MOFO

History of Mofo Established in 1989As a distributor has managed Oakley since 1992 in Hungary and since 2004 in Czech Rep. – Slovak Rep. – Croatia – Romania regionDistributes several well known other brandsYearly revenue 5 million EUR

Changes in 2009:

• Office and warehouse moved to a bigger place for reason of better logistic and client service

• Got new premium brands: Vans, Soletech.

• Set up new Flagship and Concept Stores.

Market Review

Brand Door

Oakley 150

Eastpak 80

Vans 45

Soltech 45

We use select dirstibution through channles:

•Sport/lifestyle

•Optical

•Core

•Mofo covers the 30% of the actionsport market with its portfolio

Marketing – ATL, BTL

Marketing – Sponsoring 30 Sponsored Athlets incl. 4 Olympic pro

Wheel 8

Skate 4

Water 8

Snow 6

Alternate 4

Marketing - Events

•40-70 Event yearly

•Appearance in every segment:

Action sports

Traditional sports

Art and Music festivals

MARCH Moha The Hungarian Student Party Budapest-Merlin 3. party banner

Rallye Eger Eger 26.-28. rallye sport marketing

Offroad Mohács Mohács 26.-28. offroad rolling o

Hungarian MX Championchip Monor 28 mx tent and banners

Prowanted Final and Party Csepel 27 bmx banners

APRIL Offroad Derecske Derecske 9.-11. offroad rolling o

Hungarian MX Championship Hódmezővásárhely 11 mx tent and banners

Hungarin Drift Championship Tököl 17.-18. drift rolling o

Hungarian MX Championship Piliscsév 25 mx tent and banners

MAY Dragster European Championship Kunmadaras 30.-1.-2. car, motorbike rolling o

Monster Launch Csepel 1 skateboard banners

Offroad Rábaköz Kapuvár 7.-9. offroad rolling o

Hungarian MX Championship Nyársapát 9. mx tent and banners

Hungarin Drift Championship Máriapócs 8.-9. drift tent and banners

Eplény Openning Eplény 23 mtb rolling o

Hungarian JetSki Championship Dunaharaszti 15.-16. jetski tent and banners

Pünkösd regatta Keszthely 22.-24. sailing tent and banners

Kayak-Canoe WC Szeged 28.-30. kayak-canoe rolling o

Hungarian MX Championship Kóka 30 mx tent and banners

JUNE Balaton Bike Fest Balatonfüred 9.-13. bike tent and banners

Metalcom Fábiánsebestyén 11.-13. offroad rolling o

Rallye Szombathely Szombathely 18.-19. rallye sport marketing

Oakley amateur wake comp Budapest-omszk ??? wakeboard tent and banners

Girlz dayz Summer Dachstein - Aut 22.-27. snowboard tent and banners

JULY Hungarian MX Championship Tápióbicske 4 mx tent and banners

Volt Festival Sopron 1.-4. festival rolling o

Maraton Duna Visegrád 4. mtb tent and banners

Balatonsound Zamárdi 8.-11. festival rolling o

Silvercoast Festival Siófok 14.18. windsurf tent and banners

PROHUN Gyula 15.-18. offroad rolling o

Rallye Veszprém Veszprém 17.-18. rallye banners

AUGUST Sziget Festival Budapest 11.-16. festival rolling o

Iron Man Nagyatád 14. bike-run-swim tent and banners

Downhill Championship Eplény 20.-22. mtb rolling o

Wakeboard Championship/Oakley Riot o/o ??? wakeboard/wakeskate tent and banners

Hungarian Baja Veszprém 26.-28. offroad rolling o

SEPTEMBER Hungarian MX Championship Kőszárhegy 5 mx tent and banners

Castrol Rallye Show Budapest - Hungexpo 11.-12. rallye tent and banners

Moto GP Balatonring 19. mgp cancelled

Offroad Slovakia Slovakia 17.-19. off road tent and banners

24h DH Budapest - Csillebérc 18.-19. mtb rollimg o

OCTOBER

NOVEMBER Offroad Kisbér Kisbér 12.-14. offroad rolling o

December Girlz Dayz Winter Dachstein - Aut 1.-5. snowboard tents and banner

DECEMBER World Snowboarding Day Budapest 20. snowboard tents banners

Modular Variable Truck Features:

Replacable side banners

Showroom,

Meetingroom

Kitchen

Terrace

Multimedia

Event tents and Flags