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A
PROJECT REPORT
ON
Market Study of all Segments of Car
And New launches
Of
Maruti Suzuki India Limited, Jaipur
Submitted in partial fulfillment of
Masters of Business Administration (Full Time)
To
Rajasthan Technical University, Kota
Under the Supervision of
Mr. Gopal Agarwal
(Sales Manager)M/s K.P. Automotives P. Ltd.,
Jaipur
Submitted By
VIPIN JAIN(Masters of Business Administration-II)
Maharishi Arvind Institute of Engineering and Technology2006-08
Jaipur
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CONTENTS
1. PREFACE
2. CERTIFICATE
3. ACKNOWLEDGEMENT
4. AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY
5. INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED
Profile
Manufacturing
Research
Facilities
4 REARVIEW
5 SWOT OF MARUTI SUZUKI INDIA LIMITED
6 SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED
7 STORY OF MARUTI SX4
8 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITEDS CAR
9 COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF:
Features
Safety
Engine
Economy
Performance
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10 SEGMENT WISE SHARE
11 MARUTI SUZUKI INDIA LIMITEDS SUMMARY
Board of Directors Summarized Balance Sheet and Profit & Loss Account
Balance Sheet
Profit & Loss Account
Cash Flow Statement
12 RESEARCH METHODOLOGY
13 QUESTIONNARIES
14 FINDINGS AND RECOMMENDATIONS
15 REFERENCES
16 BIBLOGRAPHY
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1) PREFACE
Learning Categories you
& Practicing on that learning specializes you.
With the advancement of science and technology in the modern world business
organization have been subject to changes in different ways with respect to their number,
size and complexity. The variety of goods and services, which are produced and made
available people today are many times, more than what it was earlier. The methods and
techniques of production and undergoing continuous improvement. AT the same time, the
means of transport and communication are now characterized by quality of services
unknown before. On the other hand, while the scope of business is expanding with ever
widening opportunities within and outside the country, market condit9ions are also subject
to periodic changes in customers in terms of its organizational diversities as well as
different dimensions of trade and commerce.
Progress is the continuous process. It is relative and absolute. We can not stop at
certain destination and declare that target has achieved.
The summer training program is designed to give the manager of the future, a feel
of the corporate happening and work culture. These real life situations are entirely
different from the simulation exercise enacted in an artificial environment in side of
classroom. And it is precisely because of this reason that this summer training is bridge
between the institute and the organization. Summer training program made me to
understand how theoretical knowledge will be applied in practical field.
It exactly in this context that I was privileged enough to join Maruti Suzuki India
Limited on 1st May, 2007, as a summer trainee. Which is among the INDIAS Most seller,
world class Consumer Vehicles Manufacture, is known not only in professional
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management, But alto in enlightened and progressive approach towards employee welfare
and betterment of society.
The experience that I got over the past two month has certainly provided me with
an orientation, which I believe will help me, shoulder any assignment successfully in
future.
In rapidly changing market scenario it is extremely necessary for a company to see
that their product provide complete satisfaction to their customers, by fulfilling their
needs. During this project I was out of market survey too.pertaining to find out the
market potentials and product promotions of Maruti Suzuki India Limited. I have collectedall the relevant information through survey.
In other word I used all primary and secondary data, which were available in
Maurti Suzuki India Limiteds dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and
service department, and through them to develop a COMPETITIVE STRATEGY which
could help the company to improve their share in the Consumer Vehicles in all segment
and could serve the customer in a better way, by understanding their actual need and
incorporating their views in making the vehicles up to their expectations.
I am thankful to all the people who helped me during the training period and in the
participation of my report.
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ACKNOWLEDGMENT
Doing a project work of this nature is an arduous task in itself. Iwas fortunate enough to get support from a large number of personsto whom I shall always remain grateful.
I am deeply indebted to the management of M/sK.P.Automotives P. Ltd.for providing me an opportunity to undergosummer training in the organization. I Would like to express myheartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager forgiving me the opportunity of being associated with the Indias largest
car selling company and to do the project Market analysis of allsegment of car and New launches
I am very sincerely thankful to Mr. Gajadhar Somani, DealerAccounts n Finances Manager for his marvelous verbal support thatinfluenced me in completion of this project.
I also want to take the opportunity to thanks all gentlemen whohave directly or indirectly helped me during the project work.
I wish to express my heartiest gratitude to Mr. Sanjay Parashar,Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma,Mr. Om Kasera Sir and all the faculty members of the department of
business administration, MAHARISHI ARVIND INSTITUTE OF
ENGINEERING AND TECHNOLOGY, Jaipurfor their co-operationand guidance.
Lastly, I would like to pay my special regards to my respectparents for their encouragement and full support for completing this
project work.
VIPIN JAIN
(MAIET)
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ANANANAN
OVERVIEW ONOVERVIEW ONOVERVIEW ONOVERVIEW ON
INDIAN
AUTOMOBILE
INDUSTRY
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Automobiles have become an indispensable part of our lives, anextension of the human body that provides us faster, cheaper and moreconvenient mobility every passing day. Behind this betterment go theefforts of those in the industry, in the form of improvement throughtechnological research.
What actually lie behind this betterment of the automobiles are theopinions, requirements, likes and dislikes of those who use these vehicles.
These wheeled machines affect our lives in ways more than one.Numerous surveys and research are conducted throughout the worldevery now and then to reveal one or the other aspect of automobiles, be itabout the pollution caused due to vehicle population in cities, or risingmotor accidents and causes, vehicular technology, alternative medicineand so on..
This section keeps you updated on the latest and the mostinteresting surveys and researches conducted in the field of automobiles,
and help you draw the right conclusion
2004-05
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Following India's growing openness, the arrival of new and existingmodels, easy availability of finance at relatively low rate of interest and pricediscounts offered by the dealers and manufacturers all have stirred thedemand for vehicles and a strong growth of the Indian automobile industry.
The data obtained from ministry of commerce and industry,shows high growth obtained since 2001- 02 in automobile productioncontinuing in the first three quarters of the 2004-05. Annual growthwas 16.0 per cent in April-December, 2004; the growth rate in 2003-04was 15.1 per cent. The automobile industry grew at a compound annualgrowth rate (CAGR) of 22 per cent between 1992 and 1997.
With investment exceeding Rs. 50,000 crore, the turnover of theautomobile industry exceeded Rs. 59,518 crore in 2002-03. Includingturnover of the auto-component sector, the automotive industry'sturnover, which was above Rs. 84,000 crore in 2002-03, is estimated to
have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04.
Automobile Dealers Network in India Network in India
In terms of Car dealer networks and authorized service stations,Maruti leads the pack with Dealer networks and workshops across thecountry. The other leading automobile manufactures are also trying tocope up and are opening their service stations and dealer workshops inall the metros and major cities of the country. Dealers offer varyingkind of discount of finances who in tern pass it on to the customers inthe form of reduced interest rates.
Government has liberalized the norms for foreign investment and import oftechnology and that appears to have benefited the automobile sector. Theproduction of total vehicles increased from 4.2 million in 1998- 99 to 7.3million in 2003-04. It is likely that the production of such vehicles will exceed10 million in the next couple of years.
The industry has adopted the global standards and this was manifested in theincreasing exports of the sector. After a temporary slump during 1998- 99
and 1999-00, such exports registered robust growth rates of well over 50 percent in 2002-03 and 2003-04 each to exceed two and- a-half times the exportfigure for 2001-02.
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THE KEY FACTOR BEHIND THIS UPSWING
Sales incentives, introduction of new models as well as variantscoupled with easy availability of low cost finance with comfortable
repayment options continued to drive demand and sales of automobilesduring the first two quarters of the current year. The risk of an increasein the interest rates, the impact of delayed monsoons on rural demand,and increase in the costs of inputs such as steel are the key concernsfor the players in the industry.
The auto component sector has also posted significant growth of 20 percent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$6.7 billion). Further, there is a potential for higher growth due tooutsourcing activities by global automobiles giants. Today, this sectorhas emerged as another sunrise sector.
Opposing the belief that the growth in automobile industry hascatered only to the top income-stratum of society, Growth of exports of32.8 % in the first three quarters of 2004-05, the fastest growth involumes has come from commercial vehicles as against passenger cars.
Between 1998-99 and 2003-04, output of commercial vehicleshas grown 2.8 times compared to the 2.2 times increase in passengercars. Furthermore, two-wheeler output continues to dominate thevolume statistics of the sector. In 2003-04, for every passenger car
turned out by the sector, there were 7 two-wheelers produced.
