCONCEPTION: A orderer is just an organized person.

ORDERER

1. Someone who is an orderer is unable

to continue with daily tasks if things are

not in the proper arrangement.

2. Compulsive ordering is a disorder and

in order to stop would require intensive

treatment and therapy.

3. Spends large portion of their time

arranging and rearranging often ignoring

other tasks due to the anxiety of objects

not being properly alligned.

FACTS:

• Ordering is the most common type of OCD and in many cases is the only OCD

symptom certain individuals will have.

• Five keywords that are associated with ordering are: organization, alligned,

perfection and balance and constant need for l ife to be consistant.

• Also is a symptom that is known to be difficult to treat especially in severe cases.

• There are types of treatment geard specifically for compulsive orderers.

• Ordering is the leading type of OCD and has had the most research done on than

any other type of OCD.

• There are various levels of compulsive ordering, from minor cases to much more

extreme cases which require more intense treatment.

• In extreme cases, compulsive orderers create intensive rituals such as, having

to touch every corner of the room before doing any other daily tasks.

• Most people with this type of OCD often are not aware of how much the OCD is

affecting them, and the people around them.

• Often when an OCD orderer is aware of their situation, they often are still not

able to stop the OCD on their own withouth intensive treatment.

ORGANIZER

1. An organized person prefers objects

to be arranged properly but it normally

would not affect their other tasks.

2. Often able to stop on their own but

does not usually reach a level where

it can become a problem.

3. Likes to keep things organized but is

usually not spending hours of their time

to organize things and can continue the

day if objects are not properly placed.


CHAPTER 2: COMPULSIVE ORDERERS | LIVING WITH COMPULSIVE ORDERING

WHY PEOPLE COMPULSIVELY ORDER:

All cases of obsessive compulsive ordering are very unique which is what makes

i t very diff icult to determine one exact cause for this disorder. Listed here are a

few of the reasons behind this type of OCD which are most commonly seen in many

OCD individuals. The main cause found throughout research for OCD orderers is the

need to have control and balance in l ife. This is what drives many people to be so

overly organized to the point where it becomes an obsessive compulsion.

Decision Making: Those with ordering behavior find it extremely difficult to make

decisions. And often find themselves arranging things without having any specific

arrangement in mind. Alot of the time they keep organizing objects until they feel

it is properly ordered. This also has a connection with their need for control.

Control: Then you also have the issues of control which is seen in so many types of

OCD. A lot of the time people with OCD feel they have no control and many of the

things they do are a way for them to gain control . For orderers they feel they can

control the objects around them and place and arrange them any way that they

want and eventually it becomes an obsession making it diff icult to stop.

Organizing: Organization is another reason behind many types of OCD as well. In

an orderer it is probably the most noticeable and main reason. What an orderer does

is organize, and they have a compulsive need to have things perfectly organized.

The main issues is that they often take extreme measures to keep things organized.

They often organize things that one would never organize such as food on a plate,

pencils on a desk or other such loose items.

Scared Of Forgetting/Perfection: Because of the fear of forgetting and the

inability to accept that we can’t be in total control, items will be overly organized.

Its a way to always know where things are and to have complete control of things

around you. If things are organized to such an extreme there is no way one could

possibly lose or forget something right? That is the way most orderers think.

Balance: Another motivation to order is the need to keep balanced and stability

in ones life. Often orderers feel much more comfortable having things balanced

and even and when things are unbalanced they get anxiety and stressed. This is

often what leads to the need to touch things with both hands, or to order every

aspect of their l ife, even the way they eat or walk.

LIVING WITH COMPULSIVE ORDERING:

There are two major symptoms associated with compulsive ordering.

1. The need to have objects arranged in the perfect or in a specific arrangement.

2. Unable to continue with daily tasks if something is not ordered in the way they

normally have it arranged.

Ordering is estimated to affect between 3 - 3.2 million people in the United States.

