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a broadREACHING BRAND
an international publication
TOTAL AUDIENCE+1.1 millón
+167 THOUSAND
social media followers
HungDeborah
Los demonios del canalla más
deseado de Hollywood
JOHNNYDEPPABUSOS,
INFIDELIDADES Y DROGAS
VA
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Y F
AIR
® OC
TU
BR
E 2
016
Nº
19www.vanityfair.m
x
Investigación
“ El éxito solo es relevante y se
disfruta cuando se siente propio"
—MICHELLE OBAMA
“VIVO UN CUENTO DE HADAS, PERO MI HISTORIA NO ES LA
DE CENICIENTA”
MEXICANA, EMPRESARIA EXITOSA, REINA de INSTAGRAM y ESPOSA del MAGNATE más EXCÉNTRICO de HONG KONG
Por ISAAC GARRIDO Fotografía de JAVIER SALAS
EL CHAPOLos ENEMIGOS de
SU MAYOR DEBILIDAD?
¿SON SU FAMILIA, EL SEXO Y LAS
MUJERES
(y sí, ha pagado caro sus pasiones)
“VIVO UN CUENTO DE HADAS, PERO MI HISTORIA NO ES LA
DE CENICIENTA”
MEXICANA, EMPRESARIA EXITOSA, REINA de INSTAGRAM y ESPOSA del MAGNATE más EXCÉNTRICO de HONG KONG
Por ISAAC GARRIDO Fotografía de JAVIER SALAS
Nº 19
Octubre 2016
vanityfair.mx
$50.00 México
vanityfair.mx+ 8 millionpageviews
VanityFairMX
vanityfairmx
Vanity Fair México
Vanity Fair México y Latinoamérica
Vanity Fair México
Fond of fashion and luxury
Interested in fashion, cosmetics and social events
Is true to the brand and
often collects editions
Is very demanding and always looking for smart and high quality content
The
Van
ity
Fair
read
erR E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
PHO
TO: P
HIL
PO
YNTE
R
Rea
der
pro
file
GENDER
TARGET AUDIENCE AGE
25–44SOCIOECONOMIC LEVEL
ABC+
FEMALE
68%MALE
32%
Carries content able to satisfy the most
demanding audience
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TO: Y
U T
SAI
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
Vogue es el indiscutible referente de moda, estilo de
vida y lujo en el mundo
PRINT RUN
90,000FREQUENCY
monthlyREADERS PER COPY
4MONTHLY AUDIENCE
360,000
Cir
cula
tion
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LEX
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MA
LL
The most prestigious advertising campaigns
accompanied by the most evocative content
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
Edito
rial
con
tent Content mix from a different
point of view with the highest quality in design, photography, journalism
and advertising
PHO
TO: P
ABL
O Z
AM
ORA
GENERALCONTENT
27%
SOCIAL
12%
WATCHESAND CARS
10%
BEAUTY
16%
FASHION AND ACCESSORIES
35%
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
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CLOSINGMATERIAL
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JAN FEB MAR APR MAY JUNDEC 07 JAN 08 FEB 07 MAR 07 APR 07 MAY 08DEC 12 JAN 12 FEB 10 MAR 10 APR 11 MAY 11DEC 30 JAN 30 MAR 01 MAR 30 MAY 01 MAY 30LUXURY VALENTINE'S FASHION MAN BEAUTY TRAVEL DAY
JUL AUG SEP OCT NOV DEC JAN '18JUN 08 JUL 07 AUG 08 SEP 07 OCT 09 NOV 07 DEC 07JUN 12 JUL 11 AUG 11 SEP 11 OCT 11 NOV 10 DEC 11JUN 30 JUL 31 AUG 30 SEP 29 OCT 30 NOV 30 DEC 29GOURMET SUMMER FASHION MAN WATCHES GIFTS
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Large photo productions where celebrities,
designers and great creators retell their
stories and experiences
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LAS
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
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BLEED 11.3 x 28.5 cm
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1/3 PAGE VERTICALTRIM 6.8 x 27.5 cm
BLEED 7.8 x 28.5 cm
LIVE AREA 5.8 x 26.5 cm
SPREADTRIM 41.2 x 27.5 cm
BLEED 42.2 x 28.5 cm
LIVE AREA 40.2 x 26.5 cm
GUTTER 1 cm
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PHO
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R SA
LAS
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N SSi
ze r
equi
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ents
Rat
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ironic, subtle and influential
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SIZEFull page $ 164,728 $ 12,671Half page $ 109,079 $ 8,3912/3 page $ 145,313 $ 11,1781/3 page $ 73,008 $ 5,616
PREMIUM POSITIONS2nd cover + pag. 1 first spread of book $ 445,003 $ 34,2302nd spread $ 440,860 $ 34,2373rd spread $ 432,640 $ 33,2803rd cover $ 214,373 $ 16,4904th cover $ 325,778 $ 25,060
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RT S
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BER
