Manufacturing Industry From a Viewpoint of Marketing(Medium Density Fiberboard) 1976 Start Operation 1994 Add New Line (L2) 2009 Daiken take over (Share 51%) 2015 Daiken share 100%

All contents copyright ©DAIKEN CORPORATION All rights reserved.

Manufacturing Industry From a Viewpoint of Marketing

25.11.2016DAIKEN NEW ZEALAND LIMITED

MASAHIRO YAMAZAKI

第43回日本ニュージーランド経済人会議


Contents

１. Company Introduction

MDF Market2.

Problems & Solutions3.


Contents


MDF Market2.



Company Introduction

DAIKEN NEW ZEALAND LIMITED (DNZ) is;

Manufacturer of MDF

(Medium Density Fiberboard)

1976 Start Operation

1994 Add New Line (L2)

2009 Daiken take over (Share 51%)

2015 Daiken share 100%

History;


Outline of DNZ

●NPI

●DNZ

●Dongwha

●NPI

●DNZ

●Dongwha

Number of Employees;

175 staffs

Yearly Production Volume;

210,000m3

Yearly Net Sales;

NZ$100,000,000



Main Manufacturing Process of MDF

Wood ChipFiber Making

Mat Forming

Hot Press

SandingCut to size



Material Transition

Wood Chip(Radiata Pine)

Fiber

Forming Mat



Main Usage of MDF

Interior Door Face Material of Kitchen

Storage Door

Base Material of Flooring Frame Material Flush Panel



DAIKEN Corporation

Creating “New Lifestyle And Values” in Three Main Core Business Areas

–Housing, Ecology and Engineering-

Number of Employees:3,060 (Consolidated) (as of March 2016)

Net

Sales

Operating

Income

Ordinary

Income

Net

Income

Results for Fiscal Year 2015 168,141 5,586 5,281 3,988

Plan for Fiscal Year 2016 172,000 6,000 6,300 4,000

●

●

Business Result:● (Unit : Million JPY)



51.3%

33.5%

8.3%

6.9%

Housing

Business Eco

Business

86,256

(million yen)56,345

(million yen)

Insulation Board

MDF

Dai-Lotone

Dailite

Interior Doors

Staircases

Flooring materials, storage

Other

Business

Engineering

Business

Net Sales

168,141(million yen)

11,561

(million yen)

13,978

(million yen)



Circulatory use of timber resources

LumberingMill

Ends

Wood Chips MDF

Using Mill Ends Without Waste

When Lumbering

Biomass Boilers

（BiomassFuel）

ResidencesProducts

Wood Chips Dismantled Old

Recycling Scrap Materials

When Dismantling

Insulation Boards

Lumbers,

plywoodsForests

Biomass Boilers

（BiomassFuel）

● efficient use of timber resources

● stabilize the CO2 for a long term



Manufacturing Location and Sales Office

Daiken Industries (Ningbo)

Corporation (China)

Interior doors; wooden flooring materials, etc.

DAIKEN MIRI SDN.BHD. (Malaysia)

MDF

PT.DAIKEN DHARMA INDONESIA.

Inami Plant

Toyama Juki Co., Ltd.

Setouchi Kakoh Corporation

Okayama Plant

Dai-tac Corporation

Daifit Corporation

Dai-wood Corporation

Mie Plant (Kawage)

Mie Plant (Hisai)

Takahagi Plant

Aizu Daiken Kakoh

Corporation

Manufacturing Locations

(Above Line: Company Name, Plant Name)

(Below Line: Name of Product Manufactured)

Tatami board, cured board

Dai-Lotone (Ceiling Board),

Dailite (Durable surface material), etc.

Tatami surfaces

Wooden flooring materials





Interior doors, fittings and fixtures, etc.

Storage fittings and fixtures, etc.

Tatami surfaces

Tatami board, cured board, etc.

DAIKEN NEW ZEALAND LIMITED (New Zealand)

MDF

Overseas Sales Offices

Shanghai

SingaporeMiri

Indonesia

(Jakarta)

Interior doors; Door Flame

DAIKEN SARAWAKSDN.BHD. (Malaysia)

MDF



Contents


MDF Market2.



MDF Market

474,519 397,355

319,670 342,137 373,704 386,518 404,043 388,668 396,874

582,733

409,838

345,857

414,400

483,055

597,308 596,249 576,724 534,151

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2007 2008 2009 2010 2011 2012 2013 2014 2015

m3 Trade Statistics of Japan, Ministry of FinanceIMPORT DOMESTIC

MDF Demand in Japan Market

Averagely, 57% is imported


303,237

217,200 177,360

216,161 264,851

325,191 330,123 341,066 311,014

152,221

126,879

115,479

150,145

157,502

187,883 186,187 157,369 164,941

15,467

12,258

6,554

6,647

11,180

21,334 25,268 26,052

19,321

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2007 2008 2009 2010 2011 2012 2013 2014 2015

m3MalaysiaNew Zealand OthersSouth Korea

Countries who supply MDF to JapanTrade Statistics of Japan, Ministry of Finance

Averagely, 55% comes from NZ

MDF Market


307,264 311,480 284,672

48,711 46,844 60,983

51,585 42,170 54,249

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2013 2014 2015

m3 ChinaJapan OthersIndonesia

MDF exported from New ZealandStatistics New Zealand

Averagely, 55% goes to Japan

MDF Market

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2007 2008 2009 2010 2011 2012 2013 2014 2015

MDF

Supply

(m3)

/

No of

Housing

Starts


Trade Statistics of Japan, Ministry of Finance

IMPORT DOMESTIC

MDF Demand in Japan vs Housing Starts

Construction Statistics, Ministry of Land, Infrastructure, Transport and Tourism

Housing Starts

MDF Market


<East Asia>Japan 0.5Mm3

South Korea 2.1Mm3

China 42.1Mm3

<Central Asia / Middle East>

India 0.7Mm3

Iran 0.8Mm3

Pakistan 0.1Mm3

Sri Lanka 0.2Mm3

World Wood Based Panel

Europe 21.8Mm3

North America 4.8Mm3

South America 8.3Mm3

Africa 0.3Mm3

Asia & Oceania 54.9Mm3

<Southeast Asia>Vietnam 0.6Mm3

Thailand 3.3Mm3

Malaysia 1.5Mm3

Indonesia 1.3Mm3

<Oceania>Australia 0.8Mm3

New Zealand 0.7Mm3

MDF Market

Global Yearly MDF Supply


Contents


MDF Market2.



Problems & Solutions

Improvement of Productivity in Japan

Capital Investment●

Small Group Activity●

Site Operator takes Initiative

Improvement Activities

5S Activities



0-5 years, 79

6-10 years,

43

11-15

years, 28

15-20 years,

5

20-25 years,

11

More than

25 years, 11

DNZ Staffs service of Length



Improvement of Productivity in DNZ

Review Work Instruction (Manual)●

A lot of Project Teams●

One Point Advice

(Well Known in Japan)



Thank You for Your Kind

Attention.

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Manufacturing Industry From a Viewpoint of Marketing(Medium Density Fiberboard) 1976 Start Operation 1994 Add New Line (L2) 2009 Daiken take over (Share 51%) 2015 Daiken share 100%