Because there are so many levels of ordering, it is difficult to determine the exact

numbers of OCD cases. Ordering is the most common symptom among people with

obsessive compulsive disorder (OCD) as well as the most common type of OCD. 50

to 60 % of people with OCD report ordering symptoms. There are many differences

between OCD orderers and just organized people, OCD is a more extreme case.

Ordering can begin to interfere with a persons day-to-day l ife and often affects

others around them as well . There can be mild to extreme cases of OCD ordering.

Some of the minor cases would include sticking do daily routines, always making

l ists of things and even labeling things. More extreme cases include having things

evenly spaced, order in which one eats items of food on a plate, even the number

of times one touches an item. It can become very extreme to where the individual

must touch everything evenly with both hands and often spends a lot of time doing

such tasks. Ordering is much more than just an organized person, it is an extreme

need for things to be perfectly arranged. And if things are not arranged or ordered

correctly it could cause serious stress and anxiety to the orderer.

Like many other cases of obsessive compulsive disorder, ordering also develops and

worsens overtime. Often begins with a need for control, which is what drives most

people to begin organizing every aspect of their l ife. Eventually this becomes an

obsession where they begin to organize to extremes. They will then organize just

about anything. Often they do not even realize that the are doing this. Some common

examples are, they will begin to organize the food on their plates before eating. And

then they might even have a specific order in which they will eat the food. They will

begin to organize objects that do not even belong to them. Everytime that they see

something out of place, they compulsively begin to organize it. This is the cycle they

get into and it easily takes over their lives. Everywhere they go they are able to find

things to order and in most cases are not aware that they are even doing this.

“OCD is not often a very

consistent condition and

will change over time.

There may be periods

where the symptoms

will totally disappear

before they return.

Others will notice a

steady increase of the

intensity or frequency

of the obsessions.”



CHAPTER 3: COMPULSIVE HOARDERS | LIVING WITH COMPULSIVE HOARDING

WHY PEOPLE COMPULSIVELY HOARD:

Just like other types of OCD, each individuals reasons for hoarding is very unique.

There is no single reason behind obsessive compulsive hoarding. Through research

similar reasons for other types of OCD are seen in hoarding such as control and

responsibil ity. While other types of OCD are connected with their loved ones or

family, hoarding is found to be connected with sentimental value for objects.

Sentimental Value: Now you would expect for these things that are kept to have

a purpose, and to be meaningful or valuable. But for the person that hoards, the

usefulness and/or value may lay in the most unexpected things. This value is also

about feeling the item is part of “you”, not just an independent object.

Decision Making: Those with hoarding behavior find it extremely difficult to make

decisions, and end up avoiding having to make any by keeping everything. “What if

I may need this 1 day? Where is the harm in keeping just this 1 extra thing?” Not

having to make the decision of discarding something literally means that they can’t

make any mistakes, which drives them to keep hoarding.

Organizing: There is also the difficulty with knowing how to organize objects, not

being able to see how you would possibly store them in a logical fashion (It’s ironic

considering the visual chaos that is created by the hoarder). But while this chaos

may be apparent for outsiders, the hoarder himself often finds some logic in this.

To them a pile of junk may be the only way they can sense some control and order.

Responsibility: As you may see in OCD, you also have a tendency for people to feel

hyper- responsible for what is happening around them and the people they care

for. With hoarding this can result in the accumulation of “Just- In- Case” objects

being carried around with them at all t imes. But you also have the obligation of

having to use a certain item. Discarding seems to be wasting something and this is

why so many items will be categorized under “Recycling”, “Giving Away” and so on.

Control/Perfection: Then you have the issue of Control /Perfectionism, again so

present when looking at OCD. The fact that when you throw something away, it’s

gone and once the trash is picked up you will never be able to find this item again.

Letting Go Of Things: Another motivation to hoard is the fear of letting go, or of

moving on. The idea of loosing things that had even a remotely sentimental value,

scare hoarders. Because there would be no turning back, no control. But also had

something to do with things being ephemeral , keeping things or par ts of them,

meant that it would literally prevent them from ceasing to exist, scared that parts

of their l ife may be forever forgotten. All part of being afraid of death. Letting go

of things in l ife is so needed if we want to experience some sense of freedom, but

for someone with OCD this means letting go of the control they want so badly.

