MILLION PASSENGERS RIDE WITH US - American Bus … · the american bus association represents two-thirds of all coaches on the road in north america and has ... q mid-atlantic (de,

TO ADVERTISE CONTACT

ZACK BUCHANAN (# -G) (717) 430-2291 | [email protected]

MARSHALL BOOMER (H-O) (717) 430-2223 | [email protected]

NATALIE DESOTO (P - Z) (717) 580-8184 | [email protected]

750ABA Media Audience�� pg. 2 Print Media�� pg. 3 Digital Media�� pg. 4 Annual Opportunities�� pg. 7 Production Requirements�� pg. 9

MEDIAKIT2017

MILLION PASSENGERS RIDE WITH US

mailto:kgillespie%40pohlyco.com?subject=



http://www.buses.org

2





THEAMERICANBUSASSOCIATIONREPRESENTSTWO-THIRDSOFALLCOACHESONTHEROADINNORTHAMERICAANDHASTHELARGESTGROUPOFMOTORCOACHDECISION-MAKERS�

REACH 7,500 ABA MEMBERS AND GROUP TOUR DECISION-MAKERS 750 motorcoach companies operating more than 21,000 motorcoaches

DEMOGRAPHICS*ABA Membership BreakdownTourandMotorcoachOperatorsandPlanners�� 32%

TravelIndustryRepresentatives�� 64%

ProductsandServices�� 4%

Audiences ABA Operators ServeStudentGroups/YoungAdults�� 84%

46-to49-year-olds�� 89%

MatureAdults�� 89%

Motorcoach Operators with Buying PowerOwn0–10Coaches�� 51%

Own11–20Coaches�� 25%



Own51–100+Coaches�� 7%

Group Tour Operators Who Are Decision-MakersOwner/CEO/President/VicePresident�� 52%

Sales/CharterandTourStaff�� 28%

OperationsandSecurityStaff�� 17%

OtherStaff�� 3%

WHERE ABA OPERATORS CONDUCT BUSINESS*

MEMBERAUDIENCE

* ABA Member Profiles (reported 2016)

CANADA&INTERNATIONAL

67%

WEST65%

SOUTHWEST66%

MIDWEST72%

NORTHEAST85%

SOUTHEAST76%

ABA Operators Grow Big21% increase in trips West and 23% increase

in trips to Canada in 2016*






3




PRINT MEDIATRAVEL MEMBERS

DESTINATIONSThe Official Travel Publication of the ABAHighly visible exposure in ABA’s premier travel publication available in both print and digital formats. Produced 6x annually, Destinations includes state- and region-specific coverage and special industry guides in every issue.

ABA Media influences 7,500 Operators and Group Tour Decision Makers*

TOTAL DESTINATIONS CIRCULATION: 7,500

READERS PER COPY: 3

TOTAL DESTINATIONS READERSHIP:

22,500

Gross Rates 1x 3x 6x

2-Page Spread $6,760 $6,420 $6,085Trim: 17" x 10.875"Bleed: 17.25" x 11.125"

Full Page $4,270 $4,060 $3,845Trim: 8.5" x 10.875"Bleed: 8.75" x 11.125"

2/3 Page $3,760 $3,575 $3,385Vertical: 4.875" x 10"

1/2 Page $2,470 $2,350 $2,225Horizontal: 7.5" x 4.875"

1/3 Page $2,125 $2,020 $1,915Vertical: 2.375" x 10"Square: 4.875" x 4.875"

1/4 Page $1,695Vertical: 3.5" x 4.875"

1/6 Page $1,445 $1,375 $1,300Vertical: 2.375" x 4.875"

Covers 2, 3, or 4 $5,125 $4,870 $4,615

RATES RUN-OF-BOOK

Issue Ad Sales Close Ad Materials Due

January/February 11/29/16 12/6/16

March/April 2/7/17 2/14/17

May/June 3/31/17 4/7/17

July/August 5/31/17 6/7/17

September/October 8/1/17 8/8/17

November/December 9/29/17 10/10/17

PRINT CLOSING DATES

QMarketplaceHostCity2017: Cleveland, OH

Q MarketplaceHostCity2018:Charlotte, NC

Q EastCentral (KY, TN, VA, WV)

Q West (AK, CA, HI, NV, OR, WA)

Q Southwest (AZ, NM, OK, TX)

Q NewEngland (CT, NH, ME, MA, RI, VT)

Q WesternCanada (AB, BC, NWT, NU)

Q Southeast(FL, GA, NC, SC)

