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London, 09/02/2018 1
Nicosia, 14-15/05/2018 1
This project has received funding from the European Union’s Horizon
2020 research and innovation programme under grant agreement No
636626”
MyCorridor Project: The vision & the approach Vasilis MizarasSWARCO HELLAS
5th European Conference on Sustainable Urban Mobility Plans
London, 09/02/2018 2
Structure
• Part A: What is “My Corridor” project?
• Part B: What is TM2.0?
• Part C: How is My Corridor going to achieve the set objectives?
• Part D: Towards a regulatory framework for MaaS?
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Part A
• What is My Corridor project?– Rationale
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MyCorridor
• Mobility as a Service in a multimodal European cross-border corridor
• Starting 1st of June 2017 to last 3 years
4
Coordinator Technical & Innovation Manager
Industrial Partners
Mobility Market SME’s
Aggregator
Mobility Agency ITS Association Research Legal firm Liaison to MaaSAlliance
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The gap
• Currently, there is a tendency to create local MaaS communities at city level
with agreements among different mobility providers (PT, bike and car sharing,
taxi, train, etc.); integrated in a single local platform or application.
• Actual interoperability among these different “city” platforms is often
missing.
• Smooth transition from private vehicle ownership towards car
sharing/usage towards multi modal experience is often omitted.
• The MaaS schemes emphasizes on services for travelers; but what about the
optimization of mobilty operations through traffic & multi modal transport
management?
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One stop shopThe focus & the starting point
• Driving the “vehicle world” towards MaaS
• Starting point is the TM2.0 platform – i.e. mobility services related
to the interactive traffic management vision of the “vehicle world”.
• It aims to extend the current capability of TM2.0 by integrating in a
single platform pan-European data sets, able to offer urban and
interurban services that are multimodal, seamless, flexible,
reliable, user-friendly, all-inclusive, cost-effective and
environmentally sustainable.
• The project envisages the emergence of a new business actor across
Europe; the one of a Mobility Services Aggregator.
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Part B
• What is TM2.0?– MaaS enabler
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The TM2.0 Platform (http://tm20.org)
• TM2.0 ERTICO Platform originated in 2011 from TomTom and Swarco Mizar (company of the SWARCO Group)
• Now groups more than 38 members from all ITS sectors focusing on new solutions for advanced active traffic management.
• Aim to agree on common interfaces, principles and business models which can facilitate the exchange of data and information from the road vehicles (and navigation service providers) and the Traffic Management and Control Centres(TMC), and back, improving the total value chain for consistent traffic management and mobility services as well as avoiding conflicting guidance information on the road and in the vehicles
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Convergence of two trends: TM2.0 & MaaS
TM2.0 use MaaS as a tool for multimodal demand management
From Road Traffic management and TM2.0 TO
Multi modal Management (TM2.1 Framework)
MaaS can use TM 2.0 (TM 2.1) to enrich MaaS product
Involve car as part of the product but promote modal shift &
Facilitate seamless usage of urban and interurban road
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TM2.1:Evolution of TM2.0 through MyCorridor
• Extend TM2.0 concept from drivers to all categories of travellers
• Combine individual traveller objectives together with network wide management strategies in a win-win scenario
• Travellers become entirely part of the data supply chain through the use of new technologies and sensors
• TM2.0 towards MaaS acts in each transport field (e.g. Parking availability, Route planning, Real time traffic state and forecast, Event management, Zone access control, Traffic light forecast, Traffic events)
• Explore scenarios of TM2.0 at the boundaries of the vehicle world in all trip phases:– Pre-trip (trip planning, booking, purchase of mobility tokens)
– On trip (routing information, C-ITS, e-mobility, parking information, multi-modal interfaces, car-sharing, park & ride)
– Post-trip (analysis of travel patterns, analysis of eco-behaviour, incentive policies)
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A practical example:
1. Basic TM2.0 business scenario: The combination of traffic data from Traffic Management Operators and navigation service provider (FCD) can generate post processed traffic data, such as: forecast travel time estimation, forecast level of services, current level of services, current travel time, traffic light forecasts as well as Traffic Management measures to optimize the traffic low network, such as: alternative route guidance, open/close preferred lanes, road speed limits.
