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    ON

    EMPLOYEE RETENTION TECHNIQUES

    AT

    ITI LTD, MANKAPUR

    A DIGITAL CITY OF INDIA

    Under the guidance of

    Companys Guide Faculty Guide

    Submitted in partial fulfilment for the award of Masters Degree in

    Business Administration from U.P Technical University

    BY

    MBA 3rd Sem

    ACKNOWLEDGEMENT

    I feel immense pleasure in expressing my gratitude to ITI Limited

    Mankapur, a prestigious organization.for providing me an

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    opportunity to undergo summer training for project work as a part of

    my MBA programme.

    My heartfelt gratitude is extent towards who helped me a great deal

    in preparing this project& inculcating in the depth knowledge of HR

    working in the organization. I as well extent my thanks to whole ITI

    family, who treated me as one of them & facilitated me to learn

    more & more about HR function.

    I am highly thankful and indebted to Manager (HRD) for their

    effective, valuable and constant support for successful completion of

    the training programme without which this project would not have

    seen the light of the day.

    I am also thankful to Director and Head of MBA deptt. who have

    been very supportive through out the preparation of my summer

    training report

    PREFACE

    Summer training plays a vital role in understanding working culture

    & climate of industry. This training has been misinterpreted by most

    of us as a platform for only performing projects. Industrial training in

    the true sense has been included in the curriculum to make the

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    student well versed with the technical procedure, management &its

    practical approaches, which is very different from theoretical

    aspects.

    The educational institutions role aim by industrial training is to

    improve the knowledge about the organization and to have a hand

    on experience. The terms and procedures, which we learn, are of no

    use until and unless we do bring them in practical operation and

    start dealing with them in real life. For becoming a good professional

    it is very much required that what ever the knowledge and skills one

    has adopted during this training has to increase with his knowledge

    and day to day experienced from his own life.

    At last but not the least this training is very much important in

    shaping ones bright future and carrier as it provides all basic

    information a new professional wants before completion of his

    degree.

    MBA-3rd Sem

    TABLE OF CONTENT

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    I. TITLE PAGE

    II. CERTIFICATE FROM COLLEGE

    III. CERTIFICATE FROM ORGANISATION

    IV. ACKNOWLEDGEMENT

    V. PREFACE

    6 EXECUTIVE SUMMARY

    VI. COMPANYS PROFILE

    VII. PROJECT PROFILE

    VIII. RESEARCH METHODOLOGY

    IX. ANALYSIS

    X. BIBLIOGRAPHY

    XI. QUESTIONNAIRES

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    TOPIC

    EMPLOYEE RETENTION TECHNIQUE AT ITI Ltd MANKAPUR.

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    OBJECTIVE

    a) To study the rate of attrition or stability of the employee at ITI

    Mankapur.

    b) To carryout the studies for the existing retention strategies &

    policies of ITI Mankapur.

    c) To carryout the study for effective implementation &

    effectiveness of strategies relating to retention of employees.

    d) Comparative study between implementation & the set

    standard

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    RESEARCH STATEMENT

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    Research in common parlance refers to a search for knowledge.

    Research as a scientific and systematic search for pertinent

    information on a specific topic.

    My research statement is to carryout the study for effective

    implementation & effectiveness of stategies relating to retention of

    employees.

    POPULATION

    I have taken employees of only managerial level & middle levels as

    the population for my report.

    Sample Size:

    The report was made on the basis of analysis & presented with

    findings and suggestions. Information is collected through primary

    data.

    I have taken a batch of 100 employees from every department in

    order to conduct my survey.

    Sample Unit:

    Department No. of employees

    Purchase 10

    Finance 20

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    SEA Plant 20

    Computer Division 10

    Component 20

    PCB Plant 20

    % of employees taken = ( 100/2144 ) = 4.7 %

    Research findings is drawn from the survey conducted among 4.7 %

    of employees.

    DATA COLLECTION TECHNIQUES

    There are two types of data :-

    Primary Data:- Primary data are those data which you are freshly

    generated for a specific purpose.

    Secondary Data :- Secondary data are those data which you are

    already existing and you are just extracting the data from it .

    Data collection is a key for activity of social research. The design of

    data collection method is the backbone of research design. There

    are two type of data collection method i.e.

    A) Survey Method:

    It is also known as primary source. These source are generally of

    three types:

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    Personal collection of data through face to face interview.

    Online interview in industries countries.

    Survey through questionnaire.

    B) Observation Method:

    It is secondary source. In this method the data is personally

    collected by the researcher or his agent. It can be structured or

    unstructured, formal or informal, participant or non- participant

    and controlled or uncontrolled.

    FINDINGS AND SUGGESTIONS

    The survey asked respondents to rate the degree of Importance or

    level of agreement with a number of statements related to:

    BENEFITS

    RETENTION STRATEGIES

    ORGANIZATIONAL CULTURE

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    PERSONAL & JOB SATISFACTION

    SUGGESTIONS :-

    Following are my suggestions:

    The HR Manager should conduct the Exit Interview.

    ITI Mankapur should create the Employee Retention Cell.

    Manager should improve the advancement in this Industry.

    Once in a year, suggestions from the employees should be

    collected in the form of FEEDBACK.

