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Kajian kes di pilihan raya kecil Permatang Pauh, Pulau Pinang bertujuan untuk mengetahui sejauhmana media massa memainkan peranan dalam proses demokrasi dan sebagai sumber maklumatkepada para penggundi dan mengkaji apakah faktor-faktor yang menentukan pemilihan calon/parti dalam pilihan raya. Selain mengkaji isu-isu yang sering ditimbulkan semasa pilihan raya danmelihat tahap sikap pengundi dalam pilihan raya ini. Kajian yang menggunakan metod temu bualmelibatkan 1228 responden terdiri daripada pengundi yang berdaftar dijalankan pada 16 Ogos,2008 hingga 26 Ogos, 2008. Hasil kajian menunjukkan bahawa media komunikasi yang palingdipercayai dapat mempengaruhi pengundi dalam memilih calon pilihan raya kecil adalahsepanduk, pengumuman pembesar suara, surat layang, kempen berbentuk persembahan sepertinyanyian, billboard atau papan kenyataan, dan SMS/ MMS. Ternyata media kecil ini lebihbekesan menyampaikan maklumat setempat berkaitan dengan kempen pilihan raya berbandingdengan media massa utama terutama akhbar, televisyen dan radio. Manakala media yang kurangdipercayai pula terdiri daripada ceramah, risalah calon, majalah, poster calon, poster parti, risalahparti dan televisyen. Kajian juga menunjukkan bahawa seseorang pengundi mempunyai sebabtersendiri untuk menghadiri ceramah kempen yang dianjurkan oleh parti-parti yang bertanding.Mereka juga dipengaruhi oleh parti yang dianggotai yang sentiasa memastikan ahli-ahlinyamengikuti program kempen ceramah politik yang dijalankan dari masa ke semasa. Selain itumereka juga menghadiri ceramah untuk mengisi masa lapang selain memenuhi tanggungjawabsebagai anggota parti dan memudahkan untuk membuat keputusan dalam mengundi calon yangbertanding. Isu-isu yang sering dibincang dan disampaikan dalam ceramah dan kempen pilihanraya kali ini adalah lebih berkaitan dengan soal kehakiman, keagamaan, kelemahan BarisanAlternatif, kekuatan Barisan Nasional, Suruhanjaya Pilihan raya, jasa-jasa Kerajaan Persekutuan,Islam Hadhari, isu wanita, isu berkaitan dengan komponen Barisan Nasional dan BarisanAlternatif. Manakala isu-isu yang paling sedikit dibincangkan adalah isu-isu lain, isu kes tuduhanliwat Dato Seri Anwar Ibrahim dan laknat sumpah dan isu kenaikan harga petroleum.
Citation preview
THE PERCEPTION OF THE IMPLEMENTATION OF SOFT SKILLS
AMONG STUDENTS
Dr.Kuldip Singh,
Faculty of Administrative science and Policy Studies, Universiti Teknologi MARA, Sarawak
Nur Aida Hj Kipli
Faculty of Administrative science and Policy Studies, Universiti Teknologi MARA, Sarawak
Mohamad Hasimi Abdullah
Penolong Pendaftar (Hal Ehwal Akademik)
Universiti Teknologi MARA, Sarawak
1. INTRODUCTION
Today's competitive job market means that minimum acceptable skills are being replaced with
higher standards. And among the higher standards is what many call as "soft skills." A soft skill
refers to the cluster of personality traits, social graces, facility with language, personal habits,
friendliness, and optimism that mark each of us to varying degrees. Persons who rank high in this
cluster, with good soft skills, are generally the people that most employers want to hire. Soft
skills complement hard skills, which are the technical requirements of a job. The ideal, of course,
is someone strong in both job and personal skills, but as one employer put it in a recent report,
"Hard Work and Soft Skills:"
Don't worry so much about the technical skills. We need you to teach them how to show up on
time, how to work in teams, and how to take supervision."
