Media Kit Tile Italia / MaterialiCasa / Tile International 2016 (ENG)

www.tiledizioni.it - www.MaterialiCasa.com

INTEGRATEDSYSTEMSFORCOMMUNICATION

e d i t o r i a l programme 20

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TILE ITALIA - MATERIALICASA MAGAZINE

Tile Italia, the leading magazine in Italy for the points of sale of floor and wall tile,

installation materials, bathroom furniture and interior design accessories,

focuses now more and more to the world of architects and designers,

who are targeted with two issues of MaterialiCasa magazine.

Magazine issueEDITORIAL PROGRAMME 2016

TILE ITALIA / MATERIALICASA MAGAZINESubmission of material

1/2016February

• SPECIAL INSTALLATION: - Taking stock of the world of tile setting - The opinions of manufacturers of materials and equipment for floor and

wall tile installation

• TAX DEDUCTIONS FOR BUILDING RENOVATION

Editorials:

20/01/16

Advert:

29/01/16

2/2016April

• SPECIAL PARQUET: - The consumption of parquet in Italy: the figures from Federlegno - Focus on the industry: Players, products and projects

• IN THE SHOWROOM - fireplaces and biomass heaters, report from ProgettoFuoco

Editorials:

15/03/16

Advert:

23/03/16

MaterialiCasa magazine 1/2016

May

• THE BEST PROJECTS in residential, commercial, urban area, hotellerie, restaurant & wellness

• REPORT FROM I SALONI DI MILANO 2016

Editorials:

5/05/16

Advert:

19/05/16

3/2016July

• THE 2015 TURNOVERS OF THE MAIN ITALIAN CERAMIC TILE COMPANIES- The opinions of the key players

• FOCUS ON SANITARY WARE AND BATHROOM FURNITURE

Editorials:

10/06/16

Advert:

17/06/16

4/2016September

• SPECIAL CERSAIE 2016- The importance of Installation - Interviews with the Exhibitors and Gallery of new products - The figures for the European production of parquet- The building industry in Italy

• “NON-CERAMIC SURFACES”: LAMINATE, GLASS, RESIN, CONCRETE...

Editorials:

30/07/16

Advert:

26/08/16

EXTRA DISTRIBUTION AT Cersaie (Bologna), 26/30 September

MaterialiCasa magazine 2/2016

November

• THE BEST PROJECTSin residential, commercial, urban area, hotellerie, restaurant & wellness

• REPORT FROM CERSAIE 2016

Editorials:

27/10/16

Advert: 9/11/16

www.facebook.com/MaterialiCasa www.twitter.com/MaterialiCasa www.pinterest.com/materialicasa

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integratedsystemsforcommunICation

TILE ITALIA / MATERIALICASA MAGAZINE DISTRIBUTION AND READERSHIP

15,5

00 POST

31,2

00 MAIL

WEB, ISSUU & SOCIAL

15,500 printed copies mailed in Italy to:

• 5,600 points of sale of ceramics, stones, parquet, installation materials, bathroom furniture and interior finishing

• 5,100 architects, interior designers, building companies

• 3,200 installation companies and technicians

• 1,600 manufacturing and commercial companies

All issues of Tile Italia andMaterialiCasa magazine are mailed in digital version to 31,200 Italian professionals:

• 20,200 architects • 3,300 building

companies• 5,200 retailers• 2,500 manufacturing

companies• Associations and design

schools

All issues are also mailed through the e-newsletter of MaterialiCasa.com

All issues of Tile Italia andMaterialiCasa magazine areavailable for free also on:

• WEB - www.tiledizioni.it, to browse and save as pdf

• ISSUU - 15,500 average views per single issue in the digital version (on www.issuu.com/tiledizioni.it) or the free ISSUU App for smartphone and tablet. Download the App for your mobile and search for “Tile Edizioni”.

• SOCIAL - DAILY UPDATES ON:

- Facebook: www.facebook.com/MaterialiCasa

- Twitter: www.twitter.com/MaterialiCasa

- Pinterest: www.pinterest.com/materialicasa

15,5

00

15,500 printed copies mailed in Italy to:

• 9,000 architect firms• 3,300 retailers• 2,000 building companies• 1,200 manufacturing companies

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Tile International is the leading magazine for design and trends for the

international distribution of floor and wall covering materials, bathroom furniture

and interior finishing.