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    COMPANY PROFILE

    ITI LTD is Indias first public sector enterprise.

    Established in 1948 as Indian Telephone Industries Ltd. a

    departmental undertaking under the ministry of post and telegraph,

    it was envisaged as an indigenous manufacturing facility in the

    beginning.

    ITI LTD. Has since emerged with its own corporate identity, as

    a leading telecom company manufacturing the entire range of

    telecom equipment, which includes telephones, large digital

    switches, transmission systems ,digital microwave, fibre optic

    systems and satellite communication systems.

    Vibrant R&D supports striving for excellence in quality cost

    effectiveness in its products and services, with talented

    engineers, state of art.

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    A dedicated network system unit provides value added

    services such a shared hub VSAT services and MRTS and

    Turnkey solutions

    BOARD OF DIRECTORS

    Mr. S.K Chatterjee Chairman &MD

    Mr. K.K Khurana General manager(HR)

    Mr. B.P Gupta Director-finance

    Mr. Tejbeer Singh Director-marketing

    Mr. Ravi Agarwal Director-production

    MANUFACTURING UNITS

    KARNATAKA

    BANGALOREHOSSUR

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    (DOORVANI NAGAR)

    UTTAR PRADESH

    ALLAHABAD RAEVARELI

    MANKAPUR

    OTHER UNITS

    SRINAGAR PALAKKAD

    INFRASTRUCTURE

    ITI has seven manufacturing units spread in different parts of the

    country. Three of them are in Uttar Pradesh.

    BANGALORE COMPLEX,(KARNATAKA)

    Established 1948

    ISO Certificate ISO 9001

    Products Switching comp,

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    Defence

    product also

    Telephone parts

    ELECTRONIC CITY UNIT,(BANGALORE)

    Establised 1987

    ISO Certificate ISO 9002

    Product Digital

    exchange

    Parts

    NAINI UNIT,ALLAHABAD,(U.P)

    Establised 1968

    ISO Certification ISO 9001

    Product Wireless Local

    100TS

    RAIBAREILY UNIT,(U.P)

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    MANKAPUR UNIT,(U.P)

    Establised 1982

    ISO Certification ISO 900I:2000

    Product E-10B exchange

    Also O.C.B-283

    Exchange

    ITI HAS SIX REGIONAL OFFICES

    Mumbai, Kolkatta, Chennai, New Delhi, lucknow & Bangalore.

    The corporate office of ITI LTD is situated at Bangalore.The ITI

    product is of good quality of International market standards

    approved by ISO. It has various sales offices with in India

    MISSION OF ITI LIMITED

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    The mission of the company is to be the leader in the domestic

    market and an important global player in voice, data and image

    communication by providing total solution to customers, to build on

    core competencies to enter into the new business area.

    The company manufactures entire range of telecommunication

    system. ITI is in involved in design, development, manufacturing and

    installation and commissioning of telecommunication system to

    meet specific need of customers.

    OBJECTIVES OF ITI LIMITED

    To generate demand for telecom product through innovation.

    To maintain an overall growth rate of 30% per year. For each

    existing business it should match at least the industry growth

    rate.

    To become a strong service provider with major business thrust

    in telecom network and operation and value added services.

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    To strengthen technology scanning capabilities to benchmark the

    organizational product/services against global standards, to

    identify the potential partners. To achieve global quality

    standards in all the products in the shortest time.

    To introduce effective production planning and control systems

    for achieving delivery schedules, streaming production over the

    whole year and better inventory control.

    OBLIGATION

    TOWARDS THE

    CITIZENS OF INDIA:-

    Ass an autonomous government company, functioning under

    the Indian companies act and its memorandum and articles of

    association of the company subject to the auditor general of

    India, it is accountable to the people of India, the tax payers

    through the parliament and the government, for running a

    highly sophisticated technically oriented company, engaging in

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    the manufacture of all types of telecommunication equipment

    and allied products and incidentally carry out applied research

    anddevelopment to meet the needs of the country as well as

    world market in the field of telecommunications.

    TOWARDS EMPLOYEES:-

    The company will seek to the model employer by:

    Attracting competent technical personnel and by developing

    their optimum skills and capabilities in a congenial working

    environment providing employment opportunities for

    advancement and other incentives.

    Developing and sustaining a favourable employee attitude and

    motivations and obtaining maximum contribution by the

    employees through stable and standing employment

    opportunities, adequate wages keeping in view the REGION

    CUM INDUSTRY basis of remuneration and commensurate

    with the capacity to pay and connected with the production

    ,good working conditions and job satisfaction.

    Establishing a system for readdress of employees grievances

    in the shortest possible time at various levels including the

    lowest level.

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    Providing attaining facilities and other opportunities for self

    development in their current job and for advancement.

    TOWARDS CUSTOMERS:-

    To serve the post and telegraphs department and other

    government, quasi and semi government departments

    requiring telecommunication equipment by providing prompt

    courteous, dependable and sophisticated services, adopting

    sound business and commercial practices.

    To sell products of high quality at prices fixed and determined

    in the best interest of the nation, the company and the

    consumer, keeping in view that the customers are charged

    prices comparable to landed costs of similar components.