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MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET
Ashok Leyland Audi AG Bajaj Auto
BEML BMW Chevrolet
Daewoo Motors DC Designs Eicher Motors
Fiat India Pvt Ltd Force Motor Ford Motors
General Motors Hero Honda Hero Motors
Hindustan Motors Honda Motor Co. Hyundai Motors
Kinetic Engineering Lamborghini LML India
Mahindra Maruti Udyog Ltd. Mercedes Benz
Mitsubishi Motors Nissan Motors Porsche
Reva Electric Co. Rolls-Royce Motor Royal Enfield
San Motors Scooters India Ltd Skoda Auto India
Suzuki Motors Swaraj Mazda Ltd. Tata Motors
Terex VectraToyota KirloskarMotors
TVS Suzuki
Volvo Yamaha Motor Smart Motors
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PRODUCTION
CAR PRODUCTION TREND
Category2001-
02
2002-
032003-
042004-05 2005-06
Passenger Cars 500301 557410 782562 960487 1045881
Utility Vehicles 105667 114479 146325 182018 196371
MPVs 63751 51441 60673 67371 66661
Grand Total 669719 723330 989560 1209876 1308913
0
200000
400000
600000
800000
1000000
1200000
2001-02
2002-03
2003-04
2004-05
2005-06
Passenger Cars
Utility Vehicles
MPVs
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Total market share of world automobile market.Production of 4-Wheelers
Manufacturers
2005-06
(Apr-Mar)In Nos.
Manufacturers
2005-06
(Apr-Mar)In Nos.
Japanese OEM Korean OEM
Maruti Udyog Ltd. 572,097 Hyundai Motor India Ltd. 260,440
Toyota Kirloskar Motor Pvt.Ltd.
44,975 American OEM
Honda Siel Cars India Ltd. 41,361General Motors India Pvt.
Ltd.30,687
Swaraj Mazda Ltd. 11,946 Ford India Pvt. Ltd. 26,946
Total 670,379 Total 57,633
European OEM Indian OEM
Skoda Auto India Pvt. Ltd. 9.767 Tata Motors Ltd. 449,878
Daimler Chrysler India Pvt.Ltd.
1,780 Mahindra & Mahindra Ltd. 128,601
Volvo India Pvt. Ltd. 1,004 Ashok Leyland Ltd. 65,085
Tatra Trucks India Ltd. 125 Force Motors Ltd. 35,728
Fiat India Pvt. Ltd. 671 Eicher Motors Ltd. 24,348
Hindustan Motors Ltd. 15,458
Total 13,347 Total 719,098
India is the second-biggest market for small cars after Japan. Itaccounts for 60% of the domestic market.
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India represents one of the largest two-wheeler markets in the world, with an
estimated size of 5.4 million units a year.
India is the two-wheeler capital of Asia with an average of 27 two-wheelers
per thousand people, compared to China's 8 two-wheelers per thousand
people.
India became the fastest growing car market in the world in 2004, growth
rate of 20%.
Snippets
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Passenger vehicles sales crossed the mark of 1 million in 2004-05.
Automobile industry expert predicts that by 2050 every sixth car in the world
will be for Indians.
2/3rd of auto component production is consumed directly by OEMs.
Facts & Figures
It seems that India has finally arrived in the big league of Asian car markets.Steady and impressive annual gowth rate, presence of international automakers,
relaxation of foreign exchange and equity regulations, reduction of tariffs onimports and few others are the components of its booming auto market. Thecountry has now come to be recognized as a potential emerging auto market. Theperception of foreign investors has changed, everybody wanting to be here.
For the first time, in the financial year end in 2005, the total sales of passengervehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-millionmark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by2010 India will take over Germany in sales volumes and Japan by 2012. And by2050, Indians will buy every sixth car produced in the world.
Apart from serving the domestic market, the auto sector has turned as a sourcingbase for the global auto majors. The auto component market is also in its fullswing. As per the research of RNCOS, one of the leading industry firm, the Indianautomobile component industry is estimated to triple from USD 63 billion to USD190 billion within a span of six years by 2012.
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0
200000
400000
600000
800000
1000000
1200000
2001-02 2002-03 2003-04 2004-05
Passenger Cars
Utility Vehicles
MPVs
Grand Total
Sales
CAR SALES TREND
Category 2001-02 2002-03 2003-04 2004-05 2005-06
Passenger Cars 509088 541491 696153 820179 882094
Utility Vehicles 104253 113620 146388 176360 194577
MPVs 61775 52087 59555 65033 66366
Grand Total 675116 707198 902096 1061572 1143037
Indian Automobile Industry Estimation
Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this isthe vastness of Indian automobile industry. Industry analysts predict this industryto touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indianeconomy.
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Automobile History
The first auto vehicle rolled out in India at the end of 19th century.
Today, India is the the 2nd largest tractor and 5th largest
commercial vehicle manufacturer in the world
Industry Investment
On the cost front, OEMs eyeing India in a big way to source
products and components at significant discounts to home market.
On the revenue side, OEMs are active in the booming passenger
car market in India.
Industry Growth
The passenger car and motorcycle segment in Indian auto market
is growing by 8-9 per cent. The two-wheeler segment will clock
11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.
Vehicle Production
India is the 11th largest Passenger Cars producing countries in the
world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the
leading 4-wheelers manufacturer. Hero Honda is the leading 2-
wheelers manufacturer.
Auto Export
Passenger vehicle exports have grown over five times and two-
wheeler exports have reached more than double. Exports of auto
components, whose manufacturing costs are 30-40 per cent lower
than in the West, have grown at 25% a year between 2000 to
2005.
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Ranks among the top 7 country using automobiles in unit
Rank 2006 2005 2004 2003
1 China China China China
2 India Thailand Thailand Thailand
3 Thailand India USA USA
4 Vietnam Vietnam Vietnam Indonesia
5 USA USA India Vietnam
6 Russia Russia Indonesia India
7 Korea Indonesia Korea Korea
And by the end of 2008-09, India may got the first position due
to emerging and fast growing Economy.
Indian Auto Market Growth for the year 2005-06
The domestic automobile industry sales grew 12.8 per cent at
89,10,224 units as against 78,97,629 units in 2004-05.
The automotive industry crossed a landmark with total vehicle
production of 10 million units.
According to the Society of Indian Automobile Manufacturers (SIAM),car sales was 8,82,094 units against 8,20,179 units in 2004-05.
The growth of domestic passenger car market was 7.5 per cent
Car exports stood at 1,70,193 units against 1,60,670 units in 2004-
05.
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The two-wheeler segment, the market grew by 13.6 per cent with
70,56,317 units against 62,09,765 units in 2004-05.
Motorcycles had the upward march, 17.1 per cent in domestic market
touching 58,15,417 units against 49,64,753 units in 2004-05. Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against
9,22,428 units in 2004-05.
Commercial vehicles segment grew at 10.1 per cent with 3,50,683
units against 3,18,430 units in 2004-05.
Medium and heavy commercial vehicles managed a growth of 4.5 per
cent against 23 per cent growth in the year ended March 31, 2005.
Light commercial vehicles sales growth was 19.4 per cent at 1,43,237
units against 1,19,924 units in 2004-05.
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Exports
Automobile Export Numbers
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
2001-02 2002-03 2003-04 2004-05 2005-06
Passenger Cars
Utility Vehicles
MPVs
Grand Total
EXPORTS
EXPORTS TRENDS
Category 2001-02 2002-03 2003-04 2004-05 2005-06Passenger Cars 49273 70263 125320 160670 170193
Utility Vehicles 3077 1177 3049 4505 4486
MPVs 815 565 922 1227 1093
Grand Total 53165 72005 129291 166402 175772
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INTRODUCTION
OF
MARUTIMARUTIMARUTIMARUTISUZUKISUZUKISUZUKISUZUKI
INDIAINDIAINDIAINDIALIMITEDLIMITEDLIMITEDLIMITED
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Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor
Corporation of Japan, garners major share of automobile market in India
and, has been the leader of the Indian car market for about two decades. It
has completely revolutionized the Indian car market and has brought out
numerous models to cater to every section of society.
Maruti Udyog Ltd. (MUL) is the first automobile company in the
world to be honoured with an ISO 9000:2000 certificate.
Maruti Suzuki India Limited previously known as Maruti Udyog
Limited is the premier car company in India. MUL was established in Feb
1981 through an Act of Parliament. The company entered into collaboration
with Suzuki Motor Corporation of Japan to manufacture cars. Start selling
the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some
25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000
units per annum, with a capability to produce about half a million vehicles.
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Maruti Suzuki India Limited (MUL) was established in Feb1981 through an Act of Parliament, as a Government company with
Suzuki Motor Corporation of Japan holding 26 per cent stake. It wasentrusted the task of achieving the following:
Modernization of the Indian Automobile Industry. Production of vehicles in large volumes Production of fuel efficient vehicles.
Suzuki was an obvious choice because of its unparalled expertise insmall cars.
The Joint Venture agreement was signed between Government ofIndia and Suzuki Motor Company (now Suzuki Motor Corporation ofJapan) in Oct 1982.
The company went into production in a record time of 13 months andthe first car was rolled out from Maruti Suzuki India Limited Gurgaonin December, 1983.
First Customer
Mr. Harpal Singh, Marutis first customer, proudly received the keys ofthe Maruti 800 car from the Prime Minister Smt. Indira Gandhi onDecember 14, 1983.
