Minimalist Photo Wattpad Book Coverthe taxi drivers of Jeju-do and Boryeong. Our understanding of the places we visited would not nearly be as plentiful if it weren’t for your opinions

섬어타임:�EXPLORING�KOREAN�

ISLANDS

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TABLE OF CONTENTS

PART 1: 1. Acknowledgements 2. Prologue 3. About the name 4. About the authors 5. About the report 6. Visited cities 7. Research goals PART 2 1. Jeju-do a. Background of Jeju-do b. Critical reflection 2. U-do a. Background of U-do b. Critical reflection 3. Comparison of Jeju-do and U-do 4. Boryeong a. Background of Boryeong b. Critical reflection 5. Wonsan-do a. Background of Wonsan-do b. Critical reflection. 6. Comparison of Boryeong andWonsan-do PART 3 1. The importance of promotion a. Why promote? b. Who can promote? i. Korean Government ii. Private sector – LG Company 2. The importance of preservation a. Why preserve? b. Who can preserve? i. Korean Government ii. Private sector – LG Company Conclusion Appendix Reference List

L G G L O B A L C H A L L E N G E R 2 4 P A G E 0 2

PART 1

INTRODUCTION



1 . ACKNOWLEDGEMENTS .

We would like to extend out gratitude to the greatnumber of people who not only made our explorationof Korean islands possible, but an incrediblymemorable experience. One page is insufficient tothank the sheer amount of people who helped us onthis journey, but we would still like to honor a few. Firstly, we would like to extend our deepest gratitudeto LG, specifically the staff of the LG GlobalChallenger program, for providing us with thisunforgettable opportunity. We would like to explicitlythank 임미정씨 and 이동현씨 for your tireless efforts notonly in the program as a whole, but specifically inkeeping our team safe and sane. We could not havedone this without you. Our gratitude to LG staff must further be extended to슬기피디님 and 이감독님. Your mentorship throughoutour trip provided us with an invaluable opportunityto learn. We loved every minute spent together, andwill always consider you both part of the 섬어타임

team. To the Social Challenger team: although our meetingwas brief, it was wonderful. Thank you for yourcreativity, your hard-work, and for terrorising ourteam leader with endless scary seafood.


1 . ACKNOWLEDGEMENTS(CONT) .

A particularly large thank you must be extended tothe taxi drivers of Jeju-do and Boryeong. Ourunderstanding of the places we visited would notnearly be as plentiful if it weren’t for your opinionsand kind advice. Not only were we able to get safelyto our destination, we arrived with an increased senseof understanding of the place itself. Our deepest gratitude also to the staff of the HaenyeoMuseum on Jeju-do, specifically to 한천복씨. Wediscovered not only a wonderful place to visit andlearn, but an interest within ourselves about Haenyeo:an irreplaceable facet of Jeju-do history and every-day life. Your patience in answering our questions wasgreatly appreciated. Furthermore, to the owners of the accommodationfacilities we utilised: 김영애씨, 김연숙씨, and 김상희씨. Notonly was your kind hospitality greatly appreciated,but also your tireless efforts to ensure ourcomfortable stay did not go unnoticed. Unknowingly,you contributed significantly to our understanding ofthe places we stayed, and your personal experienceswere what aided greatly to our knowledge of eachisland. And finally, last but not least, to the wonderful,colourful, and always welcoming people of Jeju-do, U-do, Boryeong and Wonsan-do: we loved everychallenge, every question you threw our way. Our tripwas only made as special as it was thanks to yourpresence.


2 . PROLOGUE .

With South Korea sporting 3,358 officially affirmed islands, it is a wonderwhy, when asked which island is the best one to visit, South Koreans haveonly one response: Jeju-do. With South Korean land primarily being inclose proximity to the ocean, much of the food, culture and economy areheavily influenced by this maritime industry. Furthermore, offeringeverything from sandy beaches to gorgeous landscapes, these coastal citiesand easily accessible islands have infinite potential that is yet to be fullytapped into. With most of these islands being formed millions of years ago, it is nosurprise that the culture on the islands themselves is equally as ancientand unique. For example, the state of Tamna or Tamna-guk (탐라국) ruledJeju-do from ancient times until it was absorbed by the Korean JoseonDynasty in 1404. Its origins are unknown, but records of the society dateback to 1105. One legend tells that the three divine founders of the country– Go (고), Yang (양), and Bu (부) – emerged from three holes in the groundin the 24th century BC. These holes, known as the Samseonghyeol (삼성혈),are still preserved in Jeju City to this day. Each island, as well as each resident of each island, possesses equally asinteresting stories and folklore that have been passed down through thegenerations. However, considering the sheer number of islands in SouthKorea, it seems a waste that many of these stories are lost and unknown, orgo unappreciated by many. To accurately preserve and promote theseever-growing islands and their corresponding mainland coastal cities, anunderstanding of their history and culture is crucial. This is critical in thedevelopment of the South Korea state as a whole. Furthermore, this isslowly being recognised by island residents, as well as visitors to theislands, and people passionate about the topic.


We decided to name our group 섬어타임 to not only expressour excitement at having a much-needed summertime break,but to create a pun out of wanting to explore the islands (섬) ofSouth Korea in the best season to do so: Summer!

3 . ABOUT THE NAME .


4 . ABOUT THE AUTHORS .

Viktoryia Shylkouskaya Lida, Belarus Team leader Creative ideas generator; Life of the party (분위기 메이커) Interests: environmental planning; economy;painting; travelling; appreciation of non-mainstream.

Bui Thi My Hang Vinh, Vietnam Team translator Communicator, Geographer Interests: exploring nature, animals, hiking,geography, connecting with locals.

Grace Marie Casley Brisbane, Australia Team mediator English Editor, Photographer Interests: photography, sustainability, politicalscience, promotion of rural Korea, housedecorating.

Duong Minh Duc Hue, Vietnam Team implementer Photographer, Graphic Designer Interests: agricultural economics, ruraldevelopment, marketing, traveling, musicappreciation.

5 . ABOUT THE REPORT .

