Nada Švob-Đokić-Redefinition-2

8/13/2019 Nada vob-oki-Redefinition-2

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Redefining Cultural IdentitiesDynamics of cultural change and

recognition of minority cultures

Nada vob-oki

Institute for International Relations

Zagreb, Croatia


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Cultural identity

identity: the condition of being a specifiedperson or thing

cultural identification: confirmation of existence,built into the history and development of each

society and each person

multiple meanings, multiple interpretations


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Cultural identity

Modernity and postmodernism

in late modernity all identities straddle borders, whethergeopolitical, cultural, or epistemological (popular culture

analysis, feminism, post-colonialism, deconstruction;

minority discourses, border cultures, queer studies, etc.)

Nestor Garcia Canclini,Hybrid Cultures: Strategies for Entering and

Leaving Modernity, Mexico 1990; Consumers and Citizens. Globalizationand Multicultural Conflicts, 1995, English translation 2001; La globalizacion

imaginada/Imagined Globalization, 2002.


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Cultural identity

through the regional and disciplinary differences, cultural transitionsare expressed in different ways

the play of differences in the fabric of social life (George Yudice)

... identities and forms of knowledge were fashioned in the

complexly negotiated processes of partial integration in andresistance to national policies and discourses that left the

sedimented memory


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Policies of representation of identities

Modern identities were territorial andalmost always monolinguistic. They arestructured by the logics of state.

Sociospatial definition of identity.

Postmodern identities are transterritorial

and multilinguistic. They are structured bythe logics of markets.Sociocommunicational definition ofidentity.


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Policies of representation of identities

Now we see vanish, once and for all, thoseidentities conceived of as the expression of a

collective being, of an idiosyncracy, or of an

imagined community secured by bonds of

territory and blood. National culture is not

extinguished, but it is converted into a formula

that designates the continuity of an unstablehistorical memory, continually reconstructed in

interaction with transnational cultural referents


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Policies of representation and

policies of recognition of cultural

identities

Multi/interculturalism < pluralism Disciplinary transgressing < interdisciplinarity

Freedom of choice < increased individualization

Transnational / transcultural < increase of cultural referents Cultural rights < global reach


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Globalization and identity

Deconstruction and reconstruction of thehorizontal cultural borders : anthropologically

based approaches, differences among cultures

and cultural diversity

Construction of vertical cultural borders: culturalheterogeneity; new brands of pop-cultures;

internal/individualized cultural diversities


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Globalization and identity

DETERRITORIALIZATION(Places as such are no longer the clear supports ofidentity)People confined to, and by places to which they belong,

have probably never existed.

CULTURAL HYBRIDITYAccelerated form of hybridization; mixing and migling isnot a natural and pure process;

hegemonic forces operate in the processes ofhybridization (some core values always dominate).Independent cultural power of hybridity


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The information society and identity

Common information technology, global economy and humandiversity

Information Age: global, diverse, multicultural Information society exists in the plurality of social and cultural

models Information society is based in knowledge generation andinformation processing, with the help of micro-electronics basedinformation technologies; it is organized in networks; and its coreactivities are networked on a global scale, working as a unit in realtime thanks to the infrastructure in telecommunications andtransportation

Three basic models: Silicon Valley Hong Kong Finland


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Values

7 values of the information society: money,work, optimality, flexibility, stability,

decisiveness and measuring of results

7 hakers values: passion (motivation),freedom, money (implementation of social

goals), openness, netics (networks ethic,activity), responsibility , creativity


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End of globalization

Abolishment of many intellectual,professional, cultural entities and borders

Appearance of new and hopefullysustainable cultural systems, able to

communicate and mediate own values

Presence of new challenges: redefinednational cultural identities; information

societies; new interactions

Documents

Nada Švob-Đokić-Redefinition-2