    TOWARDS SUPPLIERS:-

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    Ensuring prompt dealings based on integrity, impartiality and

    courtesy.

    Making available to them the benefits of research skills and

    information in order to promote indigenous services.

    TOWARDS THE COMMUNITY :-

    The company accepts its social obligations to the communities

    and villages contiguous to the factory and on whose land and on

    whose land the factory is located

    AWARDS AND ACHIEVEMENTS

    Safety award for Rae Bareli, Palakkad and Bangalore

    Three plants of ITI have won the national safety award for

    outstanding performance in industry. Safety during the year 2004,

    which were presented at a function, held in New Delhi recently.

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    Rae Bareli and Palakkad plant received the award for achievement

    based on longest accident free year. The runner up award based on

    longest accident free year was awarded to Bangalore and Rae

    Bareily respectively.

    Energy Conservation award to Mankapur

    ITI Mankapur plant, which saved energy to the tone of 384 lakh

    during the last 3 years, has won the National Energy Conservation

    Award in 2004.

    First prize for best prize productivity in 1990 by National

    Productivity Council

    SALIENT FEATURES OF MANKAPUR PLANT

    Establised 1982

    Start of construction 31-05-1983

    Start of production April 1985

    Annual Capacity 500KL(E-10B)

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    500 KL(CSN

    -OCB283)

    Capital cost of E-10B Rs.219.00 Cr

    CSN Rs.31.41 Cr

    MAX-L Rs.3.30 Cr

    Land 352 Acres

    Factory covered area

    77,500 sq m

    Air conditioned area 44,300 sq m

    FDV space in factory 2000 sq m

    Compressed air 7000 sq m

    Installed capacity of 16000 KVA

    Power station from UPSEB &

    5800KVA

    Captiv

    e power Generation

    Water storage capacity 50 lakh litres

    Total manpower 2358 Nos.

    Annual capacity of 18,00,000

    Component plant Connectors

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    1000000 Relay

    1400000 C&T

    15,000 MDF

    Mechanical Rack-3500

    Hybrids-1800000

    PCBS-26000 sq m

    ISO Certification

    9001:2000

    ABOUT THE MANKAPUR UNIT

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    Mankapur was established in1982 with technical collaboration with

    CIT ALCATEL France to manufacture E10B type of digital switching

    system.

    It manufactures MAX-L & MAX-XL exchanges based on C-DOT

    technology which replaced the E10B Exchanges. The unit is also

    manufacturing CSN-MM racks used in exchange.

    ITI LTD. Mankapur as made a significant place in the electronic map

    of India and has earned the distinction of DIGITAL CITY OF INDIA.

    ITI LTD. Mankapur has also entered into the non- communication

    field with its note counting machine, note bundling machine,

    inverter etc.

    It is the first unit in India which got opportunity to manufacture BTS.

    It started manufacturing BTS manufacturing in the year 2005.

    MAIN DIVISION

    MOBILE PROJECT DIVISION

    SWITCHING EXCHANGE ASSEMBLY PLANT

    COMPONENT DIVISION

    CIRCUIT DIVISION

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    CENTRAL SERVICES DIVISION

    PRODUCT OF ITI MANKAPUR

    E10B exchange

    CSN MA exchange

    CSN MM exchange

    C-DOT exchange

    Base transmission station

    The above products are the telecom products. The non-telecom

    products are:

    Note counting machine.(NCM)

    Fake notes detection machine.

    Inverters

    UPS

    Note bundling machine

    CUSTOMERS

    INDIAN CUSTOMERS

    Defence

    Railways

    Department of Telephone

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    Oil sector

    Banks/Factories/Offices

    GLOBAL CUSTOMERS

    Afghanistan

    Malaysia

    Nepal

    Switzerland

    ISO

    ISO stands for International Organization for Standardisation. ISO is

    a worldwide federation of national standard bodies. The work of

    preparing international standards is normally carried out through

    ISO technical committee. Each member body interested in a subject

    for whom a technical committee has been established has the right

    to be represented on that committee.

    Standards are the level of excellence in everything that we can

    do,so it was felt that there should be a global system of standards

    and hence ISO came into existence.Its office is located in

    Geneva(Switzerland).

    ISO STRUCTURE

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    100 or more countries

    .

    9000 standards.

    200 technical committees.

    800 sub committees

    2500 engineers.

    TYPES OF ISO DOCUMENTS

    Specification

    Guidance

    Guides/tools

    Technical reports

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    BENEFITS OF ISO

    Customer loyalty

    Repeated business & Referral

    Reduction cost &Cycle time

    Self esteem

    Recognition

    Confidence of interested party

    ISO: 9000

    ISO 9000 describes fundamental of quality management systems &

    specifies the terminology for quality management systems.

    ISO:9001

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    ISO 9001 specifies requirements for QMS where an organization

    needs to demonstrate its ability to provide products that meet

    customer & applicable regulatory requirements & aims to enhance

    customer satisfaction.

    ISO: 9004

    The ISO 9004 provides guidelines that consider both the

    effectiveness & the efficiency of the QMS. The aim of this standard is

    improvement of the performance of the organization &satisfaction of

    customers &other interested parties.

    ISO: 19011

    ISO 19011 provides guidance on auditing quality.