LIVING WITH COMPULSIVE HOARDING:

There are three major symptoms associated with compulsive hoarding.

1. The acquisition of, and failure to discard a large number of possessions that

appear to be useless or of l imited value

2. Living spaces are sufficiently cluttered so as to preclude activities for which

those spaces were designed.

3. Significant distress or impairment in functioning caused by the hoarding

Hoarding is estimated to affect between 700,000 to 1.4 million people in the United

States. This may be an underestimate as many hoarders often do not seek help on

their own. It is most common for hoarders to be brought to treatment by a loved

one. Hoarding is quite a common symptom among people with obsessive compulsive

disorder (OCD). 25 to 30 % of people with OCD report hoarding symptoms.

Hoarding becomes a problem when it begins to interfere with a person’s day-to-day

life. Many individuals who hoard begin to isolate themselves from friends and family

due to feelings of guilt and shame regarding their hoarded items. They also begin to

encounter difficulty finding items they need. In addition to these difficulties, many

compulsive hoarders begin to have health problems due to dust and mold that build

up on the piles of hoarded items. The quantity of items hoarded may even become

a fire hazard. Overall, there are many heartbreaking statistics related to individuals

who hoard: 6% have been fired because of hoarding, 77% report 1 or more severe

health conditions, up to 1 in 55 have had a child removed from their home, 13% have

been evicted or threatened with eviction from their home. Hoarding is actually a

medical condition associated with obsessive compulsive disorder.

“Treatment is usually

delayed due to the

perceived shame or

embarrassment; the

feeling no one would

understand what they

are experiencing; the

person feels they have

to fix themselves or the

inability to access

competent professionals.”



CLEANERSCOMPULSIVE

CHAPTER 4: COMPULSIVE CLEANERS | WHAT IS COMPULSIVE CLEANING

WHAT IS COMPULSIVE CLEANING?

Cleaning is another specific symptom of OCD which results in people having the

impulsive need to clean and wash. Cleaners may wash the same object multiple

t imes a day and always find themselves spending hours out of their day cleaning.

Sufferers of this type of OCD have an obsession with contamination. Their irrational

fear of being contaminated by germs leads them to compulsively avoid or remove

all possible contaminants. Their obsessions have to do with germs, viruses, and dirt

that put them in danger of getting some disease. As such, they are in constant fear

of becoming infected and infecting others. While washers repeatedly wash their

hands and/or shower, cleaners wash and rewash their clothes and repeatedly clean

their houses several t imes each day. They repeatedly clean surfaces and objects

in their home, never feeling safe or clean enough from contaminants. There is still

research being done to find out why some people go to such extremes to feel safe

from germs and any type of contamination.

Cleaning and Washing, l ike other types of OCD also exists in different degrees. But

for many people it takes over everyday l ife and makes it diff icult to l ive normally.

Often the individual does not even realize how much they clean or how obsessive

they become. It is not just a person being safe and clean but goes alot deeper. It’s

a real disorder, that requires understanding and treatment to heal .

COMMON MISCONCEPTION:

A compulsive cleaner is extremely afraid of germs.

While a compulsive cleaner does have a fear of germs and contamination, it is much

deeper than that. A compulsive cleaner often begins long cycles of cleaning without

a specific reason to clean. They just have a constant impulse to clean things even if

that just the fear of germs. It requires extensive treatment of the individual.

FACTS:

• People who compulsively clean often show signs of compulsive order as well .

• Six keywords that are associated with compulsive cleaning are: contamination,

fear, cleanliness, germs, health, and an extreme daily obsession.

• This symptom one of the most difficult to treat because cleanliness of objects is

something the individual will always encounter.

• The treatments for this are more about stopping the behavior itself as well as

finding out the reasons why the individual developed this behavior.

• The key step taken to help with compulsive cleaning is to help the OCD cleaner

realize how far they are going with their cleaning, once the individual is aware of

their personal situation they can begin to accept treatment.