Q GreatLakes (IL, IN, MI, MN, OH, WI)

Q South(AL, AR, LA, MS)

Q Rockies (CO, ID, MT, UT, WY)

Q CentralCanada (SK, MB, ON, QC)

Q Mid-Atlantic(DE, MD, NJ, NY, PA, DC)

Q Heartland (IA, KS, MO, NE, ND, SD)

Q EasternCanada (NB, NS, NL, PEI)

Q Equipment & Services

Q Shopping & Dining

Q Lodging

Q Entertainment — Theaters & Museums

Q Gaming

Q Receptive Operators

CHECK OUT THE 2017 CALENDAR BELOW TO SEE WHEN YOUR STATE/REGION

WILL BE COVERED. GREAT PLACEMENTS WITHIN YOUR REGION ARE AVAILABLE.

* ABA Communications Effectiveness Study 2016 - Readex Research

■ 91% of readers prefer to receive ABA publica-tions in print and electronic formats - Destinations advertisers are automatically included in ABA’s digital edition that is hosted on buses.org all year long.

■ More than 75% of owner/operators view ABA as a high-value, trusted sources of information relevant to their business

■ 65% of readers have taken action in the prior 12 months as a result of reading ABA communications.

blissWellness Travel,HealTHy ProfiTs

ClEVElANDHEATs UP

THe secreT ofiTs success

travel resource

New eNglaNd, the southwest,

westerN caNada

ViRTUAl REAliTYneW musT-Have

for Tours

may/june 2016

THE OffiCiAl PUbliCATiON Of THE AmERiCAN bUs AssOCiATiON

Gross Rates 1x

1/3 Page $1,595Square: 4.875" x 4.875"

1/4 Page $1,340Vertical: 3.5" x 4.875"

1/6 Page $1,085Vertical: 2.375" x 4.875"

RATES — GUIDE SECTION

2017 EDITORIAL CALENDARFEATURES TRAVEL RESOURCE GUIDES

JANUARY/FEBRUARY

Q New Year’s Resolutions (and How to Make Them Profitable)

Q Small Bus, Big ProfitsQ The New President’s

HometownQ TOUR STOP: Santa Fe, NMQ CITY GUIDE: Boston, MA

MARCH/APRIL

Q The Love Bus—Romantic RetreatsQ BISC: On the RiseQ Capitol Hill DiaryQ TOUR STOP: Navy Pier, Chicago, IL Q CITY GUIDE: Savannah, GA

MAY/JUNE

Q Gems of the Queen City (2018 Market-place Host—Charlotte, NC)

Q History Is Inn Q TOUR STOP: Eureka Springs, AR Q CITY GUIDE: Virginia Beach, VA

JULY/AUGUST

Q Isle Take OneQ Batter Up for BusinessQ TOUR STOP: Monticello, VAQ CITY GUIDE: Indianapolis, IN

SEPTEMBER/OCTOBER

Q Trends in GamingQ ELDs: What Electronic Logging Devices

Mean to Your CompanyQ TOUR STOP: French Quarter/

WWII Museum, New Orleans, LAQ CITY GUIDE: Las Vegas, NV

NOVEMBER/DECEMBER

Q Marketplace Host City 2019: Louisville, KY

Q Snow ’n’ Sun FunQ TOUR STOP: Temple Square,

Salt Lake City, UTQ CITY GUIDE: Montréal, Québec

Q Sept/Oct Special Section featuring the “Best of the Best” Editor’s Pick

Offered in Sept/Oct Best of Best section only.




4





DESTINATIONS DIGITAL EDITIONAll advertisers are automatically included in the digital version, but now you can extend your reach beyond the print circulation with one of the many highly visible digital enhancements. In addition to being emailed to members and non-members, the digital edition is posted and archived on buses.org, The Insider, and Facebook.

Digital Opportunities

DESTINATIONS DIGITAL STATS: Successfuldeliveryrate ................................................... 97%

Openrate .................................................................................. 22%

Averagepageviewsperissue ................................19,275

Averagetimespentonissue ............................. 5 minutes Countriesreached ................................................................ 10+

Issue Sponsorship $2,940 Runstwoconsecutivemonths

■ LeftandRightSkyscrapersVertical120x600each(�jpg/150ppi)

■ LeftofCoverAdHorizontal550x480(�jpg/150ppi)

Digital-Only Spreads $1,475

■ ThreeconsecutivespreadsavailablepositionedafterCV2/Page1

Trim:17"x10�875"Bleed:17�25"x11�125"

