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PORTFOLIO NATALIE CALDERÓN

Natalie Calderon Portfolio

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Design, Media, Marketing, Advertising, and Agency Portfolio, 2015

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Page 1: Natalie Calderon Portfolio

PORTFOLIO

NATALIECALDERÓN

Page 2: Natalie Calderon Portfolio

NATALIE CALDERÓN

2012-2013

2009-2011

2004-2009

RELEVANT SKILLS

EDUCATION

EXPERIENCE

• Effective group communication skills with proven leadership abilities.• Detailed oriented with exceptional planning, research, and organizational skills.• Extensive knowledge of Microsoft Office and Adobe Creative Suite.• Strong design aesthetic with a keen interest in effective visual communication.• Rudimentary knowledge of HTML and CSS.

Business Diploma, specializing in Marketing and Brand DevelopmentHumber College, The Business School (Toronto, ON)• Relevant courses taken in Marketing, Social Media and Promotions,• Trend Analysis and Product Development.

Master of Arts, HonoursUniversity of Western Ontario (London, ON) • Relevant courses taken in Cultural Studies, Research Methods and• Literary Theory.

Bachelor of Arts, HonoursUniversity of Waterloo (Waterloo, ON)• Relevant courses taken in Economics, Literature, Communication Arts,• Business and Project Management.

2014 - PresentAccount ExecutiveTBWA\Toronto (Toronto, ON)• Meeting and liaising with clients to identify campaign requirements •from brief to •completion, executing projects on time and within budget.• Presenting campaign ideas and ensuring effective communication between the• agency and clients.• Project lead and key contact for multiple vehicle campaigns including: asset• deliverables, dealer launch and point of sale (POS) material, digital banners and• brand broadcast scheduling.• Working with account leadership and creative team to present work to clients for• approval, ensuring efficient workflow and comprehensive client feedback.• Significant contributions to the following vehicle launch campaigns: - 2015 Nissan Micra, Sentra, Versa Note, and LEAF. - The All-New 2015 Murano, and 2016 Maxima. - 2015 Cross Utility Vehicle Campaign: Rogue, Murano, Pathfinder and Juke.

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EXPERIENCE

LIFESTYLE

2011-2012

2013

2010

Market Research AnalystDigital Media Zone (Toronto, ON)• Responsible for producing business reports based on primary market• research for the e-receipt start-up company Sensibill Inc.• Designing and executing market research by coordinating focus• groups, surveys, and questionnaires to ensure the necessary data is• captured and analyzed.

Marketing Co-ordinator8th Annual University of Waterloo Nostalgia Tour (Cambridge, ON)• Managed team to develop strategic plan in advertising, social media• content and design initiatives for an annual cultural event for the• University of Waterloo School of Architecture. • Responsible for effectively managing budget, promotional strategies,• and meetings with third party vendors leading to exceeded revenue• goals.

Language InstructorI.E.S. Antonio Machado (Madrid, Spain)• Developed and implemented lesson plans, discussions and• presentations for students at a secondary high school.• Effectively assessed students’ engagement and learning abilities• through tests, assignments and projects.

Communications Co-ordinatorREACH Architecture Studio (Toronto, ON)• Volunteer in a project to build a sustainable vocational school in the • Democratic Republic of Congo with a not-for-profit organization.• Planned and organized charity events for the purpose of promoting as • well as generating fundraising initiatives.• Researched and initiated grant proposal writing for the Holcim • Foundation grant and developed various aspects of social outreach • and public communication for the project.

• Learning, observing and collaborating with others towards a common goal. • Avid photographer and connoisseur of fashion and creative arts.• Travel enthusiast interested in exploring new cultures, food and entertainment.

2013

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Natalie CalderónI AM A CREATIVE THINKER INSPIRED AND MOTIVATED BY THE EVENTS IN MY LIFE

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My Influential Cities:

Canada - Toronto - Montreal - Quebec City Ecuador - Quito - Esmeraldas Bulgaria - Plovdiv - Sofia - Dushantsi - Starosel Singapore - SingaporeBelgium - Brussels - Ecaussinnes Italy - RomeSpain - Madrid - Valencia - Sevilla - Granada - Cadiz - Malaga - Marbella - Avila England - LondonCuba - Varadero - HavanaUnited States of America - New York - Pittsburgh - Boston - Washington - Baltimore

* * *The use of traveling is to

regulate imagination by reality, and instead of thinking how

things may be, to see them as they are.