It publishes 3 issues/year in English and it is mailed to the main importers

and distributors outside Italy, as well as being distributed at the

major international exhibitons.

The digital version reaches over 190,000 distributors and architects worldwide.

Magazine issue

TILE INTERNATIONALEDITORIAL PROGRAMME 2016

Submission of material

1/2016March

• SPECIAL BATIMAT RUSSIA + COVERINGS 2016

- Interviews with the protagonists and gallery of the new products desi-gned for the specific markets

- The building industry in Russia and in the USA- Recent architectures and projects in Russia and in the USA

Editorials:

29/01/16

Advert:

15/02/16DISTRIBUTED AT:Batimat Russia (Moscow, 5/8 April)

Coverings (Chicago, 18/21 April)

2/2016September

• SPECIAL CERSAIE 2016

- The evolution of Cersaie, now open to “all” kind of surfaces, to keep the world leadership

- Interviews with the Exhibitors and Gallery of new products- The 2015 turnovers of the main Italian ceramic tile companies- The figures for the European production of parquet- The evolution of the building industry worldwide

Editorials:

31/07/16

Advert:

26/08/16

DISTRIBUTED AT:Cersaie (Bologna, 26/30 September)

3/2016December

• SPECIAL CEVISAMA 2017

- The opinions of protagonists of Cevisama - Spain: the figures of production and exports of ceramic tiles - World Production and consumption of ceramic tiles

Editorials:

11/11/16

Advert:

25/11/16DISTRIBUTED AT:

Cevisama, Indian Ceramics, Unicera, Revestir 2017



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TILE INTERNATIONAL DISTRIBUTION AND READERSHIP

20,0

00 POST

194,

00

0 MAILWEB, ISSUU

& SOCIAL

20,000 printed copiesmailed to importers anddistributors of floor andwall covering materials,bathroom furniture andinstallation materials andarchitects in: • Europe - 13,600• Americas - 3,700• Asia - 1,600• Oceania - 300• Africa - 520

All issues of Tile International are mailed in digital version to 59,000 buyers andarchitects worldwide, of which:

Distributors: Europe: 11,000North America: 4,000Rest of the world: 3,000

Architects: Europe: 25,000North America: 12,000Rest of the world: 4,000

SPECIAL BRAZIL: Tile International has a special e-mail distribution to 135,000Brazilian distributors and architects

All issues of Tile International andare available for free also on:

• WEB - www.tiledizioni.it, to browse and save as pdf

• ISSUU - 20,000 average views per single issue in the digital version (on www.issuu.com/tiledizioni.it) or the free ISSUU App for smartphone and tablet. Download the App for your mobile and search for “Tile Edizioni”.

• SOCIAL - DAILY UPDATES ON:- Facebook:

www.facebook.com/MaterialiCasa- Twitter: www.twitter.com/

MaterialiCasa- Pinterest: www.pinterest.com/

materialicasa


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magazine

ADVERTISING PAGES

FORMATBLEED +3 MM TRIM

TILE ITALIA MATERIALICASAMAGAZINE

TILE INTERNATIONAL

Full page 210 x 297 mm on request on request on request

½ page horizontal 210 x 140 mm on request on request on request

½ page vertical 100 x 297 mm on request on request on request

1/3 page horizontal 210 x 90 mm on request on request on request

1/3 page vertical 70 x 297 mm on request on request on request

¼ page horizontal 210 x 70 mm on request on request on request

SPECIAL POSITIONS

Double-page spread at beginning of ma-

gazine420 x 297 mm on request on request on request

Two-sided card, bound in centre of

magazine (exclusive)210 x 297 mm per lato on request on request on request

Inside front cover and firrst right hand

page210 x 297 mm on request on request on request

Inside back cover 210 x 297 mm on request on request on request

Back cover 210 x 297 mm on request on request on request

Other special positions:

on request

facing colophon, facing editorial,facing summary

210 x 297 mm on request on request on request

LOOSE INSERTS

Cellophane-wrapped loose two-sided insert with mailed copies (printing excluded)

on request on request on request

Distribution of inserts at trade fairsQuote on request.

Insert design and printing service also available on request

TECHNICAL SPECIFICATIONS:

File: TIFF, EPS or non-editable PDFColour method: CMYKBleed: 3 mm on each sideResolution: 300 dpi

Colour proof: Cromalin. Tile Edizioni is not responsible for the print quality of adverts that do not respect the above-mentioned specifications.