It's always hard to comment on deficiencies in soft skills because they are close to the center of
one's ego. When recruiters turn down candidates, they often are unwilling to cite deficiencies in
soft skills and may point to something that is off the mark. A student may say, “I was turned
down by XXX Company which says it doesn't hire liberal arts graduates," when I know it isn't
true. To the recruiter it may have been kinder than saying, "We don't want you because you are
too sloppy, too nonverbal, or have some other negative trait." But it didn't do much for the
student's appreciation of his or her educational background. Thus, some of the weaknesses
identified of the graduates are that, they are not astounding and lack the so call ‘soft skills’
demanded by society and the competitive job market. Hence, the institutions of higher learning
are urged to produce quality graduates who are equally intelligent, possess excellent attitudes and
high ethical and moral values.
2. LITERATURE REVIEW
2.1 What are soft skills
Soft or social skills are those personal values and interpersonal skills that determine a person’s
ability to fit into a particular structure, such as a project team or a company. The skills include
personality traits like emotional maturity, eagerness to learn and willingness to share and having
new thoughts.As regarding to the future work, soft skills are fast becoming the deal breaker in
many of today’s hing decisions. Executives arew seldom measured according to how well they can
go over the technical specifictaions of their products and services. However, it is more concentrate
on their ability to motivate an organization, to assess the performance of their ability to motivate
an organization, to assess the performance of their staff, to make clear and well-balanced decisions
and their ability to develop and communicate ideas and visions.
In the Malaysian context, ‘soft skills’ can be said to incorporate all aspects of generic skills that
include the cognitive elements associated with non-academic skills (Ministry of Higher Education,
Malaysia, 2006). Though there are no specific soft skills, however majority of these skills are
associated with positive values, leadership skills, team work force, communicative skills and life-
long learning. Soft skills are identified to be the most critical skills in the current global job market
especially in a fast moved era of technology (Ministry of Higher Education, Malaysia, 2006). The
reorientation of education which is one trust of education for sustainability also relates the
importance of these so-called ‘soft skills. As such, graduates from higher institutions of learning
who are required to meet the needs of the job market by attaining the above mentioned soft skills
will indirectly be exposed to the skills envision in ESD.
Vast research and expert opinions were sought in the effort to determine the specific soft skills to
be implemented and used in higher institutions of learning in Malaysia. Based on the research
findings obtained, seven soft skills have been identified and chosen to be implemented to all
institutions of higher learning here. They are:
i. Communicative skills.
ii. Thinking skills and Problem solving skills.
iii. Team work force
iv. Life-long learning and Information Management
v. Entrepreneur skill
vi. Ethics, moral and professionalism
vii. Leadership skills
(Ministry of Higher Education, Malaysia, 2006).
Each of the above soft skills comprised of several sub-skills. These sub-skills are divided into two
categories of implementation. The first category delineates the soft skills that every individual
must have and the second category represents soft skills that are good to have. Despite the
emphasis being put on the soft skills that must be present (must have), it is also encouraged to
inculcate the soft skills that are good to have. All elements of soft skills that have been suggested
by the Ministry of Higher Education, Malaysia must be acquired by each individual student and
evaluated effectively and comprehensively. Table 2 shows the seven soft skills and the two
categories of sub-skills respectively.
The ‘must have’ soft skills must be acquired by each and every individual in the institutions of
higher learning without which, the student is regarded as incompetent in the above skill. The
‘good to have’ soft skills can be regarded as the additional generic skills and a bonus to the
student. These skills are acquired by the students together with the ‘must have’ soft skills. Table
12 gives a detail description of the different categories of implementation for each of the sub-
skills for the respective seven soft skills.
Table 1: The ‘Must Have’ and ‘Good To Have’ Elements of Soft Skills
No.
Soft Skills
Must Have Elements (Sub-
Skills)
Good To Have Elements
(Sub-Skills)
1.
Communicative
Skills
Ability to deliver idea clearly,
effectively and with confidence
either orally or in writing
Ability to practice active listening
skill and respond.
Ability to present clearly and
confidently to the audience.
Ability to use technology
during presentation.
Ability to discuss and arrive at
a consensus.
Ability to communicate with
individual from a different
cultural background.
Ability to expand one’s own
communicative skill.
Ability to use non-oral skills.