    ISO:14000

    The growth of human civilization is marked by rapid

    industrialization. The rapid & blind growth of industries without

    paying heed to the environment has wrecked havoc on earth.

    ISO 14000 Standards are known as environment management

    system.

    ISO 14000 lays stress on

    System efficiency

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    Scrap and waste reduction

    Pollution prevention

    Improved environment performance

    PHILIPS, Austria was the first company in the world to take ISO

    14000 certificate.

    MAJOR DIFFERENCES

    ISO 9000:1994 ISO 9001:2000

    Put stress on documentation. Put less stress on documentation but

    more on objective clarity.Continuous growth phenomenon. Continual growth phenomenon.

    More oriented to manufacturing. Generic nature to suit any sector.

    Not addressing the improvement. Measuring approach and objectives

    with strong customer

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    Focus.

    PARAMETRES OF ISO

    QUALITY : It is total characteristics of any thing which bears

    the abilities to satisfy the stated or any implied needs.

    OBJECTIVES : Objectives of any organization reflect the

    goals which it aims to achieve and the priorities required. ISO

    standards lay stress on SMART objectives.

    S - SIMPLE

    M - MEASURABLE

    A - ACHIEVABLE

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    R - REALISTIC

    T - TIME BOUND

    QUALITY PRINCIPLES :

    Costumer focus

    Leadership

    Involvement of people

    System approach to management

    Process approach

    Continual improvement

    Factual approach to decision making

    Mutual beneficial supplier relationship

    `

    PDCA CYCLE : This is a methodology to achieve the goals

    set by the objectives.

    P : PLAN

    D : DO

    C : CHECK

    A : ACT

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    SIX SIGMA

    SIX SIGMA IS THE MOST IMPORTANT TRAINING THING WE HAVE

    EVER HAD. ITS BETTER THAN GOING TO HARVARD BUSINESS

    SCHOOL; IT TEACHES YOU HOW TO THINK DIFFERENTLY.

    Jack Welch

    (in April 1999

    interview)

    DEFINITION

    Six sigma is a measure of quality that strives for near perfection.

    It is a rigorous and systematic methodology that utilizes information

    verified by facts and statistics to measure and improve an

    organizations operational performance ,practice and system by

    identifying and preventing defects in manufacturing and service

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    related processes in order to anticipate and exceed expectation of

    all public stakeholders to accomplish effectiveness.

    Six sigma is a process which talks about the ultimate quality.

    Six sigma can be described as TQMS (Total quality management

    system) that is it is a series of steps which involve statistical

    measurement that tells us how good our product ,services and

    processes really are.

    HISTORY OF SIX SIGMA

    The roots of six sigma as a measurement standard can be traced

    back to Carl Frederick Gauss (1777-1855) who introduced the

    concept of the normal curve. Six sigma as a measurement standard

    in product variation can be traced back to the 1920s when Walter

    Shewhart showed that three sigma from the mean is the point

    where a process requires correction. Many measurement standards

    (Cpk, Zero Defects, etc.) later came on the scene but credit for

    coining the term Six Sigma goes to a Motorola engineer named

    Bill Smith. (Incidentally, Six Sigma is a federally registered

    trademark of Motorola).

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    In the early and mid-1980s with Chairman Bob Galvin at the helm,

    Motorola engineers decided that the traditional quality levels --in

    measuring defects thousands of opportunities --didnt provide

    enough granularity. Instead, they wanted to measure the defects

    per million opportunities. Motorola developed this new standard and

    created the methodology and needed cultural change associated

    with it . Six Sigma helped Motorola realize powerful bottom line

    results in their organization in fact, they documented more than

    $16 Billion in savings as a result of our Six Sigma efforts.

    Since then, hundreds of companies around the world have adopted

    Six Sigma as a way of doing business. This is a direct result of many

    of Americas leaders openly praising the benefits of Six Sigma.

    Leaders such as Larry Bossidy of Allied Signal (now Honeywell ), and

    Jak Welch of General Electric Company. Rumor has it that Larry and

    Jock were playing golf one day and Jack bet Larry that he could

    implement Six Sigma faster and with greater results at GE than

    Larry did at Allied Signal . The results speak for themselves.

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    Six sigma standards achieved when a process does not yield

    more than 3-4 defects per million opportunities.

    Most of the Fortune 500 companies have achieved six sigma.

    SIX SIGMA CHAIN

    Chief executive

    Champion 1 Champion 2 Champion 3

    (To provide leadership for process management and project

    championing)

    Master Black belter 1 MBB 2 MBB3

    (Trainers, coach, quality controllers to facilitate improvement

    projects, statistical analysis of data)

    Black belter1 BB2 BB3

    (To lead the project teams, fully responsible for technicalities involve

    in a project, general process control and improvement)

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    Green belter 1 GB 2 GB3

    (Project work, general process, control for particular assigned

    project& head of the project control team)

    Team of individually selected team members under each green

    belter. The green belter is allowed to select his own team for an

    assigned project.

