micromax CEC MBA 1st SEM

8/13/2019 micromax CEC MBA 1st SEM

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A

PROJECT REPORT

ON

MICROMAX MOBILE

(For the research methodology)

PREPARED BY:

Chauhan Sahdev (43)

SUBMITTED TO:-

Chetna makawan


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PREFACE

Never before all over the K.P.Patel School of Management &

Computer studies has so much commitment and concern for student

education been shown as in this recent year.

I have great pleasure in placing a complete MICROMAX

MOBILE project report. I have present report in a very simple languagebut in effective command over grammar and language.

This report have been prepared with an intention of getting

research idea to the student through topic discuss at the class to become

the best student of the college.


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Your variable suggestion for improving the priority of report is

welcome. We all had known that making report wasnt a cup of tea

though I try to make it so try to ignore the minor mistake.

Acknowledgement

Success is the mixture of guidelines, hard work, co-operation

encouragement and inspiration.

I hereby take the pleasure of thanking all who have contributed to

the making of this project report.


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I would also like to thanks faculty members and friend whose good

knowledge regarding research methodology and shown his affection and

interest.

I wouldbe failing my duty if I dont acknowledge the deep depth

gratitude to the efficient management of micromax mobile. I cannot

retain from saying that all this help.

Thanking you,

INDEX

Formulating the research problem 5

Review of literature 6

Research questions & Hypotheses 7

Research design 9

Sample design 10


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Collecting the data 12

Analysis of data 13

Generalizations and interpretation 14

Report writing 15

Bibliography 18

[1] Formulating the research problem

There are two types of research problems, viz., those which relate to

states of nature and those which relate to relationships between variables. At

the very outset the researcher must single out the problem he wants to study,

i.e., he must decide the general area of interest or aspect of a subject-

matter that he would like to inquire into. Initially the problem may be stated

in a broad general way and then the ambiguities, if any, relating to the

problem be resolved. Then, the feasibility of a particular solution has to beconsidered before a working formulation of the problem can be set up.

Launch to a new Micromax mobile:

Price

Variety of mobiles


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Customer categories

Different design of mobiles

Durability

Sound system

Long life battery

Section of society:

Young person

Old person

[2] Available review of literature:

Once the problem is formulated, a brief summary of it should be

written down. The researcher should undertake extensive literature survey

connected with the problem. For this purpose, the abstracting and

indexing journals and published or unpublished bibliographies are the

first place to go to. Academic journals, conference proceedings,

government reports, books etc., must be tapped depending on the nature

of the problem.

Quality

Durability

Discount policy

Price policy


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Strategy of Competition etc.

We find problem related mobiles from newspapers, journals,

conference, library, web, books, etc.

DIS RPTIVE STUDY :One of the goals of MICROMAXMOBILE description (other goals include prediction andexplanation). Descriptive research methods are pretty much as they sound theydescribesituations. They do not make accurate predictions, and they do notdetermine cause and effect.

There are three main types of descriptive methods: observational methods, case-study

methods and survey methods. This article will briefly describe each of these methods,their advantages, and their drawbacks. This may help you better understand researchfindings, whether reported in the mainstream media, or when reading a research studyon your own.

Observational Method

With the MICROMAXMOBILE observational method (sometimes referred to as field

observation) animal and human behavior is closely observed. There are two main


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categories of the observational method naturalistic observation and laboratoryobservation.

The biggest advantage of the naturalistic method of research is that researchers viewparticipants in their natural environments. This leads to greater ecological validity thanlaboratory observation, proponents say.

Ecological validity refers to the extent to which research can be used in real-lifesituations.

Proponents of laboratory observation often suggest that due to more control in thelaboratory, the results found when using laboratory observation are more meaningfulthan those obtained with naturalistic observation.

Laboratory observations are usually less time-consuming and cheaper than naturalistic

observations. Of course, both naturalistic and laboratory observation are important inregard to the advancement of scientific knowledge.

Case Study Method

Case study researchMICROMAXMOBILE involves an in-depth study of an individual orgroup of indviduals. Case studies often lead to testable hypotheses and allow us to

study rare phenomena. Case studies should not be used to determine cause and effect,and they have limited use for making accurate predictions.

There are two serious problems with case studies expectancy effects and atypicalindividuals. Expectancy effects include the experimenters underlying biases that mightaffect the actions taken while conducting research. These biases can lead to

misrepresenting participants descriptions. Describing atypical individuals may lead topoor generalizations and detract from external validity.