2.
Critical Thinking
and Problem Solving
Skills
Ability to identify and analyze
problems in difficult situation and
make justifiable evaluation.
Ability to expand and improve
thinking skills such as
explanation, analysis and
evaluate discussion.
Ability to find ideas and look for
alternative solutions.
Ability to think beyond.
Ability to make conclusion
based on valid proof.
Ability to withstand and give
full responsibility.
Ability to understand and
accommodate oneself to the
varied working environment.
3.
Team Work
Ability to build a good rapport,
interact and work effectively with
others.
Ability to understand and play
the role of a leader and follower
alternatively.
Ability to recognize and respect
other’s attitude, behaviour and
beliefs.
Ability to give contribution to
the planning and coordinate
group work.
Responsible towards group
decision.
4.
Life-Long Learning
& Information
Management Skill
Ability to find and manage
relevant information from various
sources.
Ability to develop an inquiry
mind and seek knowledge.
Ability to receive new ideas
performs autonomy learning.
5.
Entrepreneurship
skill
Ability to identify job
opportunities.
Ability to propose business
opportunity.
Ability to build, explore and
seek business opportunities and
job.
Ability to be self-employed.
6.
Ethics, Moral &
Professional
Ability to understand the
economy crisis, environment and
social cultural aspects
professionally.
Ability to analyze make problem
solving decisions related to
ethics.
Ability to practice ethical
attitudes besides having the
responsibility towards society.
7.
Leadership skill
Knowledge of the basic theories
of leadership.
Ability to lead a project.
Ability to understand and take
turns as a leader and follower
alternatively.
Ability to supervise members
of a group.
2.1.1 Communicative Skills
The communicative skills involve effective communication in both the Bahasa Melayu (national
language of Malaysia) and English language in different contexts and with different people. There
are eight sub-skills under communicative skills of which three are the must have skills and five
are the good to have skills. Communicative skills are an integral part of any education system
either in higher education or lower education. As mentioned earlier, in many countries, basic
education or primary education is mandatory and it focuses on reading, writing and ciphering.
People learn to read books, write letters, figure accounts and develop skills necessary to fulfill
their expected roles in their households and community. At this very level, emphasis has been
given to develop the communicative skills of individual so that by the time they leave college,
they are able to be participate in public and community activities and decision making. What is
found to be missing in the nation’s present human capital is the lack of communicative skills. The
absence of good communicative skills some how or rather has an influence on the poor
presentation of their views and decisions made to gain others’ confidence and respect.
Communicative skills have also been greatly emphasized in the reorientation of basic education
for ESD which is: the ability to communicate effectively (both orally and in writing). The
communicative skill seemed to be one important component that lacks in the future human capital
of Malaysia. This is more so with the implementation of the English language in some school
subjects such as science and mathematics. The incompetence of the future graduates to master
both languages will be a set-back to a lot of potential development and advancement of the
country. Thus, this is a good time to reorientate the curriculum of higher institutions to embed
communicative skills.
2.1.2 Critical Thinking and Problem Solving Skills
This skill includes the ability to think critically, creatively, innovatively and analytically. It also
involves the ability to apply knowledge and understanding to new and different problems as well.
For ESD to be successful, it must give people practical skills that will enable them to continue
learning after they have leave school, to have a sustainable livelihood and to live sustainable
lives. The critical thinking skills, skills to organize and interpret data and information, skills to
formulate questions and the ability to analyze issues that confront communities are greatly
addressed in the reorientation of basic education in ESD. The following are some examples of
skills that comply with ESD and some of these skills are similar to the ‘soft skills’ being
emphasized in the curriculum of higher education in Malaysia.
(i) The ability to think about systems (both natural and social sciences).
(ii) The ability to think in time-to forecast, to think ahead, and to plan.
(iii) The ability to think critically about value issues.
(iv) The ability to separate number, quantity, quality and values.
All the above skills are important and students will require them as adults.