    SIX SIGMA SCALE

    SCALE REJECTED PPM

    SCALE

    YIELD

    1.0 690000 30.29%2.0 308530 69.20%

    3.0 66800 93.31%3.6 17800 98.22%4.0 6210 99.38%5.0 233 99.977%5.9 5.0 99.9995%6.0 3.4 99.9997%

    SOME COMPANIES TO ACHIEVE SIX SIGMA

    MOTOROLA

    NOKIA

    GE

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    WHIRLPOOL

    BHARTI TELECOM

    TATA MOTORS

    IBM

    METHODS TO APPLY SIX SIGMA

    DMAIC PROCESS :

    This process is a applied where the line has already established.

    D - DEFINE

    M - MEASURE

    A - ANALYSE

    I - IMPROVE

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    ERP USED IN ITI LIMITED

    ERP means enterprise resource planning.

    The ERP used ITI LIMITED is BaaN

    BaaN:-

    Founded by Jan Baan in 1978 in the Netherlands.

    BaaN manufacturing control system waste first package

    developed by Baan for MRP1, CRP & MRP2.

    The company BaaN has become one of the worlds biggest

    software group & expects to remain on a fast track for the

    foreseeable future.

    BaaN solutions are used to achieve streamline the planning

    process by integrating diverse information , ensuring smooth

    planning with the help of BaaN we get better decisions support .

    BaaN IV

    Version: B40 C.72

    BaaN was implemented in 2001 in ITI LIMITED.

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    There are basically four modules of BaaN which are used in ITI

    LIMITED:-

    BaaN IV finance

    BaaN IV Manufacturing

    BaaN IV Distribution

    Baan IV Services

    SAP:-

    SAP is the worlds leading providers of collaboration e-business

    solutions. SAP ranks the worlds 3rd independent software

    provider.

    It has been in the business of e-business for 35 years. Founded in

    1972 by 5 former IBM engineers.

    Through this people in business around the globe are improving

    relationships with the customer & partners, streamlining

    operations & achieving significant efficiencies through there

    supply chain.

    Unique core processes like from aerospace to utilities, are

    supported effectively by SAPs 23 industries solution.

    Visibility through the business processor.

    Work flow management.

    Empowered users.

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    Informed management decisions.

    WHY ITI HAS GONE FOR BaaN :-

    SL.NO. BaaN SAP

    1. Very strong for discrete

    manufacturing industries.

    Very strong for process

    industries & finance companies.

    2. Long relationship with CMC for

    hardware maintenance.

    CMC was implementation

    partner of SAP.

    3. License fee is comparatively

    cheap.

    License fee is comparatively

    large.

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    TOPIC

    The topic of my report is Employee Retention Techniques At ITI

    Ltd.

    Why I have choosen the topic employee retention

    The key to any industry is its employees. They are crucial, they are

    by far the most important, most challenging factor here. The

    employees of an organisation also play a vital role in taking the

    brand value forward. So, its very challenging to retain employees

    who fit the requirements & criterion of the organisation. Key to

    success in any industry is getting the right people on board, but

    training them & retaining them is even more crucial.

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    What is Employee Retention ?

    The picture states the latest statement that corporate believes in

    Love them or Lose them

    Employee Retention involves taking measures to encourage

    employees to remain in the organisation for the maximum period of

    time . Corporate is facing a lot of problems in employee retention

    these days. Hiring knowledgeable people for the job is essential for

    an employer . But retention is more important than hiring . There is

    no dearth of opportunites for talented person. There are many

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    organisations which are looking for such employees. If a person is

    not satisfied by the job he is doing , he may switch over to some

    other more suitable job.

    In todays environment it becomes very important for organisation

    to retain their employees. The top organisations are on the top

    because they value their employees and they know how to keep

    them glued to the organisation. Employees stay and leave

    organisation for some reasons. The reason may be personal or

    professional. These reasons should be understood by the employer

    and should be taken care of. The organisations are becoming aware

    of these reasons and adopting many strategies for employee

    retention.

    In this section we are going to study various topics related to

    employee retention, why is it needed, basic practices, myths, etc. in

    detail.

    Employee retention is a process in which the employees are

    encouraged to remain with the organisation for the maximum period

    of time or until the completion of the project.

    Employee retention is beneficial for the organisation as well as the

    employee.

    Employees today are different. They are not the ones who dont

    have good opportunities in hand. As soon they feel dissatisfied with

    the current employer or the job, they switch over to the next job. It

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    is the responsibility of the employer to would be left with no good

    employees. A good employer should know how to attract and retain

    its employees.

    Retention involves five major things:-

    Compensation

    Environment

    Growth

    Relationship

    Support

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    Compensation Environment Growth

    Relationship Support

    4 WAYS TO KEEP GOOD EMPLOYEES :

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    A Simple Retention Framework

    Keeping good people is never easy. Employment is about

    relationships : specifically the relationship between an individual

    with changing needs, increasing experience, growing knowledge,

    and intellectual capital and an organisation that exists in a changing

    market place with ever evolving needs. To maintain the

    employement relationship, employers have a huge responsibility.

    First of all, they need to clerly know how their best employees are.

    They also need to keep their employees informed, help them

    maintain and develop skills, and encourage them to build networks

    & internal relationships.