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When Maruti began operations in 1983, there were only two other car
companies in India and the total size of the Indian passenger car market was
a measly 40,000 units per year. From the start, Maruti caught the imagination
of Indian car customers and launched four new models, including a
hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next
decade. Each of these models was an instant draw with the Indian
consumers. Suzuki Motor Corporation increased its stake on two occasions
(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid
1990s (and to 54% with privatization in 2002).
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Mission
The main objective behind formation of MarutiSuzuki India
Limited was to meet the growing demand of a personal mode oftransport caused by the lack of an efficient public transportsystem.
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Market Share Market Share Market Share MarketShareTill date, over 6 million (60,00,000) Maruti cars have rolled outfrom its manufacturing facilities. At the end of 2005-06, Maruti
had a market share of about 54 per cent of the Indianpassenger car market. The company sold 5,61,822 vehicles in2005-06 including exports of 34784 units. Marutis cumulativeexports are over 4 lakh units.
55
11
9
16
5 4
MaHo
Tat
Hu
Toy
oth
Brands
Maruti Alto Maruti Baleno Maruti Esteem
Maruti Gypsy Maruti Omni Maruti Swift
Maruti Versa Maruti Vitara Maruti Wagon-R
Maruti Zen Estilo
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Manufacturing Plant at Gurgaon, Haryana, production capable toproduce lakh units.
OLD LOGO NEW LOGO
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MODELS OF MARUTI CARS
MODEL TYPE
Maruti 800
Maruti 800 STD BS III Maruti 800 AC BS III
Small
Omni
5 seater Maruti Omni 8 seater Maruti Omni LPG Maruti Omni
Small
Maruti Alto
Alto Alto Lx Alto Lxi
Small
Maruti Zen Estilo
Maruti Zen Estilo Lx Maruti Zen Estilo Lxi Maruti Zen Estilo Vxi
Mid-Size
Wagon R
WagonR Lx WagonR Lxi WagonR Vxi WagonR Ax WagonR Duo
Mid-Size
Versa
5 seater 8 seater ( DX & DX2)
Mid-Size
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Maruti Esteem
Maruti Esteem Lx Maruti Esteem Lxi
Maruti Esteem Vxi
Mid-Size
Baleno
Baleno Sedan VXi Baleno Sedan LXi
Mid-Size
Swift
Swift LXi Swift VXi Swift ZXi
Mid-Size
Maruti Zen Classic Mid-Size
Maruti Gypsy
Hard top Soft top
SUV
Maruti SX4
Maruti SX4 Vxi Maruti SX4 Zxi
Mid-Size
Grand Vitara SUV
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OTHER CORE PRODUCTS ARE:
True Value Maruti Finance Maruti Insurance
N2N Fleet Management Maruti G Accessories Authorized Services Stations Maruti Driving School Auto Card
Maruti
Insurance
N2N FleetManagement
Auth.Ser.
Stations
MGA
Maruti
Finance
Auto
Card
Maruti
Dr.School
True
Value
Maruti
Suzuki
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SWOT ANALYSIS
Strength:
Weakness:
- Heavy Market Share - Low approach in Premium Segment
- Variety of Models - Less attention in Diesel Cars
- Economical
- No. of service station
Opportunity Threats
- Now looking for more - Tatas Lakhtakiya Carlow priced cars
- Diesel Engine Cars - Moving Trend of Luxury Car
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Car market leader Maruti Udyog today launched SX4 sedan, a bold,
muscular and feature-packed car, powered by the global M-series engine and builton a brand new platform.
SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation,the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, beforebeing launched in Europe and Japan.
Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, MarutiUdyog, said SX4 sedan is just the right car with which Maruti Udyog can reinforceits presence in the A3 segment and enhance its leadership.
He added: The large number of customers who bought our compact cars 4-5 yearsago, and also Esteem and Baleno customers, will now choose the SX4 as the nextupgrade option. Besides, people who like to own a Maruti Suzuki car, but wereconsidering moving to competitors because we did not offer an A3 segment car oftheir choice, will now choose the SX4 sedan.
The SX4 sedan is being launched soon after Maruti Udyog has completed its bestyear ever (2006-07) in terms of sales, financials, investment milestones and modellaunches.
All the companys three new launches last year WagonR Duo, Zen Estilo and SwiftDiesel --- achieved record success.
Global car with Global Engine
The SX4 sedan is fitted with an advanced M series engine. The M-series representsthe future of Suzukis engine technology. It is designed to be compliant to Euro 4 andEuro 5 norms in future. Suzuki has developed this engine by picking up the bestfeatures of the engine series used so far in Suzuki vehicles and incorporating themin this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm,which makes driving comfortable.
Xtra large
The SX4 sedan is the tallest, widest and the longest car in its class. It comes with thewidest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is190 mm, the highest in the A3 segment.
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Feature packed sedan
SX4 sedan is equipped with features that impart aesthetics, status, convenience andsafety. It offers a music system integrated with the dashboard, with audio control onthe steering wheels. In addition, auto climate control system provides comfort andconvenience. The antenna is embedded in the glass, further enhancing aesthetics ofthe car. An illuminated key insert and variable instrument illumination are among theother unique features of the SX4 sedan.
The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes withthe option of a leather pack comprising leather seats, leather steering cover andleather door trims. The SX4 is available in seven vibrant colours.
The S in SX4 stands for Sport. X denotes RelaX. 4 denotes 4-seasons drive.
Safety
The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. Italso has front and rear side door impact beams. Safety is enhanced through seatbelt pre-tensioners and force limiters .
In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.
The upright, theater seating in SX4 sedan provides better visibility.
The immobilizer, a state-of-the-art anti theft device, has also been installed in theSX4 sedan.
SX4 sedan and Maruti engineers
The localization level of SX4 sedan is 79%. Marutis engineers have contributed inmaking the car suitable for Indian conditions, especially in critical areas likesuspension tuning, ground clearance, engine tuning and seat comfort. Interiors havebeen toned to the taste of Indian customers.
The SX4 sedan will be manufactured at Maruti Udyogs state-of-the-artmanufacturing facility at Manesar, which was formally inaugurated in February 2007.
Suzuki Motor Corporation and SX4 Sedan
The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as thecompany evolves from being the leading mini car maker in the world, to a completecar maker.
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Recent Suzuki cars, including the Swift and now the SX4, come with a moreaggressive, curvy and bold design. The European design influence is clearly evident.This is a deliberate shift from the staid and straight lines, traditionally seen in Suzukimodels.
Alongside the conscious shift in product design, Suzuki has taken other initiatives inits evolution, including entering the World Rally Championship.
It has also embarked on developing global cars like Swift and SX4 which, whileexuding an international and contemporary feel, are tuned to domestic requirementsof individual markets.
Price
The SX4 Sedan has been priced aggressively as an introductory offer.