• 65% of obsessive compulsive cleaners who seek treatment are expected to make

from mild to moderate improvements.

• In some cases, extreme measures have to be taken to show the OCD cleaner that

there is no need to be so fearful of germs and contamination.

• Another useful method used in treating OCD cleaning is classes on healthy living

which teaches the individual small daily steps they can take to keep their home

clean and protected from contamination without needing to obsess over it.

C L A SS G R A PH I C D ES I G N 2 I N STRUC TO R L AU R A M I LTO N

SAVE OUR OCEANS

CLASSTYPOGRAPHY 2

INSTRUCTORRENEE D’ARCY

PROJECTEVENT MARKETING


106

SAVE OUR OCEANSEVENT MARKETING

C L A SS T Y P OG R A PH Y 2 I N STRUC TO R R EN EE D’A RC Y

THE BRAND Save Our Oceans is an annual event that is held in San Francisco. It is geared towards the

safety and preservation of our oceans and marine li fe. At Save Our Oceans, guests can learn more

about protection and conservation from a series of guest speakers, activit ies and booths set up by

various organizations and at tendees.

THE DESIGN I wanted the overall design to feel calm and peaceful, much like the ocean. Was important

to create a series of promotional materials that could be easily recognizable and also worked with the

overall theme of the Save Our Oceans event. I decided to incorporate an unf inished sketch illustration

style throughout with a sof t color overlay to help reinforce the cause.

S A V E O U R O C E A N S • L U I S Z U R I T A • P A G E 4

four countries have used a loophole in the IWC regulations, which will allow killing up to a cer tain quota for scientif ic purposes, a special permit to continue normal whaling operations. With brazen disregard for spir it of the law, these countries continue to sell whale meat on the open market. Rather than close the loophole, or penalize such exploitations, in 2010 the Chair of the IWC proposed re-opening commercial whaling quotas or the next 10 years as trade-off to end the so-called ‘scientif ic whaling’ operations. While this was strucked down, the loophole still persists. The IWC does not afford protections for 71 (out of 80 known) cetacean species, including both dolphins and porpoises. Whales and dolphins alike are vulnerable to many other threats before you factor in human predation: habitat destruction, global warming, toxic pollution, diminishing food stocks and also by-catch. They are deeply in need of our protection now more than ever before. Par tly in response to IWC’s moratorium on whaling (1986) the Japanese began hunting dolphins in new record numbers. The practice, known as drive f isheries, kills more than 20,000 dolphins a year and was depicted in OPS’s f irst f ilm, The Cove. In addition to these dolphin hunts, Japan is one of four countries taking the advantage of an IWC loophole that allows whaling for scientif ic research. Japan kills between 650 to 1,000 whales each year and then sells the whale meat for consumption. In Japan the culture of whaling is more myth than tradition; it was propagated only within the last f if ty f ive years as a way for a such companies to

A V O I D P R O D U C T S W I T H U N S U S T A I N A B L E O R

E N V I R O N M E N T A L L Y H A R M F U L M E T H O D S . F O R

E X A M P L E , A V O I D C O S M E T I C S U S I N G A N Y S H A R K

S Q U A L E N E A N D J E W E L R Y M A D E O F C O R A L O R

S E A T U R T L E S H E L L . T H E S E P R O D U C T S A R E

D I R E C T L Y L I N K E D T O U N S U S T A I N A B L E F I S H I N G

M E T H O D S A N D T H E D E S T R U C T I O N O F O C E A N S .

corrupt oligarchy with some f inancial interests to justify modern large-scaled commercial whaling. A modern Japanese scholar aff irms that: “It’s both unfair and misleading to asser t that exceptional regional cases and the ater transitory, shor t-lived post-war phenomenon form an overall historical precedent and also basis for promoting Japan’s modern commercial whaling.” Around 2,000 kilos of stock whale meat is sitting in storage at any given time in Japan because it simply doesn’t sell. Despite this, Japen continues to f ight for the r ights to whaling saying it is par t of tradition and way of life, without proof.