- Samuel Johnson

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ART

DESIGN TRAVEL

LIFESTYLE INFLUENCE

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NNATALIE CALDERON

N CV“V is for VERONICA.”

culture style

art social

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PERSONAL BRAND IDENTITY

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UWSA 8th Annual Nostalgia Tour

. . . N OW W E ’ R E H E R E !

WA

TE

RL

O

O NOSTALGIA

TO

UR

WATERLOO

PARK & ZOO

S T A R T E D F R O M T H E B O M B E RT H U R S D A Y J U L Y 2 5 T H 2 0 1 3

W A T E R L O O

S T A R T E D F R O M T H E B O M B E RT H U R S D A Y J U L Y 2 5 T H 2 0 1 3

W A T E R L O OWA

TE

RL

O

O NOSTALGIA

TO

UR

- 2 0 1 3 -

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FREELANCE

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Secure Digital Receipt Ecosystem

Value to Banks

Sensibill makes it easy for shoppers to accesstheir receipts at home or on the go.

it’s easy-to-use,dynamic andsecure

it’s branded

it’s personalized

it’s organized

The Sensibill Di erence

Can save retailers 1-5cents per transaction& protects againstreturn fraud

Can save banks $5-100on customer transactioninquiriesincrease in clicks

increase in transactionsincrease in revenueper receipt

600%125%

360%

Enhanced dynamicreceipts have:

over traditional e–receipts

Secure Sensibill Receipt Ecosystem

Retail & shopper relationship

Permissions given to

Submission ofreceipt data to

Insurers

Rebates Processors

Goverment Auditors

Employers

Banks/Wallets

Accountants

O er Engines

AccountingSoftware

3rd partyservices

Receiptprocessingstakeholders

A compelling convenient

customer service

Drive additional card transactions

with targeted o ers

Reduce call centre volume

from transaction inquiries

A distinguishing feature

of the mobile wallet

Enhance fraud detection

algorithms with SKU-level data

Market Research and Analysis for Sensibill Inc. - 2013 8

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Nissan Rogue, Winter Needs a Hero - 2014

PROOF # CLIENT: NISSAN PRINT PROCESS: DIGITAL HP INK JET PREFLIGHT CHECK

3 JOB NUMBER: NC4 BRA LP3399 SUPPLIER: FOUR L MAGAZINE/DM X SPELL CHECK XFILE NAME: LP3399_TRI_STAND_E STUDIO ARTIST: GL NEWSPAPER GUIDELINES X

NOVEMBER 12, 2013 TRIM SIZE: 30" W X 80" H APPLICATION: INDESIGN CS6 POP/DIGITAL PDF PREPRESS

MEDIA:ROGUE TRI-STAND

SAFETY: N/A FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEVISUAL OPENING: COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 115%)BLEED: 1/4" ALL AROUND LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALSCOPYWRITER: ACCOUNT SERVICES: STUDIO MANAGER:

HEADLINE:THE ALL-NEW 2014 NISSAN ROGUE

ART DIRECTOR: LEGAL: PRODUCTION MANAGER:

CREATIVE DIRECTOR: CLIENT: DATE:

LASER

MOCK-UP

NISSAN ROGUETHE ALL-NEW 2014

Nissan. Innovation that excites.

1 Virtual Composite 360° view. 2AVM with MOD cannot completely eliminate blind spots and may not detect every object. MOD operates at vehicles speeds below 5 mph. Always check surroundings before moving vehicle. Not a substitute for proper backing procedures. Always turn to check what is behind you before backing up. 3Slide function should not be performed with the Child Restraint System occupied. 4Passengers should not ride in the reclined position while the vehicle is in motion. 5Cargo and load capacity limited by weight and distribution. Always secure all cargo. 6Fuel economy estimate of 6.0L/100km highway for 2014 Rogue® FWD. Actual mileage may vary with driving conditions. The Nissan names, logos, product names, feature names, and slogans are trademarks owned by or licensed to Nissan Canada Inc. and/or its North American subsidiaries.

