MEDIA KIT 2018 - oceanmagazine.com.au · established and know the superyacht market inside out; hence ... Zealand, Asia and around the world, including the very latest new boat launches,

B OAT S / E V E N T S / D E S T I N AT I O N S / I N D U L G E N C E / P R O D U C T S / I N D U S T R Y

�ONE MAGAZINE

AN OCEAN OF POSSIBILITY �

MEDIA KIT 2018�

Ocean is a premium publication for the Australian, New Zealand and Asia-Pacific region, leading from the front to present the finest brands, destinations, personalities and products both on and off the water.

Our editorial profile and readership is strictly top-tier, reaching a circle of discerning, high-net-worth enthusiasts who appreciate the best life has to offer.

MARK RICHARDS, Palm Beach Motor Yachts “When you’re building a high quality product you want it to be represented by a high quality magazine. It’s been a tough couple of years in the marine industry and its been important to spend the advertising dollars wisely and Ocean have always been at the top of the list when its come to print media for us. Ocean have without a doubt associated themselves with some of the highest quality brands in the world and that’s why Palm Beach Motor Yachts are proud to be aligned with this great magazine.”

VICTOR CAMINADA, Amels B.v “In our opinion Ocean is the best publication to communicate with the Australian Superyacht community. They are very well established and know the superyacht market inside out; hence they can inform their readership at a very high level by producing very good and balanced editorial. Amels will continue to work with Ocean to further strengthen our brand and market presence.”

SEBASTIAN LIP, PilatusPilatus has been a partner with Ocean since the very fi rst edition, and a co-host of the Ocean Ball. Ocean and the Pilatus PC-12 continue to lead the market and set the benchmarks that others are measured against. It’s this similarity that makes Ocean the perfect partner for Pilatus, allowing us to have direct contact with the some of the most infl uential people in the Asia Pacifi c region and the who’s who of the boating world.

ALEV KARAGULLE, Burgess “We have partnered with Ocean Magazine on a number of initiatives from the publication’s inception. It is a friendly and professional relationship that we much enjoy. Burgess has fostered a long term business development strategy “Down Under” and Ocean magazine holds the unique position of understanding the regional superyacht market in the wider context of the industry as a whole, delivering excellent results. We are committed to continuing this valuable partnership as we expand our activities in the Asia Pacifi c region.

high-net-worth enthusiasts who appreciate the best life has to offer.high-net-worth enthusiasts who appreciate the best life has to offer.

Test imonials

About Ocean

Content

Ocean is dedicated to the continued growth of the boating industry in the Australasian region. Every issue is packed with the latest news and events from Australia, New Zealand, Asia and around the world, including the very latest new boat launches, new builds, concept designs and industry developments. And just so there’s no doubt regarding our elite position in the market, we only review or provide advertising space to luxury boats over AU$1million in value.

NEWS & REVIEWSOcean aims to keep its readers up to date with the very latest developments in luxury boating and the yachting industry. Sourcing news and events from all around the world, with a particular eye on the Australian, New Zealand and Asia-Pacifi c markets, we publish some 30 pages of yachting news every issue. Add to that our highly-regarded reviews of the latest new yachts, tenders and equipment, and you have the ideal way to keep abreast of everything in the luxury boat sector.

FEATURESOcean regularly ventures “out of the water” with content and special features that encompass a wider appeal than just boating. You’ll discover articles on the world’s top travel destinations, the latest luxury cars, private aircraft and fashion accessories, as well as popular lifestyle sections such as our fi ne dining feature Chefs on Board and Ocean Life, an informative consumer-focused feature covering everything from designer luggage to the world’s best whiskies.

OCEAN-PROA more specialist section of the magazine designed for those in the maritime trade, Ocean-Pro provides an exclusive insight into the luxury yacht and big boat industry. Featuring interviews and profi les on industry professionals from CEOs to skippers and owners, plus industry news, product information, events and informative technical pages, its essential reading for the boating professional.

OCEAN SELECTOcean Select wraps up the magazine with an issue-by-issue treasure chest of dream purchases, from spectacular waterfront properties to yacht charter and brokerage, private jets and the best luxury cruises on the market. If you’re looking for the best in lifestyle, you’ll fi nd it here.

