Luxury Insight

Embed Size (px)

DESCRIPTION

luxury insight

Text of Luxury Insight

  • 1/2/14 Luxury insight

    www.slideshare.net/ionutgrossu/luxury-insight 1/6

    SubmitSearch

    Upload

    Go Pro

    Login

    Signup

    Explore

    by Pujil Khanna

    by Marc Morelli

    by michalgilly

    Like this presentation? Why not share!

    Share

    Email

    Luxurypresentation

    9758 views

    Fung Luxury Market

    in China 2013 1541 views

    China Luxury Apparel

    and Accessori... 474 views

    Email Like Save Embed

    1

    /18

    Share

  • 1/2/14 Luxury insight

    www.slideshare.net/ionutgrossu/luxury-insight 2/6

    by David2591

    by Sudio Sudarsan

    by IEMI European Ins...

    by guest7ce159

    by Klaus Heine

    by prkonceptanalytics

    by Murali Ramesh

    by vy1230

    Luxury Goods International Retailin... 477 views

    LUXURY BRAND MANAGEMENT 58790 views

    Luxury destination 2389 views

    India Luxury Retail Market A Long T... 9988 views

    The Concept of Luxury Brands - Pres... 6050 views

    Global luxury goods market: 2012 Ed... 425 views

    Luxury retails-evolving-landscape v3 1006 views

    Luxury Goods Industry Analysis 2013 4641 views

  • 1/2/14 Luxury insight

    www.slideshare.net/ionutgrossu/luxury-insight 3/6

    2 months ago

    Luxury insightPresentation Transcript

    1. Luxury insightSmall research of overall marketRomanian market reviewNew

    business opportunities

    2. What LUXURY is? DESIGN QUALITY CRAFTMANSHIP SERVICETo

    build reputation it takes decades

    3. Luxury Market Summary Most important brand owners and distributor in

    the luxury market: LVHM (double digit growth in 2012) (Louis Vuitton, Moet,

    Hennessey) PPR (double digit growth in 2012) (Gucci, YSL) Richemont

    (double digit growth in 2012) (Dunhill, Cartier, Chloe) Hermes (double digit

    growth in 2012) Fast growing emergent markets (ASIA China) UBS report

    in 2010 says: 50% of world luxury revenue comes from Asia 50% of Europe

    luxury revenue are Asian tourists

    4. Luxury Market Summary China is the 2nd largest consuming group of

    luxury goods after USA while Europe is struggling with an organic growth of 1

    digit last year Biggest growth by gender is made by mens luxur. Top 5

    Brands of men luxury: E. Zegna, Hugo Boss, Dunhill, Armani, Burberry Many

    by Marinet Ltd

    Understanding china's growing love ... 2857 views

    + Follow

    Luxury insightby ionutgrossu on Feb 27, 2013

    808views

    More

    No comments yet

    Subscribe to commentsPost Comment

    1 Like

    MAHAGIRL

    Luxurypresentation

    9758 views

    Like

    Fung Luxury Market in China 2013

    1541 views

    Like

    China Luxury Apparel and

    Accessories Market Report, 2012-

    2015:New Industry Anal

    474 views

    Like

    Luxury Goods International

    Retailing Market August 2013

    477 views

    Like

    LUXURY BRAND MANAGEMENT

    58790 views

    Like

    Luxury destination

    2389 views

    Like

    India Luxury Retail Market A Long

    Term-Bet_Value Partners

    9988 views

    Related More

  • 1/2/14 Luxury insight

    www.slideshare.net/ionutgrossu/luxury-insight 4/6

    luxury companies are going online Armani.com delivers in 27 European

    countries Escada to open e-shop in 2013 PPR opened Stella McCarthy E-

    store last year Ittiere opened E-commerce business line for 35 countries

    Zalando open Emeza, luxury discounted E-store

    5. Local Luxury Market Local luxury market are divided by: Products

    Watches & Jewelry Fashion Cosmetics and Fragrances Investments

    Real Estates Art Way of life Cars, Airplanes, Tourism Home decorations,

    Alcohol, Cigars

    6. Local Luxury Market Most of the luxury brands are present in the market

    Hermes, Chanel and Prada are not yet locally based Local luxury market

    decreased in the area of luxury cars, watches and accessories over the crisis

    period Fashion, accessories and cosmetics reported 20% decrease in 2008 at

    the beginning of crisis Meanwhile brands like Max Mara, La Perla, Pal Zileri,

    Canali reported constant growth of 20-30% in 2008 In 2009 7 branded fashion

    stores were closed In 2009, 9000 people were clients of luxury products, while

    in 2008 were 11,000 (CPP Management)

