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MF-300 1 International eMarketing
Kandidat-ID: 2604
Oppgaver Oppgavetype Vurdering Status
1 MF-300, general information Dokument Automatisk poengsum Levert
2 1 Flersvar Automatisk poengsum Levert
3 2 Flervalg Automatisk poengsum Levert
4 3 Flervalg Automatisk poengsum Levert
5 4 Flervalg Automatisk poengsum Levert
6 5 Flervalg Automatisk poengsum Levert
7 6 Flervalg Automatisk poengsum Levert
8 7 Flervalg Automatisk poengsum Levert
9 8 Flervalg Automatisk poengsum Levert
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11 10 Flervalg Automatisk poengsum Levert
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15 14 Flervalg Automatisk poengsum Levert
16 15 Flervalg Automatisk poengsum Levert
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18 17 Flervalg Automatisk poengsum Levert
MF-300 1 International eMarketing
Emnekode MF-300Vurderingsform MF-300Starttidspunkt: 27.05.2015 09:00Sluttidspunkt: 27.05.2015 12:00Sensurfrist 201506170000
PDF opprettet 20.10.2015 13:43Opprettet av Sara Isabelle MoenAntall sider 24Oppgaver inkludert JaSkriv ut automatisk rettede Ja
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Oppgaver Oppgavetype Vurdering Status
19 18 Flervalg Automatisk poengsum Levert
20 19 Flervalg Automatisk poengsum Levert
21 20 Flervalg Automatisk poengsum Levert
22 21 Flervalg Automatisk poengsum Levert
23 22 Flervalg Automatisk poengsum Levert
24 23 Flervalg Automatisk poengsum Levert
25 24 Flervalg Automatisk poengsum Levert
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28 27 Flervalg Automatisk poengsum Levert
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34 33 Flervalg Automatisk poengsum Levert
35 34 Flervalg Automatisk poengsum Levert
36 35 Flervalg Automatisk poengsum Levert
37 36 Flervalg Automatisk poengsum Levert
38 37 Flervalg Automatisk poengsum Levert
39 38 Flervalg Automatisk poengsum Levert
40 39 Flervalg Automatisk poengsum Levert
41 40 Flervalg Automatisk poengsum Levert
42 41 Flervalg Automatisk poengsum Levert
MF-300 1 International eMarketing
Emnekode MF-300Vurderingsform MF-300Starttidspunkt: 27.05.2015 09:00Sluttidspunkt: 27.05.2015 12:00Sensurfrist 201506170000
PDF opprettet 20.10.2015 13:43Opprettet av Sara Isabelle MoenAntall sider 24Oppgaver inkludert JaSkriv ut automatisk rettede Ja
2
Oppgaver Oppgavetype Vurdering Status
43 42 Flervalg Automatisk poengsum Levert
44 43 Flervalg Automatisk poengsum Levert
45 44 Flervalg Automatisk poengsum Levert
46 45 Flervalg Automatisk poengsum Levert
47 46 Flervalg Automatisk poengsum Levert
48 47 Flervalg Automatisk poengsum Levert
49 48 Flervalg Automatisk poengsum Levert
50 49 Flervalg Automatisk poengsum Levert
51 50 Flervalg Automatisk poengsum Levert
MF-300 1 International eMarketing
Emnekode MF-300Vurderingsform MF-300Starttidspunkt: 27.05.2015 09:00Sluttidspunkt: 27.05.2015 12:00Sensurfrist 201506170000
PDF opprettet 20.10.2015 13:43Opprettet av Sara Isabelle MoenAntall sider 24Oppgaver inkludert JaSkriv ut automatisk rettede Ja
3
Section 1
1
MF-300, general informationSubject : International e-Marketing (MF-300)
Date : 27th May 2015
Duration: 3 hours
Resources Allowed: Dictionary English or Norwegian or to/from English/Norwegian and mothertongue.
Answer all questions.
General Instructions: There are 50 questions in total. Each question has five alternative choiceswhere only one is correct. Select the right answer.
2 OPPGAVE
1 is the use of communications technology for marketing activity and the processesfor creating, communicating, delivering and exchanging offerings that have for customers, clients,partners and society at large.
E-businessE-commerceE-marketingE-retailingE-HRM
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3 OPPGAVE
2Which one of these is not one of the 5 S benefits of digital marketing?