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
THE DIGITAL WORLD OF
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ital
vanityfair.mx
+592 THOUSAND
unique users
+8 MILLION
pageviews
+773 MILLION
sessions
+167THOUSAND
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PHO
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REG
LO
TUS
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
VanityFairMX vanityfairmxVanity Fair México Vanity Fair México y Latinoamérica
Vanity Fair México
Cre
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Generators of emotional bonds through original productions with the user's preferred format
video SOLUTIONS
MINICLIPS PRODUCTIONS WEB SERIES VANITY GUIDE
We have the perfect context to create a bond between our audience and a memorable brand experience
nativeCONTENTEditorial content which prioritizes the consumer's needs over the advertising in an organic way
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
Cre
ativ
e so
lutio
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R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
photo galleries
web series
videos
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PLATFORMS
AFFINITY% PAGEVIEWS
71% famous celebrities
61% fashion
24% business
19% politics
18% travel
% SESSIONS
108% financial/ business services
84% cars
55% travel
54% real estate
47% apparel & accessories
GENDER AGE
13%
32% 30%25%
18-24 25-34 35-44 45+
FEMALE
66%MALE
34%
SOURCE: TAIL TARGET SOURCE: GOOGLE ANALYTICS
Use
r pr
ofile
SOURCE: GOOGLE ANALYTICS
R E A D E R P R O F I L E // C I R C U L A T I O N // E D I T O R I A L C O N T E N T // C A L E N D A R // S I Z E R E Q U I R E M E N T S // R A T E S // D I G I T A L // C R E A T I V E S O L U T I O N S // U S E R P R O F I L E // P O S I T I O N S
65%MOBILE
28.83%DESKTOP
6.17%TABLET
Pos
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*CUSTOM SOLUTIONS: LANDING PAGE, SHOOTING, NOTE + VIDEO, WHITE LABEL, MINI SITES, DEVELOPMENT OF EDITORIAL CONTENT, ETC.
** VIDEO: MINI CLIPS, TEASER, VIDEO (20”, 30”, 1’, 3’, ETC.), CINEMAGRAPHS, GIF’S, WHITE LABEL, BRAND ASSOCIATION, SPONSORSHIP OF EDITORIAL CONTENT (VANITY GUIDE, ETC.) SHORT FILMS, ANIMATIONS, ETC.
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SPONSORSHIP TIME RATES MXN RATES USDHome Taker Over Daily $ 47,532 $ 3,278Home Taker Over + Inboard Video Daily $ 71,298 $ 4,917Exclusive Sponsorship 2 weeks $ 161,507 $ 11,138Exclusive Sponsorship + Inread Video 2 weeks $ 242,260 $ 16,708
PROMOS TIME RATES MXN RATES USDAdvertorial 2 weeks $ 77,692 $ 5,358Promo 2 weeks $ 178,623 $ 12,319Promo + Photo Shoot Monthly $ 386,772 $ 26,674Custom Solution from...* Upon request $ 110,000 $ 7,586
Video from...** Upon request $80,000 $ 5,517
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Ter
ms a
nd co
nditi
ons DIGITAL MEDIA
Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any digital advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to the readers of any Condé Nast website.
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LABELLING OF ADVERTISEMENTS.- Digital advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" in the body of the advertisement and Condé Nast may, in its discretion, so label such copy.
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LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law.
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Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date.
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LABELLING OF ADVERTISEMENTS.- Advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" at the top of the advertisement and Condé Nast may, in its discretion, so label such copy.
INSERTS.- Before printing any insert, it shall be submitted to Condé Nast for it to be reviewed prior to its printing, an exact proof thereof. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the provided inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert.
ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in an advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2017, Condé Nast shall not be responsible for errors in significant numbers, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2017.
LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law.
TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast.
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