2.1.3 The Skill of Team Work
It is the ability to work with people from different social cultural background is to achieve a
common goal. Students are encouraged to play their role in the group and to respect opinions and
attitudes of others in the group. They are also expected to contribute to the group’s plan and
coordinate the group’s effort besides being responsible to the group’s decision. This skill is also
part of ESD as stated in the reorientation of basic education: the ability to work cooperatively
with other people. If the future human capital can attained these skills, we can be rest assure that
the future generation will collaborate ideas and cooperate a taskforce towards the well-being of
the nation.
2.1.4 Life-Long Learning and Management of Information
This skill involves an effort to learn to be independent or self-regulated learning in acquiring
skills and new knowledge. The ability to find and manage relevant information from various
sources is also a criterion of this soft skill. Besides this, students are also expected to develop an
inquiry mind and crave for knowledge. As mentioned earlier, these characteristics are equally
important in ESD in order for an individual to be media literate and consumer knowledgeable.
Life-long learning will enable individuals to accumulate as much knowledge and skills over the
years. The ability to manage information well will allow an individual to distinguish between
good and bad, to adopt the best practices and to make sound decisions.
2.1.5 Entrepreneurship skill
The ability to seek business opportunity and develop risk awareness. It also involve being
creative and innovative in activities related to business and tasks. To design and plan business
propositions and the ability to be self employed. This skill can in some ways contribute to ESD if
the training and practice is done for a good a purpose.
2.1.6 Ethics, Moral and Professional
It refers to the ability to practice a high moral standard in professional tasks and social
interaction. This skill also includes the ability to analyze ethical problems and make problem
solving decisions. Having a sense of responsibility towards society is another criteria of this soft
skills. A majority of the skills and values of ESD also emphasized these soft skills.
2.1.7 Leadership skill
It is the ability to lead in various activities and tasks. This is an important criterion in ESD for
planning and implementing ideas in a group. This skill is also important to lead in discussion and
make decision.
2.2 The teachability of Soft skills
Though the skills are not being taught directly in any courses, lecturers are still liable to provide a
learning environment which can enhance the undergraduate’s soft skills. The higher learning
institutiions should standardize and format of their syllabus and makes it suitable to be counted for
the future. Ideally, lecturers must be able to anticipate the requirements needed in job market. For
instance through :
a) development of soft skills through support programs
b) development of soft skills through Campus Life Activities
2.2.1 Development of soft skills through support programs
This involves programs and activities that are created, developed and used to support soft skills
either directly or indirectly. In general, the program and activity can be divided into two: (i)
academic support program and (ii) non-academic support program.The academic support
program is to help students acquire the soft skills that are associated with academic matters. Some
of these programs include ‘Learning Skills’ and ‘English Language Support Program (ELSP).
As for the non-academic support program, it assists students to acquire the soft skills that are not
related to academic matters but more of personality and professional development of the students.
Most of the programs and activities are in the form of co-curriculum and extra co-curriculum.
2.2.2 Development of soft skills through Campus Life Activities
Most of the university students spend half of their students’ life living in residences in the
university campus. As such, institutions of higher learning should use this golden opportunity to
develop their soft skills. This can be done through carefully crafted programs and carrying them
out in the conducive campus grounds.
Nevertheless, there is a Model for implementing soft skills in higher education. According to the
Ministry of Higher Education, A holistic approach is used to plan and implement the soft skills
among students of higher education. This approach is based on the combination of several
programs and main activities; formal teaching and learning activities (include all curricular and
co-curricular elements); support programs (academic and non-academic focused) and the
students’ campus life (students’ residences and the campus surroundings). Figure 1 shows the
framework for implementing soft skills among students of higher institutions in Malaysia. In
general, the development of soft skills among the students via the formal teaching and learning
activities takes two models: (i) stand alone and (ii) embedded.
2.3 Benefits of soft skills
The main benefit of soft skills is empowerment. Soft skills are useful for creating and taking
advantage of opportunities – jobs, career and business. No matter how great your technical skills
are, when job hunting, your marketing skills should be first-class. Otherwise others who may not
be as capable as you, but who have better marketing skills might beat you to the jobs or work you
want. But there are also challenges and competition. In such a competitive environment,
perception often reigns supreme.
