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SocialMediaWorkshop
JoanneSweeney‐Burke&AodhÓ’FearraighWednesday24thOctober2012
CourseObjectives
Givingyouagreaterunderstandingofsocialmedia TeachingyouskillstomanageFacebookandTwitter Enablingyouindigitalstory‐telling Understanding“ContentisKing” Devisingasocialmediastrategyforyourorganisation
SocialMediaNetworkingSites
Facebook Twitter LinkedIn Blogs YouTube Flickr Pinterest Google+
SocialMediaLandscapeinIreland
TheNewRulesofMarketing&PRBeforethewebcamealongtherewereonlytwowaystoget
noticed:1. Buyexpensiveadvertising2. Begthemediatotellyourstory
Nowwehavebetteroptions!Simply:publishinginterestingcontentonthewebthatyour
buyerswanttoconsume.
It’sallaboutdevelopingrelationships,havingatwowayconversationandengagingwithanaudiencerelevanttoyou,yourbusinessoryourorganisation.
WhyOrganisationsUseIt
•Findnewcustomersleadsorcontacts•Findcollaborative/strategicpartners•Tellyourstory•Promoteyourproductorservice•Getaloyalfollowing•Recruitstaff/potentialvolunteers•Promoteyourorganisationasacommunityleader•Buildyournetwork•OnlinePR
WritingfortheSocialWeb StateabeneLit
Provokeaquestion
Offerusefulinformation
Answeraquestion
Beawareof‘abovethefold’
Writeforyourreaders
FacebookMarketing
FacebookisasocialnetworkserviceandwebsitelaunchedinFebruary2004.
Wikipedia
Facebook is the no 1 Social Network in the worldwith 1 billion users!
-You can hook up with friends/family- Share news and information
- Instant Message- Upload and share photos
- Invite people to events / parties- Find offers and information about local/global businesses
HowtoSetupaFacebookPage
Youmusthaveapersonalpro:ileGoto:www.facebook.com/pagesSelect:‘CreateaPage’
Are you on Facebook?
Select ‘Company, organisation or institution’
Fill in the necessary details
AddaproLilepicture(avatar)
Add a description about your organisationand the web address.
Choose a unique web address for yourorganisation.
You can skip this step for the moment and inthe future you have the option to create a
Facebook advertising campaign.
You now have an admin panel. Fromher you can see all interactions with
your page. You can see anynotifications, messages, new likes and
insights about your activity.
Add Add a cover photo to your page.
Here you can create a ‘Status,’upload photos and videos andcreate events and milestones
To edit your page Click ‘Edit Page’ at the top. Hereyou can change all your settings. Add
administrators who can also edit the page, createposts and upload information. You can change
your Avatar (Profile Picture.) And have access toapps, insights and features to your page.
To build your Facebook audience you canbegin by inviting email contacts, inviting your
personal friends to ‘Like’ the page, to share thepage onto your personal page and to create an
advert to promote your organisation.
FacebookTips ProLilesareforpeople Pagesareforbusiness Selectapermanentnameandcategory Youcanonlychangebusinesspagenameifunder100LIKES Usethe‘info’tabforcompanydetails Customiseyoururle.g.facebook.com/mediabox Promoteyourpage‐freshandrichcontent‐exclusive
news,photos,video,links,sharing,interactions. Measureengagementwithinsights‐comments,LIKES,
posts AddFBML(facebookmark‐uplanguage)‐youneeda
developertocustomisetabs Groups‐maxmessagingto5,000people ChooseyourLandingPage‐wall,info,events,promotion Crosspromotecontentonotherplatforms
BeneLitsofFacebookPages
VisibilityintheSearchEngines
AddingRichMulti‐MediaContent
SharestatusupdatesinFan’sNewsFeeds
AddingEvents,Reviews,Discussionstoyourtabs
AstabshavespeciaicURL’syoucanuseaslandingpages
Unlimitednumberoffans
PersonalProLileVBusinessPage•TheRules:It’sagainstFacebooktermstouseaproaileforabusiness.(Ref:PaddyPower&RecruitmentIrelandcasestudies)
•SEO:Fanpagesareindexedbysearchengines.Proailesarenot.
•BuildyourFollowing:FanPagescanhaveanunlimitednumberoffans.Proailesareltd.Personalproailesmaxis5,000.
