MBA Hons 1hny

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A

PROJECT REPORT

ON

HONOUR

A STUDY ON STUDENTS

SATISFACTION OF MDU.

Submitted for

Partial Fulfillment of the Requirement of

Degree of

Master of Business Administration

(2010-2012)

Under The Guidance Of : Submit ted By:

Dr. Daleep Singh Harish Arora

MBA 2.2 (H)

Rol l No.: 3061

INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, M.D.U

Rohtak (124001)


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TABLE OF CONTENTS

S. No Particulars

1 Declaration

2 Acknowledgement

3 Chapter 1: INTRODUCTION

Meaning Significance Conceptualization

Focus of the study Objectives Limitations Organization of Study

4 Chapter 2: RESEARCH METHODOLOGY

Meaning Introduction Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis

5 Chapter 3: ANALYSIS & INTERPRETITION

Data Presentation and Data Analysis Recommendations and Suggestions

6 Chapter 4: LIMITATIONS

7 Chapter 4: CONCLUSIONS

8 Chapter 4: BIBLIOGRAPHY & ANNEXURE


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DECLARATION

I ,

Har i s h Ar or a r o l l No .3061 M.B.A( H) . F i r s t yea r ( I I Semes t e r ) o f

I MS A R her eby dec l a r e t ha t t he F i na l P r o j ec t Repo r t en t i t l ed

A STUDY ON STUDENT S SATI SFACTI ON OF MDU , i s an

or i g i na l wor k and t he s ame has no t been s ubmi t t ed t o any o t he r

i n s t i t u t e f o r t he awar d o f any o t he r degr ee .

Dr. Daleep Singh Karan Gulati


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ACKNOWLEDGEMENT

I would like to express my gratitude to all those who have helped me to complete this

research project on students satisfaction. Also, I would like to thank all the students of

MDU for cooperating with me in this crucial study.

Further, I am also thankful to Dr. Daleep Singh, my project guide, who guided me in the

preparation of my research project.

Harish Arora


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CHAPTER 1

INTRODUCTION

Meaning

Significance Conceptualization Focus of the study Objectives Limitations Organization of Study


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1.1 Satisfaction

In general satisfaction is a persons feelings pleasure or disappointment

resulting from comparing a products perceived performance in relation to his

or her expectations.AS the definition makes clear satisfaction is a function of

perceived performance and expectations. If the performance falls short of

expectations the consumer is dissatisfied. If performance matches the

expectations the consumer is satisfied. If the performance exceeds the

expectations, the customer is highly satisfied


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1.2 Significance

There has been significant difference between the intake process

for the MBA Hons. batch 2009-2011 and MBA Hons. batch 2010-

2012.

Intake of 2009-2011 batch was through a separate test conducted

by the institute, and thus the batch availed the advantage of

admission of only those who willingly applied for the course.

But the very next year, the intake process of all the courses, MBA

General, Hons. & BE were through a common written test, where a

final merit list was prepared and thus the candidates were given

chance accordingly.

Since, MBA (G) has been the course being taught in IMSAR from

a very long time, the students first preference was this only. And

thus, in spite of being a respectable course, the aspirantsoverlooked MBA Hons. Same happened with BE course. But

being the self financed course and carrying the badge of Hons., the

treatment was quite indigestible.

There could have been several reasons behind this matter.

Thus, the study endeavors to:

Understand the students preferences in a better way and tounderstand their attitude towards the course on completion of

1 year (individual factors).


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Know the students perception regarding the infrastructure,faculty, education etc.

Know the preference and effectiveness of the facilitiesprovided by the department.


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1.3 Conceptualization

The Concepts which has been taken in this study are as

follows:

Students Satisfaction

The institutes ability to meet the expectations of students.

Satisfaction Level

It refers to the extent to which the students are satisfied

regarding the services provided to them.


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1.4 FOCUS OF THE STUDY

The focus of our study is to determine that whether the

students are satisfied or not. Satisfaction here is regarding

different facilities provided by university. Students Satisfaction

survey can help to discover the causes of dissatisfaction.

This study will reveal the reasons for satisfaction and

dissatisfaction of students regarding their Institute along with

the suggestions and recommendations given by them.


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1.5 OBJECTIVES OF THE STUDY

The main objective of the study is to know the reasons of

satisfaction or dissatisfaction of students towards their

institute. The main objectives of the study are to know:

The satisfaction level of students for Facilities provided bythe MDU like (Workshop/Seminar/cultural Event).

The reasons for dissatisfaction.Where the problems occur.How can it be solved?And how that satisfaction level can be improved.


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1.6 ORGANIZATION OF THE STUDY

This study consists of mainly three chapters. Chapter 1 is

related to introduction of the study. It tells about the

Objectives, Conceptualization, limitations and significance of

the study.

The next chapter i.e. CHAPTER 2 includes the Research

Methodology. It tells how the data is collected and which

type of data is collected during the study.

The last chapter includes the data analysis, data interpretation,

summary and conclusion. It is basically the result of the study.

It means the recommendations and suggestions, conclusions

various charts and all.


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CHAPTER 2

RESEARCH METHODOLOGY

Meaning

Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis


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2.1 Research Methodology

Research means, Search for knowledge . Research i s

Systemat ized ef fort to gain new knowledge . Somepeople consider research as movement from known to

unknown; i t i s ac tual ly a d iscovery.