Interestingly, the acquisition of soft skills also empowers you by allowing you to build flexibility
into your future career plans. How? Most soft skills are regarded as transferable skills, e.g.
communication, project management, business and team work, which are needed in nearly all
aspects of life, not just for your career alone. You need to grow not just as a techie but also as a
person.
As new graduated students, you have confidence in your technical abilities. But is your technical
masterpiece built to last? Technical skills are important, but such abilities are no guarantee of
career fulfillment. There is no way you can sustain a career with just technical skills. You get the
job done but what is your impact and influence? What really is your aim in acquiring that
certification? Is certification an end in itself? No it’s for opportunity, for career growth. It’s good
to acquire skills, but please be sensible. Unfortunately, many of us seem to emphasize having
more skills than sense.
Key skills that make a difference include communication, leadership, teamwork, problem solving,
project management and business. Having the required interpersonal skills provides a must-have
foundation for career growth. They give you the ability to take advantage of challenges and
opportunities that will come your way. When you empower yourself, you stay ahead of the
crowd.
Stop negative conduct whether deliberate, due to ignorance, or because of an unsupportive
environment. No matter your environment, you can’t afford to be ignorant, insensitive or
unprofessional simply because you feel you are a technical guru. For instance, IT “Hot stuff”
swallows your pride, dig deep and identify your soft skills gap. Then make a conscious effort to
close the gap. Nobody is perfect. But that’s no excuse to empower your weaknesses. Developing
your technical skills while actively cultivating poor soft skills is akin to moving one step forward,
two steps backwards. It burns and wastes what you hold dear –time, money and resources. Poor
soft skills devalue.
2.4 Importance of soft skills
Broadly speaking, we can view that there are two kinds of skills; one set used to perform basic
duties at work and another set is used to approach work. The former can be categorized as technical
skills and latter as soft skills. To elaborate more on soft skills, these are the ones’s that define one’s
approach towards work, life, problems, etc.
Soft skills are the people skills. The best part about mastering them is that the application of these
skills is not limited to one’s profession, but their scope reaches of lifes. Technical skills may teach
one how to meet the expectations of the job, but soft skills teach one to succeed and to eceed
expectations. It is surprising that we spend our time educating almost exlusively in technical skills.
The researcher believes that both technical and soft skills compliment each other and the balance
between these two makes a complete professional. The development of soft skills is essential for
students entering the world of work. It is important role of the business educator to facilitate this
development. Although most business educators recognize the importance of fulling this role, many
business educators heve been forced to lower the priority of teaching soft skills in the attempt to
create more technologically savvy graduates.
Therefore, it is important to identify effective practices infacilitating soft skills development in
order to make reserach-based recommendations to program developers, supervisors and teachers
about the elements to include in (or delete for) their instructional designs.
The Star Online (Saturday, September 23, 2006) reported that Ministry upgrades soft skils modules.
The Higher Education Ministry has upgraded its soft skills module for public institutions of higher
learning to make it easier for gradutes to enter the job market . The revised modules provides
improvemnet to skills like interpersonal communication, mastering languages, negotiations and
public speaking. Minister Datuk Mustapa Mohamed said that the soft skills would great help to
produce graduates who are critical thinkers with high self-esteem and strong personality. He said
that more presentations would be allowed during the teaching of courses and students would be
encouraged to speak out and engage their lecturers in intellect discourses.
Refer to Ranjit Singh Malhi (UiTM News and Event), he agreed that soft skills among students
should be nurtured through secondary schooling (indeed, right from primary school). The content
and examination-oriented education system does not focus adequately on developing students’
social skills.
Many universities worldwide are currrently focusing on producing graduates who possess
knowledge about their disciplines of study and adequate soft skills. Soft skills complement hard
skills, which are the technical requirements of a job. Indeed, a study conducted by the Standford
Research Institute and Carnegie Mellon Foundation involving Fortune 500 chief executive officers
found that 75% of long term job sucess depended on people skils, and only 25% on technical
knowledge. This shows that soft skills are generally defined as intra-personal and interpersonal and
interpersonal skills and traits that are required to thrive in the workplace.