•MultipleBrandPlatforms:Youcanhavemultiplefanpages,butonlyonepersonalproaile.
•Features:Morefeaturesforbusinessonabusinesspage
*Goodnews:youcannowchangeyourpersonalpagetoabusinesspage(butitisapermanentaction!)
ChangingaPersonalProLiletoaBusinessPage
HowdoIknowifIhaveaPersonalProLileoraBusinessPage?
‐ simply,youcansendandaccept“friendrequests”;businesspagesonlyhave“Likes”
SecretsofFacebookPosting• Findyourrhythm‐howoftentopostandwhattosay‐itmust
realectyourbusinessproductorservice• Findyourauthenticvoice‐behuman,bereal,beconversational.
Sharevideosofyourcompany,photosofyou,stafforproduct,clients
• SetAsideTimeMakefacebookpartofyourmarketingstrategyandsetasidetimedaily‐tocheckfornotiaications,comments,likes&topost‐timeisrelativetoeachindividualbusinessororganisationbut5‐20minutesdailyisagoodruleofthumb
• ShareNews&ExclusiveContent‐nowgiveyourfollowersareasontoLIKEyourpageandtokeepthemengaged
• EncourageFanParticipation‐funandengagingcallstoactionwhichencourageparticipatione.g.askquestions,askforopinions,sharepoststhatyoulove.Allowfanstopostdirectlytoyourwallwithquestions,feedbackandcompliments.
SecretsofFacebookPosting• RewardyourFans postspecialoffersjustforyour
facebookfanse.g.discountcodes&exclusivesonnewproducts.Orusea“____“thatcanonlyberedeemedinyourstore.
• MarketyourFacebookPage‐promoteyourfacebookpageonyourwebsite(plug‐insandlogo),ezine,newsletter,pressads,radioads,pointofsalematerial,emailsignature,businesscards,brochures,menusetc.
• LandingPage‐thisencouragesvisitorstoLikeyourpage.Youneedadeveloper/designertodothis.
• Partnerships‐Partnerwithotherbrandsorlocalorganisationstocreateco‐promotionsandencourageviralsharingwithincentives
SecretsofFacebookPosting
• ExpandtheReachofYourPosts‐WhenyoumentionapersonororganizationyouareconnectedtoinapostonFacebook,typethe@symbol,begintypingthename,andthenchoosethemfromthedropdownmenu.YourpostwillautomaticallyposttotheirWall.
• UsePlugInsonyourWebsite‐InstallaLikeboxonyourhomepageandalinkonyournewslettersandemailstodrivepeopletoyourFacebookPage.
EngagingContentExamples…
EngagingContentExamples…
EngagingContentExamples…
EngagingContentExamples…
FacebookFeaturesforBusiness Avatarthisisyourproailepicturehttp://www.facebook.com/mediabox
CustomisedTabs‐tabstosuityourbusinessIncludeFBMLtocodeyourowntabsNeedsomedeveloperhelphereExample:http://www.facebook.com/FotaIslandResort?sk=app_4949752878
Competitions/Promotions‐offers,giveawaysReviewthenewrulesinyourhandbookExample:http://www.facebook.com/JellyBeanFactory?sk=app_95936962634
CheckIn‐peoplecantagthemselvesatyourbusinessWithFacebookPlaces Polls‐startapollandgetfeedbackonaproduct/issueExample:http://www.facebook.com/maltesersireland?sk=app_20678178440
FacebookFeaturesforBusinessJoinmyList‐invitepeopletojoinyourmailinglistTosetyourdefaultlandingpagefollowthestepsbelow:1.Gotoyourpage2.ClicktheEditPagelinkunderyourproailepicture3.ClicktheManagePermissionslinkontheleft4.Then,selectatabfromthedropdownlabeled“DefaultLandingPage”NowwheneversomeonegoestoyourpagetheywillbeaskedtojoinyourmailinglistTheymaythennavigatetoyourwalloranyofyourothertabs.Example: http://www.facebook.com/mediabox?sk=app_141428856257
Deals‐includeyourbusinessoffersonfacebookdealsSeeguideforbusinesshttp://www.facebook.com/deals/business/ Notes‐publishpressreleasesorlongerpostshereExample:http://www.facebook.com/note.php?note_id=10150604243175057
LandingPages‐developanengaginglandingpageusingFBMLExample:http://www.facebook.com/GleniskOrganic
Links‐Linktoyourwebsite,interestingnewsbitsExample:http://www.facebook.com/mediabox?sk=app_2309869772
SendUpdatestoFanspostregularlyDiscussionsstartadiscussionanengageandaudienceExample:http://www.facebook.com/topic.php?uid=108968472464808&topic=302
Video‐uploadyourownvideosorthoseyoulikeExample:http://www.facebook.com/mediabox?sk=app_2392950137
Photosuploadyourphotosandtagpeopleorpageshttp://www.facebook.com/media/set/?set=a.441750263306.242306.30579635336
YouTube‐embedyouryoutubechannelExample:http://www.facebook.com/mediabox?sk=app_136005869798458
Events‐createaneventandsendinvitationstoyourfansExample:
FacebookFeaturesforBusiness
FacebookPromotionGuidelineshttp://www.facebook.com/promotions_guidelines.php
PromotionsonFacebookmustbeadministeredwithinAppsonFacebook.com,eitheronaCanvasPageoranapponaPageTab.