This is a report on the study of Korean island life. It has beencreated and developed using a mix of qualitative andquantitative data collected through a broad range of sources.Information collected from both scheduled and off-the-cuffinterviews was consolidated with further research and datacollecting. The main body of research was undertaken duringa trip from August 20th to August 31st, with further researchconducted until September 30th. In addition to the interviews,the team was able to participate in multiple hands-on culturalexperiences, visit significant local sites and observe islandlifestyle. The research was conducted on three islands and oneseaside city. The report reflects the comparisons that can bemade between culture, feeling and characteristics of largeJeju-do and Boryeong, and their respectively small neighboursU-do and Wonsan-do. The main body of research is furtherextended through geographical research methods. The secondsection of the report examines the prospects of preservationand promotion for these city communities, the KoreanGovernment at large, as well as large corporations through theproposal of investment plans. In presenting this report, a planfor how these rapidly growing islands’ potential can be fullyharnessed will be presented, and hopefully be of use to theresidents and potential visitors and investors.



6 . VISITED CITIES & ISLANDS .


제주도 Jeju-do

Visited spots

제주시 (Jeju-si, the capital of JejuProvince) 협재해변 (Hyeopjae beach) 하도리 (Hado-ri) 해녀박물관 (Haenyeo Museum) 성산일출봉 해녀 물칠공연 (SeongsanIlchulbong HaenyeoPerformance) 하도어촌체험마을 (Hado FishingExperience Village)

Interviews

- 한천복 (Mr. Han Cheon Bok) -Haenyeo Culture Expert - 조영철 (Mr. Cho Young-Сheol), 김인석 (Mr. Kim In Seok)- Taxidrivers - Local people

우도 U-do

Visited spots

서빈백사 (Hongjodangoe - Coralsand beach) 제주올레 1-1코스 (우도올레) - JejuOlle 1-1 Course (U-do Olle) 검멀레해변 (Geommeolle Beach(literally translating to "blacksand" in Jeju dialects) 우도유채꽃마을 ( U-do CanolaFlower Village)

Interviews

- 김연숙 (Ms. Kim Yeonsook) - UdoWhite Castle Pension Owner - Local people


보령Boryeong

Visited spots

보령시 (Boryeong city) 대천 해수욕장 (Daecheon beach) 대천항종합수산물시장 (Daecheon PortSeafood Market) 대천항 (Daecheon Port)

Visited spots

- 이미희 (Ms. Lee Mi Hee) - Younggeneration local citizen - Other local people

원산도 Wonsan-do

Visited spots

선촌항 (Shenchon Port) 원산도해수욕장 (Wonsan-do Beach) 선촌선착장낚시터 (Fishing place nextto Shenchon wharf) 바지락체험장 (갯벌) - Clamexperience center (mudflat)

Interviews

- 김상희 (Ms. Kim Sang-Hee) –Wonsan-do Rising Sun PensionOwner - Local people

7 . RESEARCH GOALS .

Compare and analyse the geographical characteristics ofKorean islands, then their setbacks, and how to solve themwithin the parameters of promotion and preservation. Indoing so provide these islands with a brighter future. • Encourage the preservation of traditional island life hand-in-hand with development. • Preserve traditional culture and customs of island people. • Promote local economy through tourism and development. • Provide easy accessibility to islands and information aboutislands through tour services and social media promotion. • Encourage promotion from the private and public sector(specifically LG). • Invite local citizens and international and national tourists totake an active part in community building. • Improve the quality of life of island people throughconnectivity and inclusion. How will this be achieved? • Proposal for continued cooperation based on buildingpublic-private relationships for the future of islandpreservation and promotion.


PART 2 .

Observations and Critical Analysis



A . BACKGROUND OF JEJU-DO

Off the South coast of the Korean Peninsula is the largest islandof Korea – Jeju (Jeju-do). The island has an area of 1,848 squarekilometres and reaches the highest point of the ROK, 1,950m atHallasan’s peak. Jeju-do is sometimes referred to as “SamdadoIsland”; “Sam” means three, “da” means “variety” and “do” isisland; it is because of its three well-known abundances: rock,women and wind. As a volcanic island, Jeju-do is well known for its black rocks, aswell as its light and high water-permeability. Black rocks can befound easily anywhere: along the sides of the roads, around thefamous Jeju orange garden, standing as landmarks betweenvillages, or sculpted into statues. In a location that attracts lotsof wind, Jeju-do is therefore distinctly famous for such. It isused to generate electricity for every house on Jeju-do throughwhite wind turbines. Last but not least, to speak of Jeju-do is tomention Haenyeo, whose history goes hand-in-hand with thatof Jeju-do. The history of this traditional practise by women isas interesting as the women who practise the art themselves.

1 . JEJU-DO


Males 51%

Females 49%

"Haenyeo simply came about due to lack ofoptions for women. In a time where men weresupposed to go out and earn a living for theirfamily, there was a lack of men to do so. Thewomen of Jeju-do simply had no other optionsfor survival other than to go out and fish forthings such as clam, abalone and seaweed ontheir own. It was for their livelihood " - 김인석, 08.18-

What is interesting to know is thateven though the populationdistribution of men and women isrelatively equal on Jeju-do, womenare more dominant in diving andfishing. Clearly, the reason for this isthe long history of Haenyeo on thisisland.

Source: National Statistical Office of the Republic of Korea

In terms of population,Jeju-do is quite differentto other small islands.This is because thepopulation of Jeju-dokeeps rising, mostly frommechanical populationincrease. There are moreand more out-comersfrom other regions ofKorea investing in livingon the island, bothseasonally andpermanently.


B . CRITICAL REFLECTION .

“Jeju Island was originally considered anindependent state. Because of this, it is correctto refer to the language spoken in Jeju Island as제주어, rather than Jeju dialect.” - Cho Young Cheol, 조영철, 08.18-

One of the primary problems faced by Jeju people is the lack ofrecognition, and subsequent lack of preservation, of the Jejulanguage. A local Jeju resident interviewed during the expeditionstated that,

Over the past century alone, around 400 languages – about one everythree months – have gone extinct, and most linguists estimate that50% of the world’s remaining 6,500 languages will be gone by the endof this century (some put that figure as high as 90%, however). Today,the top ten languages in the world claim around half of the world’spopulation (Nuwer, 2018). Languages are a form of conveying unique cultures. The language onJeju-do is not only unique in comparison to standard Korean in it’ssound, it is unique in it’s expressions. All of these characteristics ofthe language convey a culture, a way of interpreting humanbehaviour and emotion that’s not conveyed the same way in anyother language, including standard Korean. Without preserving theJeju language, the Jeju culture itself might disappear. Just asecosystems provide a wealth of diversity, languages too contain anaccumulated body of knowledge that must be preserved.