The most common approach to develop soft skill among garduates is the curriculum-integrated
approach which enables students to develop soft skills within the context of their discipline.
Besides, the stand-alone approach wherein soft skill development is taught in a unit separate form
core discipline studies and work placement or work-based projects which reqires students to spend a
portion of their time in the workplace.
Undergraduates should first be provided with a theoretical famework pertaining to soft skills. More
important is the systematic and step by step experiential approach is needed to asssist individulas to
develop positive ersonal attributes and to take charge of their lives.
A good example is the programme introduced by Universiti Teknologi MARA (UiTM). In 2001,
Universiti Teknologi MARA UiTM came out with a 14-weeks Personal Development Course
(Program Pembangunan dan Kepimpinan Pelajar- PPKP) with three credit hours for the Bachelor of
Business Administration (Hons) undergraduates, besides embeeding soft skills across teh
curriculum and having work performances. The course content encompassed self –esteem, taking
charge of life, communication skills, teamwork, time management, emotional intelligence, human
relations, leadership and stress management. The rationale for introducing the course is based on the
age-old maxim-just as a theory without practice is of limited value, so too is practice without
theory.
2.5 Research on soft skills
According to study develops by Kajian Pengangguran that was carried out on 19 June 2002
[Appointment of the National Institute of Higher Education Research (NAHERI) by the Department of
Education]. The report of the study was completed 14 February 2003.
• Laporan Pengangguran forwarded views towards producing Generalist Plus graduates with
outstanding characteristics pertaining to their field of studies suitable for employment and views on
producing graduates who have personality, knowledgeable, technologically competent and
skilled.
• Laporan Pengangguran also highlighted ideas on reducing the emphasis on subject requirements
and increasing the emphasis on long-term requirements of students. In other words, a balanced
curriculum has to be devised.
• The above draft report also listed the views of employers, students, graduates, lecturers, and
university’s administrative units on the university’s curriculum. Therefore, Kajian Pengangguran is
used as the basis for the present study focusing on university’s curriculum and Universiti Sains
Malaysia (USM) is used as a case study.
And, through the information obtained from employers, graduates, undergraduates, lecturers and USM
administrative units with regard to university’s curriculum and graduates’ skills in preparing them for the
workplace. There are an overall analysis due to this circumstances. From the perception of :
a) Employer
The findings of this Kajian Kurikulum are similar to that found in Kajian Pengangguran, in that they highlight
the employment needs of employers with respect to personal qualities, skills and graduates’ abilities. For
example, communicative skills in English are given emphasis by employers in both reports. In addition to
English language skills, similar emphases are also given to graduates’ personality and ICT skills. Graduates’
practical experiences are also studied by both researches. It is interesting to note that graduates provide similar
opinions to that given by employers regarding skills considered important, such as communicative skills and
personal qualities that are essential for entry into the employment world.
A number of qualities and graduate skills required by employers include the ability to adapt to the
needs of industry and company, the ability to communicate in English, being skilled in ICT, have
leadership and interpersonal skills (ability to work in groups and socialise).
Two main factors highlighted are the university’s curriculum and graduates’ generic skills.
i) University’s Curriculum
• In general, employers interviewed state that they do not require potential
employees to have specific specialisations. Most employers will provide
appropriate basic training pertaining to tasks and job requirements.
• However with respect to small and medium industry, employers require graduates
to have specific specialisations as they are unable to expend the time and cost of
training of new employees.
• Universities play a role in providing basic knowledge required in certain jobs such
as Labour Law for the retailing sector, application of basic office softwares, i.e. word
processing, Excel, PowerPoint, etc.
ii) Graduates’ Generic Skills
The generic skills required by employers are as listed below:
• Language Skills
All the employers interviewed in the study underlined that they seek employees with
speaking and writing skills in English. These abilities are vital characteristics of
employees, as they have to communicate with clients who are mostly from abroad.
Malay language skills are not seen as being equally important. However, the
employer from retailing state that bahasa Malaysia is very important as employees
have to deal with local clients whereas English is used for administration.