PromotionsonFacebookmustincludethefollowing:a.AcompletereleaseofFacebookbyeachentrantorparticipant.b.Acknowledgmentthatthepromotionisinnowaysponsored,endorsedoradministeredby,orassociatedwith,Facebook.c.Disclosurethattheparticipantisprovidinginformationto[discloserecipient(s)ofinformation]andnottoFacebook.
YoumustnotuseFacebookfeaturesorfunctionalityasapromotion’sregistrationorentrymechanism.Forexample,theactoflikingaPageorcheckingintoaPlacecannotautomaticallyregisterorenterapromotionparticipant.
YoumustnotconditionregistrationorentryupontheusertakinganyactionusinganyFacebookfeaturesorfunctionalityotherthanlikingaPage,checkingintoaPlace,orconnectingtoyourapp.Forexample,youmustnotconditionregistrationorentryupontheuserlikingaWallpost,orcommentingoruploadingaphotoonaWall.
YoumustnotuseFacebookfeaturesorfunctionality,suchastheLikebutton,asavotingmechanismforapromotion.
YoumustnotnotifywinnersthroughFacebook,suchasthroughFacebookmessages,chat,orpostsonproailesorPages.
YoumaynotuseFacebook’sname,trademarks,tradenames,copyrights,oranyotherintellectualpropertyinconnectionwithapromotionormentionFacebookintherulesormaterialsrelatingtothepromotion,exceptasneededtofulaillyourobligationsunderSection2.
Deainitions:a.By“administration”wemeantheoperationofanyelementofthepromotion,suchascollectingentries,conductingadrawing,judgingentries,ornotifyingwinners.b.By“communication”wemeanpromoting,advertisingorreferencingapromotioninanywayonFacebook,e.g.,inads,onaPage,orinaWallpost.c.By“contest”or“competition”wemeanapromotionthatincludesaprizeofmonetaryvalueandawinnerdeterminedonthebasisofskill(i.e.,throughjudgingbasedonspeciaiccriteria).d.By“sweepstakes”wemeanapromotionthatincludesaprizeofmonetaryvalueandawinnerselectedonthebasisofchance.
AccessAudienceInsights
AccessAudienceInsights
FacebookTips
NewtoFacebook:1. Willyouhaveapersonalproaile?2. Willyouexploreapps,ads,groupsorpages?3. WhatwillyoutrackintermsofROI?4. Whenwillyougetstarted?
AlreadyonFacebook:1. Whatwillyoukeepthesame?2. Whatwillyouchange?3. Whatwillyoudomoreorlessof?4. HowcanyouproactivelyimprovetheROI?
TwitterMarketing
Twitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users' messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe user's profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users' tweets—this is known asfollowing and subscribers are known as followers.
- Wikipedia
HowtoSetupaTwitterPage
• Go to: www. twitter.com/signup• Fill in necessary details• Add a profile picture (avatar)• Populate your page and start following friends/businesses
WhyTwitterforBusiness?
• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
TheABC’sofTwitter@yourname=apublicmessagetooraboutthisperson#=hashtag;helpsyousearchandcategorisepostsonatopicTofollow=subscribetotheirmessagesTweeple=peopleonTwitterYourTwitterHandle=yourTwitternamee.g.@jsmediaboxATweet=anindividualmessageADM=adirect/privatemessageontwitter.YoucanonlysendthisiftheotherpersonfollowsyouRT/ReTweet:=repostingamessagefromsomeoneelseonTwitterandattributingthemforthecontentTrendingTopics=mostdiscussedtermsofthemoment
FindingFollowers
LookforpeopleyouknowLookatotherpeople’sproailes‐explorelistsParticipatee.g.#followfriday#ffHoldcompetitionsandprovidespecialoffersBeworthyofbeingtalkedabout‐RT(retweet_Addmulti‐mediae.g.video,links,photosAskandrespondtoquestions‐jointheconversationAddyourproailetoyoursiteandothermarketingmaterial‐onlineandofalinee.g.emailsignature,businesscardsUsedirectoriese.g.twellow.com,mrtweet.com,wefollow.comAddtoyourwebpage/blog
ConnectingwithCustomers
ListentofeedbackFollowpeoplebackEngageinsurveysMonitorwhatgetsre‐tweetedandnumberofviewsAnswerquestionsWatchwhofollowsandunfollowsyouandwhenKeepyourtweets“onbrand”Offervalueandeven“Twitteronly”offersRespondincontext‐don’tstalkorhijacktrendingtopicsorhashtags
Don’tspamGiverecognitionandthankforre‐tweetsStickto140charactersFollowpeoplewhofollowyouMindyourlanguageDon’t“hardsell”‐pitchDon’tjustpromoteonyourownsiteBepersonalBuildrelationships
TwitterEtiquette
TwitterTipsRegisteryourbrandnameKeepyournameconsistentovermultipleplatformsMakeyourhandlememorableListentotheconversationwww.search.twitter.comCustomiseyourproaileandTwitterlandingpageStarttweetingbeforeconnectingBecomeavaluableresourceDon’tover‐promote‐buildrelationshipsairstShowcaseothersUsebitly.comtoshortenlinksTherearenorulespeoplehavepersonalpreferencesRememberwhatyoutweetisindexedinsearchenginesConsiderDMsforprivacy
MeasuringTwitterSuccess
HowdoyoumeasureifyouarebeingeffectiveonTwitterornot?
Herearesometipsonhowtogaugewhetheranybodyispayingattentiontowhatyouaresayingornot.
•MeasurehowmanytimespeoplehaveRetweetedyourtweets•Measurehowmany@mentions/repliesyouhavereceived•MeasurehowmanyListsyouhavebeenaddedto•Measurehowmuchtrafaicyoursitehasreceivedbasedonyourtweetswithlinkstoyourwebsite•Measureyournumberoffollowers
TwitterTips
NewtoTwitter:Whowillberesponsible?Whatwillyoutweetabout?WhatwillyourtrackintermsofROI?Whenwillyougetstarted?
AlreadyonTwitter:Whatwillyoukeepthesame?Whatwillyouchange?Whatwillyoudomoreorlessof?HowcanyouproactivelypromoteROI?
TwitterProLileCompleteyourproailefullyAvatarDescriptorLinktoyourwebsiteTwitterHandle
TrendingTopics
ImproveCustomerService
EncourageOtherFollowers#ff
CaseStudies
CaseStudies
CaseStudies
CaseStudies
CaseStudies
LinkedIn is a businessoriented social networking site.Founded inDecember2002and launched inMay2003, it ismainly used for professional networking.As of 2November2010 (2010 1102), LinkedIn had more than 80millionregistered users, spanning more than 200 countries andterritoriesworldwide.
Wikipedia
HowtoSetupaLinkedInPage
• Go to: www.linkedin.com/reg/join?trk=hb_join• Fill in necessary details• Add a profile picture (avatar)• Populate your page and add connections
• Manage the your public professional profile• Reach potential clients, service providers and subjectexperts• Create and collaborate on projects, gather and sharedata• Be found for business opportunities and find potentialpartners• Gain new insights from discussions with like-mindedbusinesses• Discover inside connections that can help land jobs &close deals• Post and distribute job listings to find the best talent foryour company
WhyLinkedInforBusiness
LinkedInTips
CreateaprofessionalproaileBuildandnurtureyournetworkJoingroupsorcreateyourownSearchforpeopleandcompaniesGiveendorsementsSeekendorsementsUsestatusupdatesCreateyourcompanyproaileAskandanswerquestionsAddapplicationstoyourproailee.g.resumeapp,exportyourLinkedInconnectionstoexcelPromoteyourevents
MeasuringLinkedInConnections
UpgradeyourAccount
CaseStudy
BusinessBloggingWhatisit?