Model City EX-SHOWRO(Rs)
SX4 Vxi Del 618000
SX4 Zxi Del 689000
SX4 Zxi leather Del 724000
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Maruti Alto LXi - BS III
Technical
Specifications
Dimensions & WeightsOverallLength 3495 mmOverallWidth 1475 mm
OverallHeight 1460 mm
Wheel Base 2360 mmGroundClearance
166 mm
Front Track 1290 mmRear Track 1290 mmFrontLegroom
1190 mm
Rear
Legroom
900 mm
Kerb Weight 740 kgGrossVehicleWeight
1165 kg
No of Doors 5 door
CapacitySeatingCapacity 5 person
Fuel TankCapacity 35 liter
Fuel Efficiency
Mileage(Highway) 18.3 km/literMileage(City) 13.6 km/liter
Mileage(Overall) 14.5 km/liter
PerformanceMaximumSpeed 137 Km/Hour
Standard Features
Feature AvailabilityAir ConditionerPower Windows
Power Door Locks
Power SteeringAnti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup HoldersFolding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-LidSteering Adjustment
Tachometer
Child Safety Locks
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0-100kmph 21.5 seconds1/4 Mile 21.7 seconds80kmph-0(Braking) 35.8 meters
EngineEngineType/Model
FC engine
Displacement 796 cc
Power 47 PS @ 6200 rpmTorque 62 Nm @ 3000 rpmNo ofCylinders
3 cylinder
Valves perCylender
4 valve
Fuel Type PetrolFuel System MPFI
TransmissionTransmission Type Manual
Gears/Speeds 5 Gears
Suspensions
FrontSuspension
McPherson Strut withtorsion type anti-rollbar
Front and rear seat belts
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Detailed Features
Comfort
AC with heater Rotary control for AC Tinted glasses Outside rear view mirror (RHS) Remote fuel lid opener Electronic power steering
Exterior
Front Bumper Dynamic Front Grill S mark
Interior Fabric seats Moulded carpet
Luggage compartment carpet Moulded door trims Cabin lamp Electronic Tripmeter
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New CarComparison
Unit Maruti AltoLXi - BS III
Tata Indica V2Xeta GLX - BSIII
Fiat Palio Stile1.1 SLX
Hyundai i10 D-Lite
Air ConditionerPower Windows
Power DoorLocks
- - - -
Power Steering
Anti-BrakingSystemTraction Control
Air-Bags(Driver |Passenger) | | | |
Immobilizer
Cup Holders
Folding Rear-SeatRear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Fuel-LidSteeringAdjustment
-
Tachometer
Child SafetyLocks
Front Fog Lights
Defogger (Rear)
Dimensions and WeightsMaruti AltoLXi - BS III
Tata Indica V2Xeta GLX - BS
III
Fiat Palio Stile1.1 SLX Hyundai i10 D-Lite
Overall Length mm 3495 3675 3827 3565
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Overall Width mm 1475 1665 1620 1595Overall Height mm 1460 1485 1440 1550Wheel Base mm 2360 2400 2373 2380Ground Clearance mm 166 170 170 165Front Track mm 1290 1400 1415 1400Rear Track mm 1290 1380 1378 1385Front Headroom mm 955 960Front Legroom mm 1190 1080Rear Legroom mm 900 820 830Boot Space liter 217 260Gross Vehicle Weight kg 1165 1395Kerb Weight kg 740 995 990 860
Fuel EconomyMaruti AltoLXi - BS III
Tata Indica V2Xeta GLX - BS
III
Fiat Palio Stile1.1 SLX
Hyundai i10 D-Lite
Mileage(Highway)
km/liter 18.3 15.3 15.7
Mileage(City)
km/liter 13.6 11.1 10.6
Mileage(Overall) km/liter 14.5 11.9 12.8
Capacities Maruti AltoLXi - BS III
Tata Indica V2Xeta GLX - BS
III
Fiat Palio Stile1.1 SLX Hyundai i10 D-Lite
SeatingCapacity
person 5 5 5 5
FuelTankCapacity
liter 35 37 47 35
No ofDoors
5 5 5 5
PerformanceMaruti Alto
LXi - BS III
Tata Indica V2Xeta GLX - BS
III
Fiat Palio Stile
1.1 SLXHyundai i10 D-Lite
Maximum Speed kmph 137 152 131
0-100kmphseconds 21.5 17.4 21
1/4 Mile seconds 21.7 20.7 20.5100kmph-0(Braking)
meters 60.1 51.6
80kmph-0(Braking)
meters 35.8 34.8 33
Engine
Maruti Alto
LXi - BS III
Tata Indica V2
Xeta GLX - BSIII
Fiat Palio Stile
1.1 SLX Hyundai i10 D-Lite
EngineType/Model
FC engine
475 SI MultiPoint FuelinjectionSystem with32-bitmicroprocessor
1.1L FIREiRDE 1.1, 4-cylinderPetrol
Displace cc 796 1396 1108 1086
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mentPower PS@rpm 47@6200 70@4800 57@5250 67@5500Torque Nm@rpm 62@3000 122@2600 92@2750 99@2800ValveMechanism
SOHC
Bore mm 75 70Stroke mm 79.5 72CompressionRatio
9 9.6
No ofCylinderscylinder 3 4 4 4
CylinderConfiguration
In-line Inline Inline
ValvesperCylender
valve 4 2 2
IgnitionTypeEngineBlockMaterial
Iron
BlockHeadMaterial
Iron
FuelType Petrol Petrol Petrol Petrol
FuelSystem MPFI MPFI
Electronicmultipoint with32 bitmicroprocessor
Transmission Maruti AltoLXi - BS III
Tata Indica V2Xeta GLX - BS
III
Fiat Palio Stile1.1 SLX
Hyundai i10 D-Lite
TransmissionType
Manual Manual Manual Manual
Gear 5 5 5 5
Maruti 800 AC - BS III
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Technical Specifications
Dimensions & WeightsOverall Length 3335 mmOverall Width 1440 mmOverall Height 1405 mmWheel Base 2175 mmGround Clearance 170 mmFront Legroom 1130 mmRear Legroom 790 mmKerb Weight 665 kgGross VehicleWeight 1000 kg
No of Doors 4 door
CapacitySeating Capacity 4 personFuel Tank Capacity 28 liter
Fuel EfficiencyMileage (Highway) 18.7 km/literMileage (City) 13.1 km/literMileage (Overall) 14.2 km/liter
PerformanceMaximum Speed 144 Km/Hour0-100kmph 20.8 seconds1/4 Mile 39.5 seconds80kmph-0(Braking)
42.8 meters
EngineEngine Type/Model Water cooled SOHC (1C2V)Displacement 796 ccPower 38 PS @ 5000 rpmTorque 59 Nm @ 2500 rpmValve Mechanism SOHCNo of Cylinders 3 cylinderCylinderConfiguration Inline
Valves per Cylender 2 valveFuel Type Petrol
TransmissionTransmission Type ManualGears/Speeds 4 Gears
Suspensions
Front Suspension McPherson strut & coilspring
Rear SuspensionCoil spring with gas filledshock absorbers
SteeringSteering Type Rack & pinionPower Assisted Standard
Standard Features
Feature AvailabilityAir Conditioner
Power WindowsPower Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-SeatRear Wash Wiper
Alloy Wheels
Tubeless Tyres -Central Locking
Remote Boot/Fuel-Lid -Steering Adjustment
Tachometer
Child Safety Locks -Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
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Minimum TurningRadius 4.4 meter
BrakesFront Brakes Disc
Rear Brakes DrumWheels & Tyres
Tyres 145 / 70 R-12
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Safety
Laminated windshield Additional body reinforcements High mount rear stop lamp Collapsible steering column Front and rear seats belts Head lamp leveling device
Side impact beams
Electricals
Front wipers (2 speed +Intermittent)
Cabin light (3 positions) Windshield washer Airflow controls Clear lens headlamps Clear lens rear combination lamps Halogen bulbs Air conditioner
Maruti Omni 8-Seater - BS III
Technical Specifications Standard Features
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Dimensions & WeightsOverall Length 3370 mmOverall Width 1410 mmOverall Height 1640 mm
Wheel Base 1840 mmGround Clearance 165 mmFront Track 1205 mmRear Track 1190 mmKerb Weight 785 kgNo of Doors 5 door
CapacitySeating Capacity 8 personFuel Tank Capacity 36 liter
Fuel EfficiencyMileage (Highway) 17.9 km/literMileage (City) 12.7 km/liter
Mileage (Overall) 13.7 km/literPerformance
Engine
Engine Type/Model4 stroke cycle, Watercooled
Displacement 796 ccPower 38 PS @ 5000 rpmTorque 59 Nm @ 3000 rpmNo of Cylinders 3 cylinderCylinderConfiguration Inline
Valves per Cylender 2 valve
Fuel Type PetrolTransmission
Transmission Type ManualGears/Speeds 4 Gears
SuspensionsFront Suspension McPherson Strut
Rear Suspension Leaf spring with Shockabsorbers
SteeringSteering Type Recirculating ball and nutPower Assisted Standard
Minimum TurningRadius 4.1 meter
BrakesFront Brakes Disc (Booster Assisted)Rear Brakes Drum Brakes
Wheels & TyresTyres 145R 12 LT 6PR (Radial)
Feature AvailabilityAir Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup HoldersFolding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
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AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Electricals
2 speed windshield wiper 3 position cabin light Multi-function levers High mount rear stop lamp Headlamp leveling device
Maruti Zen Estilo VXi ABS
Technical Specifications
Dimensions & WeightsOverall Length 3495 mmOverall Width 1495 mmOverall Height 1595 mmWheel Base 2360 mmGroundClearance 165 mm
Front Track 1295 mmRear Track 1290 mmKerb Weight 875 kgGross VehicleWeight
1275 kg
No of Doors 5 door
CapacitySeating Capacity 5 person
Standard Features
Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking SystemTraction Control
Driver Air-BagsPassenger Air-Bags
Immobilizer
Cup Holders
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Fuel TankCapacity 35 liter
Fuel EfficiencyMileage
(Highway)
17.7 km/liter