AROUND VIEW® MONITORFour cameras equipped on Rogue gives you a virtual 360°/bird’s-eye view of your vehicle, so you can get a better look.1 The available Around View® Monitor also features a selectable split screen, providing front, rear, and curbside view angles that help make it one of a kind, and first of its class.2

RECLINE AND SLIDE 2ND ROW AND 3RD ROW SEATINGThe 2nd row in the Rogue is truly first class, thanks to the EZ Flex,™3

Seating System. The seat reclines for extra comfort, and slides forward to give you a little more cargo space, leg room, or anywhere in between.4,5

The Rogue also features an available 50/50 split folding 3rd row seat for added flexibility carrying passengers and their gear, as well as folding down to make a flat cargo floor for maximum carrying space.

DIVIDE-N-HIDE CARGO®

An adjustable set of shelves and dividers gives you 18 configurations to separate items in shelves, keep smaller valuables out of sight, and give larger items more room.5

POWER LIFTGATE AND 77° REAR OPENING DOORSRogue provides easy access with wide opening rear doors, and an available power liftgate that opens by the tap of a button on the Nissan Intelligent Key® or a switch located near the driver.

FUEL ECONOMYWith a 2.5 litre engine and 170 HP, Rogue delivers highway fuel economy6 untouched by the Escape, CR-V and RAV4.

INTUITIVE ALL-WHEEL DRIVEWhether driving through snow, rain-covered pavement or tight turns, the system automatically sends power to the wheels that need it most. Nissan’s passionate engineers also tuned the system for responsive, agile performance, so even in ideal conditions, Rogue’s available AWD pays big dividends. Getting a grip has never been easier.

U.S. Model Shown

PROOF # CLIENT: NISSAN PRINT PROCESS: LITHO PREFLIGHT CHECK

2 JOB NUMBER: NC4 BRA LP3399 SUPPLIER: FOUR L MAGAZINE/DM SPELL CHECK XFILE NAME: LP3399_BEAUTY_POSTER_E STUDIO ARTIST: GL NEWSPAPER GUIDELINES X

NOVEMBER 14, 2013 TRIM SIZE: 30" W X 18" H APPLICATION: INDESIGN CS6 POP/DIGITAL X PDF PREPRESS

MEDIA:BEAUTY POSTER

SAFETY: 29" W X 17" H FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEBLEED: 30.5" W X 18.5" H COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 150%)

LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALSCOPY WRITER: ACCOUNT SERVICES: STUDIO MANAGER:

HEADLINE:SOME COMPLAIN ABOUT THE WEATHER...

ART DIRECTOR: LEGAL: PRODUCTION MANAGER:

CREATIVE DIRECTOR: CLIENT: DATE:

LASER

MOCK-UP

1Available AWD. The Nissan names, logos, product names, feature names, and slogans are trademarks owned by or licensed to Nissan Canada Inc. and/or its North American subsidiaries.

SOME COMPLAIN ABOUT THE WEATHER.OTHERS CONQUER IT.THE ALL-NEW 2014 NISSAN ROGUE WITH INTUITIVE ALL-WHEEL DRIVE.1

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WINTER WARRIOR - CAMPAIGN

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Nissan Cross Utility Vehicle Lineup, #CONQUERALLCONDITIONS - 2014

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CONQUER ALL CONDITIONS - CAMPAIGN

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Nissan Micra Canadian Launch - 2015

“Baby Surprise” Commercial

“Falcon” Commercial

“Aviators” Commercial

“Riser” Commercial“Jim Parsons” Commercial“Canadian Quotes” Commercial

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NISSAN MICRA - CAMPAIGN

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Auto Enthusiast, Nissan GT-R - 2014

Auto Enthusiast, Nissan Juke - 2014 Nissan LEAF - 2014

Nissan & M.A.D.D. - 2014Nissan & Sick Kids Hospital - 2014

Nissan & Mississauga Food Bank - 2014

Proud supporter of

SickKids Hospital

and the best drive

in the world.

Home.

