Mizuho Bank, Ltd.

Lottery Division Manager Takashi Yoshida

Green Initiative the Japanese Takara-kuji lottery

Introduction

Which is

the Best Global

Green Brand

in the world?

Best Global Green Brands 2011.

Rank Brand Sector1 TOYOTATOYOTATOYOTATOYOTA Automotive2 3M Diversified3 Siemens Diversified4 Johnson & Johnson Fast moving

consumer goods5 Hewlett-Packard Electronics

Source: Interbrand

Introduction

APLA Member in Japan

Part 1 Outline of Japanese Takara-kuji lottery

Traditional Passive game + Instant : 61%

On-line lotteries on number selection : 39%

Full Member

APLA Member in Japan

Japan Lottery Association

Japan Lottery System, Inc.

Mizuho Bank, Ltd.

Publication of social contribution

On-line lottery system

Actual operation of lottery

Part 1 Outline of Japanese Takara-kuji lottery

APLA Member in Japan

Associate Member

Hitachi Ltd.

Japan Lottery Research Center Inc.

Dentsu Inc.

NEC Corporation

Japan Hades Co. Ltd.

Toppan Printing Co. LtdKyodo Printing Co. Ltd

Electronics

Printing

PR firmRetail ShopsResearch

Part 1 Outline of Japanese Takara-kuji lottery

Japanese People’s concern about environment matters

Part 2 Activities of Green Initiative

▷ Chief Concern for Japanese consumers isEnvironment

▷ 86.9% listed companies have developedmanagement policy of environment

5 perspectives for Analysis

▷ Governance

▷ Transportation▷ Operation

▷ Net profit from lottery

▷ Public relations

Part 2 Activities of Green Initiative

Governance

Mizuho Bank“Operating Standards for Social and Environmental Issues”

Other members“Environmental Charter”“Declaration on the Global Environment”“Eco-First Commitment”

Part 2 Activities of Green Initiative

Public Relations

Japan Lottery AssociationPlanting young cherry trees in Japan, through Japan Cherry Blossom Association

Other membersContribution to local communitiesGreenery and forest protection Monitoring threatened species Environmental Advertising Award

Part 2 Activities of Green Initiative

Operation System

Printing

Energy efficient host computerEnvironmentally friendly serverGreen procurement guideline

Vegetable oil-based inkStreamling production process

ShopsEnergy-efficient air conditioner, LED lightning

Part 2 Activities of Green Initiative

Transportation

Reusable packing materials “Akabako” (red boxes)Modal shift to rail and ship

Part 2 Activities of Green Initiative

Net profit from Lottery

GreenGreenGreenGreen Jumbo lotteryJumbo lotteryJumbo lotteryJumbo lottery(Name changed in 1986) Latest ticket this February

Part 2 Activities of Green Initiative

Net profit from LotteryRyokuRyokuRyokuRyoku----kakakaka(treetreetreetree----plantingplantingplantingplanting) lottery (Predecessor of Green Jumbo Lottery) First ticket in 1984

Part 2 Activities of Green Initiative

Net profit of Lottery

Kawasaki City with Industrial zone encompassing many factories

Activities to combat Global Warming in local governments

“Kawasaki future Eco Life promotion ““Solar panel power generator “

Part 2 Activities of Green Initiative

Image of Japanese Takara-kuji lottery

Yes No Fun 59.0% 4.1%

Bright 59.5% 8.4%Wholesome 47.7% 9.3%

Source: Public Opinion Poll for Japanese Lotteries in 2010

Part 3 Image of lottery in Japan

Summary

Part 1Local governments and our all APLA members play a part in Japanese lottery market.

Part 2Introducing Green Initiative activities by our members, considering environment protection.

Part 3Our lottery meets the social requirements including environmental issues.

In conclusion at APLA 2011 Penang

Japanese Takara-kuji lottery is providing

wholesome leisure,

meeting Social requirements including

environmental engagement,

embedded in People’s lives with the

communication of Social contributions.

Thank you very much

for your attention!