Cover Belly Band $880■ One-orTwo-SidedHorizontal

612x360(�jpg/150ppi)

Embedded Audio Clip or $765 Custom Slide Show■ Addavirtualtourvideoorslideshow

■ SendavideolinktoyourwebsiteorYouTubeorprovideupto10photosforacustom-createdslideshow

■ Noothermaterialsneeded

Flash Enhancement $470

■ Addmotiontoad(nomaterialsneeded)

DIGITAL ENHANCEMENTS


January/February 11/29/16 12/6/16

March/April 2/7/17 2/14/17

May/June 4/4/17 4/11/17

July/August 6/6/17 6/13/17

September/October 8/1/17 8/8/17

November/December 10/10/17 10/18/17

DIGITAL CLOSING DATES

TOTAL EMAIL DISTRIBUTION:

5,780Member and non-member tour operators, travel agents, motorcoach operators, and receptive operators

Gross Rates

DIGITALMEDIA

CLICK TO VIEW

THE CURRENT ISSUE





http://www.buses.org/news-publications/destinations-magazine

http://www.buses.org/news-publications/destinations-magazine


5




Weekly Insider ABA’s weekly e-newsletter delivers critical member and industry news to more than 6,000 ABA members, partners, and policy makers, all of whom are seeking original coverage on topics of importance to the motorcoach, tour, and travel industries.

Gross Rates 90-Day Cycle

Leaderboard $3,995 728 x 90

Top Banner $3,295468 x 60

Travel or Product Showcase $3,235175 x 125

Featured Company $2,735125 x 100

Skyscraper $1,450120 x 600

Text Ad $1,295120 x 50

ABA INSIDER E-NEWSLETTER Rates quoted are for participation in 13 emails (one 90-day cycle)

File Format - GIF or JPG | Max File Size - 40k

Insider ad placements require a minimum 3-month consecutive commitment.

TOTAL EMAILED WEEKLY:

6,000+AVERAGE WEEKLY OPEN RATE:

22%

AD SIZES AND SPECS (note: images not to scale)

■ File Format – GIF or JPG ■ Max File Size – 40k

■ Ad materials deadline is 14 days prior to the 1st of the month in which the ad will run.

Skyscraper: Ad Dimensions - 120 x 600

Featured Company: Provide ABA Media with the following: ■ Photo sized approximately

125 x 100

■ 5-word headline

■ 25-word description

■ Link to your website

Text Ad: Provide ABA Media with the following: ■ 5 descriptive bullet points –

at 5–10 words each

■ Links for all 5 bullet points

■ Logo sized approximately 120 x 50

AD MATERIALS MAY BE CHANGED ONCE PER MONTH ONLY AT THE SAME SIZE AND SPECIFICATION CONTRACTED FOR THE 3-MONTH PERIOD. *

Leaderboard: Ad Dimensions - 728 x 90

Top Banner Ad Dimensions - 468 x 60

Travel or Product Showcase: Provide ABA Media with the following: ■ Photo sized

approximately 175 x 125

■ 5-word headline

■ 50-word description

■ Link to your website

1/2-year Ad Buy = 10% Discount Full-Year Ad Buy = 15% Discount

DIGITALMEDIA

■ The weekly Insider offers multiple media units at very attractive price points.

■ 87% of those who receive an ABA email newsletter have taken action in the last 12 months.*

* ABA Communications Effectiveness Study 2016 - Readex Research




http://www.buses.org/news-publications/the-insider

http://www.buses.org/news-publications/the-insider

6





DIGITALMEDIA

Buses.org

Daily Bus Bulletin Sponsorship

AVERAGE MONTHLY PAGE VIEWS:

35,300

The very latest news impacting the motorcoach, travel, and tourism industry. Delivered 4x per week to executive-level members of the ABA. Receive an exclusive promotion line that appears under the masthead in each issue.

Gross Rates 1x 3x

Text Sponsorship $1,525 $3,97015-word maximun

Daily Bus Bulletin

Ad materials for buses.org and text for daily Bus Bulletin are due the 20th of the month prior to the month in which ad/promotion is running.

DIGITALMEDIA

An increase of 48% over prior year

AVERAGE MONTHLY UNIQUE VISITORS:

15,500

Gross Rates 1x 3x

Banner $885 $695300 x 250 (.jpg/72ppi)

Skyscraper $985 $795300 x 600 (.jpg/72ppi)

Buses.org

Increase your visibility with an online advertisement on ABA’s NEW website, buses.org. Recently redesigned with the user experience in mind, the NEW buses.org offers an inviting, easy-to-navigate source infused with the latest technological innovations. Packed with new resources and eye-catching visuals, buses.org is the site ABA members, elected officials, the media, and consumers look to for information, travel tools, trip planning, and ground-breaking industry research.






