Melissa Kunde linkedin.com/in/melissakunde | (503) 317-8144 | mkunde@comcast.net

Innovative Change Agent with strategic leadership experience developed over a career spanning 20+ years. Possesses demonstrated success in acquiring new talent and guiding teams through transitions and growth. Leverages technology to streamline operations, conduct thorough research, and provide senior project management. Noted by others for a keen ability to foster growth, revenue streams, increase outreach, and spearhead efforts to reinvent/establish organizational brand.

ü Strategic Partnerships ü Leadership/Coaching ü Strategic Partnerships ü Spokesperson ü Proposal/RFP Writing ü Organizational Communications ü Event & Trade Show

ü Start-Up Experience ü B2B Sales ü Content Marketing ü Mobile/E-Commerce ü Brand Creation/Strategy ü Creative/Analytical/Innovator

President /CMO Interim Sunstone Payment Systems, LLC (Start-Up) | Portland, OR 2014-15 • Created, and implement the vision, mission and over all direction of organization. • Formulated and implemented the strategic plan that set the direction of the organization. • Headed the creation of the total brand/marketing strategy from name to complete digital

strategy. • Developed relationships with key vendors in the mobile and marketing space. • Created on boarding and training protocol for new hires • Designed corporate structure and accountability model • Recruited, hired and mentored new sales team crafting a sales system strategy • Leading @pay reseller (Direct Mobile Transactions)

Executive Director Portland Area Radio Council, LLC | Portland, OR 2006-13 • Revised revenue model resulting in moving organization from a $50K deficit to a sustainable

fiscal surplus from 2008-2015. Consistently exceeded budget requirements year-over-year. • Exceeded board goals in initiative implementation, fiscal health and community outreach every

year of my employment resulting in bonuses. • Repositioned radio in the digital age resulting in national and international recognition and

greater engagement from local business and agencies with radio. • Produced, co-wrote and voiced applauded video on tight budget: Super Power of Sound and

Story • Built a complete online marketing strategy resulting in better website/blog views and an

increase outreach email open rate of up to 20% year-to-year. • Orchestrated up to eight events/seminars each year with up 400 small business attendees. • Best of Portland Trade Associations (2009-2013) US Chamber of Commerce

Executive Director Seattle Area Radio Association (SARA - Trade Association) | Seattle, WA 2011-13 • Reinvented association with fresh brand identity, voice and mission. • Developed new digital communication system in only seven months: New website, newsletters

and social media with fresh content.

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“Melissa is a force. She

brings enthusiasm

and energy to her work.

She is a real trendsetter in

business innovation.” - Steve Scott

SVP, Portland Trail Blazers

“Melissa is a true

professional. She

demonstrates a unique mix

of energy, smarts and

tenacity” - Jack

Hutchison, Entercom

• Implemented fundraising campaign resulting in long-term contracts and new funding sources. • Orchestrated highly received events with outstanding participation and feedback from attendees • Who’s Who in Business Leadership (2011-2012)

Director, Communications and Strategic Alliances AFMS (Transportation Consulting | Portland, OR 2001-05 • Leading revenue producer for global consulting firm: Generated $1.2M+ in low margin

industry. • Top lead generator for sales force through effective email campaigns (40% response rate) and

fearless trade show performance. • Best Speaker Award (2003) Nation Postal Forum • Employee of the Year 2003

Founder / Owner Furnish Magazine and Furnish.com | Lake Oswego, OR 1996-01 • Founder of print and online advertising company: Successfully created and implemented

grassroots marketing to create buzz resulting in 98% monthly pick-up rate. • Created 600% ROI for corporate client accounts. • Early innovator creating collaborative digital and traditional media model for commerce.

Arizona State University

B.A., Organizational Communications 1988

• Radio, Marketing, SEO, SEM and Mobile Media Seminars • Storytelling Seminar – Robert McKee • Experts Academy – Brandon Burchard • Wizard Academy – How to Make Radio Work • Coaching Training Institute - Coaching Fundaments Certificate

Board Member Portland Rose Festival Foundation | Portland, OR 2012-Present • Active Leader in organizing and forming new alliances with business leaders and associations

to further the Portland Rose Festival’s leading reputation as an internationally acclaimed festival of events.

PR & Marketing Committee Chair / Executive Board Member Salvation Army Cascade Division | Portland, OR 2007-11 • Doing the Most Good Award, Outstanding Service (2010) Salvation Army • needs of the Salvations Army: Events, Advertising, Social Media, and Public Relations. Gala Committee & Marketing & Fundraising Consultant Lines for Life | Portland, OR 2014- Present • Contribute to the Lines for Life largest fundraising annual fundraising event • Leading a complete overhaul of their outreach digital communication strategy: Social media,

Newsletters, website and content. Helping then launch new @pay (email fundraising) technology.

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“Melissa is a

rock star! She didn’t know

the merchant service

industry but that didn’t

stop her. She knows what it takes to create

traction. She build a solid

brand and foundation for

Sunstone.” -Mike Andrew, COO Sunstone

Payments