Editor ia l

Top -t ier exposure

Ocean provides its advertisers with an exceptional top-tier advertising environment. With editorial content tailored to appeal to luxury boat owners and potential purchasers, this “coffee table” quality magazine is published on high-grade silk paper stock, providing marine and luxury lifestyle advertisers with a premium platform to showcase their brands.

Distribution is 7,500 in print throughout Australia and New Zealand, and mailed to subscribers globally. Ocean is reproduced digitally each issue at www.oceanmagazine.com.au. Through our targeted distribution model, Ocean gets into the hands of exclusive, high net worth individuals; those who want the fi nest things in life – and have the means to aff ord them.

Ocean is distributed via retail outlets throughout Australia and New Zealand with some 3,500 copies available through newsagents and Newslink stores (including national/international airports) throughout Australia; and in New Zealand via Whitcoulls, Relay, Borders, Paperplus and Take Note retailers. Some 4,000 copies are distributed through the following channels:

SUBSCRIBERSOcean magazine off ers attractive print and digital edition annual subscriptions for enthusiasts, both locally and throughout the world.

INDUSTRY, BOAT SHOWS & LEADING MARINASBig boat owners and builders, charter/brokerage operators, yacht clubs, marinas, and a broad range of marine industry professions are directly mailed copies in bulk every month.

OCEAN MEDIA PARTNER PROGRAMOur Media Partners include: Selected Five Star Australian Hotels & Resorts in room, Luxury Resorts and Lodges in New Zealand and Fiji, Emirates Lounges, Execujet, Hawker Pacifi c and Executive Airlines private jet terminals, the Finest Yacht Clubs and Marinas nationally, and luxury brands such as: Trivett Group (Aston Martin, Bentley, Rolls Royce), Pilatus Aircraft, Hawker Aeromil (Cessna Citation Jet Aircraft), BMW, plus many more luxury boating media partners.

We also have over 2,000 copies of Ocean placed into all Qantas Club and Chairman’s lounges throughout Australia and LA airports.

BROCHURE RUN-ONSHas your product been reviewed or appeared in a feature?Why not ask us to provide you with Run-Ons, as seen in Ocean to add credibility to your brand. Run-Ons can be used at boat shows, events, mailouts to VIP customers or as another part of your printed marketing collateral. We can tailor a front cover to suit! Ask us for more information.

Distr ibut ion 7, 500

Ocean onl ine

Our website www.oceanmagazine.com.au provides a true cross-media platform for readers and advertisers to access Ocean online. This includes OceanLive news with our Top news stories of each week. Plus we publish a selection of the top features from the current issue on our website free of charge. E-newsletters are sent weekly alerting our readers about the latest content and breaking news.

ADVERTISING ONLINE Advertisers have an opportunity to communicate with our readers beyond the pages of the magazine by advertising directly on our website and e-newsletters. Banner ads and premium island button links are available.

VIDEO INCLUDED IN DIGITAL EDITIONSAn exciting feature available to advertisers is the option to embed a video into your online advertisement reproduced from the magazine in our digital edition. Video takes the two-dimensional vision of your creative to the next level. Movement, sound and a more detailed profi le can be created, promoting anything from the styling of several models, lifestyle and locations, through to the quality interior. Showcase your latest TVC or any other audiovisual content, of any length. Video can convey the entire story – bringing your advertisement to life. Just ask us how.

The dig i ta l exper ience

DIGITAL EDITIONSOcean online is a complete electronic replication of the printed edition, featuring the latest in page turning software. Your print advertisement is duplicated in the digital edition carrying your creative through the online experience. Ocean magazine is duplicated page-for-page online to deliver cross-platform exposure for our advertising partners and the luxury boating and lifestyle industry. Featuring a fully-searchable database of every back issue of all our titles, our digital editions are a convenient and user-friendly way to enjoy the Ocean experience on your PC, laptop, iPad or smartphone.

WEBSITE AND EMAIL NEWSLETTERSDriving tra ffi c to www.oceanmagazine.com.au, OceanLive weekly e-newsletters are sent to our database of thousands of marine enthusiasts, keeping them abreast of the latest news from the luxury boating industry. We also send a bimonthly e-newsletter directing recipients to free content featured from the current issue.

