MEDIA GUIDE 2016.10 - 12 -Ver.1.0

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  • MEDIA GUIDE 2018.4 - 6

  • 2

    Terminal of Media

  • 3

    TOKYO*

    TOKYO*

    antenna*

    antenna*3501,500/300400TOKYO*LIFE

    antenna* antenna*

    antenna* TOKYO*LIFE

    3

  • 2018antenna*

    antenna* TOKYO* LIFE

    420184new antenna*()

    WOMAN MAN

  • WOMAN / /

    MAN / / /

    / / && TOKYO* / / /

    / / / /

    5

    MAN

  • 6

    220

    2012

    ap bank fes 2012

    2012.7

    2012.5

    2013

    2013.12

    2014

    TVCM/2014.5

    1 antenna*

    TRAVELLING WITHOUT MOVING

    J-WAVE/FM802 202054

    2014.12

    2015

    2015.1

    2015.10

    TVCM/

    2015.12

    2016.4

    1 antenna* TOKYO ONGOING TOKYO FM

    171725

    2017

    J-WAVE LIVE SUMMER JAM

    2016

    2017.2

    2017.7

    2017.10

    1 TOKYO FM

    17301755

    2018

  • 7

    antenna* (1)

    48% 52%

    48%

    4%

    12%

    14%

    7%

    4%

    5%

    6%

    20 25%

    30 32%

    40 29%

    50 14%

    92%

    5%

    3%

    400600

    24% 600 800

    17%

    400

    25%1000

    18%800

    1000

    16%

    antenna* 2017/3/24 2017/4/5220antenna* 20177 20168

    2534

  • antenna* (2)

    3%

    3%

    10%

    5%

    4%

    14%

    12%

    8%

    7%

    75%

    46%

    13%

    antenna* 2017/3/24 2017/4/5220 20168

    25% 27% 29% 19%

    37% 29% 10%24%

    20 30 40 50

    PC

    2.3%

    13.0%

    5.8%

    11.7%

    9.3%

    14.4%

    23.3%

    34.7%

    22.1%

    12.5%

    16.7%

    20.4%

    30.1%

    30.8%

    33.6%

    37.8%

    39.3%

    54.8%

    -

    -

    7.2%

    32.5%

    6.9%

    4.6%

    5.0%

    10.2%

    18.9%

    20.5%

    18.4%

    51.6%

    55.5%

    27.5%

    27.4%

    37.1%

    30.4%

    47.9%

    40.6%

    46.4%

    19.2%

    35.2%

    48.4%

    27.5%

    52.1%

    54.4%

    11.1%

    15.2%

    33.2%

    27.1%

    51.0%

    61.1%

    -

    20.2%

    35.4%

    26.4%

    26.3%

    20.9%

    47.3%

    59.3%

    61.3%

    68.3%

    70.1%

    11.1%

    9.8%

    4.3%

    54.2%

    57.9%

    43.2%

    230

    antenna* (115)

    215

    antenna* (105)

    8

  • 9

    antenna* (3)

    57,914 31,469

    35%20,314

    17%5,246

    1

    56% 16%

    6,8773,553

    5,0733,789

    46%

    14%

    26%

    5%

    antenna*

    antenna*

    /

    78% 48%

    25% 9%

    1

    28%10%

    1

    77%63%

    44%27%

    1

    83%36%

    2014 NTT 4 2014antenna* 201511 n=88

    45%

    16%

    antenna* antenna* antenna*

    antenna*

    antenna*

    antenna*

    antenna*

    antenna*

    antenna*

  • TARGET IMAGE

    31 600 InstagramFacebook

    TARGET IMAGE

    OL

    27 400 InstagramTV

    5

    Instagram

    10

    antenna*

  • 10

    UP !

