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TableofContents
1.0ExecutiveSummary............................................................................................................................
11.1Objectives..................................................................................................................................
11.2
Mission.......................................................................................................................................
2Chart:Hihlihts.....................................................................................................................
2
1.!"eystoSuccess.......................................................................................................................
22.0Com#anySummary............................................................................................................................
!
2.1Start$u#Summary.....................................................................................................................
!Table:Start$u#........................................................................................................................
%Table:Start$u#&un'in.........................................................................................................
(Chart:Start$u#........................................................................................................................
)
2.2Com#anyO*nershi#................................................................................................................
)2.!Com#any+ocationsan'&acilities.........................................................................................
)
!.0Services...............................................................................................................................................
,
!.1
Service
-escri#tion..................................................................................................................
,!.2Com#etitiveCom#arison.........................................................................................................
,!.!Sales+iterature.........................................................................................................................
,!.%&ulfillment...................................................................................................................................
,!.(Technoloy.................................................................................................................................
!.)&utureServices.........................................................................................................................
%.0Mar/etnalysisSummary.................................................................................................................
%.1Mar/etSementation...............................................................................................................
Table:Mar/etnalysis..........................................................................................................
Chart:Mar/etnalysis3ie4.................................................................................................
%.2TaretMar/etSementStratey............................................................................................
%.2.1
Mar/et
Tren's...............................................................................................................
%.2.2Mar/et5ro*th............................................................................................................
10%.2.!Mar/et6ee's.............................................................................................................
10Chart:Mar/etnalysis7ar4..............................................................................................
11
(.0Strateyan'8m#lementationSummary.........................................................................................
11(.1Com#etitiveE'e...................................................................................................................
11(.2Mar/etinStratey.................................................................................................................
11
(.2.1-istributionStratey..................................................................................................
12(.2.2Mar/etin3rorams..................................................................................................
12(.2.!3ositioninStatement...............................................................................................
12(.2.%3ricinStratey..........................................................................................................
12
(.2.(
3romotion
Stratey....................................................................................................
1!(.!
Sales
Stratey.........................................................................................................................
1!(.!.1Sales&orecast...........................................................................................................
1!
Table:Sales&orecast................................................................................................
1%Chart:SalesMonthly..................................................................................................
1(Chart:Salesby9ear..................................................................................................
1(
(.!.2Sales3rorams.........................................................................................................
1((.%Strateiclliances..................................................................................................................
1)(.(Milestones...............................................................................................................................
1)
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Table:Milestones.................................................................................................................
1)Chart:Milestones.................................................................................................................
1,
).0ManaementSummary...................................................................................................................
1,
3ae1
TableofContents).1OraniationalStructure.........................................................................................................
1,
).2ManaementTeam................................................................................................................
1,).!ManaementTeam5a#s......................................................................................................
1).%3ersonnel3lan........................................................................................................................
1
Table:3ersonnel..................................................................................................................
1,.0&inancial3lan...................................................................................................................................
1
,.1Start$u#&un'in.....................................................................................................................
1,.28m#ortantssum#tions...........................................................................................................
1
,.!
"ey
&inancial
8n'icators.........................................................................................................
1Chart:
7enchmar/s..............................................................................................................
20,.%7rea/$evennalysis...............................................................................................................
20
Table:7rea/$evennalysis................................................................................................
20Chart:7rea/$evennalysis................................................................................................
21
,.(3rojecte'3rofitan'+oss......................................................................................................
21Chart:5rossMarinMonthly..............................................................................................
22Chart:5rossMarin9early.................................................................................................
22Table:3rofitan'+oss.........................................................................................................
2!Chart:3rofitMonthly............................................................................................................
2%Chart:3rofit9early...............................................................................................................
2%
,.)3rojecte'Cash&lo*..............................................................................................................
2%
Chart:
Cash
..........................................................................................................................
2(Table:Cash&lo*.................................................................................................................
2)
,.,3rojecte'7alanceSheet.......................................................................................................
2,Table:7alanceSheet..........................................................................................................
2,
,.7usiness;atios......................................................................................................................
2Table:;atios........................................................................................................................
2
Table:Sales&orecast
..............................................................................................................................
1Table:3ersonnel.......................................................................................................................................
2Table:3rofitan'+oss..............................................................................................................................
!Table:Cash&lo*......................................................................................................................................
%Table:7alanceSheet...............................................................................................................................
(
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3ae2
MS6;ealEstate
1.0ExecutiveSummary
7SN
!eal
8state
47SN5
is
an
9regon)based
real
estate
company
that
will
offer
benchmar#edrentalunitsforthe8ugene,
9regoncommunity.
7SN:sunitswillbalance
safety,
cuttingedgefeatures,andapositiveatmosphereforalltenants.Theserentalswillbeprovidedwithunmatchedlevelsof
customerserviceandattention.Salesarepro;ectedtobesubstantial
inyear onegrowing moderatelybyyearthree.
"he#ar$et
7SNwilltargetthree
distinctcustomersegments.
Thelargestsegment
thattheywillserviceis3niversityof9regonstudents.Thissegmentisgrowingat
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Coice
Stream:s++personcustomerservicedepartment.
Thisexperience
provided
Nathanwithincrediblecustomerattentions#illsthathewill
leveragefor7SN.
1.1Objectives
(. 8ncouragingly
substantial sales
inyear one
and
growingsteadily
throughyear three..
Erossmarginmoderateandimprovingoverthespanoftheplan.F.
NetprofitGsalestobepositivebythesecond
year.=. Haveacrimerateof+.
3ae1
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