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ONE STOP MARKETING CHANNEL
20133
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
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1
PART 1
AD Networks + MarketOneRTB
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
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2
MarketOne3
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
1 2 3 4 5 6 7 8 910
11
12 1 2 3 4 5 6 7 8 9
10
11
12 1 2 3 4 5 6 7 8 9
10
11
12 1 2 3 4 5 6 7 8 9
10
11
12 1 2 3
2009 2010 2011 2012 2013
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3
310030
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3
500
300500
200300
150200
100150
70100
5070
3050
30
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3
/ /
4(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3
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PART 2
MarketOneRTB
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
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MarketOne RTB
6(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
600/
30
Bid/250imp over
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59%16%
25%
MarketOne RTB
7
not
3
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
360%
CTR
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50
60
70
80
90
100
110
120
MarketOne RTB eCPM
8
MarketOneRTB eCPM
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
MarketOne RTB eCPM3
115480
41114
2181
3195
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0
100
200
300
400
500
600
700
800
MarketOne RTB CPC
9
20133
CPC
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
MarketOne RTB 300800
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0.00%
0.02%
0.04%
0.06%
0.08%
0.10%
0.12%
MarketOne RTB CTR
10
3MarketOne RTB CTR
/ /
CTR0.08%
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
20133
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27%
21%
16%
11%
6%
12%
4% 4% 300 x 250
728 x 90
468 x 60
160 x 600
336 x 280
200 x 200
250 x 250
120 x 600
MarketOneRTBbid
18
1 imp
MarketOne RTB
11
1
18
bid
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
46%
27%
13%
6%
4% 3% 300x250
728x90
468x60
160x600
336x280
200x200
250x250
120x600
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12
PART 3
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
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13(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
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!
MarketOne
2013.4.5
AAA.co.jp
BBB.jp
CCC.net
DDD.co.jp
EEE.jp
FFF.net
GGG.co.jp
HHH.jp
III.net
AAA.co.jpBBB.jpCCC.netDDD.co.jp
EEE.jpFFF.netGGG.co.jpHHH.jpIII.net
WHITE LIST
!
(CTRCVR)
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MarketOne RTB Facebook Exchange
14(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
19
(20133)
and more..
70
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14%
13%
12%
10%9%
8%
7%
RTB
YIELD ONESSP
Bid150bids /
20133
MarketOne RTB-Mobile
15(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
Rights Reserved.
(20133)
CTR(CTR0.25% 20133)
(20133)
M-One RTB-Mobile3 / /
3
47%
20%
12%
12%
5%3%
30
3050
50100
100200
200300
300
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
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16
MarketOne
MarketOne
TEL : 03-5421-8211
FAX : 03-5421-8212
email : [email protected]
URL : https//marketone.jp
(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All
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