7




Featured Sponsor $2,750Horizontal: 7.25" x 2.25" Premium position on State and Province opening page

Member Spotlight $3,175300 words of copy, plus two photos and logo

Cover Positions $5,540

Section Sponsor $4,100

Enhanced Listing – Member $625 30 words of copy plus logo

Display Listing – Non-Member $78530 words of copy plus logo, plus contact information

Motorcoach Marketer

Best of the Best/ Editor’s Pick

Motorcoach Marketer is the official group tour travel guide to the motorcoach industry. This annual planning tool features detailed contact and tour information on every ABA motorcoach and tour operator, member hotels, attractions, restaurants, museums, destinations, and DMOs. Bus and tour operators use Motorcoach Marketer to plan tours, explore new destinations, and treat groups to entertaining attractions all year long.

Features the “Best of the Best” in a variety of tour and travel categories. Open to all ABA travel and tourism members. Self-nomination forms distributed in April. ABA Media editorial staff and ABA staff conduct evaluation and selection in May, and winners are notified in June. This issue will enjoy additional distribution at ABA-attended events in 2017 and 2018.

182 z S E C T I O N 3 U . S . I T I N E R A R Y P L A N N I N G G U I D E THE ABA MOTORCOACH MARKETER 2015

Louisiana

Four Points by Sheraton French Quarter (504) 648-2326, (800) 368-7764 fax: (504) 524-8273 e-mail: [email protected] web: www.fourpoints.com/frenchquarter 541 Bourbon St. New Orleans, LA 70130-2105 Tiffany Kilbourn, Sales Mgr. Lodging

Holiday Inn Downtown Superdome(504) 267-5833, (800) 535-7830fax: (504) 522-0073e-mail: [email protected]: www.hi-neworleans.com330 Loyola Ave.New Orleans, LA 70112-1891Trudy Guidroz, Associate Dir. of SalesLodging

Hotel Provincial(504) 581-4995, (800) 535-7922fax: (504) 581-1018e-mail: [email protected]: www.hotelprovincial.com1024 Rue Chartres St.New Orleans, LA 70116Margie Kaufman, Dir. of SalesLodging

Maison Dupuy Hotel(504) 648-6112, (800) 535-9177fax: (504) 525-5334e-mail: [email protected]: www.maisondupuy.com1001 Toulouse St.New Orleans, LA 70112Erin Boreros, Sales Mgr.Lodging

TRAVEL & RECEPTIVE SERVICES

JAZZED UP Destination Services & Tours(504) 905-3540e-mail: [email protected]: www.jazzeduptours.com711 Phosphor Ave.New Orleans, LA 70005Michelle Mueller, OwnerReceptive Operator

Louisiana Travel Services LLC (LTS)(504) 305-8712, (866) 655-1889fax: (504) 305-8715e-mail: [email protected]: www.lts-dmc.com8236 Panola St.New Orleans, LA 70118Angelo Annacarto, Pres.Receptive Operator

PORT ALLENDMO

W. Baton Rouge CVB(225) 344-2920, (800) 654-9701fax: (225) 344-2931e-mail: [email protected]: www.westbatonrouge.net2750 N. Westport Dr.Port Allen, LA 70767Kayla Denova, Tourist Center Mgr./Mktg.DMO - Convention & Visitors Bureaus

The New Orleans School of Cooking(504) 620-9461, (800) 237-4841fax: (504) 596-2150e-mail: [email protected]: www.neworleansschoolofcooking.com524 St. Louis St.New Orleans, LA 70130Alison Blondeau, Dir. of SalesAttraction - Other

DINING

Court of Two Sisters Restaurant(504) 522-7261fax: (504) 581-5804e-mail: [email protected]: www.courtoftwosisters.com613 Royal St.New Orleans, LA 70130-2115Magan Adams, Sales Mgr.Food Service

Tujagues Restaurant (504) 525-8676fax: (504) 525-8785e-mail: [email protected]: www.tujaguesrestaurant.com823 Decatur St.New Orleans, LA 70116Mark Latter, OwnerFood Service