PROOF # CLIENT: NISSAN PRINT PROCESS: WEB OFFSET PREFLIGHT CHECK

1 JOB NUMBER: NC4 BRA WP4154 SUPPLIER: STUDIO MAGAZINE/DM X SPELL CHECK X

AD NUMBER: N_WP4154_1A STUDIO ARTIST: GL NEWSPAPER GUIDELINES XJULY 24, 2014 TRIM SIZE: 3.625" W X 4.75" H APPLICATION: INDESIGN CS6 POP/DIGITAL PDF PREPRESS X

MEDIA:MADD MESSAGE YEARBOOKMATERIAL DUE DATE:JULY 31, 2014INSERTION DATE:TBD, 2014

HEADLINE:THINGS CHANGE WHEN YOU DRINK AND DRIVE

SAFETY: FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEBLEED: COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 150%)VISUAL OPENING: LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALSCOPY WRITER: ACCOUNT SERVICES: STUDIO MANAGER:ART DIRECTOR: LEGAL: PRODUCTION MANAGER:CREATIVE DIRECTOR: CLIENT: DATE:

THINGS CHANGE WHEN YOU DRINK & DRIVE.NISSAN IS A PROUD SUPPORTER OF MADD CANADA

The Nissan names, logos, product names, feature names, and slogans are trademarks owned by or licensed to Nissan Canada Inc. and/or its North American subsidiaries.

PROOF # CLIENT: NISSAN PRINT PROCESS: TBD PREFLIGHT CHECK

3 JOB NUMBER: NC4 BRA WP4191 SUPPLIER: 4L MAGAZINE/DM X SPELL CHECK XAD NUMBER: N-4191-LEAF-EYR STUDIO ARTIST: RZ NEWSPAPER GUIDELINES X

JULY 08, 2014 TRIM SIZE: 3.75" W X 5.5" H APPLICATION: INDESIGN CS6 POP/DIGITAL PDF PREPRESS X

MEDIA:EV BOOKLET: ELECTRIFY YOUR RIDE

SAFETY: 3.25" W X 5" H FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEVISUAL OPENING: N/A COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 115%)BLEED: 4" W X 5.75" H LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALS

COPYWRITER: ACCOUNT SERVICES: STUDIO MANAGER:HEADLINE:Never Buying Gas Again...

ART DIRECTOR: LEGAL: PRODUCTION MANAGER:

CREATIVE DIRECTOR: CLIENT: DATE:

Model Shown: 2015 LEAF SL

NEVER BUYING GAS AGAIN HAS NEVER BEEN SO AFFORDABLE.THE 100% ELECTRIC 2015 NISSAN LEAF®.

*Offer valid until September 1, 2014. Offers subject to change, continuation or cancellation without notice. Offers have no cash alternative value. See your participating Nissan retailer for complete details. $148/$195 is the semi-monthly lease payment for a new MY15 LEAF S(P5LE14 AA00)/MY15 LEAF SL (P5TE14 TE00), with 2.49%/2.49% lease APR for a 48 month term which equals 96 semi-monthly payments with $1,354/$1,354 down payment and $0/$0 security deposit, and $8,500 Ontario green vehicle program government rebate. Customer needs to apply for the rebate at the time of signing the lease; for more details on the Ontario rebate program visit http://www.mto.gov.on.ca/english/dandv/vehicle/electric/index.shtml. Freight and PDE charges ($1,990/$1,990), air conditioning levy ($100/$100) where applicable, certain fees ($29/$29 tire stewardship fee), manufacturer’s rebate and dealer participation where applicable are included. License, registration, insurance and applicable taxes are extra. Retailers are free to set individual prices. First monthly lease payment, down payment and $0/$0 security deposit are due at lease inception. Lease based on a maximum of 20,000 km/year with excess charged at $0.10/km. Total lease obligation is $15,556/$20,088. Lease offers are available on approved credit through Nissan Finance for a limited time, may change without notice and cannot be combined with any other offers except stackable trading dollars. ©1998-2014 Nissan Canada Inc. and Nissan Financial Services Inc.

