Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 1 of 8 Document name: M T CNG VIC GIM C MARKETING I/ Thng tin chung: V tr Thi gian lm vic B phn Qun l trc tip II/ Mc ch cng vic Qun l ton b hot ng marketing ca cng ty III/ Nhim v c th: 1.Hoch nh chin lc kinh doanh v tip th ca Cng Ty. 2.Thit lp ngn sch marketing, trnh Gim c duyt. Chu trch nhim trong phm vi ngn sch c giao, c quyn duyt thu chi trong phm vi ngn sch c giao. 3.Xy dng k hoch, gii php v t chc thc hin cc Mc tiu Chnh sch ca Cng ty i vi hot ng kinh doanh v tip th. 4.GipGcngtyviciuhnhvqunlmihotngtipthcaCngtymtcchhiu qua; bo m cc ngun lc cho kinh doanh. 5.Xy dng v ch o thc hin cc chng trnh nghin cu & pht trin, hun luyn o to v ng dng KHKT trong hot ng kinh doanh. 6.Phi hp vi Gim c Sn xut xy dng chnh sch c th i vi Khch hng ca Cng ty; Thc hin qun l v duy tr mi quan h gn b cng nh chm sc khch hng. 7.Xc nh cc yu cu ca Khch hng v p ng cc yu cu ny ; ng thi m bo ton b t chc nhn thc cc yu cu mi ca Khch hng v sn phm, dch v ca Cng ty. 8.Bo co vi Gim c cng ty nh k mi thng mt ln v tnh hnh thc hin nhim v v khi cn thit phi kp thi thnh th kin G., bo m khng hot ng kinh doanh nh tr vthit hi. 9.Bo co tng kt hot ng thuc phm vi trch nhim theo Ti Kho Cng Ty. Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 2 of 8 Document name: 10. Phi hp cng tc cht ch cng vi cc thnh vin Ban Gim c Cng ty, v lm vic su stthctivihot ngcaccnvkinhdoanhvccbphndiquyn;m bo mc tiu chung ca Cty t kt qu ti u. 11. Chutrchnhimmihotngcaphngmarketing.Qunltonbnhnvinphng markeing. 12. Thc hin cc cng vic c y quyn khi Gim c vng mt. IV/ Tiu chun:1.Trnh vn ho:Tt nghip i hc tr ln. 2.Trnh chuyn mn: -c o to v qun l KTKT nhim v c giao.-CkinthcsurngvnnglcthctinvquntrviuhnhDNvcclnhvc nghip v ph trch.-Thng hiu h thng lut kinh t hin hnh v c kin thc php l tng qut. 3.K nng: -C nng lc v uy tn t chc, lnh o v iu hnh.-Xy dng v t chc thc hin phng n chin lc cc k hoch trung hn, ngn hn pht trin doanh nghip thuc lnh vc chuyn mn ph trch.-Xy dng v ban hnh cc quy ch, son tho ti liu, vn bn hnh chnh qun tr iu hnh doanh nghip.-Ch huy, iu khin, kim sot qu trnh hot ng ca doanh nghip.-Tham gia xy dng, p dng, duy tr v ci tin h thng m bo cht lng sn phm ca doanh nghip.-Tng kt v nh gi cht lng hot ng ca doanh nghip.-Nghin cu ng dng cng trnh i mi h thng qun l v pht trin doanh nghip.-Ni v vit thng tho t nht 1 ngoi ng.-Ngoi giao v ng x tt. 4.Kinh nghim: C qu trnh kinh nghim qun l doanh nghip t 3 nm tr ln. c thi gian hot ng lnh vc chuyn mn chnh t 5 nm tr ln. Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 3 of 8 Document name: M T CNG VIC NHN VIN MARKETING I/ Thng tin chung: V tr Thi gian lm vic B phn Qun l trc tip II/ Mc ch cng vic Thc hin cc chng trnh marketing c duyt. III/ Nhim v c th: 1.Nghin cu sn phm ca cng ty v cc i th cnh tranh khc. 2.Nghin cu nhu cu ngi tiu dng v cc dng sn phm. 3.Pht trin th trng cho cc sn phm mi theo k hoch c giao. 4.Thamgiahunluyncctnhnngsnphmchoidinbnhng,nhnvinbnhng, tham gia cc hot ng marketing khc 5.H tr cc hot ng Marketing bng cch son tho, nh dng, v bo co cc thng tin v ti liu. 6.Tng hp cc bo co v nh gi ngi tiu dng bng cch san tho, tp hp, nh dng v tm tt thng tin, th, v trnh by. 7.Cp nht thng tin i th bng cch nhp d liu t doanh s cc chng loi sn phm bng cchsantho,tphp,nh dng v tm tt thng tin, th, v trnh by; phn pht cc bo co 8.H tr cc phn trnh by bn hng bng cch tp hp cc bo gi, ngh, cc on phim, cc slide trnh by, th nghim sn phm v sch gii thiu v tnh nng sn phm; son tho cc phn tch i th v khch hng. 9.Chun b cc th t v catal bng cch nh dng ni dung v hnh nh; sp xp vic in n v cc ph trn gi Internet. 