CANCELLATIONS:Cancellations will not be accepted afteradvertising submission deadlinesDISCOUNTS:

4 adverts: -10%6 adverts: -20%

Advertising rates for magazines


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The 2.0 portal devoted to home maerials and finishing for the residential and contract sector. News, Trends, architecture, design & technologies.

NEW in 2016!

#MCcountdown

} } }

}.com }

• Aimed at architects, designers and specialist distributors

• A totally new responsive layout to grant a perfect display also on mobiles

• New contents, sections and interactive services for the users

• In English and Italian


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Architecture • Interior Design • Materials • Projects

IN THE SPOTLIGHTThe section dedicated to the Special Features of

MaterialiCasa, but also to your most exclusive products

and projects that will be selected by our editorial team..

newsCompany & market

news, updated every

day.

PROJECTSThe most recent and high-class

architectural projects which

have been realised with your

materials.

EXPERT CORNERThe section dedicated to the Technical Information

that companies need to share with professionals

and end users (technical characteristics of materials

and correct use, installation and treatment systems,

maintenance, 3D design …)

AGENDA The calendar of events features an

interactive layout with maps and

images. Use it to promote your own

events!

SOCIAL boxShare your company social

communication with MaterialiCasa.

It’s easy and fruitful!

also...


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NEW in 2016!#MCcountdown

MEDIA FEEDEvents, news and tutorials not only

to be read but to be watched: the

multimedia contents of MaterialiCasa.

HIGHLIGHTSThe most visible showcase at your

disposal for the launch of your new

products.

latest pinThe latest pins that we select and publish

for you: a visual gallery of trends and moods

where you can get inspirations and interact

with us…


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FILE FORMAT RATES

A.

EXCLUSIVE SKIN

With link to company website.

Visible in all pages.

The Skin is made up with 3 parts, with the following characteristics:

• Horizontal top banner 1200x108 px (bxh)

» IMPORTANT: we suggest including the main communication and image elements in this area that grants the perfect display also on mobiles

• 2 vertical right-left banners 160x800 px (bxh)

File: static .jpg - 72 dpi

on request

B.EXCLUSIVE sidebar bannervisible in all pages

262x264 px (bxh)File: static .jpg - 72 dpi

on request

C.

Rectangular banner (rotating with other sponsors)visible in all pages


on request

D.

Rectangular banner (rotating with other sponsors)visible in home page


on request

E.Sidebar Bannervisible in home page

262x105 pxFile: static .jpg - 72 dpi

on request

bannersWWW.MATERIALICASA.COMA

B

C

D E


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WEB & SOCIAL

MAYBE NOT ALL KNOW THAT…MaterialiCasa’s hashtag #MCaroundCersaie for the live covering at Cersaie was recommended among the most influencing in the architecture segment!!


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adv

TYPES OF CONTENTS AND ACTIONSMATERIAL

TO BE SUBMITTED RA

TES

1. 1 PRODUCT in the HIGHLIGHTS gallery for 1 week + link to website + post Facebook and Tweet

Text + logo + images on request

2. 1 EDITORIAL (news/project/product/event + link to website) in MaterialiCasa e-newsletter to 31,200 Italian users and 59,000 outside Italy


OUR PROPOSALS FOR WEB & MAIL & SOCIAL PACKAGES

3.Package of 6 editorials (news/project/product/event + link to website) + posts Facebook / Twitter


4.1 Month Banner “C” + 3 Editorials (news/project/product/event + link to website) + 3 Posts Facebook / Twitter

Banner C (see page 9) + texts + logo + images

on request

5.

1 Month Banner “B” + 4 Editorials (news/project/product/event + link to website) + 1 Editorial in Materialicasa E-Newsletter to 31,200 Italian users and 59,000 outside Italy + 4 Posts Facebook / Twitter

Banner B (see page 9) + texts + logo + images

on request

6.

1 Month Banner “Skin” + 1 Exclusive Sponsorship Of Materialicasa E-Newsletter to 31,200 Italian users and 59,000 outside Italy + 4 Editorials (news/project/product/event + link to website) + 4 posts Facebook / Twitter

Banner Skin (see page 9) +Banner Sponsor (see page 11) + texts + logo + images

on request

7.Social Media Package: 10 Social Media sharings (Facebook + Twitter + Pinterest)

on request

8.Company’s event or “FuoriSalone” and “Cersaie” covering with live Tweeting + Facebook + Pinterest

on request

9. Other customised packages on request

http://www.

