M eet S li m

Meet Slim7099026112 劉恬吟 Mavis 7099026115 莊文綺 Erica7099026103 蔡佾潔 Elisa 7099026116 徐宏楚 Ty

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Fitness Program

Diet Meal

Motivation & Purpose

Provide people a place to exercise.

Help control calorie intake and preserve health.

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Introduction of MS Located in Taichung

citySize : 100 pingIncluding classroom,

toilet, dressing room, kitchen and office.

Target customers

Target customers

Office workers

Keep healthy

HousewivesStudents

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Office workers Office workers always eat outside, and sit for a long time will have

overweight problem. To keep in good shape, office workers will take time to exercise, and to maintain healthy, low-fat lunchboxes are their best choice.

Students Students are young, in order to attract opposite sex, being more

beautiful, and keeping up with the trend, they will do exercise to be thinner. They also usually eat outside, low-fat lunchbox will be their choice.

Housewives Housewives’ time are more flexible, can choose the period they like, if

the gym is nearby, then the motivation to exercise is bigger.Keep healthy

Nowadays, more and more people concern about healthy, so they want to eat healthy and exercise regularly.

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Organization ChartCEO

1 person

Marketing department

1 person

HR & Finance department

1 person

IT department

1 person

Professional department

Dietitian(also cook)

1 person

Fitness trainers & cooking assistant4~6 FT + 1

CA

Part-time

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Task description

• Supervise staff and responsible for company

CEO

• Customer service and schedule classes

Marketing & planning department

• Human resource and accounting

Human Resource & Finance

• Build and maintain the website

IT

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• Design recipe and cook

Dietitian

• Helps the cook and delivers lunch box

Cooking assistant

• Teach courses• With certificate

Fitness trainers

Business ModelC

ustomer Physical

Ingredient supplier

TrainersCourse

Related products(Fitness equipment,

Instant meal)

Ingredient

On-line service

$

Lunch boxes,related products

Related products supplier

On-line

$

$

$

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Fitness ProgramPhysical coursesRelated products

e.g. Yoga cushions, Exercise lessons DVD, etc.

Physical Course

Trainers

MSCompa

nyCustomer

s

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Salary

Course

Membership fee

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Decide courses

Hire fitness trainers

Arrange the schedule

Set the price

Put information of trainers and

price on the website.

Open online and physical store

register.

Accept register

Collect money by cash and ATM

Course

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CourseDecide courses

Decide what kind of courses to provide that are linked to our purpose and can implement in our class such as:Yoga classAerobic danceHip HopBelly dance

Marketing

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Hire fitness trainers

Hire trainers to teach courses

Human resource

Course

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Arrange the schedule

According to trainer’s time and our schedule to arrange.

Marketing

Course

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Set the pricing

There are two ways to pay: Periodically(all you can eat) Per lesson(by ticket)

Marketing

Course

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Put information of trainers and

price on the website.

Publish the information of trainers and charge form on the website.

Marketing IT

Course

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Open online and physical store

register.

Open registration:• On-line• Physical store

Marketing IT

Course

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Accept register

Accept customers’ register to be members.

Marketing IT

Course

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Collect money by cash and ATM

The way of collecting money from customers:• cash• ATM

Finance

Course

Courses Schedule

Y : Yoga classA : Aerobic danceB : Belly dance H : Hip-hop

Mon. Tue. Wed. Thur. Fri. Sat.

8:00 | 9:00

10:00 |11:0018:00 |19:0019:30 |20:3020:40 |21:40

Y Y Y Y Y Y

A A

A

A A A

HH H

H

B B

B

B

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Y Y

A

A

B

A YY Y

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Diet MealLow-fat lunchboxesRelated products

RecipesInstant meal

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Lunch boxes

Suppliers MSCompany Customers

Ingredient

money

Lunch box

money

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Lunch Boxes - MS to CustomersDesign menu

Publish menu and promote

Accept orders

Calculate the number of lunchboxes

Prepare lunch box on the day

Cooking assistant deliver

lunchboxes

Cooking assistant collect money

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Design menu

Dietitian design menu every month.

Dietitian

Lunch Boxes - MS to Customers

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Publish menu and promote

Publish menu and promote on website and in physical store.

IT


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Accept orders

Accept both online and physical orders.Marketing


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Calculate the number of lunchboxes

Calculate the number of lunchboxes then tell the cook.

Marketing


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Dietitian prepare lunch boxes on the day.

Dietitian

Prepare lunch box on the day


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Cooking assistant is responsible for send outside(only in Taichung city)

Cooking assistant

Cooking assistant deliver

lunchboxes


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Cooking assistant collect money

Cooking assistant collect money when they deliver lunchbox to destinations.

Cooking assistant

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Lunch Boxes - MS to Suppliers Determine ingredients

Give menu to suppliers a week

before

Call suppliers the day before

Suppliers deliver on the day

Pay for suppliers at the end of the month

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Determine ingredients

Dietitian decide ingredients according to the menu.

Dietitian

Lunch Boxes - MS to Suppliers

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Give menu to suppliers before

a week

1. Dietitian give menu to suppliers.

2. Suppliers can prepare it before a week.

Dietitian


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Call suppliers the day before

Dietitian call suppliers and remind them to deliver ingredients tomorrow.

Dietitian


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Suppliers deliver on the day

Suppliers deliver the ingredients to our store, and dietitian sign after receiving .