"Ablogisawebpagemadeupofusuallyshort,frequentlyupdatedpoststhatarearrangedchronologicallylikeawhat'snewpageora
journal."
ThetermisactuallyweblogscoinedbyJornBargerin1997.
A blog is a type of website or part of awebsite. Blogs are usually maintained by anindividual with regular entries ofcommentary, descriptions of events, orother material such as graphics or video.-
Wikipedia
BusinessBloggingWhyblog?
TopresentamorehumanfaceTobuildacommunityaroundabrandToprovideexpertadviceinasector/subjectToimprovevisibilityinsearchenginesToprovideregularnewsandupdatesfromyourbusinessTomanageyourbusinessreputationonlineToenablecustomersprovidefeedbackonproductsandservicesTomanagecontentTopublishandsharerichcontente.g.video,links,photos
BlogCaseStudies
Gardening:http://blog.doneganlandscaping.com/
Food:http://www.donalskehan.com/
Political:http://www.Politico.ie
SocialMedia:http://www.krishnade.com/blog/
SettingupaBusinessBlogChooseyoursoftware‐blogger.com‐freehostedservice‐wordpress.com‐freehostedservice‐typepad.com‐paidforhostedservice‐wordpress.org‐freeselfhosted
Chooseyourtopic/themeCustomiseyourblogdesignPromoteit‐integrateintoyourwebsite‐tweetblogposts‐postbloglinksonfacebook
BringingTrafLictoYourBlog
ListyourBlogonTechnoratiCommentonotherBlogsListyourBlogonGoogleTagyourBlogposts‐sotheycanbefoundongoogleGetlistedonablogdirectoryProducecontentforotherblogsorwebsitesPayforonlineadvertising
AreyouReadytoBlogWhoisresponsibleinyourbusiness/organisationAlignitwithyourcorporatebrandIntegrateitintoyourmarketingplanEngagekeystakeholdersinyoursectorCreateandworkwithinyourcorporatebloggingpolicyEngagewithyouraudienceMakeiteasytonavigateCustomisethedesignMakeiteasytosubscribeBuildyourcommunityandconnecttotheblogospehereEstablishgoalsandmeasureROI
FindingBlogstoRead&Follow
http://www.technorati.comhttp://blogsearch.google.comhttp://irishblogs.iehttp://www.irishblogs.comhttp://www.irishblogsdirectory.comhttp://planet.journals.iehttp://www.blogarama.com
Alsoreference2011IrishBlogAwards
OnlineVideo/AudioWhatisaPodcast?
A“podcast”isabuzzwordtodescribeaverysimpleconcept:anaudioorvideo:ileavailableontheInternetforyoutolistentoand/orwatch.Apodcastcanalsorefertoaseriesoftheseaudioorvideo:iles(similartohowaTVorradio“show”canbeaseriesofshowsorjustoneshow).Whenusingtheword“podcast”,mostpeoplerefertotheentireseriesandnotjustoneaudioorvideo:ile.”
podcast.com
OnlineVideo/Audio
WhyPodcast?
BeathoughtleaderinyoursectorLeadgeneration‐customerenquiries,salesleadsDelivertrainingprogrammes/tutorialsonlinePromoteeventsRecordyoureventsInternalcommunicationsRecruitmentCustomerservice
OnlineVideo/Audio
YouTube is a videosharing website on whichuserscanupload,share,andviewvideos.
Wikipedia
• Go to: www.youtube.com/create_account• Fill in necessary details• Add a profile picture (avatar)• Setup a channel and start uploading content
SetupaYouTubeAccount
CaseStudyMediaBoxFM
CaseStudyMediaBoxOnlineAD
PodcastEquipment
KodakZi8
PodcastEquipment
FlipVideoCamera
PodcastEquipment
MicrophoneMicrophoneCoverMemoryCardTripodTri‐pod/uni‐podQuickTimePro/WindowsMediaPlayer
Set Goals: e.g.I want to increase awareness of my company by drivingbrand reputation; I want to secure x no. of attendees to my event viasocial media)
Implement: Decide on a timeframe for the campaign? Be realistic. Decideon the communication channels; have a different conversation on each;be visual; have a voice; have exceptional and engaging content.