2. Interaction of TM2.0 with MaaS: Data elaborated are provided to MyCorridor platform for mobility service provision to travelers. The end user gets homogenized information from all possible service channels, for example, VMS, PNDs and My Corridor application
3. Enhanced Traffic Management scenario (TM2.1): The Traffic Management Operators could indicate a capacity drop within their network which he cannot solve with only TM measures. Thus, they ask the MaaS operator to switch travel demand onto a different travel mode or modes provided by the SP's based in capacity and pricing, with respect to the users business role in order to avoid the capacity drop. The switch can be achieved through information push, and/or incentives (eg discounts) in combination. One example is park and ride information and discount offer.
4. Car sharing and TM2.0: MaaS schemes can combine car sharing services with TM2.1 scenario for reasons of more efficient TM as well as complete mobility service management.
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TransportModes
Interactive Transport Management
through
Future travel management: cross-modal and interactive
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Part C
• How is My Corridor going to achieve the set objectives?– Technical solution
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One–stop–shop
Token generator
Business rules editor
Payment API
Matchmaking Service metadata
API details
Service Registration Tool
mobile application
In-vehicle application
Front-end
QoS assessment
module
Service providers
Consumers
feedback
profiles
services
Back office
External payment
service
Mobility services
Infomobility services
MaaS issuer
MaaS demand
repository
ΤΜ 2.0 serviceData analytics
Voucher
Checkout
• Core is the Token Generator (TG) that responds to any
user incoming request for MaaS services by producing
the MaaS product that best matches the requesting user
needs
• Matchmaking module responsible for matchmaking
between available services and users’ requests
• The TG combines the results of Matchmaking with the
specific business rules defined by the MaaS operator,
through a business rules editor and the results of the
QoS assessment module, which performs evaluation of
the offered services based on user experiences
• The Token is sent to the user and the service providers’
back office
• On user’s acceptance, a payment transaction is initiated
by an affiliated external payment service
• Bi-directional interaction with TM services
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MyCorridor “Corridor”
• 2 phases of
evaluation/demonstration
• Developers/service providers
& travelers
• 2nd phase – real life conditions! – Incentives to use the platform
– the “Commuter” - the “Tourist” -
the “Businessman” - the
“Spontaneous user” - the
“Mobility-restricted” user - the
“Low IT literacy user” –
EVERYBODY!
“EURO-Mobility Ticket”
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Business Logic
• Inclusion of (Interactive) Traffic management into the MaaS value proposition - Traffic Management services are and should be perceived as a “car related mobility service” by the drivers. MyCorridor focuses on TM2.0 & V2X (i.e. traffic light assistance)
• “Corridor” view, supporting commuters and regular visitors
– A certain Maas business entity – the MaaSissuer - can operate at any region, but, additionally, the total business scheme envisages the connection of the MaaS issuers’ Regions through Transport Corridors.
– Simulating “roaming”
• The Mobility Service Aggregator could be a new corporation or an alliance of MaaS Issuers!
