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!Obama vs. Romney: National and State-by-State Facebook Fan Analysis!!Powered by: Wisdom™!
October 26, 2012!
For the Media: Attribute all images to Wisdom, powered by MicroStrategy. All data as of 10/25/12.!
!Who "Likes" Obama? Who "Likes" Romney? !
Wisdom Knows!!!
TM Available on Facebook and the iPad.
www.wisdom.com
• Wisdom, powered by MicroStrategy, analyzes nearly 16 million Facebook profiles from around the world (including nearly 5 million in the US, represenFng more than 3% of the US Facebook populaFon).
• Wisdom is able to look at significant subsets of the U.S. electorate to analyze demographic/psychographic trends -‐ naFonwide and state-‐by-‐state.
• Wisdom delivers unique insights into the anonymized profiles of over 535,000 U.S.-‐based Facebook fans of Obama and 172,000 U.S.-‐based Facebook fans of Romney.
• Wisdom analyzes the candidates’ fans’ “Likes” to provide details into their preferences, including what they read, watch, listen to, where they hang out, and much more.
Introducing Wisdom™
TM Available on Facebook and the iPad.
www.wisdom.com
The following infographics and all associated data were generated via Wisdom, powered by MicroStrategy.
Download Wisdom: www.wisdom.com
TM Available on Facebook and the iPad.
www.wisdom.com
Obama – Fan “Likes” Stats derived from 535,447 Facebook fans in United States
Overall Favorites: 1. Michelle Obama 2. Taraji P. Henson 3. Maxwell 4. Maya Angelou 5. Jamie Foxx 6. Kevin Hart 7. Mary J. Blige 8. I Love Being Black 9. Tyler Perry 10. NPR
Movie Favorites: 1. Sanaa Lathan 2. Jada Pinkea Smith 3. Why Did I Get Married Too 4. Bernie Mac 5. Taraji P. Henson
Music Favorites: 1. Chriseae Michele 2. Fantasia 3. ♥ Jill Scoa ♥ 4. Maxwell 5. Monica
Sports Favorites: 1. Terrell Owens 2. Michael Vick 3. Reggie Bush 4. Serena Williams 5. Venus Williams
TV Show Favorites: 1. The Rachel Maddow Show 2. Meet The Browns 3. TINY & TOYA 4. Tyler Perry's House of Payne 5. Real Housewives of Atlanta
What Obama Fans Really “Like”?
Romney – Fan “Likes” Stats derived from 172,911 Facebook fans in United States
Overall Favorites: 1. Paul Ryan VP 2. I will NOT vote for Obama 3. Marco Rubio 4. NewsBusters.org 5. Republican NaFonal 6. Americans for Prosperity 7. Michele Bachmann 8. PosiFvely Republican! 9. Bill O'Reilly 10. Laura W. Bush
Movie Favorites: 1. JOHN WAYNE 2. Courageous Movie 3. Clark Griswold 4. Fireproof the Movie 5. Clint Eastwood
Music Favorites: 1. Ted Nugent 2. Trace Adkins 3. Jimmy Buffea and the Coral Reefers 4. Reba McEnFre 5. Toby Keith
Sports Favorites: 1. Anything About Guns 2. MLB FanCave 3. Fans of Dale Earnhardt Jr. 4. Dale Earnhardt, Jr. 5. SEC Football on SDS
TV Show Favorites: 1. Dallas 2. College GameDay 3. NFL Countdown 4. Deadliest Catch -‐ F/V Cornelia Marie 5. American Pickers on History
What Romney Fans Really “Like”?
Obama vs. Romney Swing States – Gaining Unique ElecFon Insights from Facebook
The following pages highlight the demographic breakdown and interests of Obama and Romney Facebook fans
who reside in key swing states, including:
Ohio Wisconsin Nevada Iowa Florida New Hampshire Virginia Colorado
Ohio – Facebook Fan Demographics
Based on 17,140 Obama Facebook fans in Wisdom, in Ohio; and 6,315 Romney Facebook fans in Wisdom, in Ohio
Based on 17,140 Obama Facebook fans in Wisdom, in Ohio; and 6,315 Romney Facebook fans in Wisdom, in Ohio
Ohio – Facebook Fan Interests
Based on 31,821 Obama Facebook fans in Wisdom, in Florida; and 14,821 Romney Facebook fans in Wisdom, in Florida
Florida – Facebook Fan Demographics
Based on 31,821 Obama Facebook fans in Wisdom, in Florida; and 14,821 Romney Facebook fans in Wisdom, in Florida
Florida – Facebook Fan Interests
Based on 18,107 Obama Facebook fans in Wisdom, in Virginia; and 7,469 Romney Facebook fans in Wisdom, in Virginia
Virginia – Facebook Fan Demographics
Based on 18,107 Obama Facebook fans in Wisdom, in Virginia; and 7,469 Romney Facebook fans in Wisdom, in Virginia
Virginia – Facebook Fan Interests
Based on 10,878 Obama Facebook fans in Wisdom, in Colorado; and 3,131 Romney Facebook fans in Wisdom, in Colorado
Colorado – Facebook Fan Demographics
Based on 10,878 Obama Facebook fans in Wisdom, in Colorado; and 3,131 Romney Facebook fans in Wisdom, in Colorado
Colorado – Facebook Fan Interests
Based on 2,824 Obama Facebook fans in Wisdom, in Iowa; and 1,096 Romney Facebook fans in Wisdom, in Iowa
Iowa – Facebook Fan Demographics
Based on 2,824 Obama Facebook fans in Wisdom, in Iowa; and 1,096 Romney Facebook fans in Wisdom, in Iowa
Iowa – Facebook Fan Interests
Based on 4,352 Obama Facebook fans in Wisdom, in Nevada; and 1,847 Romney Facebook fans in Wisdom, in Nevada
Nevada – Facebook Fan Demographics
Based on 4,352 Obama Facebook fans in Wisdom, in Nevada; and 1,847 Romney Facebook fans in Wisdom, in Nevada
Nevada – Facebook Fan Interests
Based on 1,676 Obama Facebook fans in Wisdom, in New Hampshire; and 909 Romney Facebook fans in Wisdom, in New Hampshire
New Hampshire – Facebook Fan Demographics
Based on 1,676 Obama Facebook fans in Wisdom, in New Hampshire; and 909 Romney Facebook fans in Wisdom, in New Hampshire
New Hampshire – Facebook Fan Interests
Based on 6,241 Obama Facebook fans in Wisdom, in Wisconsin; and 1,823 Romney Facebook fans in Wisdom, in Wisconsin
Wisconsin – Facebook Fan Demographics
Based on 6,241 Obama Facebook fans in Wisdom, in Wisconsin; and 1,823 Romney Facebook fans in Wisdom, in Wisconsin
Wisconsin – Facebook Fan Interests
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Liberal? ConservaQve? Which Way Do Your Friends Lean? Wisdom Knows!
Note: Pictures and idenFFes portrayed here are ficFonalized. Actual names and images are only available through Wisdom for your personal friend network.