W h a l e s a r e

d i v i d e d i n t o t w o

s u b o r d e r s : b a l e e n a n d

t o o t h e d w h a l e s . S e a l e v e l

r i s e a n d c h a n g e s i n t e m p e r a t u r e

w i l l l e a v e w h a l e s q u i t e v u l n e r a b l e , a n d

m a y n o t b e a b l e t o a d a p t t o s u r v i v e .

CLEAN UP EXPLORE AND APPRECIATE THE OCEAN WITHOUT INTERFERING WITH WILDLIFE OR REMOVING ROCKS AND CORAL. GO EVEN FURTHER BY ENCOURAGING OTHERS TO RESPECT THE MARINE ENVIRONMENT AND HELP IN BEACH CLEANUPS.

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NOTE: PHOTO OF EVENT CD

EVENT REGISTRATION FORM

C L A SS T Y P OG R A PH Y 2 I N STRUC TO R R EN EE D’A RC Y

SAY WHAT

CLASSGRAPHIC DESIGN 3

INSTRUCTORJENNY JI

PROJECTMARKETING CAMPAIGN


116

SAY WHATMARKETING CAMPAIGN

C L A SS G R A PH I C D ES I G N 3 I N STRUC TO R J EN N Y J I

THE BRAND The Say What Campaign is about making people realize the of fensive words they may be

using. Too of ten words or phrases can become a par t of our everyday language that we may not even

realize what we are really saying. This campaign was created to bring awareness to the seriousness of

some of our words and how they could af fect those around us.

THE DESIGN I decided to use 1950’s housewife inspired photography, graphics and illustrations as a

key element for this design. This was not only eye-catching for the viewer but gave interesting contrast

to the seriousness of the campaign. Say What is targeted towards a younger audience so it was important

to f ind ways to get their at tention. To do that bus stops, websites and mobile apps were all designed as

par t of the Say What campaign.


118 119

STICKS AND STONES THE MAD LIB LUNCHBOX IS A PROMOTIONAL PIECE FOR THE SAY WHAT CAMPAIGN. IT’S USED TO HELP PEOPLE REALIZE IF THE WORDS THEY ARE REGULARLY USING COULD BE OFFENSIVE.

SAY WHAT ABOUT US NEED HELP ? YOUR STORY STORE

My friend is always saying you’re such a... retard. It really bugs me and I dont even know if she is aware

of how often she says it or how much it bothers me. 35 MINUTES AGO Amanda (Los Angeles, CA)

Now you can be updated on any Say What news and connect with the Chat Rooms and Forums using your iphone. You can even view the gallery of SayWhat moments and post your own straight from your phone.

Make someone aware of what they are really Saying. You can download and share with them a SayWhat card or poster. Choose from differentmessages or create your own.

I had a friend in high school who would always call people stupid. I did not think much about it then, but

thinking about it now he would even say it to strangers. 37 MINUTES AGO James (Houston, TX)

Was walking home from school and heard someone say thats so gay. Never realized how rude and how

offensive it sounded until I heard someone else say it. 41 MINUTES AGO Becca (Seattle, WA)

Sitting on a bus and there is a group of people sitting next to me who have been cursing the entire time

they have been on the bus. So disrespectful. 55 MINUTES AGO Adam (San Francisco, CA)

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POST A VIDEO

VIDEO GALLERY

FORUM

CHAT ROOM

LATEST STORIES

re-tard [ree-tahrd] - noun: a person with a serious condition where there is limitation with intellectual understanding, emotional development and their academic progress.

Are you aware of what you are really saying?

You are such a


122 123


Silence the Violence

Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been

working with various youth organization in the Los Angeles area towards creating

awareness of verbal abuse. Implementing make a pledge programs to stop bullying, and

anonymous help-lines in schools for students dealing with verbal abuse. By creating an

environement where students are aware of the power of their words, we have made a change.To learn more

about Silence the Violence visit www.silenceviolence.org or www.facebook.com/silenceviolence.