DMO

Jefferson Convention & Visitors Bureau Inc.(504) 731-7083, (877) 572-7474fax: (504) 731-7089e-mail: [email protected]: www.visitjeffersonparish.com1221 Elmwood Park Blvd., Ste. 411New Orleans, LA 70123Leslie Cunningham, Sales Mgr.DMO - Convention & Visitors Bureaus

New Orleans Convention & Visitors Bureau(504) 566-5053, (800) 748-8695fax: (504) 566-5002e-mail: [email protected]: www.neworleanscvb.com2020 St. Charles Ave.New Orleans, LA 70130Lisa M. Holland, Trsm. Sales Mgr.DMO - Convention & Visitors Bureaus

LODGING

Astor Crowne Plaza New Orleans(504) 962-0516, (888) 696-4806fax: (504) 962-0503e-mail: [email protected]: www.astorneworleans.com739 Canal St. @ Bourbon St.New Orleans, LA 70130Martha Martinez, Tour & Trvl. Sales Mgr.Lodging

Bienville House/Hotel Monteleone(504) 681-4457, (800) 535-9595fax: (504) 212-4504e-mail: [email protected]: www.bienvillehouse.com320 Decatur St.New Orleans, LA 70130-1024Isabelle Caffery, Dir. of Trvl. & International Sales Lodging

NEW ORLEANSATTRACTION

Audubon Nature Inst./Tour & Travel(504) 212-5141, (800) 774-7394fax: (504) 212-5157e-mail: [email protected]: www.auduboninstitute.org6500 Magazine St.New Orleans, LA 70118Belinda Johnson, Tour & Trvl. Mgr. locations: LAZoo/Animal Park, Management Group

Mardi Gras World(504) 527-0389fax: (504) 558-1865e-mail: [email protected]: www.mardigrasworld.com1380 Port of New Orleans Pl.New Orleans, LA 70130Brooke Pickett, Sales & Mktg.Attraction - Other

The National World War II Museum(504) 528-1944, (877) 813-3329WWII Museum features a 4D cinematicexperience, interactive exhibits, soaringaircraft, personal histories and more. Ask usabout our group rates!fax: (504) 527-6088e-mail: [email protected]: www.nationalww2museum.org945 Magazine St.New Orleans, LA 70130Shelly Dupuy, Sales Mgr.Museum

Oak Alley Plantation(800) 442-5539, (225) 265-2151 The Grande Dame of the Great River Road offers a deep and truthful experi-ence of this plantation’s past through a guided tour of the Big House, Slavery at Oak Alley Exhibit, Civil War Encampment, Blacksmith Shop, and 25 historic acres.

fax: (225) 265-7035e-mail: [email protected]: www.OakAlleyPlantation.com3645 Hwy. 18Vacherie, LA 70090

SPECIAL SECTION Destinations September/October issue

Gross Rates 1x

Full Page* $4,615 Trim: 8.375" x 10.875"Bleed: 8.625" x 11.125"*

2/3 Page $3,965Vertical: 4.75" x 10"

1/2 Page $3,300Horizontal: 7.25" x 4.875"

1/3 Page $2,780Vertical: 2.25" x 10"Square: 4.75" x 4.875"

1/6 Page $2,100Vertical: 2.25" x 4.875"

MOTORCOACH MARKETER

* Full-page bleeds should extend all artwork 1/8" (.125) beyond the trim size on all sides. All text should be kept within 1/8" of the trim size. Do not set the ad directly to the trim.

** Fractional ads need to be set to the EXACT sizes above. Do not add bleed or crop marks to the ads.

Gross Rates 1x

For Rates: see Destinations magazine rates on page 3 of the 2016 ABA Media Kit.

Ad Sales Close Ad Materials Due

10/20/17 10/28/17

2018 CLOSING DATES

Ad Sales Close Ad Materials Due

8/1/17 8/8/17

2017 CLOSING DATESBONUS DISTRIBUTION: 750+Distributed at ABA’s Annual Meeting & Marketplace and other industry conferences throughout the year

TOTAL CIRCULATION: 5,250

DESTINATIONS DISTRIBUTION PER ISSUE:

Only one per state or province available

DIGITALMEDIA

BOURBON HISTORYdistilled.

THE EVAN WILLIAMS BOURBON EXPERIENCE IS NOW OPEN FOR GUIDED TOURS.Taste Bourbon Country® at its finest when you take a tour through the distillation

process and participate in a directed tasting of premium bourbons all in the heart of

“Whiskey Row” in downtown Louisville. It’s an experience your group will never forget

and can only be experienced here, in Bourbon Country. Savor more of Kentucky’s bold

bourbon style at BourbonCountry.com.