SellSpeakServeSearchSizzle
4 OPPGAVE
3The 2 Ss in SOSTAC planning framework stand for
Sell and SpeakSpeak and SaveSituation and StrategyStructure and SystemsStyle and Staff
5 OPPGAVE
4What are two components of the SOSTAC planning framework which are more closely relate toapplying digital analytics?
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Situation and StrategyObjectives and ControlStructure and SystemsTactics and ActionsStyle and Staff
6 OPPGAVE
5Which of the following is a site engagement measure ?
Bounce rateDurationPages per visitScroll DepthAll of the above
7 OPPGAVE
6Today’s media can be categorized into three main types from the organization's perspective. Theyare
Paid, Owned and EarnedTV, Mobile phones and InterentTV, Radio and PressOnline, Offline, PrintSocial, Private and Public
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8 OPPGAVE
7The best measure used to review and control the cost of new customers is
Cost per click (CPC)Earnings per click (EPC)Cost per thousand (CPM)Allowable cost per acquisition (CPA)Earnings Per Share (EPS)
9 OPPGAVE
8Which of the following is not a component of the PRACE Framework?
PlanReachActControlEngage
10 OPPGAVE
9Which product involves pricing variations such as pay per view, subscription and bundling?
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Physical productDigital productPhysical serviceVirtual productAugmented product
11 OPPGAVE
10Assessing the demand for digital services (the online revenue contribution) is an example of
Satisfying competitor requirementsAnticipating customer requirementsSatisfying customer requirementsSatisfying supplier needsAnticipating shareholder requirements
12 OPPGAVE
11The Facebook or MySpace website belongs in which category of website?
Transactional websiteRelationship-building websiteMedia or publisher websiteSocial networkBrand building website
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13 OPPGAVE
12A method of assessing influence of sale or conversion across multiple touchpoints
Last click ruleMedia attributionAffiliate marketingGoogle keyword toolPay per click
14 OPPGAVE
13Two of Cialdini's six weapons of influence are
Permission and activityReciprocity and scarcityEngagement and social sharingSatisfaction and advocacyTrust and satisfaction
15 OPPGAVE
14Which one of the following is not an example for an activity level e-business model?
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Online purchasingOrder processingContent publishingSocial media communicationCustomer relationship management
16 OPPGAVE
15This traffic source is URL type-ins, book marks and untracked campaigns, e.g. from Emailmarketing and apps
DirectReferralsSearchCampaignSocial media
17 OPPGAVE
16A commission-based arrangement where a publisher is credited for sales by a percentage of saleor a fixed amount
Search engine optimization (SEO)Pay per click (PPC)Social media marketingDisplay advertisingAffiliate marketing
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18 OPPGAVE
17Visits from search engines which don't incur a cost-per-click
Search engine optimization (SEO)Pay per click (PPC)Social media marketingInteractive advertisingPermission marketing
19 OPPGAVE
18A model for calculating long-term returns on digital media investment is
Customer Lifetime valueBounce rateCampaign ROIGap analysisClickt through rate
20 OPPGAVE
19Using social media and consumer interactions to facilitate online sales is known as
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Mobile commerceE-commerceSocial commerceDigital commerceE-government
21 OPPGAVE
20An essential and free tool for reviewing how customers search online is
AlexaGoogle KeywordHitwiseNetratingsMajestic SEO
22 OPPGAVE
21An online organization that aggregates and distributes information is known as
InfomediaryOnline libraryOnline auctionPure playClick and brick
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23 OPPGAVE
22 are applications where the basic product will be offered free while thesubsequent upgraded version will be provided at a fee.