    TARGET IMAGE

    33 750 FacebookTwitterTV

    11

    antenna*

  • GLIDER associates, INC. All rights reserved.

    antenna* BRAND ads

    12

  • antenna*

    13

  • 1antenna*

    Awareness

    Loyalty

    Consideration

    Purchase

    14

  • LOYALTY

    ()

    blog

    SNS()

    15

  • antenna* 201511 n=88

    1

    1

    ____YES 70%

    NO 30%

    ____YES 89%

    NO 11%

    WEB

    ____YES 68%

    NO 32%

    antenna*

    antenna*

    16

    30

    30

    20

    30

    20

    30

    20

  • antenna*

    antenna* /

    antenna*

    31 21

    17antenna* 20165 n=306

  • antenna* BRAND ads menu

    18

  • 2018.4 - 6

    19

    / woman / man / / 5

    / 1. // 2. impPV

    / 4-9

  • antenna* BRAND ads

    20

    2

    0:0011:59

    12:0017:59

    18:0023:59

    < >

    /

    >>

    /

  • /

    21

    PV

    0:0011:59

    2,000,000/ 20,000PV

    12:0017:59

    18:0023:59

    / 3

    antenna* /3 / PVPV

    0:0011:59

    12:0017:59

    18:0023:59

    antenna*>

  • imp PV

    Click

    24 10 antenna*

    PV

    For ALL 1,500,000 18,000

    For man1,500,000 16,000

    For woman

    500,000 100,000

    50,000 50,000

    22

  • +

    +

    150,000 N 500,000 N

    LP /web

    /web

    LP

    /web

    /web

    LP

    /web

    +2 +10~

    _

    23popInREAD

  • PV

    23

    PV PV

    500,000 50 10,000

    1,000,000 -

    Click

    _

    24

    PV

    imp

    antenna*antenna*

  • antenna*SNS

    25

    PHASE1antenna*

    Ad

    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    PR xxxxxxxxx

    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    Ad

    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    PR xxxxxxxxx

    xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

    PHASE2 PHASE3Facebook

    antenna*

    PHASE1PHASE2

    antenna*

    PHASE1ID

    PHASE1SNS

    antenna*SNS antenna*SNS

  • 26

    antenna*

    1

    + 3

    1 1

    TOP

    2

    PV2,000,000 18,000PV

    /

    antenna* antenna*

    /

    500,000 100,000

    50,000 50,000

  • 4-9

    27

    14 5 6 7 8 9

    GWGW

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    UVUV

    UV

    etc.

    or

    1

    UV

    UV

  • 28

    antenna*

    antenna*antenna*

    < > < >

    / / / /

    1,000,0001

    0:0023:59

    10 / 11 3

  • imp

    Click

    24 CTR antenna* 10

    MAX

    imp

    For ALL 1,000,000 500,000imp

    For man1,000,000 440,000imp

    For woman

    antenna*

    29

    imp

    For ALL 100,000 50,000

    For man100,000 45,000

    For woman

  • 24 antenna* 10

    For ALL 1,000,000 240,000

    For man1,000,000 200,000

    For woman

    30

    0:30||

    Click

    & 3010015

    NEW

    For ALL 100,000 24,000

    For man100,000 20,000

    For woman

    MAX

    ||

  • antenna*24

    31

    /3 / 1017:00

    3,000,000 1 0:0023:59

    WOMAN MAN

  • antenna* antenna*

    antenna*

    32

    antenna* antenna*

  • antenna*

    1 2 3 4 5

    6 7 8 9

    Web

    OEM

    300

    2

    antenna*

    antenna*

    10

    antenna* BRAND STUDIO

    33

  • antenna*

    imp PV Click Clip Share

    antenna*

    34

  • https://business.antenna.jp/contact/antenna_sp@glider-associates.com 1017:00517:00

    123 3

    3 3

    URL

    35

  • 36

    1. 2. 3. 4. 5. 6. 7. 8. 9.FX 10. 11. 12. / 13. 14. 15. 16. 17. 18. 19. 20. 21.

  • Google Analytics

    / antenna*

    37

  • regulation

    38

  • ()

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    b.

    40 16

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    39

  • +

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  • 41

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    7.

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  • 640px 1064px

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    20 21

    25 26

    URL

    15

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    42

    antenna* 640px 1064px 135px 794px antenna* 95%

    2021

    2526

    640px

    1064px

    640px 1064px

    anten

    750px 1246px

    95%

    640px

    135px

    135px

    LP

    antenna*

    794px

  • +

    / /

    +

    URL

    / +

    15

    43

  • 106-6135 6-10-1 35F TEL 03-5772-3009 E-mail: antenna_sp@glider-associates.com

    44

    mailto:antenna_sp@glider-associates.com