    None of these things cost much when compared to the cost of

    recruiting and developing new employees, and none of these are

    really hard to do. But to put them into place does require a change

    of mindset and a willingness to break ( or at least stretch ) the usual

    policies and rules that exist in many organisations. Good HR and

    good recruiting is, after all, about treating people fairly but not

    necessarily the same .

    Here are those four requirements for building lasting loyalityand strong employee- employer relationship :-

    Have a performance management system thatworks.

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    guarantees; what they hope for is an understanding of trends. Are things better, the

    same , or worse ? Are customers leaving ? How is sales volume ?

    Relationships thrive on the exchange of information. The oganisation also needs

    conduits for employees to let them know about changes in their development, classes

    taken, and new slkills acquired. Employees want the employers to use this information

    to help them find promotions or new positions within the organisation that will offer

    them a greater challenge or more financial incentive. The two-way communication

    between employer & employees is as critical as performance management.

    Educate employees all the time

    In bad times, employees have time to soak up new information.

    Education and development are the cheapest retention tools in your

    arsenal. We are in a talent war ( even if thats hard to see right

    now ) and everything has to be tried. Locking people into degree or

    certificate programs is almost a guarantee that they will remain with

    your firm until they complete the program. Most will be loyal and

    thankful. And all of them will be better educated and hopefully more

    productive employees. This is a big plus for large organisation, and

    you should be capitalizing on this right now.

    But development can also occur through on-the-job development

    and through many informal networks and conversations. Every

    employer should encourage employees to transfer to different

    positions frequently and institute rewards for managers who let their

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    people go to other departments and who focus on developing their

    staff.

    Many employees who leave organisation are simply looking for a

    bigger challenge or the opportunity to use a new skills or degree.

    Smart organisations will encourage this and motivate managers to

    source and hire internally whenever possible- even if it will require a

    bit of training.

    Help every employee build a social network.

    Employees are frequently devoted to fellow employees and feel

    strong attachments to them. This is what keeps many people from

    job hoping. We all know how powerful networks are, and companies

    that actively promote employee interaction and teamwork have less

    discontent and less turnover than those that keep employees apart

    or at odds.

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    I recommend starting clubs and social groups wihin the company

    that work and play together. Some companies form college clubs for

    new college grads that help them become oriented to the firm and

    meet other new hires. This trends to raise the level of commitment

    they have to the organisation and reduces turnover.

    Internal networks are powerful binding devices. Encouraging internal

    blogging, the use of virtual communications tols like SMS or IM, the

    use of video conferencing. These can be strengthen networks and

    extent them globally. Knowledge is a powerful retention tool, and

    naivety and ignorance can best be combated by sharing of ideas

    and experiences between people from many firms.

    There us nothing that I have written here that is new. Employee

    retention is about applying the golden rule; do for employees what

    you want done for yourself. It is 90% common sense.

    THE IMPORTANCE OF EMPLOYEE RETENTION

    Why is retention so important? Is it just to reduce the turnover

    costs? Well, the answer is a definite no. Its not only the cost

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    incurred by a company or industry emphasises the need of retaining

    employees but also the need to retain talented employees from

    getting poached. The process of employee retention will benefit an

    organisation in the following ways:-

    The cost of turnover:

    The cost of employee turnover adds hundreds of thousands of

    money to a companys expenses. While it is difficult to fully

    calculate the cost of turnover( including hiring costs, training costs,

    and productivity loss ) , industry experts often quote 25% of the

    average employee salary as a conservative estimate.

    Loss of company

    When an employee leaves, he takes with him valuable knowledge

    about the company, customers, current projects and past

    history( sometimes to competitors), often much time and money has

    been spent on the employee in expectation of a future return. When

    the employee leaves, the investment is not realized.

    Interruption of customer service:

    Customers and clients do business with a company in part because

    of the people. Relationships are developed that encourage

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    continued sponsorship of the business. When an employee leaves,

    the employee built for the company are severed, which could lead to

    potential customer loss.

    Turnover leads to more turnovers:

    When an employee terminates, the effect is felt throughout the

    organisation. Co-workers are often required to pick up the slack. The

    unspoken negativity often intensifies for the remaining staff.

    Goodwill of the company:

    The goodwill of a company is maintained when the attrition rates are

    low. Higher retention rates motivate potential employees to join the

    organisation.

    Regaining efficiency:

    If an employee resigns, then good amount of time is lost in hiring a

    new employee and training him/her and this goes to the loss of the

    company directly which

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    EMPLOYEE RETENTION STRATEGIES

    The basic practices which should be kept in mind in the employee

    retention strategies are:

    Hire the right people in the right place.

    Empower the employees: Give the employees the authority to

    get things done.

    Make employees realize that they are the most valuable assets of

    the organisation.

    Have faith in them, trust them & respect them.

    Provide them information & knowledge.

    Keep providing them feedback on their performance.

    Recognize & appreciate their achievements.

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    Keep their morale high.

    HOW TO INCREASE EMPLOYEE RETENTION

    Companies have now realized the importance of retaining their

    quality workforce. Retaining quality performers contributes to

    productivity of the organisation and increases morale among

    employees.

    Four basic factors that play an important role in increasing

    employee retention include salary and remuneration, providing

    recognition, benefits and opportunities for individual growth. But are

    they really positively contributing to the retention rates of a

    company? Basic salary, these days, hardly reduces turnover. Today,

    employees look beyond the money factor.