I believe that in 10 to 20 years, this line of workwill simply cease to exist. It's just too hard.Many of the women who do this is work arenow grandmothers themselves, and won't beable to do it much longer. The lifespan of aHaenyeo is significantly shorter, as well. I thinkit's a real shame that these women are ceasing toexist. It's a very important aspect of Jeju history,even though it came about due to unsavorybeginnings. Many young people don't fullyappreciate the significance of the work that theHaenyeo have done, both for our economy andour cultural history. I wish that this line of workcould be preserved - Kim In Seok, 김인석, 08.18-

A further problem faced by the resident’s of Jeju-do is not only thepreservation of their language, but also the preservation of theHaenyeo culture.

The residents themselves seem to be in two minds about what to do,however common theme is clear: Haenyeo are just a part of Jeju-doas the wind, rocks and ocean.


A . BACKGROUND OF U-DO

If you want to experience a microcosm of Jeju-do, go to U-do.The island is a mere 30 minute ride by ferry from the eastcoast of Jeju-do. While “U” (pronounced oo) means “cow” inHanja, “do” means island, meaning U-do translates to “cowisland”. This name came about because the island looks like acow lying down (Visit Jeju, 2018). The island is quite small, only6.18 square kilometres, with a population of 1752 people. Theisland is geographically based on a lava plateau, meaning thesoil is highly fertile, further making it famous for itsagricultural products such as peanuts, sweet potatoes andgarlic. U-do can be reached by multiple ferries, which run from8 a.m. until 6 p.m. They depart from and arrive at two mainports on opposite sides of the island: 천진항 or 하우목동항. Since the island became famous as a tourist place in the project“Jeju Olle Trails”, about a million people visit U-do every year(Min, 2016). The island constantly welcomes more and moreoutsiders, not only tourists, but also new residents from otherparts of Korea looking to make a new life for themselves on theisland.

2 . U-DO



During the summer season, it is much better becausethere are lots of people coming to our hotel andusing the island services. The boats also run withoutproblems. But in the wintertime it is very hard.Because it is the off-season, business is not as good.The weather conditions also contribute to a lack ofpeople coming to U-do. It is significantly colder, andthe boats often don’t run due to high windconditions. It’s hard then to get food and otherliving essentials; living then is definitely difficult. -Kim Yeon Sook, 김연숙, 08.18-

Seasonality is known as on one of the most typical features of thetourism industry, affecting it both positively or negatively.Seasonality demands seem to be a major problem for the islanders,especially during the colder off-seasons. Tourism is an importantbusiness in the development of industry all over Korea, specificallyJeju-do. Many people want to visit new places for different purposes,but the lack of transport options and information available leavesmany who would travel to places such as U-do unable to do so. From personal experience on the island, our team was able toexperience the island during summertime daylight peak hours,versus even the slower hours of night-time. Despite many touristscoming to the island to enjoy its many beaches and beautiful scenicroads during the day, it was essentially deserted at night. This isdespite many accommodation and restaurant options available on theisland, and activities still running after the last ferry at 6:30 p.m.After speaking to the owner of our accommodation, we were able toget a first hand account on the problems of this polarity between dayand night, on-season and off-season in comparison to the everbustling Jeju-do:

Many islands have found tourism to be an essential factor for thesurvival of the local population, their identity, cultural traditionsand values, and landscapes. The people of U-do seemed tounanimously agree that an increase in people visiting their islandwould be greatly appreciated.


3 . C O M P A R I S O N

J E J U - D O A N D U - D O


When asked where to visit when coming to South Korea, manylocals and foreigners will say Jeju-do is the place to go. With manybeautiful sites to see, delicious food to eat and wonderful people tomeet, it is not difficult to see why this is the case. Compared to U-do, Jeju-do receives much more attention, and subsequently moretourism; injecting much needed funds into the local economy. The reasons for Jeju-do being a more popular destination arevarious. Firstly, U-do is simply significantly smaller than Jeju-do,therefore viewed as a place with less activities. Logically speaking,the smaller the island is, the more different between day and night itwill be in terms of business. Jeju-do is constantly bustling withactivity no matter day or night. Due to the size of the island, one canexperience a significantly broad variety of activities: beautiful cafes,clear beaches, as well as a sufficient nightlife centred in the Jejucity-centre. Restaurants and bars open until midnight, and the streetis always lit, filled with cars and noise. A bit different from Jeju-do, U-do has a busy day-life due to it beinga popular destination for day-trips. Multiple ferries start from 8:00a.m. every morning from Jeju-do, with the last one leaving at 6:30p.m. Due to the influx of tourists from the early morning, U-dobecomes extremely crowed and busy during day-time. In contrast, atnight, all the streets and beaches are empty save for a few. From thewest beach of U-do, the ever-bright Jeju-do is still visible in thenight sky.


From our research, we believe that the disparity in traffic to U-doin comparison to Jeju-do is simply caused by lack of information orresources on the island. Many people who travel to U-do simply doso for a day because they are not aware of accommodation options,or of activities that could be done over the course of a few days. U-do has plenty to offer the curious traveller, with loads of unlockedpotential. Furthermore, on U-do, to avoid tourism effects on locals’ lives, thetourist tracks are managed to avoid the centre of the island wherelocals live and farm. For example, the main road around the islandwas specifically constructed to not only showcase the beautifulscenery, but to not enter the centre or the island where the localslive. In doing so, the local authorities are attempting to protect theprivacy of the locals, but in turn could be limiting the potential ofthe island. This is because it creates a disparity on U-do betweenlocals and visitors, along with limiting the things to see and visit onthe island. Furthermore, as explained earlier, Haenyeo not only have theirown cultural experience, there are also twice-daily demonstrationsacross the ocean from U-do at Seongsan Ilchulbong (성산일출봉). As aresult, this side of Jeju-do receives a lot of traffic from peopleinterested in learning about this famous aspect of Jeju-do historyand life. However, U-do economy and history is even more soindebted to the work of Haenyeo, and continues to be to this day.Yet, they are not given the same opportunities to showcase theirwork, therefore those travelling to U-do for touristic reasons goknowing not of the Haenyeo of U-do; a true shame. If this were tobe promoted, U-do would certainly have as many people interestedin Haenyeo visiting their shores as Jeju-do does.