Survey Method

In survey method research OFMICROMAXMOBILE, participants answer questions

administered through interviews or questionnaires. After participants answer thequestions, researchers describe the responses given. In order for the survey to be bothreliable and valid it is important that the questions are constructed properly. Questionsshould be written so they are clear and easy to comprehend.

Another consideration when designing questions is whether to include open-ended,closed-ended, partially open-ended, or rating-scale questions (for a detailed discussionrefer to Advantages and disadvantages can be found with each type:


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Open-ended questions allow for a greater variety of responses from participants but are difficult toanalyze statistically because the data must be coded or reduced in some manner. Closed-endedquestions are easy to analyze statistically, but they seriously limit the responses that participantscan give. Many researchers prefer to use a Likert-type scale because its very easy to analyzestatistically.

In addition to the methods listed above some individuals also include qualitative (as adistinct method) and archival methods when discussing descriptive research methods.

It is important to emphasize that descriptive research methods can only describe a set ofobservations or the data collected. It cannot draw conclusions from that data aboutwhich way the relationship goes Does A cause B, or does B cause A?

Unfortunately, in many studies published today, researchers forget this fundamentallimitation of their research and suggest their data can actually demonstrate or suggestcausal relationships. Nothing could be further from the truth.

[3] Research Questions & Hypotheses:

After extensive literature survey, researcher should state in clear

terms the working hypothesis or hypotheses. Working hypothesis is

tentative assumption made in order to draw out and test its logical or

empirical consequences. As such the manner in which research

hypotheses are developed is particularly important since they provide the

focal point for research. They also affect the manner in which tests must

be conducted in the analysis of data and indirectly the quality of data

which is required for the analysis.

How does one go about developing working hypotheses? The answer

is by using the following approach:

(a) Discussions with colleagues and experts about the problem, its origin

and the objectives in seeking a solution;


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(b) Examination of data and records, if available, concerning the problem

for possible trends, peculiarities and other clues;

(c) Review of similar studies in the area or of the studies on similar

problems; and

(d) Exploratory personal investigation which involves original field

interviews on a limited scale with interested parties and individuals with a

view to secure greater insight into the practical aspects of the problem.

Objectives ofthecausal Study:

To study the customer awareness of micromax mobile. To know the interest of micromax mobile To know the what type of micromax mobile customer like Make price policy.

Scope ofthe causal Study:

The primary learning objective of my project is to study the

customer awareness of micromax mobile.

The survey conducted to study the customer awareness of

micromax mobile is restricted to the geographic area of specific cities in

the north Gujarat such as Mehsana, Visnagar, Unjha, Palanpur, Deesa,

and Patan.


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Like our mobile at time of increase at lower price, in good qualities:

Good battery

Slim peace

Lower weight,

Good sound,

Good brand name,

Easy to use function of mobile.

[4] Preparing the research design:-

The research problem having been formulated in clear cut terms,

the researcher will be required to prepare a research design.

What is study about?

(Study tolauncha micromax mobile)

What type of data is necessary?

(Quality, consumerbehavior, price policy of the competition)

How data will be analysis?

(Statistical, analysis, description, exploration)


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Where will study be carried out?

(In Gujarat like: Ahmadabad, Baroda etc)

Where necessary data is available?

(Internet, web, books, journal, report)

[5] Determining sample design

All the items under consideration in any field of inquiry constitutea universe or population. A complete enumeration of all the items in

the population is known as a census inquiry. It can be presumed that in

such an inquiry when all the items are covered no element of chance is

left and highest accuracy is obtained. But in practice this may not be true.

Even the slightest element of bias in such an inquiry will get larger and

larger as the number of observations increases.

Moreover, there is no way of checking the element of bias or its

extent except through a resurvey or use of sample checks. Besides, this

type of inquiry involves a great deal of time, money and energy. Not only

this, census inquiry is not possible in practice under many circumstances.

For instance, blood testing is done only on sample basis. Hence, quite


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often we select only a few items from the universe for our study purposes.

The items so selected constitute what is technically called a sample.

The researcher must decide the way of selecting a sample or what

is popularly known as the sample design. In other words, a sample design

is a definite plan determined before any data are actually collected for

obtaining a sample from a given population. Thus, the plan to select 12 of

a citys 200 drugstores in a certain way constitutes a sample design.

Samples can be either probability samples or non-probability samples.

With probability samples each element has a known probability of being

included in the sample but the non-probability samples do not allow the

researcher to determine this probability. Probability samples are those

based on simple random sampling, systematic sampling, stratified

sampling, cluster/area sampling whereas non-probability samples are

those based on convenience sampling, judgment sampling and quota

sampling techniques.