GLCV-1154 BourbonG 8.375x10.875.indd 1 10/16/14 2:26 PM

A PUBLICATION OF THE AMERICAN BUS ASSOCIATIONTHE OFFICIAL GROUP TOUR TRAVEL GUIDE TO THE MOTORCOACH INDUSTRY

2017 MOTORCOACH MARKETER

266 z S E C T I O N 3 U . S . I T I N E R A R Y P L A N N I N G G U I D E THE ABA MOTORCOACH MARKETER 2015

MT. HOLLYDMO

Mt. Holly Tourism Development Authority(704) 441-4945fax: (704) 822-2933e-mail: [email protected]: www.visitmounthollync.comP.O. Box 406Mt. Holly, NC 28120Wendy Foster, ChairDMO - Convention & Visitors Bureaus

NEW BERNLODGING

Doubletree by Hilton Hotel New Bern Riverfront(252) 638-3585fax: (252) 638-8112e-mail: [email protected]: www.newbernriverfront.doubletree.com100 Middle St.New Bern, NC 28560Bobbie Stanley, Dir. of SalesLodging

OUTER BANKSDMO

2015MarketplaceSPONSOR

Outer Banks Visitors Bureau(252) 473-2138, (877) 629-4386fax: (252) 473-5777e-mail: [email protected]: www.outerbanks.org1 Visitors Ctr. Cir.Manteo, NC 27954Lorrie Love, Trsm. Sales & Events Mgr.DMO - Convention & Visitors Bureaus

LODGING

Days Inn & Suites Mariner(252) 441-2021fax: (252) 441-8700e-mail: [email protected]: www.obxlodging.com1801 N. Virginia Dare TrailOuter Banks, NC 27948Tonia Cohen, Dir. of Mktg. & SalesLodging

Days Inn Oceanfront Wright Brothers(252) 441-7211fax: (252) 441-8080e-mail: [email protected]: www.obxlodging.com201 N. Virginia Dare TrailOuter Banks, NC 27948Tonia Cohen, Dir. of Sales & Mktg.Lodging

MOORESVILLELODGING

Hampton Inn & Suites, Mooresville/Lake Norman(704) 660-7700fax: (704) 660-7712e-mail: [email protected]: www.mooresvillesuites.hamptoninn.com119 Gallery Center Dr.Mooresville, NC 28117Cathy Carpenter, Dir., Sales, Mktg. & Revenue ManagementLodging

Spectrum Hospitality(704) 658-3076fax: (704) 658-2317e-mail: [email protected]: www.visitmooresvillenc.com121 Gateway Blvd.Mooresville, NC 28117Christine Patterson, Reg. Dir. of Saleslocations: NCLodging, Management Group

MOREHEAD CITYDMO

Crystal Coast Tourism Authority(252) 726-8148, (800) 786-6962fax: (252) 726-0990e-mail: [email protected]: www.crystalcoastnc.org3409 Arendell St.Morehead City, NC 28557Cathy Adair, CTIS, Gp. Sales Dir.DMO - Convention & Visitors Bureaus

KITTY HAWKLODGING

Hilton Garden Inn Kitty Hawk(252) 261-1290, (877) 629-4586fax: (252) 255-0153e-mail: [email protected]: www.hiltongardeninnouterbanks.comP.O. Box 1069/5353 Virginia Dare TrailKitty Hawk, NC 27949Robin Rector, Dir. of SalesLodging

LEXINGTONDMO

Visit Lexington NC(336) 236-4218, (866) 604-2389fax: (336) 236-4220e-mail: [email protected]: www.visitlexingtonnc.org114 E. Center St.Lexington, NC 27292Robin Bivens, Exec. Dir.DMO - Convention & Visitors Bureaus

North Carolina

ANNUALOPPORTUNITIES

TOTAL ABA MEMBER READERS: 4,500

Full page

One-third page

Enhanced listing (member)

Display listing (non-member)

1

1

2

3

4

2

4

3

7,5001,500+(ESTIMATED)

ADDITIONAL DISTRIBUTION OF SEPT/OCT ISSUE AT ABA-ATTENDED EVENTS:

NEW

Winners should consult with your sales representative for package options to ensure year-round promotion of your Best of the Best award.




8


Marketplace TodayAs a service to attendees at ABA’s Annual Meeting & Marketplace, Marketplace Today greets delegates every morning of the show, high-lighting the day’s activities, im-portant industry and show news, speaker highlights, and photos and reviews of the previous day’s Marketplace events.