Mileage (City) 12.6 km/literMileage (Overall) 13.3 km/liter
PerformanceMaximum Speed 148 Km/Hour0-100kmph 16.8 seconds1/4 Mile 20.9 seconds100kmph-0(Braking) 51.8 meters
80kmph-0(Braking) 35.9 meters
Engine
EngineType/Model 1.1L, 4-Cyl, F10D PetrolDisplacement 1061 ccPower 65 PS @ 6200 rpmTorque 84 Nm @ 3500 rpmBore 68.5 mmStroke 72 mmCompressionRatio
9:1
No of Cylinders 4 cylinderCylinderConfiguration Inline
Valves perCylender 4 valve
Fuel Type PetrolFuel System MPFI
TransmissionTransmissionType Manual
Gears/Speeds 5 GearsClutch Type Cable
SuspensionsFrontSuspension
McPherson strut with torsiontype roll control device
Rear SuspensionCoil spring, Gas-filled shockabsorbers with three link rigid
and isolated trailing armSteering
Steering Type Electronic Power Steering (EPS)Power Assisted StandardMinimumTurning Radius
4.6 meter
Folding Rear-SeatRear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central LockingRemote Boot/Fuel-LidSteering Adjustment
TachometerChild Safety LocksFront Fog LightsRear DefrosterDefogger (Rear)Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
Detailed Features
Comfort
Front/Rear Power Windows Power Steering Front Door Pocket Remote Keyless Entry System Internally Adjustable ORVM
(Electrical)
Air Conditioning Remote Fuel Lid Opener Co-driver Vanity Mirror (Sun Visor) Grip Assistant (3 nos) Co-driver Side Front Door Lock 4 Speakers Centre Console with Cup Holders IP Pocket
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Tachometer Lights-off & Key Reminder Chime Accessory Socket Ash Tray
Exterior
Body Coloured Bumpers Body Side Moulding Full Wheel Cap Black Out Film Front Fog Lamps Body Coloured Side Door Handles Body Coloured Outside Door Mirrors Body Coloured Back Door Handle na
Maruti Wagon R AX
Technical Specifications
Dimensions & WeightsOverall Length 3520 mmOverall Width 1490 mmOverall Height 1660 mmWheel Base 2360 mmGround Clearance 165 mmFront Track 1295 mmRear Track 1290 mmFront Headroom 1040 mmFront Legroom 985 mmRear Legroom 890 mmKerb Weight 840 kgGross VehicleWeight 1240 kgNo of Doors 5 door
CapacitySeating Capacity 5 personFuel Tank Capacity 35 liter
Fuel EfficiencyMileage (Highway) 15.7 km/liter
Standard Features
Feature AvailabilityAir ConditionerPower Windows
Power Door Locks
Power SteeringAnti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup HoldersFolding Rear-Seat
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Mileage (City) 10.2 km/literMileage (Overall) 11.3 km/liter
PerformanceMaximum Speed 145 Km/Hour
0-100kmph 17.4 seconds1/4 Mile 21.2 seconds100kmph-0(Braking) 71.1 meters
80kmph-0(Braking) 53.8 meters
EngineEngine Type/Model FC EngineDisplacement 1061 ccPower 67 PS @ 6200 rpmTorque 84 Nm @ 3500 rpmBore 68.5 mmStroke 72 mm
Compression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration
Inline
Valves perCylender 4 valve
Fuel Type PetrolFuel System MPFI
TransmissionTransmission Type AutomaticGears/Speeds 3 Gears
Suspensions
Front Suspension McPherson Strut with torsiontype roll control device
Rear Suspension Coil spring, gas-filled shockabsorbers with
SteeringSteering Type Electronic Power SteeringPower Assisted StandardMinimum TurningRadius
4.6 meter
BrakesBrake Type 8" Booster-assistedFront Brakes Disc,
Rear Brakes DrumWheels & Tyres
Wheel Type steelWheel Size 4J x 13Tyres 155/80 R13
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central LockingRemote Boot/Fuel-LidSteering Adjustment
Tachometer
Child Safety LocksFront Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
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Maruti Versa DX2 - BS III
Technical Specifications
Dimensions & WeightsOverall Length 3675 mmOverall Width 1475 mmOverall Height 1905 mmWheel Base 2350 mmFront Track 1280 mmRear Track 1290 mmFront Legroom 1124 mmRear Legroom 865 mmKerb Weight 985 kgGross VehicleWeight 1585 kg
No of Doors 5 door
CapacitySeating Capacity 8 personFuel TankCapacity 40 liter
Fuel EfficiencyMileage (Highway) 14.1 km/literMileage (City) 10.6 km/literMileage (Overall) 11.3 km/liter
PerformanceMaximum Speed 150 Km/Hour0-100kmph 13.6 seconds1/4 Mile 23.5 seconds100kmph-0(Braking)
54.6 meters
32.2 metersEngine
EngineType/Model 1.3L MPFI Petrol
Displacement 1298 ccPower 83 PS @ 6000 rpmTorque 102 Nm @ 3000 rpmValve Mechanism SOHCBore 74 mmStroke 75.5 mm
Standard Features
Feature AvailabilityAir Conditioner
Power WindowsPower Door Locks
Power SteeringAnti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
ImmobilizerCup Holders -Folding Rear-Seat
Rear Wash WiperAlloy WheelsTubeless Tyres -Central LockingRemote Boot/Fuel-LidSteering Adjustment
TachometerChild Safety LocksFront Fog Lights
Rear Defroster
Defogger (Rear)Leather Seats
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Compression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration Inline
Valves per
Cylender
4 valve
Engine BlockMaterial
Alloy
Block HeadMaterial Alloy
Fuel Type PetrolFuel System Electronic MPFI
TransmissionTransmission Type ManualGears/Speeds 5 GearsFinal ReductionGear Ratio 4.55
SuspensionsFront Suspension McPherson strut with torsiontype roll control device
Rear SuspensionCoil spring with three linkrigid axle and isolated trailingarms
SteeringSteering Type Rack & PinionPower Assisted power assistedMinimum TurningRadius 5 meter
Brakes
Brake Type Booster assisted Disc andDrumFront Brakes 198mm ventillated discsRear Brakes 220mm drums
Detailed Features
Comfort Heater True Respone Electronic Power
Steering Power Window Front Central Door Locking (all 5 Doors) Middle Seat, Twin Plus Folding (3
Passengers) Head Restraint on all seats Double Folded 3rd Seat Reclining and Sliding Front Seats Twin Air - Conditionar
Exterior Front Wiper (2 Speed +
Intermittent) Body Coloured Bumper Outside Rear View Mirror (Right &
Left) Wheel Hub Cap Body Graphics All Tinted Glasses Radial Tyres
Interior Cigarette Lighter Both Side Sunvisor Vanity Mirror Co-driver Side
Front Astray Front Door Pocket Front Door Arm Rest
Safety Collapsible Steering Column Side Impact Beams Front Impact Beam Seat Belts for all seats Diagnostic Breakdown System Halogen Headlamps
Equipments Electronic Techometer Electronic Multi Tripmeter
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Maruti Swift VDi
Technical Specifications
Dimensions & WeightsOverall Length 3695 mmOverall Width 1690 mmOverall Height 1530 mmWheel Base 2390 mmGround Clearance 170 mmFront Track 1470 mmRear Track 1480 mmBoot Space 232 literKerb Weight 1075 kgGross Vehicle Weight1490 kgNo of Doors 5 door
CapacitySeating Capacity 5 personFuel Tank Capacity 43 liter
Fuel EfficiencyMileage (Highway) 18.2 km/literMileage (City) 13.8 km/literMileage (Overall) 15.4 km/liter
PerformanceMaximum Speed 158 Km/Hour0-100kmph 14 seconds1/4 Mile 19.1 seconds
EngineEngine Type/Model 1.3L, DOHC, DDiS DieselDisplacement 1248 ccPower 75 PS @ 4000 rpmTorque 190 Nm @ 2000 rpmValve Mechanism DOHCBore 69.6 mmStroke 82 mmCompression Ratio 17.6:1No of Cylinders 4 cylinderCylinderConfiguration
Inline
Valves per Cylender 4 valveFuel Type DieselFuel System Common rail multi injection
Standard Features
Feature AvailabilityAir ConditionerPower Windows
Power Door LocksPower SteeringAnti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
ImmobilizerCup Holders
Folding Rear-SeatRear Wash Wiper
Alloy Wheels
Tubeless TyresCentral LockingRemote Boot/Fuel-LidSteering Adjustment
TachometerChild Safety Locks
Front Fog LightsRear Defroster
Defogger (Rear)
Detailed Features
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@ 1400 bar
TransmissionTransmission Type ManualGears/Speeds 5 Gears
Clutch Type HydraulicFinal Reduction GearRatio
3.94
Suspensions
Front SuspensionMacPherson strut and coilspring
Rear Suspension Torsion beam and coilspring
SteeringSteering Type Rack & PinionPower Assisted StandardMinimum Turning
Radius
4.7 meter
BrakesFront Brakes Ventilated DiscsRear Brakes Drums
Wheels & TyresWheel Type SteelWheel Size 14 inchTyres 165/80 R14
Interior Ticket holder Tripmeter (Digital display)
Console box (Lower) Day/night rearview mirror Single folding rear bench seat Head restraints, Rear seat 3 assist grips
Comfort Power steering Front electric windows Rear electric windows Central door locking Manual air conditioning Heater Antenna
Exterior Halogen headlamps Headlamp leveling device Right ORVM (Internally adjusted) Left ORVM (Internally adjusted) Tailgate opener key type Windscreen wiper 2-speed+1-speed
intermittent Green tinted glass window Front fog lamps Rear fog lamps Black coloured A- & B-pillars 165/80 R 14 steel wheels with cap
