Marketing Plan

GROUP 1 ,CLASS 2许泽鑫梁洁茵 邓文娇 钟敏榆

李晓兰 余小燕 张东培 林嘉敏钟苏霞

contentsBusiness ownership of LoveUAssessment Marketing planTarget marketProduct PricingDistributionPromotion

Description and Ownership

• partnership • nine people • decided for the capital share • jointly manage, share profits and

losses• agent for a kind of sanitary napkin

called “Love U”.sanitary napkin: 卫生巾

marketing research

Industry environment1.China has a broad sanity napkin market.

According to the statistics surveyed in 2006,the amount of Chinese women who use sanitary napkins is 3622 million.Here is a detailed table:

江曼霞《中国一次性卫生用品的概况和展望》

rise from 1990 to 2006market penetration rate has reached

capacity of the market is still increasinga new market will be found if we

manufacture new products like care sanitary napkins according to women’s demand .

63.7%

Market share of the sanity napkin industry

Industry environment

• So a kind of sanitary napkin that can improve the situation and have health care function should be quite popular for women.

GYNAECOLOGIAL ISSUES

Bad sanitary napkins

GYNAECOLOGIAL ISSUES ：妇科问题

• female students: 30-40% of total 0.2million

• strong demand for care sanitary napkins(according the pie chart below).

• We did a marketing research among our fellow students. Here are some figures:

Marketing plan

•Target market•Product •Pricing

•Distribution•Promotion

Target market• Guangzhou Higher Education Mega

Center. • product & brand promotion. • Guangzhou in the near future.• nearly 350-400 thousands people in

the center• including SYSU,SCUT,GUFS,SCNU an

d so onfemales:Over 50% people are(prospective Customers)

• pay more attention to their health.

• sanitary napkins are necessary to them every month

• considerable females who suffer from dysmenorrhea.

• That’s why we choose all the females who need to use sanitary napkins in HEMC as our target market firstly.

Product characteristics• 1 、 The only sanitary napkins which

pass FDA validation.

Authentication type ： 3004839005 3004838898

Food and Drug Administration:the supreme regulatory body for foods and drugs administration authorized by the US congress and the Federal Government

• 2 、 no fluorescer and formaldehyde• More than 90% sanitary napkins in the

market have them. • suits our customers' need

fluorescer : 荧光剂formaldehyde ：福尔马林岑克尔溶液

• 3 、 great antiallergic effect • inhibit the spread of the bacteria

and inflammation.

• 4 、 This medicine is exceptionally effective for regulating menstruation and arresting leucorrhea of women

regulating menstruation: 调经

Productcharacteristics• 5 、 relieve the symptoms of

dysmenorrhea• anti-inflammatory and analgesic • increase blood circulation,• activate cells,• enhance the autoimmune system,

effectively improve menstrual cramps, gynecological diseases dysmenorrhea ：痛经

analgesic ：止痛剂

Pain`

• 6 、 One pad of “Love you” is only 0.1 cm, which is so thin and flexible that it actually moulds to your body.

0.1

• 1 SAFE( pass FDA validation)• 2 no fluorescer and formaldehyde • 3 antiallergic effect • inhibit the spread of the bacteria an

d inflammation.• 4 effective for regulating menstruati

on and arresting leucorrhea of women

Pricing • We have different styles of sanitary

napkins, for example, botanies, Peach Pure etc. Following are some hot selling products in Taiwan.

• By the way , we use Strategy and odd pricing strategy. For example, price at 39 Yuan instead of 40 Yuan.

• day use • price: yuan • 20 pads

39

• Protection pad• price : yuan• 24 pads

22

• Overnight use• price: yuan • 6 pads

28

Promotion• 1.Educating customers.• Launch a special healthy education

propaganda (such as a lecture about health care) with the theme of ‘love u ’ ， in order to stand out the special of “love U”----The real love you

• 2.corporate with stutens’s union on the campus.

• For example , we can imitate the form of The voice of China,to held a singing competition named The voice of campus ， which is sponsored by “love U”. So that we can improve its popularity.

• 3.Open channels • Enter the Campus supermarkets

, if it is possible , points-of-sales-display is necessary 。

• 4. Carry out special activities.• Giving out specialty on open day

entitled “business center” or “new world” to promote products.People can draw lottery at the spot ,and the prize will be a series of sanity napkins, tissues , pens, cups and umbrellas with “Love U” logo .

• We can also send out flyers combined with sales promotion “buy one, get one free” by using specialty advertisement .

• 5.Use mass media on campus (newspaper, magazines and internet)

• Put advertisements on school newspaper or other kinds of magazines of associations by cooperating with them.

• Advertising on every colleges’ BBS. Setting a part of special seminar and at the same time preaching discounts on products in the form of imitating “red packets” by Taobao.

love yourselfjust buy loveu!

Qusetion time

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