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MRA Sales Presentation 2016

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Page 1: MRA Sales Presentation 2016
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Websites, Online Marketing and Credit Card Services and ProcessingOnline marketing to attract and retain customers, a website that delivers a great user experience and merchant processing to capture payments are core requirements for almost any business.

Evolve Systems has been a SMB partner since 2002

• Located in St. Paul, MN• 75% Women owned and 25% Veteran owned business• Commitment to technology and staying ahead of the pack• Leadership in local organizations• Dedication to giving back to the community

evolve-systems.com

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evolve-systems.com

Serving up Web and Merchant Services Solutions

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Keeping owners in the front of the house

Heads in the beds and bottoms in the seats

evolve-systems.com

Active Social Media

Google Tools and

Dashboards

Blogs, Specials,

Music

Local SEO

Menus and

Foodie Photos

Mobile Responsive

Website

Menu Planning

Customer Care and Loyalty

StaffingTaking Care of

Financials

Event Planning, Special Events

Sourcing Food and

Supplies

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The shift to online and mobile solutionsLocal search, mobile devices and social communication channels

• Millennials represent roughly 40% of the total population and 60% dine out once a week or more

• 87% will order an expensive meal, even when they lack money

• Approximately 40% of Americans are over the age of 50• They want healthy meals at a great price and

enjoy customer loyalty experiences

evolve-systems.com

72% of owners say technology helps them run and improve their business outcomes

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Merchant Card Services• Security

– Every day more than 20,000 systems are compromised

• PCI Compliance – Protect cardholder data and reduce your risk

• Get EMV Ready– Chip and Pin technology

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There are so many credit card service providers – why consider Evolve Systems?You are too busy to worry about your merchant services. Evolve Systems provides:

• Simple solutions, affordable solutions and support when you need it most

• Processing and services that make transactions easy for your customers and your backend management too• PCI compliance • Equipment to own, not lease• Interchange plus pricing• Options for terminals, gateways and POS systems

• Transparent fee structure

evolve-systems.com

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Surveys reveal…Merchant services statistics in the news

• 72% of SMB are not prepared should a data breach occur• 64% of business perceive their risk of a data breach as low

• Only 42% of businesses are ready or preparing for the EMV liability shift scheduled for October 2015• 60% of businesses processing Level 2 and 3 qualified transactions are missing out on profits due to incorrect account setup

evolve-systems.com

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Merchant Card PrioritiesHow many of these priorities are well in hand for your business?

• Consumers are wary of fraud and depend on you to protect their data – are you PCI and EMV compliant?

• Customers want payment options – card present, ecommerce transactions, mobile transactions, etc. – are you doing business your way or theirs?• Annual effective rate review is a smart way to manage your fees – when was your last review?

It may be time for an account and rate review

evolve-systems.com

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Gift and Loyalty Cards• Gift Cards Make Money

– Average gift card users spend 20% above the card’s value

• Gift Cards Build Loyalty– 55% of gift card customers need more than one visit to

spend the entire gift card

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Mobile Payment Solutions• Simply swipe a card, capture a signature and enjoy the

convenience of anywhere accepting payments.

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Tav on the AvenueProject Summary – updated brandingwith a new look and feel

Important to create easy updates for dailyspecialsConcrete 5 CMS

• TCDealz mobile coupon integration

• Beautiful photography• Graphic Designer: Ben Harris of Sharpe Creative

evolve-systems.com ● [email protected]

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Tinucci’s Testimonial"Tinucci's wanted an upgraded website with a nice, soft look.

Basically we wanted our message to be very 'to the point'. Because we have so many specials and updates to the site, we needed a platform that was very user friendly so we could internally edit it as needed.

Evolve Systems sat down with us, intently listened, then gave us fantastic direction as the site was built out. They also offered us training and enlisted us on their 24 hour Help Desk as follow up to our site being launched.

Evolve System's staff understands the hospitality industry well. I would highly recommend their services."

Mark Tinucci Jr.

