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WAYS TO CONSTRUCT THE NARRATIVE
1
WHO WILL BE YOUR
AUDIENCE
ASKINGQUESTIONS
3
2
1
3
CONSIDER YOUR
AUDIENCEEXPERTmore detail
MILLENNIALScool visuals
C-SUITEsimple and smart
2
STORYTELLING
STRUCTURE
SCENARIO
+
5SECTIONST O S T R U C T U R E Y O U R
P R E S E N T A T I O N
BACKGROUND
ANALYSIS
CONCLUSION
OPENING
SOLUTION
OPENING
ICE BREAKING
TITLE IT
BACKGROUND
TREND
BENCHMARK
STATUS QUO
CIRCUMSTANCE
ANALYSIS
IMPACT
CONSEQUENCE
OPPORTUNITY
PAIN POINT
SOLUTION PRESCRIPTION
PROPOSAL SURPRISE
CONCLUSION
REAFFIRM POINTS
[ EXPERT ]
[ C-SUITE ]
[ PROJECT ]
[ PRODUCT ]
3
BURN THE FIRE
GIVE YOUR NARRATIVE A SOUL
SCENARIO PLANNING
CONFLICT
TRUST
V
HOW TO START YOUR STORY
Aesthetic MarketingPresentation / Infographics Coach / Analysis / Design
Perpa Hsieh
AESTHETICMARKETING,
perpahsieh.wix.com/amblog