Safety Brake assist Seat belts rear High mounted stop lamp Child lock (Rear door) Key not removed warning buzzer Side impact beams
Immobilizer
Interior Front seatback pocket (driver &
passenger side) 12V accessory socket in center
console Removable ashtray Silver painted door garnish, inside
door opener Remote fuel lid opener Speaker provision in door Cabin light (3 position)
Cup holders (front 2, rear 1) Sports-type spherical shift knob Sun visors (both sides) Vanity mirrors (Sunvisor co-driver
side)
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Maruti Esteem VXi - BS III
Technical Specifications
Dimensions & WeightsOverall Length 4095 mmOverall Width 1575 mmOverall Height 1395 mmWheel Base 2365 mmGround Clearance 170 mmFront Track 1365 mmRear Track 1340 mmFront Legroom 1177 mmRear Legroom 817 mmBoot Space 376 literKerb Weight 875 kgGross VehicleWeight 1315 kg
No of Doors 4 door
CapacitySeating Capacity 5 personFuel TankCapacity 40 liter
Fuel EfficiencyMileage(Highway) 15.9 km/liter
Mileage (City) 10.2 km/literMileage (Overall) 11.3 km/liter
PerformanceMaximum Speed 164 Km/Hour0-100kmph 13.1 seconds1/4 Mile 17.9 seconds80kmph-0(Braking) 38.4 meters
Engine
EngineType/Model
4 stroke, Water-cooled with 32-Bit Electronic Control Module(ECM)
Detailed Features
Comfort
Air-conditioner Cabin heater Reclining & sliding front seats Front door pockets (both sides) Front seat back pockets (both
sides) Centre room lamp Driver's cabin room light Trunk room light Air flow controls Remote operated fuel tank lid
Remote operated trunk lid Coat hanger hook on gripassistance
Outside rear view mirror (R) Outside rear view mirror (L) Power steering Power windows (Front) Power windows (Rear) Power antenna Kenwood Stereo Driver's seat height adjuster Rear seat centre arm rest Rear defogger Central locking
Exterior
Front grille (Chrome plated) Head lamps with clear lens Windshield wiper (2 speed +
intermittent)
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Displacement 1298 ccPower 85 PS @ 6000 rpmTorque 110 Nm @ 4500 rpmValve Mechanism SOHCBore 74 mm
Stroke 75.5 mmCompressionRatio
9:1
No of Cylinders 4 cylinderCylinderConfiguration In-line
Valves perCylender 4 valve
Engine BlockMaterial Aluminium
Block HeadMaterial Aluminium
Fuel Type Petrol
TransmissionTransmissionType Manual
Gears/Speeds 5 Gears
SuspensionsFront Suspension McPherson strut and coil springRear Suspension Coil spring
SteeringSteering Type Rack & PinionPower Assisted StandardMinimum TurningRadius 4.8 meter
BrakesFront Brakes Booster assisted ventilated discRear Brakes Booster assisted drum
Rear combination lamps with clearlens
Tubeless tyres Body coloured bumpers Body side moulding Full wheel covers Front fog lamps with clear lens Body coloured door handles Body coloured side view mirrors Rear Spoiler
Interior Sunvisors on both sides Ashtrays (front & rear) Grip assists (front & rear) Moulded floor carpets Luggage compartment carpet Moulded part fabric door trims Chrome plated parking lever knob Silver finish power window switch
garnish Cigarette lighter Silver finish louvres, garnish &
bezels Vanity mirror Plush fabric upholstery Sporty gear shift lever knob Centre console box
Equipments
Tachometer Speedometer with sporty dial
Safety
Headlamp leveling device Collapsible steering column Lockable glove box Adjustable front seat head
restraints Front seat belts (3-point ELR type) Child proof rear door locks Steel side impact beams Prismatic day-night inside rear
view mirror Halogen headlamps Laminated windshield with shade
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Maruti Gypsy King HT - BS III
Technical Specifications
Dimensions & WeightsOverall Length 4010 mmOverall Width 1540 mm
Overall Height 1875 mmWheel Base 2375 mmGround Clearance 210 mmFront Track 1300 mmRear Track 1310 mmKerb Weight 1050 kgGross Vehicle Weight 1650 kgNo of Doors 3 door
CapacitySeating Capacity 8 personFuel Tank Capacity 40 liter
Fuel Efficiency
Mileage (Highway) 14.8 km/literMileage (City) 10.2 km/literMileage (Overall) 11.9 km/liter
PerformanceMaximum Speed 126 Km/Hour0-100kmph 16.7 seconds
Engine
Engine Type/Model G13BB, MPFI, 16-Valve,GasolineDisplacement 1298 ccPower 81 PS @ 6000 rpmTorque 103 Nm @ 4500 rpm
Valve Mechanism SOHCBore 74 mmStroke 75.5 mmCompression Ratio 9:1No of Cylinders 4 cylinderCylinderConfiguration Inline
Valves per Cylender 4 valveEngine Block Material Aluminium
Standard Features
Feature AvailabilityAir Conditioner
Power Windows
Power Door Locks
Power Steering
Anti-Lock Braking System
Traction Control
Driver Air-Bags
Passenger Air-Bags
Immobilizer
Cup Holders
Folding Rear-Seat
Rear Wash Wiper
Alloy Wheels
Tubeless Tyres
Central Locking
Remote Boot/Fuel-Lid
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Block Head Material AluminiumFuel Type Petrol
TransmissionTransmission Type Manual
Gears/Speeds 5 GearsFinal Reduction GearRatio
5.1
Suspensions
Front SuspensionLeaf spring with Doubleaction damper
Rear Suspension Leaf spring with Doubleaction damper
SteeringSteering Type Rack & PinionPower Assisted N/A
BrakesBrake Type Booster assisted Disc andDrumFront Brakes 250mm DiscsRear Brakes 220mm Drums
Wheels & TyresWheel Type SteelWheel Size 15 inchTyres 205/70 R15
Steering Adjustment
Tachometer
Child Safety Locks
Front Fog Lights
Rear Defroster
Defogger (Rear)
Leather Seats
Power Seats
AM/FM Radio
Cassette Player
CD Player
Sun-Roof
Moon-Roof
MARUTI SX4 ZXi
Technical Specifications
Dimensions & WeightsOverall Length 4490 mmOverall Width 1735 mmOverall Height 1560 mmWheel Base 2500 mmGround Clearance 190 mmFront Track 1500 mmRear Track 1495 mm
Standard Features
Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking System
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Front Headroom 980 mmRear Legroom 870 mmBoot Space 505 literKerb Weight 1200 kgNo of Doors 4 door
CapacitySeating Capacity 5 personFuel TankCapacity 50 liter
Fuel EfficiencyMileage(Highway)
14.9 km/liter
Mileage (City) 9.7 km/literMileage (Overall) 11 km/liter
PerformanceMaximum Speed 175 Km/Hour
0-100kmph 12.3 seconds80kmph-0(Braking) 28 meters
EngineEngineType/Model 1.6L 16V DOHC
Displacement 1586 ccPower 103 PS @ 5500 rpmTorque 145 Nm @ 4200 rpmValve Mechanism DOHCBore 78 mmStroke 83 mmCompression
Ratio
9:1
No of Cylinders 4 cylinderCylinderConfiguration Inline
Valves perCylender 4 valve
Engine BlockMaterial
Alloy
Block HeadMaterial
Alloy
Fuel Type Petrol
TransmissionTransmission
Type
Manual
Gears/Speeds 5 GearsFinal ReductionGear Ratio 4.41
Suspensions
Front SuspensionIndependent suspension withgas-filled McPherson strut &anti-roll bar
Traction Control
Driver Air-BagsPassenger Air-BagsImmobilizerCup HoldersFolding Rear-Seat
Rear Wash Wiper
Alloy WheelsTubeless TyresCentral LockingRemote Boot/Fuel-LidSteering AdjustmentTachometerChild Safety Locks
Front Fog LightsRear DefrosterDefogger (Rear)Leather SeatsPower Seats
AM/FM RadioCassette Player
CD PlayerSun-Roof
Moon-Roof
Detailed Features
Comfort
Automatic AC (Single Zone) Heater Front door pockets (both sides) Front seat back pockets (both sides) Center room lamp Map light (twin) Trunk room light Remote-operated fuel tank lid Remote-operated tunk lid Electronic Power steering Adjustable steering column tilt Leather steering wheel Power windows (front and rear) Driver's seat height adjuster
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Rear SuspensionSemi independent torsionbeam with gas filled shockabsorbers
Steering
Steering Type Rack & Pinion with ElectronicPower SteeringPower Assisted StandardMinimum TurningRadius 5.3 meter
BrakesFront Brakes Ventilated discsRear Brakes Drums
Wheels & TyresWheel Type AlloyWheel Size 16-inchTyres 205/60 R16
Safety
Driver's airbag Passenger airbag 3-point ELR front seat belt pre
tensioners & force limiter 3-point rear seats belts(2) and 2 point
lap belt(1) Child lock rear door Height adjustable front seat belts Side impact protection beam iCATS Front door-lock canceller ABS/EBD
Interior
Leather accent front & rear door trims Front door trim pockets Inside door handle and door lock (silver
painted) Day/night rear view mirror Passenger vanity mirror Driver's ticket holder Three assist grips Int light turn-on when central locking
switch on
Leather front/rear seats Rear seat center arm-rest Fixed rear seat adjustable head-rests (front and
rear) Rear defogger Central locking Key-less entry
Exterior
Tubeless tyres Alloy wheels Full wheel cover Body-colored bumpers Body-colored side moulding Body-colored outside door handle
High mount stop lamp Front fog lamps Rear fog lamps Both side outside rear view mirror