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Williams and Hall OutfittersProject Summary – Fresh and unique website refresh for lead generation

New fresh look with easier access to trip planning tools and addition of blog and other online marketing tool integration

WordPress CMS• Showcase the lodge, BWCA and Quetico• Communicate to different audiences – fisherman, canoeists and scouts• Mobile responsive• Graphic Designer: Spark 5 Media

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Shamrocks and The NookProject Summary – Fresh and unique website refresh

Combining two restaurants into one site. Both Restaurants have the same owners but Similar food and audiencesDrupal CMS

• Easy updates for music• Mobile responsive• Graphic Designer: Jim Davis of

Mindspark Creative

evolve-systems.com ● [email protected]

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J&J DistributingProject Summary – add a mobile website

Make it convenient for retail buyers to access the website via mobile or tablet devicesDudaMobile

• Cost effective• Click to call functionality• Easy to use mobile site• Map integration

evolve-systems.com ● [email protected]

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Sgt. Peppers Grille and BarProject Summary – Add a mobile websiteOld desktop site is not mobile friendly – this was a quick easy option to satisfy growing mobile customer baseDudaMobile

• Social media integration• Easy to read updated menus• Cost effective

evolve-systems.com ● [email protected]

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Direct Source MarketingProject Summary – New Website to replace a holding page

Introduce something new, different and memorable for produce distributor

WordPress CMS• Showcase product via a “Cooler” concept• Integrate to purchasing systems • Mobile responsive• Graphic Designer: Haglof Design

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Casper and Runyon Testimonial“The Nook and Shamrocks wanted a website that was

functional, but also fun and showed the personality of the owners and our restaurants. Evolve Systems nailed both the design and the functionality for us!

Going to our website homepage is much like walking through the door of The Nook or Shamrocks (minus the taste and smells, of course). Our character is present everywhere!

Equally as important, when working with Evolve Systems, there is round the clock, friendly service available when needed.

We are currently using Evolve to build an additional site for our bowling alley in the basement of The Nook; Ran Ham. We have been extremely happy with the product and service Evolve provides. I think you would be, too.”

Michael Runyon, The Nook and Shamrock’s Irish Pub

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BLVD Bar & GrilleProject summary - Website facelift and make it easier to update.

Opportunity for neighborhood bar and grill for a re-designed and refreshed site along with a platform for easy on-going maintenance. It’s important to keep specials, events and new menu items up-to-date.

Concrete 5 CMS Website• SMS integration• Graphics By: Ben Harris, Sharpe

Creative

evolve-systems.com ● [email protected]

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Engage your guests online

evolve-systems.com ● [email protected]

With social media, newsletters, blogs, contests and more

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Engage your guests online

evolve-systems.com ● [email protected]

With social media, newsletters, blogs, contests and more

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We take your trust seriously.

evolve-systems.com

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Question: What’s important to your online success?

evolve-systems.com

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A Survey of Small-to-Medium Sized Businesses Revealed

• 75% believe that internet marketing is ‘effective’ or ‘very effective’ at attracting new customers (vs. 68% in 2013)

• 70% are spending less than $500 on marketing per month (vs. 73% in 2013)

• 50% allocate less than 30% of their marketing budget to online channels (vs. 49% in 2013)

evolve-systems.com

89 percent of consumers begin the sales process with an internet search when looking for information on products, business, or professionals – Inc.com

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Website and Online Marketing PrioritiesIt may be time for an audit, renewed strategy and website refresh.

How many of these priorities are well in hand for your business?• Mobile responsive website

• Website that has strong SEO signals (search engine optimization)• Fresh content (blog, newsletters, new products, etc.) • Social media strategy• Website maintenance plan and webmaster• Securely hosted website

• A plan for measurement and optimization

evolve-systems.com

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Evolve Systems Project Management

evolve-systems.com

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Next steps Web…Web presence audit

Find out how you are represented on the web• Show up higher in search results – SEO/Content Benchmark audit

• Get found online – Jumpstart audit option comparing your SEO basics to three of your competitors

• Provide an exceptional online user experience -- Website and Social Media audit compares your website, SEO, social media and content to 3 of your competitors

An audit lets you know where you stand to begin with a new plan for moving forward

evolve-systems.com

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Next steps Merchant Services…Merchant Account Review

Start a discussion with Evolve Systems• Get a rate quote with 3 months of financial statement

• We’ll do a needs assessment and technology recommendation

evolve-systems.com

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ContactEvolve SystemsDon Raleigh [email protected](651)556-4635

evolve-systems.com