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    Employee retention can be increase by inculcating the following

    practices:-

    Open communication:- A culture of open communication

    enforces loyalty among employees. Open communication

    tends to keep employees informed on key issues. Most

    importantly, they need to know that their opinions matter and

    that management is 100% interested in their input.

    Employee reward program:- A positive recognition for

    work boosts the motivational levels of employees. Recognition

    can be made by providing awards like best employees. Of the

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    THE RETENTION DIAGNOSIS

    The typical reasons why employee wish to leave organisation for

    another are the same: better compensation, better opportunities,

    the nature of the job, health problems. At all levels of management,

    the pattern remains the same across manufacturing, marketing, and

    service companies: junior managers cite compensation as the

    primary reason for leaving; managers at all other levels choose

    career opportunities; and health and the nature of the job are

    relevant only for senior-level and top managers.

    THE RETENTION TECHNIQUES:-

    Organisations now adopt more than one technique to create an

    internal environment that wills employees. As per the survey, the

    most popular retention-oriented initiatives include:

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    Increasing the Organisations Level of Professionalism

    Employees leave companies where intra-organisational interactions

    are unstructured, and decisions, ad-hoc and driven more by

    personal prejudice rather than professional consideration. By

    adopting systems that introduce an element of objectivity into its

    internal operations, a company can create a better workplace.

    Moving from Family to Professional Management

    In most family-managed organisations, professional managers leave

    because they cannot see themselves holding key positions, or

    functioning with the level of independence that their designations

    merit. By inducting professionals into senior management positions,

    a company can lower its attritions-rate

    Making Performance appraisals objective

    Employees like to know how, when, and by whom their performance

    is going to be measured. An appraisal process that lists objectives

    and measurable criteria for performance appraisal removes the

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    uncertainty in the minds of employees that their superiors can rate

    their performance any which way they please.

    Involving Employees in the Decision- Making process

    People like top work in those organisations where their opinions

    count. The higher an employees involvement in decision-making,

    the higher the organisations retention-level. A participative

    decision-making process is good; total empowerment, better.

    Ensuring a match between Authority & Accountability

    Most companies fall into the trap of holding an employee

    accountable for a specific activity without empowering her with the

    authority to perform it well. Often the situation is exacerbated by

    the fact that they vest another employee with the same authority,

    but do not hold him accountable.

    Measuring Employee Satisfaction

    Obsessed with catering to the demands of their external customers,

    companies ignore their internal customers. Periodic employee

    satisfaction surveys can highlight the potential flash-points, and

    enable the company to take corrective action.

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    Designing a compensation package

    Money isnt a motivator, but it is an effective de-motivator. While

    organisations that pay best-in-industry salaries may find themselves

    unable to use that fact to motivate their employees, those that do

    not could find their best employees leaving.

    Increasing Organisational Transparency

    People do not like to work in black-box like organisations, where

    information is rationed out on a need-to-know basis. They prefer a

    transparent organisation that is willing to share every aspect of its

    functioning with its employees.

    Promoting Employees from within

    A company that constantly fills vacancies by hiring from outside is

    certain to face retention problem. Employees who realize that they

    are unlikely to be promoted to fill the fill the vacancies will leave the

    organization. Growing your own is a sound retention strategy.

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    Helping Employees acquire new skills

    As the job-profiles and desired skill-sets for a particular job change,

    companies may feel the need to hire employees with new skills, or

    retain their existing employees. Companies that choose to do the

    latter will find it easier to retain their people since the training

    signals that the organisation values their contribution, and is willing

    to invest in upgrading their skills.

    Focusing on welfare measures

    Employees are not just warm bodies ; they are individuals with

    families and lives of their own outside the workplace. Organizations

    that recognize this, and help employees achieve a better balance

    between life and works are likely to face fewer problems than those

    that do not.

    Across industry-types, increasing the organizations level of

    professionalism, instituting an objective performance appraisal

    system, and ensuring a match between responsibility and authority

    are the 3 most- used techniques to improve retention.

    SUPPORTING EMPLOYEES

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    Organizations these days want to protect their biggest and most

    valuable asset and they want to do this in a best suits their

    organizational culture. Retaining employees is a difficult task

    Providing support to the employees acts as a mantra for retaining

    them. Employers can also support their employees by creating an

    environment of trust and inculcating the organizational values into

    employees.

    The management can support employees directly or indirectly.

    Directly, they provide support in terms of personal crises, managing

    stress and personal development. Management can support

    employees, indirectly, in a no. of ways as follows:

    Manage employee turnover:

    Employee turnover affects the whole organization in terms of

    productivity. Managing the turnover, hence, becomes an

    important task. A proactive approach can be adopted to reduce

    attrition. Strategies should be framed in advance and

    implemented when the times arrives. Turnover costs should also

    be taken into consideration while framing those strategies.

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    Become employer of choice:

    What makes a company an company an employer of choice? Is the

    benefit it offers or the compensation packages it gives away to its

    employees? Or is it measured in terms of how they value their

    employees or in terms of customer satisfaction? Becoming of choice

    involves following a road map which tells where to go as a brand.