A . BACKGROUND OF BORYEONG

Boryeong is located on the coast of the Yellow Sea, and is wellknown for its beaches and annual mud festival around July.Boryeong is also known as a bridge connecting the Koreanmainland and numerous islands in the southwest coast of theKorean peninsula through Daecheon Port. Boryeong is located onthe west coast of Korea, which is famous as one of the biggestmudflat areas in the world (Kim, 2018). Even though naturalresources thanks to these mudflats gives Boryeong a goodadvantage, the city is facing the problem of populationdeclination. The most famous speciality of Boryeong is the mud festival inJuly. The first Mud festival was staged in 1998 after the mud fromBoryeong mud flats was used to produce a range of cosmetics.The mud is considered rich in minerals, bentonite, andgermaniums (Kim, 2018).

0

31.250

62.500

93.750

125.000

1997 2002 2007 2012 2017

Population of Boryeongfrom 1997 to 2017

4 . BORYEONG



““Firstly, you always take it personally when peopleleave trash at the beach. You wouldn’t leave trash intheir backyards, so why do they leave it on your beach?Actually, you’re constantly torn about your feelingstowards tourists. You understand that they are essentialfor the economy of the area, and you love to see themarrive, but you wish they could be less intrusive in yourbeach paradise. You aim to be friendly and welcomingto them, but wish at times they showed moreconsideration for their surroundings and the localresidents when they visit” ” - Lee Mi Hee, 이미희, 08.18-

Covering more than 70 percent of our planet, oceans are among theearth’s most valuable natural resources (Denchak, 2018). They governthe weather, clean the air, help feed the world, and provide a livingfor millions. They also are home to most of the life on earth, frommicroscopic algae, to the blue whale: the largest animal on theplanet. So one can only imagine our surprise when we finally made itto the Western coast of Korea, only to find that the incrediblybeautiful scenery was marred by a vast swath of pollution, mainlyrubbish. When interviewing locals about their thoughts on this problem, theywere very shrewd in their response:

Tourism is an essential aspect of island and small-town life, butconsidering these increasing negative aspects, one can understandwhy the locals would be against outside visitors.


5 . WONSANDO

After a short 30 minute boat ride from Daecheon Port, you arriveat Jeodu: the entrance to Wonsan-do. The island is approximately 7square kilometres, and is home to approximately 1072 people(from 2013). The island’s original name Wonsan-do means islandwith a large mountain, or resembling the mountain character,however it is often called the wild boar by the locals due to itsgeographical features (Brcn.go.kr, 2018). Wonsan-do was thesecond biggest island in Chungnam. However, since the biggestisland Anmyeon-do is connected to the mainland by the bridge,Wonsan-do became the biggest one. Wonsan-do has always been famous for its beautiful beaches, withits fine, high quality sand, and long months of warm temperaturewater. At present, Wonsan-do is under development in large scale,however there are plans to construct a large resort on the islandcalled 해양관광 웰니스, along with branching bridges connectingWonsan-do to the mainland.

A . BACKGROUND OF WONSANDO

B . C R I T I C A L R E F L E C T I O N

S o u r c e : M . n e w s p r i m e . c o . k r , 2 0 1 8

Considering the island’s close proximityto a bustling tourist centre, it is nosurprise that the Korean Government hasplans to develop the island and connect itto the mainland with a bridge. Althoughthis will bring a significant amount ofmuch needed traffic to the island, thelocals are concerned for a number offactors. This was consolidated in our in-depth interview with Mr. Yang, the ownerof the Rising Sun Pension.

S o u r c e : H e r a l d , 2 0 1 8


1. What do you think will be the most significant changeafter the bridge to the mainland is built? There are plans to build a resort on the island (translatorsnote: the resort is called 해양관광 웰니스), along with a bridgeconnecting the island to the mainland. Whether this will bea good thing for the island or not, I'm not sure of yetmyself. Of course, it would be a significant injection into theislands community, and you could arguably say that itwould improve the islander’s quality of life, but there aremany people who would still apposed the resort being built. 2. Why is that? The islands themselves actually have our own separate law,recognised by the mainland government. This form ofcommon law is simply upheld because there are certainrules that the islanders follow that aren’t necessarilyrecognized under Standard Korean Law, but need to berecognised here. But considering the resort that will bemade here is Korean-owned, I don’t think we will run intomany problems with the locals. 3. Do you approve of this change? As I said before, I’m still unsure as to whether the changewill bring about good or bad things for this island. I justhope that the large corporations and visitors to the islandcan respect the islanders and our way of life. But I think itwill be good for people to come here, because young peoplehave to leave after primary school. We send all of ourchildren to Seoul once they are old enough to attend middleschool, and because there is nothing for them here, theyhave no reason to come back. I think the bridge and resortwould not only give them an easier way to access theirhome, but a bigger reason to do so as well.


6 . COMPARISON

Boryeong and Wonsan-do



BORYEONG ANDWONSAN-DO

If one inquires into whatactivities to do or where to goduring the summertime in SouthKorea, a popular response is theBoryeong Mud Festival. Heavilyadvertised on social media,amongst other advertisingmethods, as stated earlier, itattracts millions of people to thearea during summertime.Boryeong is also easily accessible,and is therefore still a populardestination during the coldermonths for those looking toenjoy freshly caught, grilled orraw seafood. As can be deduced, Boryeong hasa long history of being a well-known destination both duringthe on and off-seasons. However,considering the plethora ofislands located within short boat-ride of Boryeong itself, it’s awonder why many have not

ventured out to see these islands,even if out of simple curiosity.The answer is simple itself: lackof promotion, and therefore lackof awareness. Tourists to the areaare simply unaware that theseislands exist. That, and whywould one go to the effort if oneis not even sure how to get there,what to eat when one is there, orif there is acceptableaccommodation when onearrives. Through this experience, ourteam was able to pave the way forsuch mysteries. Similar to thepeople of Boryeong city, peopleon Wonsan-do are incrediblywelcoming; they are simplyexcited whenever tourists,especially young people andforeigners, come to visit theirisland. Acknowledging thatsomething needs to be done in


terms of promoting the island,many bring up the prospects ofwhat the planned resort andconnecting bridges will bring toWonsan-do. The island itself hasmany interesting activities toparticipate in, including shell-hunting, fishing and hiking orswimming, but these are notnearly as advertised as theywould be were they on themainland.