Dietitian


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Accountant pay the cash for suppliers at the end of every month.

Finance


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Related products

Suppliers MSCompany Customers

Related products (Fitness

equipment,Instant meal)

money money

Cash, ATM

Related products (Fitness

equipment,Instant meal)

Blue line : PhysicalGreen line : On-

line

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Related products – MS to customers

Sell in the store Put product list on the website

Customers can purchase onlinePay by cash

pay in two ways:• Cash• ATM

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Sell in the store

Sell related product in physical store.

Marketing

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Pay by cash

Customers choose the products they want, and pay money for accountant.

Finance

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Put product list on the website

Put related product list and promote them on website.

IT

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Customers can purchase onlineCustomers can do online

shopping on our website.

IT

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pay in two ways:• Cash• ATM

Customers pay by cash and ATM.

IT Finance

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Related products – MS to suppliersDecide “related

products”

Contact suppliersto order

Purchase


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Related products – MS to suppliersDecide “related

products”

• Look for popular products about fitness or losing weight and decide what to order .

Marketing

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Related products – MS to suppliers

Contact suppliersto order

Contact suppliers and make orders

Marketing

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Purchase

Goods arrive at our store.

Marketing

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Accountant pay the cash for suppliers at the end of every month.

Finance

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Website of MSSites map

Main page

Company history

Hot issues

Hot issues detail

News

News detail

Diet meal

Diet meal detail

My Ms.Ms.

Product main

categoryContact

Login

My Ms. Main page

Statistic progress of

losing weight record

Exercise / Activity

calculator

Food suggestio

n

Results

Ms. Product

sub category

Ms. Product detail

Cart

Payment &

shipping

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Context Diagram71

Ms. system

Customer Dietician

Bank

Customer information


Suggestion

Company information

Bank Confirmation

Account information

Post office

Customer requirement

Order for send product

IT


Information about Ms.

Product from company

Company information

Product from company

CostSalary of trainers There are 4 types of exercises in our company.

+ + ($1200*22 Lessons) per week ($1500*5 Lessons) per week _________________________ $33,900 per week $135,600 per month

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Y H A

B

Y : Yoga classH : Hip-hop A : Aerobic danceB : Belly dance

CostSalary expense

Trainers $135,600 Cooking assistant

$100 per hour * 8hr * 26 days = $20,800 * 1P

Marketing $25,000 * 1P HR & Finance $25,000 * 1P IT $35,000 * 1P Dietitian(also a cook) $45,000 * 1P

‧Bonus(1.5 months) $195,000/12

___________________________________

Monthly cost $302,650

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Lunchbox

$40*50 + $50*30 + $70*10 = $4200 per day X 26 days --------------------------- Monthly cost $109,200

Price level $120 $150 $200Cost $40 $50 $70

expect to sell 50 30 10

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Cost

Related products --- Diet meal

$280*30 + $1050*10 + $280*20 =

$24,500

Type Drink for feeling full (fruits)

Dr.5 Phyto plus

Capsule of reduce oil

Cost $280 $1050 $280expect to sell 30 10 20

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Cost

Related products --- Fitness program

$350*5 + $1050*5 + $350*10 = $10,500---------------------------

Monthly related product cost $35,000

Type Yoga mat Ballet shoes Titanium Necklace

Cost $350 $1050 $350expect to sell 5 5 10

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Cost

CostOther fee

Rental expense (about 100 ping) $30,000 Utility expense $50,000Advertisement fees $10,000

________________________________ Monthly cost $90,000

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CostSalary expense

$302,650Lunchbox

$109,200Related products

$35,000Other fee $ 90,000 ____________________________________ Monthly Cost $536,850

Equipment Cost(one-time)Renovation fee $1,000,000 __________________________________ Equipment cost $1,000,000

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Membership feePeriodically (all you can eat)Period charge estimate

member

1 month $1800 203 months

$4000 10

1 year $12000 5

Per lesson (by ticket)lesson Charge estimate

member

12 lessons

$1800 20

36 lessons

$4000 10

72 lessons

$6500 10

144 lessons

$10000 5

1 2

($1,800*20+$4,000*10+$12,000*5 )= $136,000 +($1,800*20+$4,000*10+$6,500*10+

$10,000*5)=$191,000

Monthly revenue from membership fee $ 327,000

RevenueLunchbox

$120*50 + $150*30 + $200*10 = $12,500 per day X 26 days

_________________________________________Monthly Revenue from Lunchboxes $325,000

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Price level $120 $150 $200expect to sell 50 30 10

Related products --- Diet meal

$400*30 + $1500*10 + $400*20 = $35,000

Type Drink for feeling full (fruits)

Dr.5 Phyto plus

Capsule of reduce oil

Price $400 $1500 $400expect to sell 30 10 20

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Revenue

Related products --- Fitness program

$500*5 + $1500*5 + $500*10 = $15,000---------------------------

Monthly revenue from Related products $50,000

Type Yoga mat Ballet shoes Titanium Necklace

Price $500 $1500 $500expect to sell 5 5 10

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Revenue

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RevenueMembership fees

$327,000 Lunchbox

$325,000Related products $

50,000____________________________________ Monthly Revenue $702,000

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Net profit Monthly Revenue $702,000 x 12

- Monthly Cost $536,850 x 12__________________________________

$1,981,800- Renovation fee $1,000,000

__________________________________The first year Income $981,800

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Thank you for your listening!

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