Ocean onl ine

Advertising in Ocean magazine is a fully integrated print and online marketing solution. Advertisements are delivered in print, and also online in our digital editions viewable on PC, iPad or smartphone anywhere, anytime. Additionally, advertisers can feature on our website www.oceanmagazine.com.au and appear on OceanLive e-newsletters with a banner ad or premium island positions.

BRONZE $12,500 (value of $15,901)

• Three full-page advertisements (value of $13,365)

• Prime location /early right hand page guaranteed (value of $1,336 – usually 10%premium)

• Regular news and product submissions and inclusion in relevant special features assured

• 10 copies of each issue to distribute to your sales team/or potential clients (value of $800)

• Website login for 10 users including full archive access to every edition (value of $400)

• Media partner networking opportunities / VIP invitations to our Ocean Media events and functions

* All packages are paid in advance to secure Package Benefits.

Media par tnership packages*

GOLD $39,000 (value of $50,820)

• Six double page advertisements over the year (value of $42,960)

• Prime location / early right hand page guaranteed (value of $4,260 – usually 10%premium)

• Regular news, product submissions andinclusion in relevant special featurews assured

• 40 copies of each new issue to distribute to your sales team or potential clients (value of $2,400)

• Inclusion of your product video on our new website

• Website login for 30 users including full archive access to every edition (value of $1,200)


SILVER $22,000 (value of $28,536)

• Six full-page advertisements over the year (value of $23,760)

• Prime location / early right hand page guaranteed (value of $2,376 – usually 10%premium)

• Regular news, product submissions andinclusion in relevant special features assured

• 20 copies of each new issue to distribute to your sales team or potential clients (value of $1,600)

• Inclusion of your product video on our new website

• Website login for 20 users including full archive access to every edition (value of $ 800)


OCEAN display advertising rates (effective Jan 2018)

FOUR COLOUR CASUAL 3X 6X

Double page spread $8950 $8055 $7160

Full page $4950 $4455 $3960

Half page $2985 $2685 $2390

All rates shown are in Australian dollars. Price does not include GST

OCEAN-PRO advertising rates-20% reduced**



Full page $3960 $3565 $3170

Half page $2390 $2150 $1895

All rates shown are in Australian dollars. Price does not include GST.**The OCEAN-PRO (industry/trade section) is for industry/supplier related advertising only

PRIME POSITIONS

Inside front cover 35%

Spread prior to contents 20%

Left hand page opposite Contents 15%

Right hand side opposite Contents 25%

Right hand side opposite Editor/Publisher/Credits 20%

Early right hand page first third 15%

Inside back cover 15%

Outside back cover 50%

Guaranteed position 10%

DIRECTORY


Full page $1500 $1390 $1250

Half page $800 $730 $660

Quarter page $600 $5505 $495

All rates shown are in Australian dollars. Price does not include GST

OCEAN SELECT Charter & Brokerage-60% reduced***



Full page $1895 $1495 $1295

All rates shown are in Australian dollars. Price does not include GST.***Only pre-owned boats or charter vessels, pre owned aircraft, collectible vehicles or luxury property to be displayed in this section

Speci f icat ions

Ocean magazine’s reputation is enhanced by its attractive print quality and high production values. Printed on premium paper stock, you can be guaranteed that your advertisement will look its best on our pages. Ocean magazine is published bimonthly, in six editions per year that are tailored for maximum exposure at the most significant international yachting events and boat shows.

ISSUE JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC

Booking deadline Nov 20 Jan 29 Apr 1 May27 Jul 29 Sep 23

Material deadline Dec 10 Feb 5 Apr 8 Jun 3 Aug 5 Sep 30

On sale date Jan 06 Mar 2 May 6 Jul 1 Sep 2 Oct 28

CANCELLATION DEADLINECancellation deadline is 10 working days prior to booking deadline, otherwise booking will stand and be invoiced as confirmed. All material must reach the publisher by the material deadline or a surcharge of up to 50% may be incurred.

DIGITAL ARTWORK FOR PRINT• Adobe Acrobat PDF (MAC or PC files): PDF files must be

supplied with crop marks and 3mm bleed. All fonts must beembedded and the PDF must be distilled with CMYK down sampling at least 300 dpi.