Boryeong sports a vast range ofactivities, including theaforementioned mud-festival,zip-line, rail-bikes and variouswater sports. With this wide variety ofactivities, it is also not a surprisethat people tend to stay on themainland, rather than venturingto a place they know nothingabout.

BORYEONG ANDWONSAN-DO

PART 3

Importance of promotion &preservation


P A G E 0 5

IMPORTANCE OFPROMOTION

On the topic of islands, South Korea is famous forJeju-do, which recently won the title as one of theseven new natural wonders of the world in aworldwide poll organized by the Swiss-basedorganization New7Wonders Foundation (ChristineAbroad, 2018). However, not many people noticeneighbouring U-do, a simple 30-minute ferry ridefrom Jeju-do. U-do Island boasts a unique localheritage and a number of visit-worthy naturalattractions, which is a must for tourists to visit whenthey travel to Jeju-do. U-do has the potential to attractmore tourists in the future that will help the KoreanGovernment, as well as private sectors, which investin U-do to earn more money from tourism, and U-doitself to become more developed.

Why promote?


Even less well known than U-do, is Wonsan-do – apicturesque island off the coast: an ideal destinationfor rest after stressful days working in the office orstudying at school. Currently, the island is still intact,but will soon transform itself into a beautiful andmore equipped island thanks to the completion of thebridge connecting Wonsan-do and Yeongmok Port inDecember 2019. This island will become verypromising for tourism in the near future. Similar tothe case of U-do, the Korean government can promotetourism here not only to help citizens in this island toenhance their living standards, narrow the gap ofpoverty between island and mainland, but alsodevelop the facilities here which contribute to thewell-being of the whole of Korea. This transformationwill also contribute to the profit of companies whoinvest in it, to be the first suppliers to the islandduring this time of expansion. Since the infrastructureon this island is currently relatively poor, and thereare not many restaurants or convenience stores here(there is only one convenience store and tworestaurants on Wonsan-do, which is inconvenient forlocal people and tourists) private sectors can invest init by opening more stores to sell necessities for them,or constructing more facilities for better quality oflife. This would not only benefit the locals andtourists, the companies would receive revenue fromthis venture as well.

Why promote?



Korean Government

WHO CAN PROMOTE?


TO WHOM? HOW?WHY?

Koreanyouthandyoungadults

Koreanelderly

Since in recentresearches, Koreanyoung adults are foundto be addicted to SocialNetwork Sites (SNS),they tend to search forthings to do from therecommendations(hashtag, 인생샵…) (BBCNews, 2018; Heo et al.,2014).

The Korean Government canconsider the results from theseresearches to have properpromotion. Specifically, theKorean Government canencourage Korean teenagersand young people who travelto these islands to uploadpictures of their trips and writehashtags on their SNS to getfree gifts or discounts.

Since the elderly spend mostof their time watching TV andreading newspaper, the KoreanGovernment can promotethese island tours on this formof media. Also, as there are64,568 elderly communitycenters operating aroundKorea, the Korean Governmentcan organize trips to theseislands for these centers(English.hani.co.kr,2018).

As South Korea is aging ata rapid pace, with elderlypeople comprising 13.6% ofits total population in 2016(Quartz, 2018), Koreanelderly are a potentialconsumer group to thetourism industry. Also,these silver consumers areconsidered to be wealthierthan the young consumers,so they have evenmore potential. They havemore free time to traveland they also seek for ahealing and relaxing trip.Therefore, traveling toislands is a perfect optionfor them (Chand andTung, 2014).

L G G L O B A L C H A L L E N G E R 2 4 P A G E 0 6L G G L O B A L C H A L L E N G E R 2 4 P A G E 3 7

TO WHOM? HOW?WHY?

Koreanfamilieswithyoungchildren

Modern children aremore likely to stay athome and play gamesinstead of go outsideand engage with nature,which is having a hugeimpact on their healthand development(Henley, 2018). Furthermore, modernlife takes away a lot ofprecious family time, soto maintain therelationship betweenfamily members, theycan spend their holidaysaway from the mainlandto experience somethingdifferent from theirdaily life together.

For the sustainable developmentof a country, the KoreanGovernment should consider thisproblem to help their childrenfor a brighter future byorganizing trips for families andschools to these islands. Thiswould be so they can temporarilystay away from their phones orgames to experience interestingactivities on these islands such as바지락 체험 or 해녀 체험. This wouldprovide them with theopportunity to learn more aboutlife, and to have more soft skillsfor future. Schools can also organize MT tothese islands instead of otherareas to help students understandmore about island life and findsome peace; it is important torelieve their stress fromstudying. The Korean Government canpromote this through creatingplans in the curriculum to spendholidays in these islands as partof the school year.


TO WHOM? HOW?WHY?

ForeignerslivinginKorea

There are more andmore foreigners comingand living in SouthKorea. According toInternational MigrationStatistics, netinternational migrationrecorded 107,000persons in 2017, a riseof 31,000 persons from2016 (Kostat.go.kr,2018). It is not a smallfigure for KoreanTourism Organization(KTO) to ignore.Foreigners are the oneswho always seek fornew places to travel,new activities toexperiences, which aredifferent from theirhome country.Compared to Koreancitizens, they havehigher demand andinterest to travel insideKorea. Particularly,more than Seoul,Busan, Jeju-do or otherbig cities, they tend tobe more interested inless well-known areas.

KTO should target this groupfor islands tourism byconducting themed trips aboutislands since they still do nothave any themed trips aboutthis topic. KTO can alsoconsider the trips to island as ahealing trip themed travel. In addition, as showed infigures below, Chinese andVietnamese account for a largepart of foreigner residents inKorea (English.hani.co.kr, 2018)with large communities here.The Korean Government cancontact them for promotion. Aswell, there are a lot ofscholarship holders in Koreasuch as KGSP (KoreanGovernment Scholarshipprograms), Brain Korea, etc.Korean Government can addmore activities to promotethese islands with scholarshipholders through orientationprograms, year-end parties,etc. More than anyone thesestudents are the ones whoalways have high demand tolearn new things. Moreover,the Korean Governmentusually hosts internationalconferences. Instead of holdingthese conferences in popularcities, they can move to theislands.


TO WHOM? HOW?WHY?