LEASE FROM SEMI-MONTHLY AT

FOR 48 MONTHS*

Includes Ontario provincial government rebate of $8,500. $148 2.49% APR

2015 LEAF®

PROOF # CLIENT: NISSAN PRINT PROCESS: WEB OFFSET PREFLIGHT CHECK

1 JOB NUMBER: NC4 BRA WP4170 SUPPLIER: STUDIO MAGAZINE/DM X SPELL CHECK X

AD NUMBER: NC4-170-1GT-R STUDIO ARTIST: GL NEWSPAPER GUIDELINES XJUNE 19, 2014 TRIM SIZE: 9.25" W X 10.75" H APPLICATION: INDESIGN CS6 POP/DIGITAL PDF PREPRESS X

MEDIA: PRN IGNITIONMATERIAL DUE DATE: JULY 18, 2014INSERTION DATE: TBD, 2014

HEADLINE: NISSAN GT-R.®

THE 545-HP SUPERCAR.

SAFETY: 8.25" W X 9.75" H FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEBLEED: 9.75" W X 11" H COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 150%)

LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALSCOPY WRITER: ACCOUNT SERVICES: STUDIO MANAGER:ART DIRECTOR: LEGAL: PRODUCTION MANAGER:CREATIVE DIRECTOR: CLIENT: DATE:

At Nissan, innovation never rests. That’s why every year since the launch of the GT-R, we’ve worked relentlessly to make it our fastest, meanest and most powerful model to date.

NISSAN GT-R.®

THE 545-HP SUPERCAR.

nissan.ca Always wear your seatbelt, and please don’t drink and drive. © 2014 Nissan Canada Inc.

PROOF # CLIENT: NISSAN PRINT PROCESS: WEB OFFSET PREFLIGHT CHECK

3 JOB NUMBER: NC4 BRA WP4170 SUPPLIER: STUDIO MAGAZINE/DM X SPELL CHECK X

AD NUMBER: NC4-170-1JK STUDIO ARTIST: GL NEWSPAPER GUIDELINES XJUNE 25, 2014 TRIM SIZE: 9.25" W X 10.75" H APPLICATION: INDESIGN CS6 POP/DIGITAL PDF PREPRESS X

MEDIA: PRN IGNITIONMATERIAL DUE DATE: OCTOBER 17, 2014INSERTION DATE: TBD, 2014

HEADLINE: JUKE® NISMO® RS

THRILL-SEEKERS, SEEK NO MORE.

SAFETY: 8.25" W X 9.75" H FILE BUILT AT: 100% OF FINAL SIZE RESOLUTION: 300 DPI MECHANICAL SIZEBLEED: 9.75" W X 11" H COLOURS USED: 4 C M Y K IMAGE SIZE: 100% (MAXIMUM 150%)

LASER OUPUT: 100% TOTAL INK COVERAGE: 300%APPROVALSCOPY WRITER: ACCOUNT SERVICES: STUDIO MANAGER:ART DIRECTOR: LEGAL: PRODUCTION MANAGER:CREATIVE DIRECTOR: CLIENT: DATE:

JUKE® NISMO® RSTHRILL-SEEKERS, SEEK NO MORE.With the all-new JUKE NISMO RS, we didn’t just do the searching for you. We redesigned the body to reduce drag, turned up the motorsport performance by giving you NISMO-tuned steering and suspension, and added the technology you crave with increased horsepower for the true thrill ride. The only thing left to seek is an open road.

GT-R Inspired Design | NISMO-Tuned | Recaro Sport Bucket Seats

nissan.ca Always wear your seat belt, and please don’t drink and drive. ©2014 Nissan Canada, Inc.

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PRINT MEDIA

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SuperBowl XLIX, “Score More” - 2015

2015 Nissan Maxima, Timeline Posts - 2015

Nissan Nano Paint Technology, “#WillItStick” - 201513

SOCIAL MEDIA

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Shark Week With Discover Channel - 2014NCAA Billboard - 2015

Bell Media, “Elementary” - 2015View Mock Advisory for Global and Slice TV - 2015

O�cial Sponsorship with NFL - 2015

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SPONSORSHIP

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Soctiabank Aids Walk For Life, “Easiest Charity of All Time” - 2014

Zealios Sun Activated Coupon - 201415

BUSINESS DEVELOPMENT

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nataliecalderon.com

linkedin.com/in/nataliecalderon

85 East Liberty St., Toronto, ON, M6K 3R4+1 (647) 201-5848

[email protected]

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CONTACT

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2015©