Mass Issuer 1
Mass Issuer 2
Mass Issuer 3
Corridor 1Traffic Management 2.0 Services
Corridor 3Traffic Management 2.0 servicesV2X corridor
Corridor 2Long distance Ferry boatsLong distance trains
Mobility Services Aggregator
Key Partners Key Activities Customer Relationships Customer Segments
Key Resources Channels
Mobility Service Aggregator
Value Proposition
Externalities
Revenue StreamsCost Structure
Platform hosting and
Transpor/Mobilityservice providers
Reliable information
delivery
B2C (web, mobile app, in vehicle)
B2B Customer contracts (Service Aggregation)
Multi modal content
Internet application
Token consumption at Mobility Service Providers
Content maintenance Token sales
Content aggregators
End users
Content filtering,
enhancement and
Value added services
Trip plan Algorithm
MaaS Product delivery
(Token, Loyalty,
"One-off" use by
anonymous end users
B2B (MaaS issuers, other Aggregators)
Payment & clearing Mobile application
In vehicle application
RTD - System improvement
IT infrastructure
CRS (for example, VIVA) Personalised service for
registered end users
B2B Customer contracts (Content aggregation)
Traffic Management Operations
Algorithms
Big data infrastructure
Pay per click
Advertisement
End user Customer DB
Sales lead to B2B partners (for example, ticket booking)
Time based fee for registered end users
Mobile application purchase fees
B2B revenues
Marketing revenues
B2B revenues
B2C revenues
MaaS Issuers
Payment, Token
MaaS Product forming (business rules editor, Matchmaking)
Payment & Clearing costs
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Promotion & Socially responsible traveler strategies
Examples of strategies:• Incentives
– Loyalty scheme– Promotion campaigns (for example, if you use park & ride during peak hours
you get 3$ voucher)
• Pricing– Scaling discounts (i.e. the more you use the system the less you pay)– Added value services (i.e. combination of mobility services or combination with
other products – for example theater tickets – may lead to optimized costs)
• Taxation– Tax reductions or Urban tolling discounts because of desired travelling
behaviour
• Socially responsible behavior– Calculating CO2 reductions by Eco driving– Comparing environmental benefits because of Modal shifts
• Crowdsourcing rewards, for example, Rewards for providing FCD
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Part D
• Towards a regulatory framework for MaaS?– From mobility “silos” to mobility ecosystem; Legal
implications
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Legal issues for MaaS
• Existing legal framework – not MaaS specific• Data ownership, protection and security• Open systems• Competition law – market access, impartiality
and transparency• Payments regulations
• Geo-blocking and roaming• Liability• Public procurement• Insurance• Intellectual Property• Contractual matrix
Contractual framework considerations:• Agreements with service providers• Agreements between the MyCorridor consortium
entities• Privacy policy• Cookies policy• Consumer facing terms and conditions• Data processing agreements
• Data Protection Officer ('DPO')• Privacy Impact Assessment ('PIA')
Osborne Clarke LLP has identified the following issues to date
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The real value of MaaS lies in data integration
Growth of the internet and connected models have raised individuals'/service users concerns about security of this data and privacy.
General Data Protection Regulation 2016/679 ("GDPR")– 25 May 2018
• 'Personal data' - wide definition
'any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person'.
• 'Processing' – wide definition
'any operation or set of operations which is performed on personal data or on sets of personal data….'
• Individuals' rights
• Data controller or data processor?
Principal Legal grounds for processing (importantly, processing must be 'necessary' – i.e., could you reasonably achieve the same purpose without the processing?):
• Legitimate interests
• Necessary for the performance of a contract
• Consent (GDPR consent - unambiguous indication by means of a statement or by clear affirmative action and must be freely given)
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With the support of my colleagues:
CoordinatorRoberto Palacin
Newcastle University (UNEW)
e-Mail: [email protected],
Belinda Fairbairn
Newcastle University (UNEW)
e-Mail: [email protected],
Technical ManagementMaria Gemou
Hellenic Institute of Transport (CERTH/HIT)
e-Mail: [email protected]
Other contactsMarie-Claire Smith
Osborne Clarke
e-Mail: [email protected]
Jeremy Godley
Osborne Clarke
e-Mail: [email protected]
Laura Coconea, PhDSWARCO Mizar s.r.l.e-Mail: [email protected]
Giulia DovinolaSWARCO Mizar s.r.l.e-Mail: [email protected]
Vasilis MizarasSWARCO HELLAS
e-Mail: [email protected]