Having other language skills, i.e. other than bahasa Malaysia and English, for
example Mandarin, would be considered as advantageous to graduates.
• General and Current knowledge
Employers find that they require employees who could socialise and entertain the
various demands of clients.
• Giving Presentation
Employers require that every employee could interact and be able to impart
information to clients.
• Basic Knowledge
Employers imply that the basic knowledge required from potential employees is
knowledge on ICT.
• Work Exposure
Graduates who have had wide work experience find themselves in an advantageous
position. Work experiences are usually obtained whilst studying. Therefore, employers
suggest that university graduates be given industrial trainings in at least two different
industries.
iii) Basic Skills Required by Employers
Employers focus on language skills, communication skills and personality in
recruitment exercises. The characteristics of university graduates with high
marketability are:
• General and Current Knowledge
Having language skills is always an advantage to the employee who has to deal with
foreign clients. Poor language skills may be due to lack of interest in reading beyond
the needs of passing university examinations.
• Attitudes
Positive attitudes towards work, being independent, having initiatives, friendliness, the
ability to work in groups, cooperativeness amongst work colleagues, responsible,
trustworthy and a willingness to learn on the job are personal characteristics deemed
important and frequently mentioned by employers.
• Patience
Employers face difficulties in recruiting staff who are patient. Many employees are
impatient with respect to their career plans and in enhancing their work experience.
Employees are generally not interested to work overtime, desirous of huge pay
increases within a short time, uninterested in jobs without long vacations and are into
job hopping.
• Asking Questions
Most employers found that employees who are unwilling to ask questions and seek
clarifications whenever they face difficulties at implementing work tasks. This
characteristic may be related to poor language skills and personality.
• Ability to Give Presentations
Poor language skills make be the reason why employees shy away from verbal
interactions.
• Failed Initial Stage of Job Interviews
University teaching and learning styles do not provide opportunities for
undergraduates to be exposed to the employment environment and may be the reason
why graduates do not excel in job interviews. Employers suggest that universities give
input pertaining to important information concerning job interviews.
• Failed to Attend Job Interviews
The lack of ability to converse in a variety of languages and the lack of information and
exposure to the work environment are the main reasons job applicants do not turn up
for job interviews.
• Obey Instructions
Employers state that employed graduates must be able to obey instructions and this
must be balanced against leadership qualities and the ability to be independent. These
characteristics are very much needed in deterring potentials work related problems
from developing. Arrogance amongst graduates is significant particularly when they
deal with staff with lower qualifications. Foreign trained graduates are more down-to-
earth and are willing to accept tasks given to them and they had been exposed to better
work practice.
3. Methodology
This study uses the survey method. In this study, the researcher chose to use the self-reported
measure as the data collection method. A questionnaire based on literature review of soft skills was
developed to suit the context of the study, was used. A thorough content analysis and pilot test were
performed to ensure the reliability and validity of the questionnaire. The population of this study will
be designated as the full-time students of Universiti Teknologi MARA Sarawak, Samarahan Campus
comprising of 4 programmes for semester 6 only. A sample of 150 students was chosen using
random sampling. As this study will be utilising statistical inference, random sampling is crucial.
Before the researcher randomly selected the sample, a list of students enrolled at Universiti Teknologi
MARA Sarawak was obtained from Academic Affairs or HEA (Hal Ehwal Akademik) and based on
this list, 150 students were selected randomly using the stratified random sampling technique.
However the usable returned questionnaires were only 110.The questionnaire used in this study
consists of three parts. Part A of the questionnaire is the background information about the students.
Part B of the questionnaire measure two aspects namely the importance of the selected soft skills and
to the extend to which it was taught to the students
4. RESULTS AND DISCUSSION
4.1 Sample Characteristics
The subjects that participated in this study were randomly selected from a complete and current
listing of the students in Universiti Teknologi MARA Sarawak. 100 full-time undergraduate
students were selected however only 86 usable questionnaires were returned. The average age of
the respondents is 23 years and the mean GPA is 2.90. Table 2 describes the demographic
characteristics of the respondents.
