URBAN AMUSEMENTAAA

Needs Analysis –Consumers-

1. Many consumers say that services and products these days are too expensive

2. Many consumers seek for entertainment, pleasure and fun3. People often want to be indoors for a long time to be pro-

tected from cold, rain, wind and other external factors ( 이건 약간 부가적인 것 )

일반 소비자들은 재미있는 놀이 , 맛있는 먹거리 등을 찾아 탐닉한다

But…. Either Expensive or Not entertaining

인터뷰 자료 , 기타 Back up

URBAN AMUSEMENTAAA

hang out with

friends

46%

watch movie10%

shopping22%

date16% etc

6%

What do you do outside in your free

time?

Needs Analysis - Consumers

Café27%

Drink Alchol24%

eat some-thing38%

etc11%

What do you usually do when you hang around with your

friends?

(Answered by 100 university students who are in their early 20s)

URBAN AMUSEMENTAAA

Price of Starbucks Ameri-cano ◀ Korea ranked on 4th 1st – France2nd – Germany3rd – UK(considering buying power)

US: \2280 , KOR: \3300 ▶

It costs too much for FUN!

BreadCoffeeMovie Ticket Price

URBAN AMUSEMENTAAA

Needs Analysis -Firms-

1. Firms search for interaction with customers2. Firms want to test their customers and see customer's reac-

tions3. Firms want to aggregate customer's needs4. Regarding the 3 needs, firms want to have control over the

place, and make customers feel as pleasant and natural as possible

URBAN AMUSEMENTAAA

Marketers want Place For User Experience!!!

Needs Analysis -Firms-

◀ Samsung UX building ‘d’light’

▲ LG ‘CYON Planet’ ▲ Apple Store

UX is one of the key seccess factors of many companies such as Apple, Samsung, LG, Intel, MS etc.