DOWNLOAD AND SHARE

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2:55 / 3:02

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CAMPAIGN WEBSITE (VIDEO VIEWING PAGE)

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The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications

industries, the facilities of the media, and the resources of the business and non-profit communities to produce,

distribute and promote public service campaigns on behalf of non-profit organizations and government. For over

65 years, Ad Council has produced hundreds of public service campaigns towards the social issues of the time.

Effecting Positive Social Change:

The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public

service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an

American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70

years.Based on our long history of effecting positive change, it Is fair to say that Ad Council campaigns have

inspired several generations of Americans. Our ultimate goal is to ensure that future generations will reap the

benefits of our efforts to date, and continue to be inspired by our public service campaigns in the future.

AD COUNCIL


SayWhat Campaign (5:12)

Learn what this campaign is all about and how we have already made some changes.

When I Hear People Say... (3:22)

Always get annoyed when I hear people say you’re such a retard. I have worked with a charity that..

Everybody Hurts (1:50)

A compelling and emotional video on the strong effects that words can have on people.

My Thoughts: 3/15/2011 (4:55)

Spent the last few hours going through different people stories on Say What and decided that I..

Silence the Violence (3:02)

Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working with..

Our SayWhat Moment (1:25)

We were walking around town the other night and could notbelieve what we heard this guy...




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SIGN THE

SAY WHAT

FILTER: VIEWER SAYWHAT


124 125

Latest Stories

My friend is always saying you are such a...

retard. It really bugs me and I dont even know

if she is aware of how often she says it or how much it

bothers me. 35 MINUTES AGO

Amanda (Los Angeles, CA)

I had a friend in high school who would always call people stupid. I did not think much about it then, but thinking about it now he would even say it to

strangers. 37 MINUTES AGO

James (Houston, TX)

Was walking home from school and I heard someone say thats so gay. Never realized how rude and how offensive it sounded until I heard someone

else say it. 41 MINUTES AGO

Create Username

SayWhat Chat

jo in chat room

Latest Stories

My friend is always saying you are such a...

retard. It really bugs me and I dont even know

if she is aware of how often she says it or how much it

bothers me. 35 MINUTES AGO

Amanda (Los Angeles, CA)

I had a friend in high school who would always call people stupid. I did not think much about it then, but thinking about it now he would even say it to

strangers. 37 MINUTES AGO

James (Houston, TX)

Was walking home from school and I heard someone say thats so gay. Never realized how rude and how offensive it sounded until I heard someone

else say it. 41 MINUTES AGO

Create Username

SayWhat Chat

jo in chat room

Silence the Violence (3:02)Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working towards stopping abuse.

SayWhat Videos

watch video

SayWhat VideosSAY WHAT

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Videos

Chat

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SAY WHAT

SAY WHAT

Latest Stor ies

Videos

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SAY WHATSilence the Violence (3:02)Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working towards stopping abuse.

SayWhat Videos

watch video

SayWhat Videos

“I wanted the overall design to have a retro 1950s inspired look. I incorporated this look through the soft color palette, unique font choices and a series of playful housewife photos and illustrations.”

C L A SS G R A PH I C D ES I G N 3 I N STRUC TO R J EN N Y J I

THANK YOU THIS COLLECTION OF PROJECTS COULDN’T OF BEEN POSSIBLE WITHOUT ALL THE INCREDIBLE SUPPORT OF MY FAMILY AND FRIENDS. THIS IS DEDICATED TO ALL OF YOU. THANK YOU.

PRINTINGINDIE PRINTINGLOS ANGELES, CA

BINDINGA1 BOOK BINDINGLOS ANGELES, CA

TYPEFACEPROXIMA NOVA

COPY & DESIGNLUIS ZURITA

SCHOOLACADEMY OF ART UNIVERSITY

PAPER100LB UNCOATED

LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O PH O N E 626 . 39 0.975 3 WE B W W W. LU I SZU R ITA .CO M

P H O N E 6 2 6 . 3 9 0 . 9 7 5 3

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