■ 1st issue distribution in event welcome bag

■ 2nd, 3rd, 4th issues hand-distributed to attendees throughout the event

2017 Marketplace » Jan. 14–17, Cleveland, OH2018 Marketplace » Jan. 27–30, Charlotte, NC


2017 Cleveland 12/5/16 12/12/16

2018 Charlotte 12/12/17 12/19/17

CLOSING DATES

MARKETPLACE TODAY

Gross Rates Issue 1 All 4 Issues (Fri/Sat)

Full Page $2,895 $6,965Trim: 8.5" x 10.875"

Bleed: 8.75" x 11.125"

1/2 Page $1,995 $5,020Horizontal: 7.5" x 4.875"

1/3 Page $1,695 $3,885Vertical: 2.375" x 10"Square: 4.875" x 4.875"

buses.org/marketplace

BUYERS

Every January, ABA welcomes the travel and tourism community to the first conference of the year — the industry’s premier business event — ABA’s Annual Meeting & Marketplace. More than 3,500 tour operators, suppliers, and exhibitors come together to kick off a new year of business opportunity and growth. ABA’s Annual Meeting & Marketplace is truly a marketplace — an active, vibrant forum of buyers and sellers where business gets done. With more than 140,000 prescheduled appointments and 800 prequalified operators, ABA’s Annual Meeting & Marketplace offers a year’s worth of sales meetings in one week.

ABA’s Annual Meeting & Marketplace

SELLERS■ More than 2,500 travel

industry representatives from destination marketing organizations, attractions, restaurants, hotels, and associate service suppliers.

■ More than 800 tour and motorcoach owners and operators attend.

■ ABA bus and tour operators are prequalified, and tour and bus companies are required to send their decision-makers to Marketplace.

■ Marketplace operators determine where North America’s 35,000 group tour buses stop for meals, lodging, shopping, and entertainment.

■ ABA operators attending Marketplace focus on travel in North America — keeping business here for your company.

Cleveland: January 14–17, 2017

Charlotte: January 27–30, 2018

ANNUALOPPORTUNITIES

4x DISTRIBUTION TO MORE THAN 3,500 ATTENDEES AT ABA’S ANNUAL MEETING & MARKETPLACE

ABA’S ANNUAL MEETING & MARKETPLACE




http://www.buses.org/marketplace




PAYMENT TERMS & PRODUCTION REQUIREMENTS

IF THERE ARE ANY QUESTIONS REGARDING THE PROCESS STATED BELOW, PLEASE CONTACT [email protected]

Printing Process: Computer-to-plate; four-color process (CMYK); heat-set; web offset; SWOP specifications. Reproduction quality is contingent upon ad material furnished.

Digital Specs:ABA Media requires that advertising ma-terials be sent in digital format as a high resolution (press optimized) PDF. All fonts and images must be embedded in the file. All images must be converted to CMYK. RGB images are not acceptable. If sending an Adobe Illustrator file, please convert all type to outlines prior to shipment. Please contact ABA Media with any questions regarding the creation of a high-resolution PDF. Native Quark Xpress or Adobe InDesign files are not acceptable.

File Delivery:E-MAIL: [email protected]: www.theygsgroup.sendmyad.com

Production Charges:Necessary conversions made by the publisher will be billed as a cost to the advertiser. Production charges are non-commissionable. Inserts: Special rates apply for preprinted inserts, insert cards, gatefolds, and special units. Availability and prices will be furnished upon request. Preprinted quotations also supplied upon request. All inserts must be pre-approved by ABA Media prior to inser-tion. For mechanical specifications, quantity, pricing, and shipping information, contact your sales representative.

Additional Digital Edition Specifications:■ DestinationsEmbeddedVideoClip -

Send video files as .flv or .avi files. Win-dows Media Player, Real Video, or Quick-Time formats acceptable. Preferred video codec is H.264. When sending QuickTime video files, please avoid using the IMA 4:1 audio codec. The recommended audio codec for QuickTime is AAC. When sending .avi files, avoid using the Intel Indeo video codec. Streaming YouTube video is accept-able. Please supply URL using the following structure: http://www.youtube.com/v/video_id, where video_ID is the id that YouTube assigns to a video it hosts. 500 pixels wide as a mini-mum is recommended. Any aspect ratio is acceptable.