PremiumsFreemiumsSoftwaresURLsOVPs
24 OPPGAVE
23Buyers set the prices and sellers decide whether to accept the prices in a
Dynamic auctionOnline auctionReverse auctionRegular auctionInternet auction
25 OPPGAVE
24The percentage of visitors who enter a site or page and leave immediately is called the
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Bounce rateROPOPPCPure playChurn rate
26 OPPGAVE
25An online only organization with no physical high street presence or distribution is called as
Pure playOne-ponyClicks and mortarBricks and mortarMultinational
27 OPPGAVE
26Following is not an item of the Peppers and Rogers’s 5 I s (1997)
IdentificationIndividualizationInteractionIntegrationImagination
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28 OPPGAVE
27This social media channel is core to encouraging conversation and sharing
Social networksBlog outreachSocial commerceSocial searchSocial customer service
29 OPPGAVE
28The process of sharing to partner sites or publishers is known as
SyndicationIntra-netSocial proofSocial commerceMobile commerce
30 OPPGAVE
29To track marketing outcomes in Google analytics you need to set up
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GoalsFunnelsAdvanced segmentsEvent trackingCustom reports
31 OPPGAVE
30Usability can be tested through
SatisfactionEfficiencyEffectivenessAll of the aboveNone of the above
32 OPPGAVE
31Factors which affect the position of an Ad in the sponsored listings
Quality scoreAd click through rateAd text relevanceLanding page speedAll of the above
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33 OPPGAVE
32A plan defining the purpose, type and frequency of communications
Contact strategyContent strategySEO strategyIA strategyConsistency strategy
34 OPPGAVE
33 refers to the use of an online auction service, such as eBay, or a social network,such as Facebook.
E-governmentConsumer-to-consumer (C2C)Consumer-to-business (C2B)Business-to-business (B2B)Government-to-business (G2B)
35 OPPGAVE
34A marketing manager considering representation of his or her company on a portal shouldconsider
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Reach of websiteAudience composition of websiteCost per 1000 page viewsadvertising placements in contextual contextAll of the above
36 OPPGAVE
35A display advert is most effective in supporting which stage in the buying process model?
AwarenessDesireActionTrialAdoption
37 OPPGAVE
36 is an approach to website design intended to accommodate website usage usingdifferent browsers and settings particularly required by the visually impaired and other disabledwebsite users.
Web log analysisWeb usabilityWeb persuasionWeb analyticsWeb funnels
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38 OPPGAVE
37Cookies
typically hold credit card informationtypically hold personal informationtypically hold a unique identifier for a website visitor which may be linked to a customerdatabasetypically hold purchase history informationtypically hold company contact information
39 OPPGAVE
38The online value proposition should
be a clear differentiator from online competitorsapply to the target market segment(s) to whom the proposition will appealbe communicated to website visitors and in all marketing communicationsbe supported by appropriate resource levelsAll of the above
40 OPPGAVE
39 is a technique for strategic analysis focusing on assessment of current e-commercecapabilities of the organization.
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Five Forces AnalysisSWOT analysisStage model analysisCompetitor analysisProduct life cycle analysis
41 OPPGAVE
40Personalization refers to
Content of a website is tailored to an individual's preferencesAn e-mail addressed to an individualAn offer to purchase based on similar purchaser's behavioursUpdating content according to preferences from previous visitsAll of the above
42 OPPGAVE
41When display advertising is purchased according to the number of times an ad is served, whichform of payment model is this?
EPCPPCCPMCPACTR
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43 OPPGAVE
42 is an element of online PR that involves monitoring and following up on comments inblogs, forums and social networks.
Link buildingReputation managementOnline press centreBloggingSharing
44 OPPGAVE
43Which of the following is a not a disadvantage of Affiliate Marketing?
Incremental profits may be limitedAffiliate may exploit your brand nameAffiliates are less vigilant and less responsiveMay damage brand reputationHave to pay programme management fees
45 OPPGAVE
44 occurs when software tracks a user’s movement through website and then sendsappropriate web content at a moment’s notice.
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Data miningBehavioral targetingCollaborative filteringWeblog analysisNone of the above
46 OPPGAVE
45Which of the following is not a Client side tool (pull tool) ?
Individualized web portalsWeb formsRSS feedsWireless data servicesWeb log analysis
47 OPPGAVE
46 is where customer agree (opt in) to be involved in an organization’s marketingactivities, usually as a result of an incentive.
Social marketingDigital marketingRelationship marketingPermission based marketingHolistic marketing
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48 OPPGAVE
47Which of the following information needed to be collected in order to build a dynamic customerprofile?
Web behaviorSocial behaviorDemographicsMobile activityAll of the above
49 OPPGAVE
48Which of the following is not a main building block of a customer relationship management(CRM) strategy?
VisionStrategyOrganizational collaborationProcessesCompetitor coordination
50 OPPGAVE
49The process of removing middlemen so that organizations can directly deal with customers isknown as
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DisintermediationReintermediationInfomediationAffiliationCordination
51 OPPGAVE
50Which of the following is not among the 4 types of web purchase decisions identified byEisenberg?
CompetitiveSpontaneousComparativeMethodicalHumanistic
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