(OSRVM) Electrically adjustable OSRVMs Body-colored outside rear view
mirrors Glass antenna Black front and rear mudflap Body-colored front and rear mudflap
Equipments
Tachometer Speedometer with illumination
control White-color speedometer illumination Amber-color switch illumination Temperature/clock display Head light levelling Integrated stereo Stereo Remote CD/MP3/WMA, AM/FM tuner 4 speakers (2 front and 2 rear) 2 tweeters (in front door trims)
Audio controls on steering wheel Audible headlight-on reminder Key-off reminder Door ajar warning lamp Seat belt reminder(Driver) Center console with cupholder(2 in
front, 1 in rear) Pet bottle holder (door trim)
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Ashtray & cigratte lighter Key cylinder with illumination ring Silver-painted gear shift boot ring
CarComparison
Unit Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4
EXiHonda City ZX
CVTHyundai
Accent GLEAirConditionerPowerWindowsPower DoorLocks
- - - -
PowerSteeringAnti-BrakingSystemTractionControl
Air-Bags(Driver |Passenger)
|| | |
ImmobilizerCupHolders
-
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FoldingRear-SeatRear WashWiperAlloy
WheelsTubelessTyres
-
CentralLockingRemoteFuel-LidSteeringAdjustmentTachometerChild
SafetyLocksFront FogLightsDefogger(Rear)
-
LeatherSeatsPowerSeatsAM/FMRadio
-
Cassette
PlayerCD Player
Sun-Roof |Moon-Roof | | | |
Dimensions and WeightsMaruti SX4 ZXi
(Leather Option)Ford Fiesta 1.4
EXiHonda City ZX
CVTHyundai
Accent GLEOverallLength mm 4490 4282 4390 4250
OverallWidth mm 1735 1686 1695 1670
OverallHeight mm 1560 1468 1495 1370
Wheel Base mm 2500 2486 2450 2440GroundClearance
mm 190 168 160 172
Front Track mm 1500 1474 1455 1435Rear Track mm 1495 1444 1455 1425FrontHeadroom mm 980 925 965 970
FrontLegroom mm 1040 1120 1245
Rear mm 870 840 925 803
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LegroomBoot Space liter 505 430 500 380GrossVehicleWeight
kg 1525
KerbWeight kg 1200 1110 1085 1014
Fuel Economy Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4
EXiHonda City ZX
CVTHyundai
Accent GLEMileage(Highway) km/liter 14.9 15.8 14.7 13.5
Mileage(City) km/liter 9.7 10.4 9.3 8.4
Mileage(Overall) km/liter 11 11.5 10.4 9.4
Capacities Maruti SX4 ZXi(Leather Option)Ford Fiesta 1.4
EXiHonda City ZX
CVTHyundai
Accent GLESeatingCapacity person 5 5 5 5
Fuel TankCapacity liter 50 45 42 45No ofDoors
4 4 4 4
PerformanceMaruti SX4 ZXi
(Leather Option)Ford Fiesta 1.4
EXiHonda City ZX
CVTHyundai
Accent GLEMaximumSpeed
kmph 175 174 164 172
0-100kmph seconds 12.3 14.8 15.6 13.21/4 Mile seconds 19.6 20.2 17.9100kmph-0(Braking) meters 65.2 53 58.5
80kmph-0(Braking) meters 28 59.8 30.4 33.2
Engine Maruti SX4 ZXi(Leather Option) Ford Fiesta 1.4EXi Honda City ZXCVT HyundaiAccent GLEEngineType/Model 1.6L 16V DOHC DURATEC i-DSI Hyundai Alpha
Displacement cc 1586 1388 1497 1495
Power PS@rpm 103@5500 82@6000 77@5000 95@5500Torque Nm@rpm 145@4200 127@4000 125@2700 123@3500ValveMechanism
DOHC DOHC SOHC DOHC
Bore mm 78 76 75.5Stroke mm 83 76.5 83.5Compression Ratio
9 9.75 9
No ofCylinders cylinder 4 4 4 4CylinderConfiguration
Inline Inline In line in-line
Valves perCylender
valve 4 4 2 3
IgnitionType
ElectronicIgnition
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EngineBlockMaterial
Alloy Aluminium alloy
Maruti Grand Vitara 2.0 AT
Technical Specifications
Dimensions & WeightsOverall Length 4470 mmOverall Width 1810 mmOverall Height 1695 mmWheel Base 2640 mmGround Clearance 200 mmFront Track 1540 mmRear Track 1560 mmBoot Space 398 literKerb Weight 1604 kg
No of Doors 5 door
CapacitySeating Capacity 5 personFuel Tank Capacity 66 liter
Fuel Efficiency
Performance
EngineEngine Type/Model 2L 16V DOHC PetrolDisplacement 1995 ccPower 120 PS @ 5500 rpm
Torque 170 Nm @ 3500 rpmValve Mechanism DOHCBore 84 mmStroke 90 mmNo of Cylinders 4 cylinderCylinderConfiguration
Inline
Valves per Cylender 4 valveFuel Type Petrol
Standard Features
Feature AvailabilityAir ConditionerPower WindowsPower Door LocksPower SteeringAnti-Lock Braking SystemTraction Control
Driver Air-BagsPassenger Air-BagsImmobilizerCup HoldersFolding Rear-SeatRear Wash WiperAlloy WheelsTubeless TyresCentral LockingRemote Boot/Fuel-LidSteering AdjustmentTachometerChild Safety Locks
Front Fog LightsRear DefrosterDefogger (Rear)Leather Seats
Power Seats
AM/FM Radio
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Fuel System Direct Injection
TransmissionTransmission Type AutomaticGears/Speeds 4 Gears
SuspensionsFront Suspension McPherson StrutRear Suspension Multi Link
Steering
Steering TypeRack & Pinion, Power-assisted - Hydraulic
Power Assisted StandardMinimum TurningRadius
5.5 meter
BrakesFront Brakes Disc
Rear Brakes DrumWheels & Tyres
Wheel Type AlloyWheel Size 16inchTyres 225/70 R16
Safety
SRS front dual airbags Head impact protection structure ABS with EBD Brake assist Foot protection design for brake pedal Seat-belts with pretensioner, force
limiter & height adjuster Front & rear 3-point ELR seat-belts ISO FIX childseat anchorages x 2 (rear) Child-proof rear door locks Immobiliser/iCATS High-mounted stop lamp Dead locks AT shift and key inter-locks Front and rear side impact door beams
Interior
Door ajar warning lamp Fuel warning indicator Light-off key reminder Driver's seat-belt warning lamp Silver interior garnishes Key cylinder with illuminated ring Front map light
Cassette Player
CD PlayerSun-Roof
Moon-Roof
Detailed Features
Comfort Power steering with tilt Electric windows front and rear (auto
driver down) Central door locking switch x 1
(driver's side) Remote controlled door locks with
hazard lamp answerable function Automatic climate control with pollen
filter Antenna, speaker tweeter &
subwoofer CD tuner, MP3, wmv Automatic volume control (AVC) Steering wheel audio switches Audio remote
Exterior Multi-reflector + halogen projector
headlamps Headlamp leveling device Front & rear fog lamps Green tinted windows Body-coloured outside door mirrors Electrically adjustable outside door
mirrors Body-coloured tailgate handle Body-coloured bumpers Variable speed front & rear washer
wiper Tailgate/rear window demister Alloy wheels (5) Full spare tyre cover with SUZUKI
logo
Interior Centre console box Silver finish inside door opener Silver garnish shift knob Dark rich fabric seat upholstery Seat height adjuster (driver's side)
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Centre & rear room light (3-position) Luggage area light (2-position) Dual sun visors Ticket holder & vanity mirror in sun
visors (both sides) Day/night rear view mirror Cup & bottle holders
Head restraints x 5 Reclining rear seats 60:40 rear seat folding Rear seat centre armset Rear coat hooks Tailgate & luggage area
Category of shareholder
No. Of
shareholders
Total no. of
shares
Total no. of
shares held in
dematerialized
formAs a % of
(A+B)
As a % of
(A+B+C)
(A) Shareholding of Promoter
and Promoter Group
(1) Indian
Central Government / State
Government(s) 1 29679689 29679689 10.27 10.27Sub Total 1 29679689 29679689 10.27 10.27
(2) Foreign
Bodies Corporate 5 156618440 - 54.21 54.21
Sub Total 5 156618440 - 54.21 54.21
Total shareholding of Promote r
and Promoter Group (A) 6 186298129 29679689 64.48 64.48
(B) Public Shareholding
(1) Institutions
Mutual Funds / UTI 110 14442889 14442889 5 5
Financial Institutions / Banks 18 4842098 4842098 1.68 1.68
Insurance Companies 10 26405839 26405839 9.14 9.14
Foreign Institutional Investors 173 43930587 43930587 15.21 15.21
Sub Total 311 89621413 89621413 31.02 31.02
(2) Non-Institutions
Bodies Corporate 1348 5489817 5489817 1.9 1.9
Individuals
Individual shareholders holding nominal
share capital up to Rs. 1 lakh 81206 6863639 6858890 2.38 2.38
Individual shareholders holding nominal
share capital in excess of Rs. 1 lakh 2 242300 242300 0.08 0.08
Any Others (Specify) - - - - -
Non Resident Indians 1004 202111 202111 0.05 0.05
Trusts 17 3244 3244 - -
Clearing Members 252 189297 189297 0.09 0.09
Overseas Corporate Bodies 1 110 110 - -
Sub Total 83830 12990518 12985769 4.5 4.5
Total Public shareholding (B) 84141 102611931 102607182 35.52 35.52
Total (A)+(B) 84147 288910060 132286871 100 100
(C) Shares held by
Custodians and against
which Depository Receipts
have been issued - - - - -
Total (A)+(B)+(C) 84147 288910060 132286871 - 100
Total
shareholding as
a % of total no.
of shares
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PROJECT PROFILE
TILLE: - Market Study of all Segments of Car and New launches
Maruti Suzuki India Limited, Jaipur.
