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Odessa-MidlandWELCOME TO THE PETROPLEX…
Odessa-Midland Market Breakdown
Midland estimated population: 152,835
Odessa estimated population: 148,260
Total estimated population: 301,095
Source: Texas Dept. of State Health Services 2015 population projections, 2014 data
DMA Population 2+: 407,958
Source: TVB, 2015
TV Market Rank: 146
Hispanic TV Market Rank: 38
TV Households: 155,110
Source: Nielsen, September 27, 2014
Market Highlights: Odessa-Midland
Income Per Household: $ 81,757
Median Income: $ 59,844
Median Home Value: $135,100
Median Monthly Rent: $ 1500
Seasonal Housing Units: 493
Farm Population: 777
Total # of College/Universities: 5
Hispanic Make up 57%
Average Travel Time to Work: 21 minutes
# OF TV HOUSEHOLDS
Midland 55,540
Ector 51,230
Howard 11,250
Andrews 5,990
Pecos 4,650
Ward 4,060
Reeves 3,760
Brewster 3,680
Winkler 2,650
Presidio 2,580
Lea (South) 2,080
Martin 1,800
Crane 1,510
Reagan 1,220
Upton 1,210
Jeff Davis 950
Glasscock 490
Terrell 360
Loving 100
155,110
DMA TV Households
55% DMA Cable Penetration; 92% DMA Cable+ Penetration*Cable+ is defined as the presence of cable and/or an alternate
delivery systemSource: Nielsen Research, May 2015
ODESSA-MIDLAND
Television Household Breakdown
Total DMA
155,110 TVHH
100%
SUDDENLINK
42,190 TVHH
27.2%
GRANDE/OTHER CABLE
43,160
27.8%
ADS
26,508 TVHH
17.1%
BROADCAST ONLY
43,252 TVHH
27.9%
Wired Cable85,350 TVHH
55%
Non-Wired
69,760 TVHH
45%
Source: Nielsen Odessa-Midland, May 2015, Total Households
CHANNEL ASSIGNMENTS
DIGITAL 9 / 9.1 9.3 9.2
CABLE ONE 9 / 465 5 20
GRANDE 9 / 809 17 20
SUDDENLINK 9 / 109 15 / 115 8 / 108
REACH
BROADBAND9 5 6
RIDGEWOOD
CABLE9 8 3
ATT UVERSE 9 / 1009 ---- -----
DISH NETWORK 9 30 20 / 835-836
DIRECT TV 9 30 406 / 407
KWES-TV is the NBC affiliate for the Odessa-Midland DMA, and is the top-rated news provider with over 40 hours of local news produced each week, alongside
NVBC’s network programming of “The Voice”, “America’s Got Talent”, “Law & Order: SVU”, and
“Dateline”.
NewsWest9.com is the digital source for news & information in Odessa-Midland. With over 2,000,000 visitors each month to our desktop site – and more
than 4,000,000 visitors each month to our mobile site – NewsWest9.com
Telemundo 20 is the Telemundo affiliate for the Odessa-Midland DMA, with the only local 5pm and 10pm newscasts each weeknight. Telemundo’slocal anchors are the DJ’s for 104.7/La Ley, bringing a unique form of credibility to our newscasts.
SuTelemundo20.com is the digital source for Spanish news & information in Odessa-Midland. With over 17,000 visitors each month to our desktop site each month, SuTelemundo20.com is the fastest-growing digital news source for the Hispanic populous in our region.
KXTC-FM/104.7-La Ley Radio is the region’s top-rated radio station, in both Hispanic listening and general market listening in the TSA. Morning show host Luis Carlos Mendoza, also known as Telemundo 20’s 5pm and 10pm news anchor, is known as “The Voice” of the Hispanic Community.
The West Texas CW Network is the latest major network targeting adults 18-34, with shows such as “Vampire Diaries”, “America’s Next Top Model”, and “Jane the Virgin”, which has won more awards than any freshman show of its kind. It also boasts the two top shows for men in prime time: “The Flash” and “Arrow”.
TV Station Guide – Odessa/Midland
NewsWest9 and CBS7 dominate the Odessa-
Midland news market…hands down!
Monday - Friday
5am – 6am NewsWest9 Early Sunrise
6am – 7am NewsWest9 Sunrise
4pm – 4:30pm First News @ Four
5pm – 5:30pm NewsWest9 News @ 5
6pm – 6:30pm NewsWest9 @ 6
6:30pm – 7pm NewsWest9 Extended Edition
10pm – 10:35pm NewsWest9 @ 10
12:35 – 1:05a NewsWest9 @ 10p
(Rebroadcast)
Monday - Friday
5a – 5:30a CBS7 Early News
5:30a – 7a CBS7 Morning News
12n – 12:30p CBS7 News @ Noon
5pm – 5:30pm CBS7 News @ 5pm
6pm – 6:30pm CBS7 News @ 6
10p – 10:30p CBS7 News @ 10
5am-6am 6am-7am 7am-9am 4pm-4:30pm
5pm-5:30pm 6pm-6:30pm (M-F) 6:30pm-7pm 10pm-10:35pm
KWES
KOSA
KPEJ
KMID
KWES KOSA KMID KPEJ
5am-6am 1.1 0.5 0.1 0.1
6am-7am 2.3 2.9 0.5 0.0
7am-9am 2.7 2.4 1.2 0.2
4pm-4:30pm 1.2 0.4 0.7 0.2
KWES KOSA KMID KPEJ
5pm-5:30pm 2.5 1.6 0.5 1.0
6pm-6:30pm 3.0 3.3 1.4 1.6
6:30pm-7pm 2.3 2.0 1.6 2.1
10pm-10:35pm 3.3 6.6 1.1 0.2*Statistics Nielsen Comparatrend P25-54 (July/14 - Nov./14 - Feb/15 - May/15) 4 Book Avg.
KWES-TV News Dominates the Odessa-Midland Market
Page Views
Unique Visits Total Visits
May
20152,961,846 857,489 1,503,265
June
20152,251,870 529,378 1,077,282
Mobile Application
Desktop Website
Page Views
Unique Visits Total Visits
May
20151,539,709 490,237 1,006,011
June
20151,292,643 364,730 777,350
Mobile Website (Phone
tablet) Version
Page Views
Unique Visits Total Visits
May
20153,761,289 37,923 1,077,391
June
20153,042,656 36,232 882,861
Where do NewsWest9.com users live?
480,770
258,352133,695
136,990
84,129
99,327
44,732
41,43843,290
26,723 29,17815,834
15,268 7,663
Unique Visitors in Key Cities YTD (01/01/2015 - 07/20/2015)
dallas midland odessa fort worth lubbock houston austin san angelo san antonio tyler hobbs san marcos big spring stanton
*Statistics based on comScore DigitalAnalytix® report for www.NewsWest9.com 01/01/2015-07/20/2015
THANK YOU…
Contact Information:
Jackie Rutledge, GM 432-567-9999 x 163 [email protected]
Rene’ Santana, GSM 432-567-9999 x 124 [email protected]
David Balerio, AE 432-567-9999 x 135 [email protected]