    7. Local Luxury Market 2010 luxury market of fashion and accessories goods

    was nearly 50 million Euro (including counterfeit products) Louis Vuitton

    Romania reports 4.5 million Euro sales in 2010 Arts sales decrease to 8 million

    Euro after 2008 of 31 million Euro sales. For 2013 it is said to be up to 25-30

    million Euro. 2011 reports a general growth of luxury products up to 500

    million Euro 50-60% of total sales represent cars luxury industry 30% of the

    market is represented by fashion luxury

    8. Local Luxury Market First half of 2012 reported a decrease of 30% of sold

    luxury goods comparing 2011 same period Gucci, Moschino, Dunhill,

    Valentino, Emporio Armeni, Hugo Boss, Burberry decrease in sales based of

    cost cut optimization of global strategy Luxury cars industry grew with 39%

    in the first half of 2012. Real estate industry double the revenue comparing

    same period of last year Roberto Cavalli, Porsche Design and Montegrappa

    opens first monobrand store in Bucharest Frey Wille reported more then 1

    million Euro revenue for a newly brands in the market

    9. Romanian customer profile of luxurygoods Billionaire or Millionaire

    Having more then 40 million Euro wealth Buying most exclusivist brands like:

    Hermes, L. Vuitton, Moet & Chandon, Rolex, Gucci, Prada Top Managers and

    business owners Aspirants of luxury lifestyle Expensive cars and watches

    Expensive travelers Luxury consuming goods Woman are more attracted

    by fashion while man by cars

    10. Romanian customer profile of luxurygoods Online luxury customers are

    seeking: Fashion & shoes 60% Cosmetics & fragrances 46% Food &

    Alcohol 26% 31% of urban inhabitants will buy a luxury product next year

    47% of them are 32-47 y.o. Active professionals and married Daily usage of

    internet with high education Analytical and pragmatic

    11. Romanian customer profile of luxurygoods 37% of them are between 18 to

    31 years old Technological addicted Self focused and self inventive

    Appreciate variety Unmarried with middle high education 16% of them are

    Like

    The Concept of Luxury Brands -

    Presentation

    6050 views

    Like

    Global luxury goods market: 2012

    Edition- Koncept Analytics

    425 views

    Like

    Luxury retails-evolving-landscape

    v3

    1006 views

    Like

    Luxury Goods Industry Analysis

    2013

    4641 views

    Like

    Understanding china's growing love

    for luxury

    2857 views

    Like

    Rich pickings: The outlook for

    luxury goods in Asia

    895 views

    Like

    Cm luxury brand

    2225 views

    Like

    Luxury retails-evolving-landscape

    318 views

    Like

    Global Handbags Market Report:

    2013 Edition- Koncept Analytics

    2698 views

    Like

    Prada Business Model Evolution and

    Future

    8565 views

    Like

    39566716 ppt-class

    808 views

    Like

    Luxury retailing

    4133 views

    Like

  • 1/2/14 Luxury insight

    www.slideshare.net/ionutgrossu/luxury-insight 5/6

    between 48 to 64 years old and married

    12. Local luxury reports

    13. Local luxury reports

    14. Conclusions & Opportunities Luxury market in Romania after a period of

    decrease started to gain more value. Specialists reported growth for 2013 in

    most of the luxury segments New fashion brands established monobrand

    store and other are to come in 2013 and 2014 as luxury fashion will increase

    this year Cars luxury is to growth in exclusivist segment and to stabilize on

    the other with perspective to grow Online luxury is the new trend in business

    Romanian luxury customers will be more interested in high services in order to

    gain loyalty 2013 to pass half a billion Euro market value in Romania

    15. Business Concept Online Luxury Store that will sell fashion, jewelry,

    consuming goods, IT & Gadgets luxury brands

    16. Competition For the online segment there are couple of websites which

    sells luxury goods but there is not a dominant player

    17. Risks Even the luxury market stabilized a little and in some areas a growth

    took place there are a few risks due to the instable economical situation The

    Romanian millionaires power of purchase decreased with 30% over the last

    year Big counterfeit market and no clear strategy to avoid the phenomenon

    over the local authorities Many international brands opened online stores

    with delivery to Romanian market

    18. Thank you! LESS IS MORE MORE IS BETTER KEEP IT SIMPLE

    Follow us on LinkedIn

    Follow us on Twitter

    Find us on Facebook

    Find us on Google+

    Learn About Us

    About

    CareersOur Blog

    Press

    Contact Us

    Help & Support

    Using SlideShare

    SlideShare 101

    Terms of UsePrivacy Policy

    Copyright & DMCA

    Community GuidelinesSlideShare on Mobile

    Luxury In Turbulent Times

    Slideshare

    5725 views

    Like

    Luxury Goods in Emerging Markets

    2013 - Competitive Analysis

    2290 views

    Like

    There is always an aura of mystery

    surrounding luxury brands 297

    luxury-brandi

    435 views

    Like

    Luxury marketing outlook_201