Objective of the Study: -An objective is defined by the actual identification and description of an existing
condition that requires consideration for improving the overall performance of the
organization.
For any study deciding the objective is the most important step which defines the activities
to be undertaken and the individual to focus on the important issues.
(ii)Objective of Maruti Suzuki India Limited: Customer services & product innovation tuned to diverse need of individual
& corporate dinette. Continuous technology up gradation while maintaining human values. Progressive globalization & achieving international standards. Efficiency & effectiveness built on ethical practices.
1) Objective of Student: -
To know the various product and services of various automobile companies. To know the method of dealing. To know the terms, used in day-to-day life and which plays an important role while
working in automobile company. Moreover Maruti is a reputed Company and it provided me a great platform for mygrowth. It gave me the opportunity of proper exposure.
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Significance of the projects:Significance of the projects:Significance of the projects:Significance of the projects:
For the CompanyFor the CompanyFor the CompanyFor the Company:
Knowledge of consumption pattern is the key point for any company. Quality
and price are the important marketing mix tools i.e. the amount would like to
increase it sales through other measures and would have to take up other
marketing activities. In this regard also the project works may prove useful.
For ResearcherFor ResearcherFor ResearcherFor Researcher:
The researcher not only fulfilled his requirement of MBA degree programme
but also learnt a lot in the field of marketing research. Researcher has got an
opportunity of implementing his theoretical knowledge of management
curriculum in practical life. Researcher gained significant knowledge about
the automobile industry, which may prove useful in future.
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Though researcher tried to make the research work exhaustive still the project
was conducted by following limitations:
Limited knowledge to the researcher about the car industry.
Limited experience of the researcher in the field may led to some error.
The study being territorially limited, it could be taken for inductivelimited knowledge to the researcher about the car industry.
Time and money are major constrains of the study
Briefing of the survey
I have done a survey regarding the selection of brands. This survey doesnot include any questionnaire of any big list of questions. This was a
simple survey that includes only few simple questions i.e.
Which brand would you prefer to buy and why?
What is your preferences
A- Fuel efficiency B- Power/SizeC- Maintenance D- Cost/Price
What is the reason for selecting the particularbrand?
What is your budget to buy a new car?
Are offers on prices effects your buying?
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How many vehicles (Four-Wheeler) do you have
right now?
From which finance company would you like tofinance your new vehicle and why?
Is the Product/service provided to you aresatisfactory?
Which brand do you have right now?
Which is your first car?
Do you consider resale value of your Vehicle?
In this survey we have given the option for the following brands i.e.
Maruti Suzuki India LimitedHundai Motor India LimitedHonda Siel Car India LimitedTata Motors Ltd.
Chevrolet GM Ltd.
SAMPLE SIZE: - 100
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Result of the survey is as follows: -
Which brand would you prefer to buy andwhy?
Answer to first question: -: In this survey
50% people want to buy MARUTI only.
22% wants to go for HUNDAI.
10% For HONDA.
10% For TATA. and rest
8% For CHEVROLET.
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50%
22%
10%
10%
8%
Maruti Hundai Honda Tata Chevrolet
As we found in the survey that Maruti is the most acceptable and
preferred brand among many players of the market. Half of the person
gives their preference to Maruti Cars, rest of the customers entertained
by major 4 players.
What is your preferencesA- Fuel efficiency B- Power/Size
C- Maintenance D- Cost/Price
Answer of Second Question: -
: In this regards
30% people goes for Fuel Efficiency,
20% prefer for Power/Size car,
40% people ask for Maintenance and rest .
10% for Cost/Price.
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30%
20%40%
10%
Fuel Efficiency Power/Size Maintenance Cost/Price
A large number of people attain their interest on the Maintenance Cost
and Fuel Efficiency, so Maruti has to continue with there Low
Maintenance and Fuel Efficient Product in the market. But 30% people
also ask for High Priced Powerful Cars, so they also look forward for
the Luxury Product.
What is the reason for selecting the particularbrand?
Answer of Third Question:
: In this survey
60% people want to buy MARUTI because of Low Priced/LowMaintenance Car.
12% wants to go for HUNDAI for Technology.
10% For HONDA because of Technology and Style.
10% For TATA because Brand Loyalty and Fuel Efficiency. and rest
8% For CHEVROLET for technology and power.
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0
10
20
30
40
50
60 Maruti for LowCost/Maintenance
Hundai for Tech
Honda for Tech &Style
Tata for Bd Loyaltyand Fuel Eff.
Chevrolet for Techn Power
What is your budget to buy a new car?
Answer of Fourth Question:
: In this survey
50% are having 2.5 - 3.5 Lacks
20% are having 3.5 6 Lacks
17% are having 6 9 Lacks
9% are having 9 15 Lacks4% are having 15- above
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50%20%
4%9%
17%
2.0 - 3.5
3.5 - 6.0
6.0 - 9.0
9.0 - 15
15 - above
As we can see in the surveys result that half of the sample size want a
car that comes in 2.0 3.5 lakhs, and 20% wants a car that range would
be 3.5 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of
Mid Size cars Buyer are there in the market. It is a good opportunity for
MUL to Catch this market, as they are doing from last 10 years.
Are offers on prices effects your buying?
Answer of Fifth Question:
: In this survey
75% people says NO
25% people says YES
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offers on prices effect buying
NO
75%
YES
25%
From which finance company would you like tofinance your new vehicle and why?
Answer of Sixth Question:
: In this survey
32% ICICI Bank Car Loan
25% HDFC Bank Car Loan
25% Citi Cop Maruti Finance Ltd.
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18% Others
ICICI
32%
HDFC
25%
CMFL25%
OTHERS
18%
ICICI
HDFC
CMFL
OTHERS
Is the Product/service provided to you aresatisfactory?
Answer of Seventh Question:: In this survey
65% are satisfied with the services provided by their Car company , and
rest
35% are not satisfied.
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Satisfaction index
YES65%
NO
35%
Which brand do you have right now?
Answer of Eighth Question:
: In this survey
51% people are using MARUTI.
20% people are using HUNDAI.
10% people are using HONDA.
17% people are using TATA. and rest
2% people are using CHEVROLET
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51%
20%
10%
17% 2%
Maruti
Hundai
Honda
Tata
Chevrolet
In they survey, we found that 51% people are having the Maruti Vehicles,
and rest are having 4 different brands in which Hundai and Tata are takingthe major share in it. So Maruti also has to thing about this share. As they
have strong approach in Small and Mid size Car segment, they also have to
improve there share in Big and Luxury segment.
Which is your first car?
Answer of Ninth Question:
: In this survey75% people First Car is/was MARUTI 800/Alto.
15% people First Car is/was HUNDAI Santro.
10% people First Car is/was Others Brands.
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How many vehicles (Four Wheelers) do you have
right now?
Answer of Tenth Question:
: In this survey
65% people are having Only One Car.
20% people are having Two Cars.
15% people are having more than Two Cars.
Do you consider resale value of your Vehicles?
Answer of Eleventh Question:
: In this survey
60% people says YES
30% people says NO
10% people says Partly
Findings and Recommendations
In this survey MARUTI has got 60% peoples attraction.
Maruti Suzuki India Limited is the most leading brand in AutomobileIndustry of India.
First price then Quality is influence factor in buying of market.
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Cars mostly purchase factors by individual.
Maruti is the most easily available Car Brand in the Rajasthan market.
According to the Customers, TV Ads is the best media foradvertisement of Cars.
Discount Schemes are the most preferred promotional scheme by theDealers.
Finance Availability matters a lot in buying Cars.
Maruti is the most awarded Car brand.
Maruti is the most demanded FIRST CAR buying by the consumers.
Suggestions: - As we can see from above that Maruti Suzuki India Limited is
the most popular brand among peoples so some more awareness program
should be conducted so that people can get more aware from the benefits ofMaruti Suzuki India Limited.
BIBLOGRAPHY
www.marutisuzuki.com
www.google.com
www.carewale.com
www.wikipedia.com
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Target market, C.B.GUPTA, Sultan Chand
Autoexpert magazine
Autodrive magazine
Business World magazine