RESEARCH METHODOLOGY is a way to

sys temat ical ly solve the research problem. In i t ,

sys temat ic methods are fo l lowed to solve a par t icular

problem. I t may be unders tood as a science of

s tudying how research i s done sys temat ical ly . I t refers

to search for knowledge. In fact , research i s an ar t

of sc ient i f ic inves t igat ion.


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2.2 Research Design

Introduction: Research Des ign i s the way in which

the research i s car r ied out . I t works as a b lue pr in t .

A Research Design is the arrangement of

condit ions for col lect ion and analysis of data in a

manner that a ims to combine relevance to the

research purpose with economy in procedure.

A good research des ign should be f lexible , appropr ia te

and ef f ic ient and so on. I t should t ry to minimize

biases .

The Research Design implemented in this Research is

descriptive cum diagnostic design. The Research is descriptive

cum diagnostic.

TYPES OF RESEARCH

DESIGN

EXPLORATORY

RESEARCH DESIGN

DESCRIPTIVE

RESEARCH

DIAGNOSTIC

RESEARCH DESIGN

EXPERIMENTAL

RESEARCH


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2.3 Universe of the Study

Students of MBA (Hons. 2010-2012) in IMSAR

2.4 Survey Population

Survey population consists of MBA (Hons. 2010-2012) students of IMSAR

2.5 Sample Size

Sample size consists of 32 students ofMBA (Hons.), 2010-2012 batch

2.6 Sampling Technique

Sampling technique used in this research is judgment sampling andconvenience sampling.

2.7 Data Collection

Data that is collected for the study is all primary and collected from the students

of MBA Hons. (2010-2012 batch). Data collection technique used in this research

is questionnaire.

Primary data i s co l l ec t ed f r om t he ex i s t i ng s t uden t s o f MBA Hons.

(2010-2012 batch) using questionaires. The ques t ions are s t ructured

in open-ended form for general informat ion and c lose-

ended for col lect ing speci f ic informat ion.

2.8 Data Analysis

Firstly raw data is coded into standardized form, then analyzed and interpreted the

data with the help of statistical tabulation method by using average and percentage

tool.


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CHAPTER 3

ANALYSIS & INTERPRETITION

Data Presentation and Data Analysis Recommendations and Suggestions


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3.1DATA PRESENTATION AND DATA ANALYSIS

Data collected is analyzed and following results are obtained:

Motivation Derived out ofPersonal/IndividualFactors(weights of students responses)

Scale No. of Responses % Responses

Strong Agreement 19 15%

Agreement 64 50%

Indifferent 22 17%

Disagreement 17 14%

Strongly Disagreement 5 4%

Responses affected by

SELF/Individual

Strong Agreement

Agreement

Indifferent

Disagreement

Strongly Disagreement


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INTERPRETETION

65% agree that the institute, the course, and the individuals are satisfied

with the way the things are going and the way they expected them to be.

They think that all the 3 components (students, institute & course) are

making a good match.

While 18% of the respondents who considered individual factors were

found dissatisfied as the expectations were not appropriately met in the

due course.

On the contrary, the level of dissatisfaction among students taking

their personal part presented following data:

16 students agreed switching over the course (if provided a chance, 8

students ready) or joining outside (if available at same fee, 8 students

would join).


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Motivation Derived out ofINSTITUTIONALFactors(to what extent the institute has been successful in satisfying students)



Agreement 117 37%

Indifferent 67 21%

Disagreement 63 19%


No. of Responses

Strong Agreement

Agreement

Indifferent

Disagreement


INTERPRETETION

35% are dissatisfied with the institutes efforts and as much as 21% feel

indifferent of it. It means students visiting IMSAR are either getting very

low return in terms of what they expect from a management institute.

56% in total are not showing a positive response what shows the

effectiveness of some institute. The students are either getting a negative

impression, or they are not expecting any support from the institute.


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While, 44% are satisfied that the institute has been efficient and effective in

adding value to the course and satisfying the students.

Motivation Derived out ofCOURSE relatedfactors(extent to which the course has been able to satisfy the students)



Agreement 13 20%

Indifferent 17 26%

Disagreement 17 26%


No. of Responses

Strong Agreement

Agreement

Indifferent

Disagreement



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INTERPRETETION

31% are agreeing that the course has been effective in satisfying the students

and has lived up to the reputation.

On the contrary, 43% of the students are feeling dissatisfied and thus

the majority of students dont think that the course is serving in

accordance to its name.

Considering responses of how many did willfully opted to enter MBA

Hons., 18 students agree, while 6 disagree (out of total 32, 8 were

indifferent). Thus it can be drawn that due to lack of proper attention paid to

the course, the students are getting negative returns in context of what they

expected.


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FACULTY based factors and the resultant satisfaction(faculty being the core of any institute influences the students to what

extent)



Agreement 37 58%

Indifferent 11 17%

Disagreement 3 4%


No. of Responses

Strong Agreement

Agreement

Indifferent

Disagreement


INTERPRETETION

77% responses of the students depicted that they felt relaxed being

placed under supervision of faculty at IMSAR, whereas 17% were

neutral of the faculty support at the institute. A small fraction of


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response, i.e., 6% were dissatisfied with the faculty support being

extended to them

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MBA Hons 1hny