■ DestinationsEmbeddedSlideShow - Send 8-10 images in .jpg, .gif or .png at minimum 150 dpi, color RGB. For best results, all images should be the same di-mensions. Preferred order of images must be clearly labeled in each image document title and specify desired seconds between slides (avg. is 3 sec.).

PAYMENT TERMS & CONTRACT CONDITIONSFrequency DiscountsRates are based on the number of insertions run in a contract year. If within 12 months, fewer insertions are placed than specified the rates will be short-rated accordingly. Two-page spreads count as two insertions toward earned frequency rates.

Rate ChangesThe Publisher reserves the right to change the rates upon 60 days written notice. Contracts may be cancelled at the time a change in rates becomes effective without incurring a short-rate adjustment, provided the contract rate has been earned up to the date of cancellation.

Rate PoliciesAll insertion orders for advertising in ABA Media magazines are accepted subject to the terms and provisions of the current adver-tising rate card. Publication of the advertise-ment represents acceptance of the order. No conditions, printed, or otherwise appearing on the space order, billing instructions, or copy instructions that conflict with the Publisher’s stated policies and current rate card will be binding with the Publisher. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and condi-tions of the rate card applicable to the issue in which the insertion is to be published. The Publisher reserves the right to hold the adver-tiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The Publisher will not extend credit for advertising orders or space reservations that claim sequential liability. Failure (by the advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and the publication of the advertisement will be made and charged for upon the terms of the rate schedule then in force without further notice. Advertising rates, terms, and conditions set forth in this rate card shall govern and supersede any other information published in previous rate cards, directories, media guides, or rate and data services.

CancellationsCancellations of signed insertion orders must be submitted in writing and shall not be consid-ered accepted until confirmed in writing by the Publisher. Space reservations are binding and non-cancelable after published closing date. Covers are non-cancelable. Publisher reserves the right to not only run the most recent ad-vertisement submitted by the advertiser even if the material was indicated to be for a previous issue, but also charge the full amount as indi-cated on this agreement if the Publisher does not receive the material by the published space close date or by a Publisher-approved exten-sion date. If no previous advertisement exists, it is the Publisher’s right to run a house adver-tisement in its place and charge the full rate as indicated on the advertising insertion order.

CommissionsStandard 15% commission of gross to recog-nized agencies provided payment is received within the terms of the sale. Commissions are not allowed on billings over 90 days past due from date of invoice. Only space charges are commissionable. Production or

mechanical charges are billed at net and are non-commissionable.

Invoicing PolicyPrepayment Requirements.New agencies/advertisers may be required to prepay for their first advertisement and submit a credit application. The Publisher reserves the right to revoke or deny credit terms at any time. Qualified advertising is invoiced at the time of publication. Payment is due within 30 days of invoice date. Finance charges accrue at a daily rate of 2% compounded, on payments received after that date. To ensure payment is accurately applied, please include invoice number and name of advertiser on check.

Make Checks Payable To:The YGS Group

Send Payments To:The YGS GroupABA Media – Accounts Receivable3650 West Market StreetYork, PA 17404

General ConditionsAll advertisements in ABA Media magazines are accepted and published on the repre-sentation that both the advertiser and the advertising agency are authorized to publish the entire content and subject matter thereof. Failure to publish advertising matter invali-dates the insertion order only for such matter, but does not constitute breach of contract. In consideration of publication of an advertise-ment, the agency and the advertiser, jointly and severally, will indemnify and hold harmless the Publisher, its officers, agents, and em-ployees, against all expenses (including legal fees) and losses resulting from the publication of the contents of advertisements, including, without limitation, claims or suits for libel, violation of right of privacy or publicity, pla-giarism, copyright or trademark infringement, and any other claims or suits that may arise out of the publication of such advertisements. All contents of the advertisement are subject to the Publisher’s approval. The publisher reserves the right to reject, exclude, or cancel any advertisement, insertion order, space reservation, or position commitment at any time. The Publisher will insert the word “adver-tisement” prominently into any advertisement that simulates editorial content. Terms of this agreement may be voided by Publisher due to strikes, accidents, fires, acts of God, and other contingencies that are beyond the Publisher’s control. The Publisher assumes no liability if for any reason it becomes necessary to omit or cancel the advertisement. The Publisher’s liability for error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in the adver-tiser’s index or any type set by the Publisher. As used in the terms and conditions, the term “Publisher” shall refer to The YGS Group.

PRODUCTION REQUIREMENTS

Documents

MILLION PASSENGERS RIDE WITH US - American Bus … · the american bus association represents two-thirds of all coaches on the road in north america and has ... q mid-atlantic (de,