.com

Each month Materialicasa.com reaches

90,200 Italian and foreign users

and professionals via the e-newsletter, which features

the month’s best projects,

a selection of materials and the latest news.

The newsletters are also promoted through

the Social Networks.

MAILING LIST: 90,200

e-newsletter

SP

ON

SO

R A

RE

A

Italy 31,200 International 59,000

Distributors 5,200 Europe: 11,000

Companies 2,500 Americas: 4,000

Rest of the world: 3,000

Architects 20,200 Europe: 25,000

Building firms 3,300 Americas: 12,000

Rest of the world: 4,000

E-NEWSLETTER MATERIALICASA.COM

FILE FORMAT

RATE

Exclusive sponsorship of one or more MaterialiCasa.it e-newsletters

Includes:

• banner linked to company website

• inclusion of one company news item, product or project in the newsletter

847x105 px (bxh)

72 dpi

static .jpg

1 newsletter ITALY:

on request

1 newsletter INTERNATIONAL:

on request


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MaterialiCasa.com offers a complete service

for the production of company e-newsletters, sent out to a mailing list of

31,200 industry professionals in Italy and 59,000 abroad

The e-newsletter is ideal for sending out messages such as: invitations to events,

presentation of new products and short company news items.

The various parts can be linked to different pages on the company’s website.

web mktCOMPANY E-NEWSLETTERS

TYPE OF COMPANY E-NEWSLETTER SERVICE PROVIDED RATES

E-NEWSLETTER PROVIDED BY THE COMPANYMATERIAL TO SUBMIT:

• HTML file, mobile responsive (to grant the perfect display on mobiles)

• Width: 600 px. (variable height)• Texts should be separated from images

(do not overwrite texts on images)• Fonts shall be “Web Safe” fonts• We suggest to include “call to action” with links to various

company website’s pages

Some examples are shown at page 13/14

IMPORTANT: If necessary, our staff will modify your HTML file in case it should not grant the perfect display on the different email clients.

• Check of your file and adjustments to grant a perfect display

• Proof sent out to the company • e-blasting of the e-newsletter

to MaterialiCasa database• Reports

1 DEM Italy:on request

1 DEMInternational:

on request

+

costs of

translations

E-NEWSLETTER PRODUCED BY MATERIALICASAMATERIAL TO SUBMIT:

• An example (as Pdf file) of the desired layout (please, do not overwrite texts to images and use Web Safe fonts. Please ask our staff to show you various examples)

• or choice of one Template among those suggested (some examples are shown at page 13/14)

• Title of the e-newsletter • Italian and English texts• Images and logos (jpg - 72 dpi)• Company contact info• web address for links to the company’s website (“call to action”)

• Creation of the responsive HTML file (it grants the perfect display on mobiles) according to the supplied graphic layout (or chosen Template),

• Creation of the file in different languages

• Proof sent out to the company • e-blasting of the e-newsletter

to MaterialiCasa database• Reports

1 DEM Italy:on request

1 DEM International:

on request

+

costs of

translations


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template

1template

2template

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EXAMPLES & TEMPLATES

TEXTS SEPARATED FROM IMAGES • WEB SAFE FONTS • CALL TO ACTION • RESPONSIVE LAYOUT

To be EFFECTIVE DON’T FORGET:

template

4

template

5

template

6

template

3


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Social networks

Web

Email

Mobile

Press


TILE EDIZIONI SRLVIA FOSSA BURACCHIONE 84 • 41126 BAGGIOVARA (MO) • ITALY

T. +39 059 512 103 • F. +39 059 512 [email protected] • www.tiledizioni.it

Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di ModenaCapitale Sociale: Euro 51.400,00 i.v.- REA n. 329775


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www.tiledizioni.it - www.MaterialiCasa.com

EDITOR:Chiara Bruzzichelli: [email protected]

ADVERTISING CONTACTS:

PAOLA [email protected] - mobile +39 335 1864257

MARCO CALLIARI [email protected] - mobile +39 347 4921000

ALBERTO TOLOMELLI (Italy)[email protected] - mobile +39 335 5948681

ELISA VERZELLONI (Italy)[email protected] - mobile +39 338 5361966

Documents

Media Kit Tile Italia / MaterialiCasa / Tile International 2016 (ENG)