M O D U L E : B U S I N E S S P O L I C Y A N D S T R AT E G Y

M O D U L E L E A D E R : É VA R A D V Á N Y

C R E AT E D B Y : VA L E N T I N A N T O N O V A N D G Á B O R M O L N Á R

Content Introduction of Manna

PESTEL

Porter’s 5 Forces

Competitive Advantage

Porter Generic Strategies Matrix

ANSOFF Matrix

Financial Success

Conclusion

Bibliography

Introduction of Manna

The history of Manna

Competitive advantage

Key Resources Core competences

Know-how

Raw materials

Human resources

Brand

Reliability

Flexibility

Product innovation

Customer focused strategy

Porter Generic Strategies Matrix

Financial Success

Year 2011 – HUF 15,000,000;Year 2012 – HUF 131,000,000;Year 2013 – HUF 231,000,000;Year 2014 – HUF 513,000,000.

From 2011 to 2014 Manna's sales have increased by 34 (!) times.

Conclusion

Bibliography

Manna. (2015). Manna Natúr Kozmetikumok. [ONLINE] Available at: https://manna.hu/. (Accessed 24 November 15).

Hermann, I., (2014). A Manna-Sztori. Forbes, 01 April. 26-31.

Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P., (2014). Exploring Strategy. 5th ed. London: Pearson.

Collins, K. (2011). Exploring Strategy. 9th edition. Upper Saddle River: Pearson Prentice Hall.