Table 2: The Respondents’ Demographic Variables
Demographic Variables Number Percentage (%)
GENDER
Male
Female
30
80
27.3
72.7
LEVEL OF STUDY
Bachelor of Administrative
Science (BAS)
Bachelor of Accounting
(BACC)
Bachelor of Business
Management (Marketing)
28
31
24
25.5
28.2
21.8
(BAM)
Bachelor of Business
Management (Finance)
(BAFFIN)
27
24.5
Demographic Variables Number Percentage (%)
TOTAL
110
100
4.2 Main Findings
1. To determine the gap between the importance and the extent to which soft skills are
taught ?
In addressing question 1, the mean score and the standard deviation of soft skills for the
importance and extent are reported. It appears that only four out of 22 items for importance of
soft skills are below 4 ( namely conflict management skills ( 3.91), Entrepreneurship skills (
3.94), Information search skills ( 3.92) and Lifelong learning skills ( 3.920 ). Whereas for the
extent to which these skills are taught, only one skills is above 4, namely teamwork skills (4.12).
Gap scores indicate distance between importance of soft skills and the extent to which soft skills
are taught . This clearly indicates that there is significant gap between importance and extent
analysis of soft skills
2. To investigate whether UiTM Sarawak Samarahan campus students have the soft skills
required by the employers”?
To address this question, the mean scores for the two dimensions will be tested for significant
difference using the paired sample t-test. A significant difference would indicate that the students
do not have the soft skills required by the employer. The t-test indicates significant differences
between importance and extent at the 0.001 level.
3. Is there a significant between the importance and extent based on programs?”
The result of the one way ANOVA indicates that there is no significant difference in the
importance of the soft skills for the different programs. But for the extent to which the soft skills
are taught there is a significant difference across the different programs namely bachelor of
Accounting, Finance and marketing. This indicates that these three programs have different
levels at which this soft skills are taught, namely bachelor of marketing having the highest
extent ( 4.12) followed by bachelor of finance ( 3.73) and the bachelor of accounting having the
lowest extent (3.55)
4. Which soft skills is regarded as important to get a job by students ?
The soft skills with the highest mean score will be regarded as the most important soft skills. The
three items with the highest mean score are communication skills (4.50), time management skills
(4.40) and decision making skills (4.35).
5. CONCLUSION
This study is to investigate the implementation of soft skills amongst the students in Universiti
Teknologi MARA Sarawak, Samarahan Campus. This study studied the importance and the
extent to which soft skills were implemented in the university. This study found a significant gap
between importance and the extent to which soft skills were implemented. The results of the gap
analysis show a significant gap between importance and extent of soft skills. In general, the
results suggest that students placed great importance on the soft skills but the implementation is
lacking as can be seen from the scores given to the extent to which the soft skills are taught in the
class. T-test results show that there is a significant difference between the importance and extent
of the soft skills which points to a gap between the two variables.
The most important soft skills that students considered important to get a job is communication
skill and time management skill but the soft skill that is taught to a great extent is teamwork,
meaning there is less emphasis is being given to communication skills and time management
skills in the classroom but more emphasis is given to teamwork. The reason for this could be that
more group projects are given to students which emphasis teamwork but time management is not
emphasized in completion of group projects.
The results of the One way Anova showed no significant differences in the importance of soft
skills for the three different faculties, indicating that all the students regarded the soft skills as
equal importance in getting a job. But the one way Anova results for the extent that the soft skills
are taught showed significant differences namely for the business faculties like accounting,
finance and marketing.
The findings of this study suggest that soft skills does enhance students’ employability The
researchers propose some recommendations in line with the findings of this study for further
research to be conducted on what types of skills employers consider university graduates should
possesses and what is the current status of our graduates from the perspective of the employer in
terms of soft skills required for the job. Soft skills research is still in its infancy and it is hoped that
this study can contribute to the existing research on soft skills in Malaysia. Soft skills research
can also concentrate on different types of jobs since different jobs require different soft skills.
Problems faced by students in developing soft skills can also contribute to theory of soft skills. In
the knowledge-based economy different set of soft skills may be required from employees, so
research on soft skills can include soft skills in the new economy.
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