10. Duy tr th vin marketing bng cch kim tra v cung cp thm sch bo. Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 4 of 8 Document name: 11. Cung cp thng tin nghin cu v theo di Marketing bng cch thu thp, phn tch, v tng kt d liu v xu hng. 12. tcccmctiumarketingvcatchcbngcchtcccktqulinquan theo yu cu, theo cc k hoch marketing, chng trnh qung co khuyn mi. 13. Thu thp thng tin v khch hng, nhu cu khch hng, kh nng khch hng ... 14. Thu thp v x l thng tin v cc i th cnh tranh IV/ Tiu chun: 1.Nam/N, t 22 n 30 tui, sc kho tt. 2.Trnh : i hc Kinh t/ Ngoi thng/ Marketing. 3.S dng tt ting Anh, tin hc vn phng. 4.C kinh nghim t nht 1 nm v tr tng t. Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 5 of 8 Document name: M T CNG VIC PH TRCH TRUYN THNG I/ Thng tin chung: V tr Thi gian lm vic B phn Qun l trc tip II/ Mc ch cng vic Qun l v thc hin cc chng trnh truyn thng ca cng ty. III/ Nhim v c th: 1.Xy dng quan h vi bo ch, truyn thng, cc i tc c lin quan 2.L u mi ca cng ty trong vic a ra cc thng ip vi bn ngoi qua bo ch/truyn thng 3.Tng hp v bo co cc thng tin v cng ty c a trn bo ch/truyn thng 4.Nghin cu, d bo cc chiu hng d lun c kh nng nh hng n cty 5.T vn v thc hin cc bin php khc phc khi c thng tin xu trn th trng 6.Xy dng b ti liu chun ca cng ty 7.T chc cc s kin 8.Qun l h thng thng tin marketing 9.Xy dng v qun l trang web ca cng ty 10. Xy dng v qun l cc hnh thc PR ni b cng ty IV/ Tiu chun: Trnh hc vnTt nghip i hcTrnh chuyn mnBo ch/Ngoi Thng/Kinh T/Ngoi Giao/Ngoi Ng Trnh ngoi ngTing Anh gii Kinh nghim thc t - Kh nng giao tip v xy dng quan h tt Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 6 of 8 Document name: - C kh nng vit - C u c t chc - Sng to - Kh nng lm vic c lp v x l tnh hung tt Yu cu khcNhit tnh, chm ch, cn thn, nhanh nhn Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 7 of 8 Document name: M T CNG VIC QUN L THNG HIU I/ Thng tin chung: V tr Thi gian lm vic B phn Qun l trc tip II/ Mc ch cng vic Xy dng, qun l v pht trin thng hiu ca cng ty./. III/ Nhim v c th: 1.Lm vic vi nh t vn xy dng chin lc thng hiu cho h thng 2. xut nhng thay i trong chin lc thng hiu (nu cn) 3.Qun l quan h vi nh t vn thng hiu 4.Xy dng hoc xut xy dng cc mi quan h chin lc nhm qung b thng hiu ca cng ty 5. xut v thc hin cc hot ng xy dng thng hiu ca h thng, bao gm v khng gii hn trong cc chng trnh khuyn mi, qung co, ti tr... 6.Ln k hoch qun l v phn b kinh ph cho cc hot ng xy dng thng hiu 7.Phi hp thc hin cc chng trnh promotion do product manager xut 8.Phi hp thc hin cc chng trnh PR, event do PR manager xut 9.Gim st tt c cc hot ng khc trong chui m bo thng hiu ca cng ty c gn gi v pht huy 10. Theo di v phn tch cc din bin ca cc i th trn th trng c th nh hng ti thng hiu ca cng ty. ra cc bin php phn ng ph hp 11. nh k v t xut tin hnh cc cuc nghin cu th trng IV/ Tiu chun: Code: Version: 1.0 Dated: 10/01/2008 LOGO COMPANY NAME Adress:Phone: Email: Page: Page 8 of 8 Document name: Phm cht c nhnYu cu Trnh hc vni hc Trnh chuyn mnKhi kinh t Trnh ngoi ngTing Anh gii Kinh nghim thc t Sng to, c tm nhn v t duy chin lc, k nng giao tip tt, kh nng lm vic nhm tt. Yu cu khcNhit tnh, chm ch, cn thn, nhanh nhn