Measure: Are people listening? What are they saying? What are thenumber of enquiries? Any sales? Is the phone ringing more than before?Is there better WOM? What has happened to your brand reputation?
Evaluate: Were your goals met? If not, what can you say is different nowthan before?
TheReturnonInvestment(ROI)
• Search Engine Results and Visibility• Website Traffic and Time on Site• Creating a Community of Brand Ambassadors• Customer Service & Loyalty• Sales and Word of Mouth Referrals• Increased Productivity• Reduced Overheads• Product/Brand Awareness• Reputation Management• New Strategic Alliances• Research & Consumer Insights• Innovation & New Product Development• Global Reach
ROIShouldDeliver
• Blogs ⇒ Google Alerts, Yahoo Alerts• Comments ⇒ Backtype• Message Boards ⇒ Board Reader, BoardTracker• Twitter ⇒ TweetBeep, TwitterSearch• Social Bookmarking ⇒ StumbleUpon, Digg, Reddit,Delicious• Social Media Search Engine ⇒ SocialMention, Serph,Keotag• Multi-Media Search ⇒ You Tube, Flickr• Website Traffic ⇒ Google Analytics, Quantcast, Alexa,Compete• Blog Traffic & Backlinks ⇒ Technorati, BlogPulse• Overview ⇒ Google Alerts, Google Trends, NetVibes
SocialMediaMonitoringTools
HandlingFeedbackOr in other words - managing your business reputation online!
HandlingFeedbackTips1. Deainethefeedback‐wellthoughtout,rushed,faircommentaryor
emotionalrant2. Deainewherethecommentsarecomingfrom‐badcustomer
service,irateclient,unhappysupplieretc3. Ifgenuineandpostedinaprofessionalmanner‐respond
immediately4. Ifaggressive,emotional,negative,irrational‐leaveitalone‐
maybejust‐“thankyouforyourpost/comment5. RememberyourfollowersseethissomindyourPs&Qs‐stayen
message6. Don’tgetpersonal7. Astrategyofsilenceisnotrecommended
SocialMediaUsePolicy
Ask yourself the following questions
•Whoisresponsiblein‐house?•Whatistheobjectivesofsocialmediaforyourbusiness/organisation?• Will staff online reputation affect yourbusiness?• Do you need to discuss online brandreputation generally?• Client confidentiality
ExamplesofSocialMediaPolicies
BBCPersonalUseofSocialNetworkingSiteshttp://snipurl.com/bbcguidelines
OgilvyBloggerOutreachPolicyhttp://snipurl.com/ogilvybloggeroutreach
OracleSocialMediaParticipationPolicyhttp://snipurl.com/suncommunityguidelines
CocaColaSocialMediaPolicy\http://snipurl.com/cocacolasocial
AdditionalResourceshttp://snipurl.com/socialmediapolicies
GeneratingContent/Campaigns
Thought Leadership…
•ContentCalendar•eBooks•EmailNewsletters•Podcasts•Webinars•Vodcasts•WhitePaper•Surveys&Reports•BlogsPosts
FacebookAds
Title:upto25charactersincludingspacesCopy:upto135charactersincludingspacesPhotoorimage:110pixels(w)x80pixels(h)TargetyourAudience:age,location,interests,genderSetyourdailybudgetandscheduleHaveastrongcalltoactionEnsurethereisaspeciaiclandingpageEvaluateyourcampaignandreaineitTestengagementadshttp://snipurl.com/abengage
LinkingYourPages
FacebooktoTwitterwww.facebook.com/twitter
FacebooktoWebsitePostStatusUpdate,copyLinkintoLinkField
TwittertoFacebookwww.twitter.com/facebook
TwittertoWebsite–usebitly.comtoshortenurls
TwittertoBlog–usebitly.comtoshortenurls
YouTubetoFacebook/Blog/Twitter–ClickShareandchooseyoursocialmediaplatformYouTubetoWebsite–copy&PasteEmdedCode
SocialMediaCaseStudy
Don’tEngageinSocialMediaifYouareNotPreparedtoListentotheConversation.OtherwiseyouwillTindyour
businessinthedock!
YourSocialMediaStrategy
ThankYou!
Evaluation&Feedback