• InDesign (MAC packaged files only): Supply high resolution scans, at 300 dpi or higher in TIFF, EPS or JPEG format. Files must be supplied with a same size laser proof, print out of the diskdirectory window, as well as all fonts and extensions. and links.

• Illustrator (MAC files only): With all fonts converted to outlines.

TECHNICAL REQUIREMENTS1. Press-ready materials in the following file formats: pdf, tif or jpg

with all images and fonts embedded or outlined. Images must be at least 300 dpi and CMYK only.

2. Any advertisments supplied with pantone or spot colours will automatically be converted by us to CMYK. The publisher will not take any responsibility for colour variance this may cause. Colour bars should be offset by 6mm.

3. If crop marks are not included on the files supplied we cannot guarantee the position of the advertisement on the page.

SUPPLYING MATERIAL 1. Send files via email to: [email protected]

PRODUCTION CONTACTSFor production enquires regarding Ocean Magazine please contact: Michele McCamley, National Advertising Manager61 2 9002 3340 / [email protected]

Supplying adver t i s ing Mater ia l

Deadl ines 2018

PRINT DIMENSIONS/ DISPLAY ADS

Trim size Bleed Type area (W x H) (W x H) (W x H)

Double page spread 440 x 297 446 x 303 188 x 273

Full page 220 x 297 226 x 303 188 x 273

Half page horizontal 220 x 145 226 x 151 188 x 120

Half page vertical 110 x 297 116 x 303 85 x 273

Dimensions are in millimetres

PRINT DIMENSIONS/ INDUSTRY HUB (Directories)

Trim size (W x H)

Half page horizontal 188 x 133

Half page vertical 92 x 273

Quarter page vertical 110 x 297

Dimensions are in millimetres

Print Specifications: Display Ads

Double Page SpreadTrim: 440mm(W) x 297mm(H)Bleed: 446mm(W) x 303mm(H)Type Area: 188mm(W) x 273mmH (x2)

Full Page SpreadTrim: 220mm(W) x 297mm(H)Bleed: 226mm(W) x 303mm(H)Type Area: 188mm(W) x 273mm(H)

Half Page HorizontalTrim: 220mm(W) x 145mm(H)Bleed: 226mm(W) x 151mm(H)Type Area: 188mm(W) x 120mm(H)

Technical Requirements1. Press-ready materials in the following file formats: pdf, tif or jpg with all images and fonts embedded or outlined. Images must be at least 300 dpi and CMYK only.

2. Any advertisments supplied with pantone or spot colours willautomatically be converted by us to CMYK. The publisher will not takeany responsibility for colour variance this may cause. Colour barsshould be offset by 6mm.

3. If crop marks are not included on the files supplied we cannotguarantee the position of the advertisement on the page.

Half Page VerticalTrim: 110mm(W) x 297mm(H)Bleed: 116mm(W) x 303mm(H)Type Area: 85mm(W) x 273mm(H)

Production ContactsFor production enquires regarding Ocean Magazine please contact:

Michele McCamleyNational Advertising Manager61 2 9002 [email protected]

Print Specifications: Directory Ads



Quarter PageTrim: 92mm(W) x 133mm(H)Bleed: 98mm(W) x 139mm(H)Type Area: 80mm(W) x 121mm(H)






Print Specifications: Directory Ads



Quarter PageTrim: 92mm(W) x 133mm(H)Bleed: 98mm(W) x 139mm(H)Type Area: 80mm(W) x 121mm(H)






Print Specifications: Display Ads

Double Page SpreadTrim: 440mm(W) x 297mm(H)Bleed: 446mm(W) x 303mm(H)Type Area: 188mm(W) x 273mmH (x2)

Full Page SpreadTrim: 220mm(W) x 297mm(H)Bleed: 226mm(W) x 303mm(H)Type Area: 188mm(W) x 273mm(H)








Double Page Spread Half Page Horizontal

Half Page Horizontal Half Page Vertical Quarter Page vertical

Full page Half Page Vertical

Documents

MEDIA KIT 2018 - oceanmagazine.com.au · established and know the superyacht market inside out; hence ... Zealand, Asia and around the world, including the very latest new boat launches,