Click here to load reader
Upload
talia
View
61
Download
0
Embed Size (px)
DESCRIPTION
Magical Thinking and Consumer Coping 魔法思考與消費應對. 指導教授:胡凱傑 博 士 學生: 00353039 蕭蔓微. 魔法思考 往往被視為一種認知扭曲,藉由消費者在不理性之下喚起的神秘、超自然力量,以應 對 緊張的情況。 本 文 採用奠基於文化理論的觀點,探討將 魔法思考 視為當代消費社會一個不可或缺的元素, 這元素是一種意義協商上的一種文化實踐,當這樣的經驗被破壞時,可以恢復相互聯繫的經驗 。 - PowerPoint PPT Presentation
Citation preview
1
Magical Thinking and Consumer Coping 00353039
MAGICMagiMagic
MagicMagic
magician
magic
magic
()
1980
Frazer (1890/1935)
Marcel Mauss
Stiverss(1999)
(Thompson 1997)
(Thompson, Pollio, and Locander 1994)1
90150
8-10
2
(Illouz 2007)
Google,Blogger
2005121
() ()
--
90%
garage store(Nicole)
Nicole
Nicole
(Nicole)
Nicole
NicoleNicole/Nicole ()
NicoleOK110Celia CeliaCeliaCelia
CeliaCeliacousin145
Celia
Celia12
(Hello I am Fat, October 6, 2005)
(Thompson and Hirschman 1995)
(Nicole)(Courtney in The Weight-Loss Diaries [Rubin 2004, 156])
(Hello I am Fat, July 12, 2005)
NicoleDexatrimSlim Fast Nicole
7525NicoleClick
NicoleClick
Courtney Rubin
Courtney
Courtney
(Rubin 2004, 94)
Courtney
(Weight Watchers points)(Hello I am Fat, November 12, 2004)
Nicole"click"CourtneyHello I am Fat
(Nemeroff and Rozin 2000)
"click"
()
(Stivers 1999)
()
()
()
(Arnould and Price 1993; Muniz and Schau 2005)