SOURCE: NATIONAL STATISTICAL OFFICE OF THE REPUBLIC OF KOREA

ForeignersvisitingKorea

Tourist Arrivals in SouthKorea increasing every year.One of the reasons for this isthe growing effect of Hallyuon tourism in Korea.According to a research onthe effect of Hallyu, theKorean Wave is one of themost important factors forattracting foreign tourists toKorea in four countries. Thereis a huge influence of theKorean Wave on inboundtourism demand for foreigntourists from the USA, China,Japan and Hong Kong toKorea rather than GDP, CPIand exchange rate. Foreigntourists from these fourcountries account for morethan 70% of Korea’s touristdemand (Bae et al., 2017). Also, for foreigners who comefrom countries withoutislands or easy access tobeaches, it is a goodopportunity to promote theseislands to them since theyhave a strong desire toexperience life on the islandsfor themselves. Additionally,foreigners from countrieswith islands and beaches mayalso want to experience thedifferences from Koreanislands and their countriesislands.

The most efficient strategy for theKorean Government to promote theseislands is through Korean dramas,music videos, movies, and realityshows. KTO can also design themedtrip about Hallyu to these islands. To promote this, the KoreanGovernment can sponsor non-for-profit organisations for foreigners tohave free trips to these islands andask them to promote also in theirown SNS. Moreover, more than just promotingon Naver, foreigners are more likelyto search for information onFacebook, Instagram, Twitter, andPinterest. They can also search forforeigner bloggers, sponsor them andask them to promote by themselvessince not all foreigners interested inKorea are Hallyu fans. Furthermore, to encourage foreignersto go to these islands, the KoreanGovernment may create specialdiscount programs for foreignerssuch as ferry ticket discounts, or giftsfor foreigners when traveling to theseplaces. Last but not least, since thereare very limited options foraccommodation on application andtravelling pages for foreigners and itis difficult for foreigners to find theinformation in Korean, the KoreanGovernment should also informforeigners about availableaccommodation on these islands.

Foreign residents of South Korea by nationality


TO WHOM? HOW?WHY?

Localgovernment

More than anyone, thelocal governmentshould takeresponsibility topromote their ownregions first. Thedevelopment of islandswill surely contribute tothe development of thewhole area and narrowthe gap between thepoor and the rich.

Activities on both the“mainland” and the islandsshould be distributed equally.For example, U-do is famousfor the women diving activity,but tourists cannot experiencethis activity. They can only dothat on Jeju-do. Similarly,tourists can experience clam-picking on Boryeong, but thisactivity can also be developedfurther on Wonsan-do togetherwith fishing activity to attractmore tourists. For example, fora family trip: father and soncan go fishing, mother anddaughter can pick clams. Furthermore, the localgovernment can also promotethese islands through sistercities to attract more foreignersto come and explore theseislands. An equally as important point:the local government canorganize the competition forbanners, flyers design or videomaking to successfully promotethe island and gain interest.


Private sector - LG Company

WHO CAN PROMOTE?


WHY?HOW?

By constructing this project,LG may enhance their positiveimage about being an eco-friendly company to morecustomers. They can also helpthis island become moredeveloped, and earn moresympathy from their potentialcustomers through theirpositive image. LG can alsospread their company not onlyin Ulleung-do or Jeju-do, butalso to Wonsan-do: anotherside of Korea. Similar to the above project,on one hand LG can engagewith their CSR framework, buton other hand LG can also gainmore profit from this.

Since Wonsan-do will soonbecome developed after thecompletion of the bridge andtunnel, this island has hugepotential for LG to invest.Similar to what LG is doingwith Ulleung-do bytransforming Ulleung-do into aglobal example of energy self-sufficiency, LG can also applythis project on Wonsan-do. Moreover, solar energy –Stand-alone solar systems (off-grid PV solar power) are also agood solution. Currently, mostof inhabited Korean islands usediesel generators to produceelectricity. Thus, stand-alonePV systems are ideal for remoterural areas and applicationswherein other power sourcesare either impractical orunavailable.


WHY?HOW?

Becoming a pioneer in thisbusiness can be a hugeadvantage for LG. LG will notonly be able to promote LGproducts due to people ridingtheir electric bikes or electriccars around the islands, butwill also profit from selling orrenting these bikes or electriccars. Since this market is stillnew in Wonsan-do, LG canmonopolise the market there,leading to higher potentialprofit. Children here can overcomechallenges of facilities andhave more chance to study.This will surely contribute tothe image of LG good will. Inother hands, it is a goodopportunity for LG to buildtheir brand image as a positiveinfluence for the childrenfrom a young age.

In addition, as thetransportation in Wonsan-do isstill limited, LG can provideelectric bikes or electric cars fortourists to rent. There is no high school inWonsan-do, which preventslocal people from furtherpursuing their secondarystudies on the island. Studentshere have to take a ferry everyday to go to high school. For abrighter future for people livinghere, LG can corporate with theKorean government to build ahigh school equipped with LGproducts.


WHY?HOW?

LG company is known as oneof the biggest companies inKorea with a lot branches.Based on this advantage, LGcan open a LG store on thisislands selling LG productssuch as LG health care, LGchem, LG medicines, LGequipment, etc. resulting in alarge potential profit. The electric bikes or electriccars project should also beconsidered in U-do wheretourists mainly use the electricbikes from rival companySamsung.

There is only one conveniencestore and two restaurants onWonsan-do. Therefore, there isa high demand for necessitiesfrom both local people andtourists. There are numerous ways to getaround U-do island such asshuttle bus or renting electriccar, scooter or bikes. However,tourists are more likely to usethe second method since it isconvenient for them to enjoythe beauty of U-do. Therefore,renting electric bikes and carsbring back a lot of profits.


WHY?HOW?

In South Korea, KT Corporation,SK telecom and LG U+ are themain telecommunicationcompanies that provide mobilephone services. However, basedon the number of users in 2017, itis indicated that only 20.6percent of mobile phone servicesubscribers used the serviceprovided by LG U+(Statista,2018), while KT accounts for31.2%, ranking the second, and SKTelecom at the number onetelecommunications companywith 48.2%. There is urgency forLG to find some strategies toincrease its share market. By this way, they cannot onlypromote their products but alsotourism in these islands. Thismethod can also be used in boththe domestic market andinternational markets to attractboth Korean residents andforeigners.