A brief mention of the important sample designs is as follows:

(i) Deliberate sampling(ii) Simple random sampling(iii) Systematic sampling(iv) Stratified sampling(v) Quota sampling(vi) Cluster sampling and area sampling

These are the points of the sample design:

Sample size:


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Here we introduce our mobile in Gujarat only, so we take a sample

size of Ahmadabad city only.

Sample Frame:

The sample frame will be the cities visited in the Gujarat.

Sample Unit:

Customerspurchasean only micromax mobile.

[6] Collecting the data

Primary data Secondary data

1) Primary Data Collection:

The primary data was collected through two research instruments.

Personal Interview:


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Interviewing past, current and new customer of micromax

mobile.

Questionnaire:

Another tool used for data collection was questionnaire. The

preparation of questionnaire was such that it could give an

overallproduction of micromax mobile being done in the Gujarat.

The questionnaire also provided a percentage wise distribution of

the total production in that particular market as per the viewpoint

of the respondent.

Primary data of micromax mobile:

Middle class people

Schemes

Good quality

Less after sales services

Lack of variety

Latest models.

2) Secondary Data Collection:

Web sites.News Papers.Books.


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(7) Analysis of Data: -

Each question would be tabulated shown in graphical form andinterpreted and analyzed.

Researcher should classify the raw data into some purposeful and

usable categories:

Codingoperation is usually done at this stage through which the

categories of data are transformed into symbols that may be tabulated and

counted.

Editingis the procedure that improves the quality of the data for coding.

With coding the stage is ready for tabulation.

Tabulationis a part of the technical procedure wherein the classified data

are put in the form of tables.

[8] Generalizations and interpretation

A hypothesis is tested and upheld several times, it may be possible

for the researcher to arrive at generalization, i.e., to build a theory. As a

matter of fact, the real value of research lies in its ability to arrive at

certain generalizations. If the researcher had no hypothesis to start with,

he might seek to explain his findings on the basis of some theory. It is

known as interpretation. The process of interpretation may quite often

trigger off new questions which in turn may lead to further researches.

Our mobile is introduces in a first of all small group of people:


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Available in fewer prices

Quality

Different design

Sound system

Clarility

If they find any problem than we can try to solve it. Then it is

generalizations or accepted by all. Interpretation means all our mobile

plan is according to our ore determined plan or not, there are any

deviations or not.

[9] Report writing:

Finally, the researcher has to prepare the report of what has been

done by him. Writing of report must be done with great care keeping in

view the following:

1. The layout of the report should be as follows:

(I) the preliminary pages;

(ii) The main text, and

(iii) The end matter.


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In its Preliminary pages the report should carry title and date

followed by acknowledgements and foreword. Then there should be a

table of contents followed by a list of tables and list of graphs and charts,if any, given in the report.

The main text of the report should have the following parts:

(a)Introduction:(b) Summary of findings:

(c) Main report:

(d) Conclusion:

At the end of the report, appendices should be enlisted in respect of

all technical data. Bibliography, i.e., list of books, journals, reports, etc.,

consulted, should also be given in the end. Index should also be given

specially in a published research report.

We introduce a mobile given brand name like MICROMAX

MOBILE.This has following features

Standby Picture / Animation Screen Protection Caller Picture Identification Voice Recording Camera: 0.3 MP Shooting Mode: Continuous and Still Shooting


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Alarm Calendar Calculator Scheduler World Time Currency Exchange Unit Changer Stopwatch Torch Light Built-in Antenna Caller Ringtone Identification Built-in Vibration User Profile Reminding on Talk Time FM Radio Visual Radio Image viewer Earphone Connector Ring-tones: MP3, WAV and MIDI Messages: SMS and MMS Input Language: English, French, Arabic and Hindi Built-in Games


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Photograph Mode: Taking Photograph with maximum resolution at640*480 Pixels

Video Shooting: Shooting with Sound MP3 Player Video Playing Format: 3GP and MPEG4

BIBLIOGRAPHY

www.wikipedia.com www.micromaxmobile.com www.researchmethodology.com
http://www.wikipedia.com/http://www.wikipedia.com/http://www.micromaxmobile.com/http://www.micromaxmobile.com/http://www.researchmethodology.com/http://www.researchmethodology.com/http://www.researchmethodology.com/http://www.micromaxmobile.com/http://www.wikipedia.com/


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Books:

o Donald R Coopero Pamela S Schindler


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Thank you

Documents

micromax CEC MBA 1st SEM