The internet on the islands isquite weak, which makes itdifficult for local people andtourists to connect with otherareas, so there is a highdemand for atelecommunications companyto provide more stableinternet in these islands. As mentioned before, apartfrom Jeju-do, many stunningislands in Korea are stillundiscovered by both Koreanresidents and foreigners. Forthis reason, more promotionsare needed to spread theinformation about the beautyof these islands to morepeople. Usually insupermarkets and Hi-techstores, the desktop or TVdisplay plays videos aboutrandom animals, movies, orspaces to show the highquality of the screen. Insteadof that, LG can install videosabout the beauty of Koreanislands to attract customers.

P A G E 0 5

IMPORTANCE OFPRESERVATION

Korean islands are special places: they are not only anatural attraction for tourists, but also pose as aspecial challenge for sustainability. The mysteryassociated with islands is due to a blend of differentlifestyles, indigenous cultures, unique landformations, flora and fauna, and sea and coastalresources. To keep that mystique alive and thriving,islands must implement sustainable tourism policiesin all areas including environmental, economic andsocio-cultural. Islands explored by us in this book differ in manyways from the mainland and from each other. Islands face complex socio-cultural issues, particularlythose with indigenous populations. Tourism on islands, particularly small ones, bringshosts and guests into closer contact than on mainlanddestinations, creating a more vulnerable situation forsocial disruption. Crime, commoditization of culture,and loss of traditional lifestyles, moral standards andfamily life impact islands more than mainlanddestinations. That is why preserving culture, uniquelifestyle and nature on the islands is extremelyimportant.

Why preserve?



Korean Government

WHO CAN PRESERVE?


In U-do, to avoid tourism effects on locals’ lives,the tourist tracks are managed to avoid the centreof the island where locals live and do agriculture.For example, the visiting car road around theisland is guided to not enter the centre part, eventhe bike road. The local authorities are trying onthe one hand to develop the tourism, but on theother hand to protect locals lives, which aredependent on their agricultural activities.

The Jeju government has been building the touristtrails based on Haenyeo locations and attract lotsof attention from tourist coming to visit and learnabout Haenyeo culture.

What has already been done?


WHOM? HOW?WHY?

Localgovernment

Localgovernment

Similar to promotionmentioned above, thelocal governmentshould be the firstauthority to be incharge of preservationfor benefits of theirlocal residents.

A smoke-free/cigarette-freeisland should be built for thepurpose of maintaining clearenvironment and residents’health. Moreover, both tourists as wellas locals should be encouragedto use bikes, electric bikes,electric cars rather thanscooters for commuting acrossthe island.

Providing a scholarship foryoung people interested inlearning about the culture andpractices of Haenyeo wouldincrease the intake at theHaenyeo school. Furthermore,providing increased health-care benefits and services, andinsuring these women withappropriate insurance planswould increase the amount ofwomen willing to do the work,as well as lengthening theworking life of the onescurrently in this field.

Haenyeo work inincredibly toughenvironments, and theirlifespan in subsequentlyshortened. Thegovernment shouldprotect the health ofcurrently workingHaenyeo, as well asincrease the attractivenessof the job to potentialapprentices.

What can be done in the future?

In regards to preservation, the KoreanGovernment should implement proper regulationson islands to protect its nature and the lifestyle ofthe local people.


WHY? HOW?

Daemyeong resortwill soon be built inWonsan-do, whichwill affect the originimage of this island.Therefore, thereshould be a regulationfor this to protect thebeauty of the island. Public servants arethe ones who shouldbe the pioneer to givea hand with thegovernment topreserve islands. Students who are thefuture of the countryshould be made awareof the importance ofthe preservation byparticipating inpreservation activitiesfrom early stages ofeducation.

Implement the regulation ofprohibiting to constructbuildings higher above thethird floor for protecting theenvironment and preservingthe unique aesthetics of theisland. Organize the volunteer workor MT trips to islands forenvironmental protectionactivities. Korean schools anduniversities can organize acompetition between studentsmaking the most from eco-friendly ways of protectingKorean islands, with prizes tothose who win. What they getis not only prizes but alsotheir satisfaction of saving thebeauty of islands.

Companyin chargeofbuildingthe resort PublicServants,Pupils,andStudents

WHOM?


Private sector - LG Company

WHO CAN PRESERVE?


WHY?HOW?

Again, implementing this willnot only help LG promotetheir positive image, but alsosell more of their products,resulting in an increase inprofits.

As mentioned in the previoussection about promotingislands, electric transportationis one of the best ways topreserve the environment, so itis reasonable for LG to supplythese products to islands forlocal people and tourists.

LG company is a company committed to Corporate SocialResponsibility. LG has various activities and products toprotect the environment and promote the happiness ofpeople. Together with this image, there are severalactivities that LG can do to collaborate with Koreangovernment to preserve the islands.

What has already been done?

What can be done in the future?


WHY?HOW?

This activity can enhanceteamwork between LGcompany's employees, as wellas create a meaningfulexperience for them, becominga beautiful memory duringtheir work life. As well, it willhelp them to feel usefulthrough being a member ofenvironment protectors. Also,of equal importance, thisactivity will surely increase thegood reputation of LG in theircustomers' minds.

Volunteer work is already alarge aspect of the LGcorporation’s methods forgiving back to the community,but LG can incorporate this newfacet of environment protectioninto their volunteer activities.One example is eco bricks usedto build houses, gardens, oreven schools from plasticgarbage. To utilise this, LG canorganize trips to islands andhave team competitions for whocan make the most eco bricksfrom the plastic andmiscellaneous pollutants on thebeach. Whichever team makesthe most eco bricks will win aprize, plus the satisfaction ofseeing a cleaner beach.


CONCLUSION

Jeju-do, U-do, Boryeong and Wonsan-do are all so diverse intheir culture, landscape, history and way of life, yet similar inone aspect: uncertainty about their future. LG as a company has a Corporate Social Responsibility (CSR)Framework system in place to ensure a cleaner environmentand happier people. Through this report, we as a team hope topresent not only LG, but also the South Korean Government,South Korean citizens, and visitors to South Korea withsustainable options for promotion and preservation of thebeautiful islands of this country. The challenge of preservingthese islands must be solved through sustainable promotionaltactics for their brighter future.

PRESERVATION + PROMOTION = LIFE'S GOOD

challenge

a brighter future

Despite preservation of islands presenting itself as a difficultchallenge, it must be combined with promotion of these islandsfor their brighter future. This is what we believe is the LG’sidea of a “good life”."


APPENDIX 1 :

ECOBRICKS

“ An Ecobrick is a plasticbottle packed to a setdensity with used, cleanand dry plastic to achievea building block that canbe used over and overagain. Ecobricks can alsobe packed with other non-biological un-recyclablesthat, uncontained, aretoxic to the environment(i.e. styrofoam, wires,small batteries, etc.). Ecobricks are used tomake modular furniture,garden spaces, walls andeven full-scale buildings. Ecobricks are an excitingway that individuals,communities, andcompanies can start theirimmediate transitionfrom plastic towards evergreener harmony with theEarth’s cycles.”(Ecobricks.org, 2018)

Source: Skinny laMinx, 2018

Source: The France 24 Observers, 2018

APPENDIX 2 :

TIPS FOR TRAVEL .



TIPS FOR TRAVEL ON JEJU-DO .

해녀체혐 Haenyeo Diving Experience Where to do: 하도 해녀 체험 마을 (Ha-do Haenyeo

Experience Village)

Haenyeo are famous as one of Jeju-do’s “three factorsof abundance”. Experiencing diving in the oceanunder the guidance of these Haenyeo is definitely amust-try. The experience is open for everyone, eventhose who are not extremely confident in the water.Imaging wearing diving suits, with a rock beltstrapped around your waist, and the catching-netfirmly grasped in your hand; just these three alreadymade you look the part, along with the background ofJeju-do’s beautiful blue ocean.

The experience takes it up a notch whenthe Haenyeo, brandishing a scythe, divesinto the ocean, coming back with anoctopus in-hand; her smile is shining likethe sunshine sparkling on the ocean. Tosee the lady holding her breath for whatseems like an eternity whilst diving tothe seabed to catch the sea creatures,simultaneously battling the push and pullof the water, is enough to ground thosewatching. One is able to fully appreciatethe effort that is put into this work, andfurther appreciate what these womengive to be in the position they are.


You will be incredibly hungryafter swimming in the ocean, soprepare food beforehand.However, if you are successful inyour Haenyeo adventure, you cansample some of the seafood thatyou have just harvesting fromdiving. Our must-have-item forthe trip is definitely a packet ofKorean cup-ramen, as it is aperfect match with the seafood.On the other hand, summer, latespring, or early autumn are theperfect periods to try thisexperience; the freezing waters ofwinter are possible, but notideal.

TIPS


TIPS FOR TRAVEL ON U-DO .

Riding Electricity Bicycles Where to go: Anywhere!

Whilst flying on a plane, have you ever spotted a small islandseemingly in the middle of the ocean and imagined what it would belike to live life on that island? U-do is exactly that place. However,rather than exploring the island by foot, local transportation takes is(figuratively) one step further: electric bicycles. You can easily rent thebicycles from shops nearby both ports 천진항 and 하우목동항. The choicesare diverse with electric motorbikes, small cars, and regular gasmotorbikes. However, to ride electric bicycles, you do not need anylicense, which is significantly more convenient for the traveller.

One can ride around theentirety of U-do inapproximately 2 – 4 hours,depending on the preferredspeed. For those looking toenjoy a more relaxedsightseeing adventure, youcan visit places such as 동안경

굴 or 답다니탑망대. Some must-try food on the island ispeanut ice cream andrainbow hamburger, alongwith the obvious deliciousfresh seafood. Some call U-do: “a taste of Jeju-do in aday”, but U-do itself isamazingly beautiful in itsown right.


Avoid wearing white clothingwhilst touring the island,especially around sunset time. Itis because at this time, there areseemingly billions of small flyinginsects outside in the air, simplywaiting to end their lives on yourwhite clothes. Masks and glassesare highly recommended toprotect you from tasting them aswell.

TIPS


TIPS FOR TRAVEL IN BORYEONG .

Mud festival, or Zip line Where to go: Daecheon Beach (대천해수욕장)

If you have the chance to visit Boryeong somewhere from the middleto the end of July, Boryeong Mud Festival is a must-do event. Thefestival attracts the largest number of foreigners among festivals inKorea (Boryeong City Council, 2018). The festival is famous for copiousamounts of high quality mud, as well as interesting activities from mudgames, to Kpop festivals. Also located at Daecheon Beach is a sport complex where you can visitany time of the year to try a zip line over the beach, sky rail bike ride,or various other water sports. After spending all your energy in mudbattles and adventuring, replenish it with some delicious 꽃게탕 (crabsoup). Before taking the ferry to any islands in the west, do not forget to visitDaecheon Port Fish Market, located right in front of Daecheon Port.The seafood here is not too expensive, but a reasonable price and superfresh. Visit this market to purchase a feast for dinner.



Typical Korean style BBQ with 삼겹살 is famous worldwide, butwhen visiting the Korean beach,we recommend recreating thesame BBQ but with shrimps andclams. In case you buy clams forBBQ, make sure that it’s cookedlong enough, especially in thesummer.

TIPS


WONSAN-DO

CATCHING CLAMS AND FISH

One cannot imagine the simplesurprises this quiet andunassuming island has in storefor its visitors. Lovely sunsets onthe deserted beach, father-like,caring pension owners, or asummer night sky full of stars, toname a few. More than that,Wonsan-do has a hidden surprise:mudflats filled to the brim withdelicious clams hidden justbeneath the surface. Arecommendation: stay in theshallow, less muddy areas for thefreshest, stronger-shelled clams. A local fishing shop is locateddirectly beside the place whereyou can participate in this clam-catching experience. One can

Where to do :

Next to the 선촌항(Seonchon Port) challenge themselves by hooking

worms to make a live lure, andtesting one’s patience whilstwaiting for the right time to reelin the line. Keep in mind, fromMay 11th to August 31st is thetime when it is illegal to fish for쭈꾸미 (webfoot octopus), one ofthe specialty of Wonsando, dueto its reproduction period.

You better say no to whitepants if you are thinking aboutgoing to the mudflats to anddig for clams. Sun cream andKorean ahjussi style hats arehighly recommended if youplan to fish on a sunny day.

TIPS

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Documents

Minimalist Photo Wattpad Book Coverthe taxi drivers of Jeju-do and Boryeong. Our understanding of the places we visited would not nearly be as plentiful if it weren’t for your opinions