    Encourage the new recruits:

    The newly hired employees are said to be least engaged in the

    organization. Keeping them engaged is an important task. The fresh

    talent should be utilized to maximum before they start feeling bored

    in the organization.

    Optimize employee engagement:

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    An organizations productivity is measured not only in terms of

    employee satisfaction but by employee engagement. Employees are

    said to be engaged when they show a positive attitude towards the

    organization and express a commitment to remain with the

    organization. Employee satisfaction also comes with engagement

    level so, organizations should aim to maximize the engagement

    among employees.

    Coaching and mentoring: Employees whose work performance

    suffers due to poor interpersonal relationships or because of lack of

    interpersonal skills should be provided proper coaching by their

    superiors. Planned coaching sessions help an individual to work

    through issues, maximize his potential and return to peak

    performance.

    MANAGER ROLE IN RETENTION

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    When asked about why employees leave, low salary comes out to be

    a common excuse. However research has shown that people join

    companies, but leave because of hat their managers do or dont do.

    It is seen that managers who respect and value employees

    competency, pay attention to their aspirations, assure challenging

    work, value the quality of work life and provided chances for

    learning have loyal and engaged employees. Therefore, managers

    and team leaders play an active and vital role in employee

    retention. Managers and team leaders can reduce the attrition levels

    considerably by creating a motivating team culture and improving

    the relationships between team members. This can be done in a

    following way:-

    Creating a motivating Environment:-

    Team leaders who create motivating environment are likely to keep

    their team members together for a longer period of time. Motivation

    does not necessarily have to come through fun events such as

    parties, celebrations, team outings etc. They can also come through

    serious events e.g. arranging a talk by the VP of quality on career

    opportunities in the field of quality. Employees who look forward to

    those events and are likely to remain more engaged.

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    Standing up for the team:

    Team leaders are closest to their team members. While they need to

    ensure smooth functioning of their teams by implementing

    management decisions, they also need to educate their managers

    about the realities on the ground. When agents see the team leader

    standing up for them, they will have one more reason to stay in the

    team.

    Providing Coaching:

    Everyone wants to be successful in his or her current job. However,

    not everyone knows how. Therefore, one of the key responsibilities

    will be providing coaching that is intended to improve the

    performance of employees. Managers often tend to escape this role

    by just coaching their employee. However, coaching is followed by

    monitoring performance and providing feedback on the same.

    Delegation:

    Many team leaders and managers feel that they are the only people who

    can do a particular task or job. Therefore, they do not delegate their jobs

    as much as they should. Delegation is a great way to develop

    competencies.

    Extra Responsibility:

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    Giving extra responsibility to employees is another way to get them

    engaged with the company. However, just giving the extra responsibility

    does not help. The manager must spend good time teaching the

    employees of how to manage responsibilities given to them so that they

    dont feel over burdened.

    Focus on future career:

    Employees are always concerned about their future career. A manager

    should focus on showing employees his career ladder. If an employee sees

    that his current job offers a path towards their future career aspirations,

    then they are likely to stay longer in the company. Therefore, managers

    should play the role of career counsellors as well.

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    RESEARCH METHODOLOGY

    Research Statement:-

    Research in common parlance refers to a search for knowledge.

    Research as a scientific and systematic search for pertinent

    information on a specific topic.

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    My research statement is to carryout the study for effective

    implementation & effectiveness of strategies relating to retention of

    employees.

    RESEARCH METHOOLOGY :-

    Research methodology is a way to systematically solve the research

    problem. It may be understood as a science of studying how

    research is done scientifically. It means the various steps that are

    adopted by a researcher in studying his problem along with logic

    behind them.

    Research Design:-

    A research Design is the arrangement of conditions for collection

    and analysis of data in a manner that aims to combine relevance to

    the research purpose with economy in procedure. Research Design

    is the conceptual structure within which research is conducted; it

    constitutes the blueprint for the collection, measurement and

    analysis of data.

    There are different type of research design :-

    EXPLORATORY DESIGN :- It is done to gain familiarity with an

    unfamiliar problem , about which researcher has little or no

    knowledge.It is similar to a doctors intial investigation of a

    patient suffering from an unknown disease for getting for

    clues for identifying it.

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    DESCRIPTIVE DESIGN:- It is a fact finding investigation which

    adequate interpretation. It is more specific than an exploratory

    study as it focuses on particular aspect of the problem

    studied.

    DIAGNOSTIC DESIGN:- It is directed towards to discoverig

    what is happening, why it is happening & what can be done

    about. It aims at identifying the causes of the problem & the

    possible solution for them .

    EXPERIMENTAL DESIGN: - It is designed to assess the effect of

    particular variable on a phenomenon by keeping the other

    variable constant. It aims at determining whether and in what

    manner variable are related to each other.

    I have used descriptive design as my research design.

    Sampling design :

    A sample design is a definite plan for obtaining a sample from a

    given population. It refers to the technique or the procedure the

    researcher would adopt in selecting items for the sample. Sample

    design may lay down the number of items to be included in the

    sample.

    STEPS IN SAMPLE DESIGN :-

    Type of universe:- The first step in developing any sample

    design is to clearly define the set of objects, technically called

    the Universe, to the studied. The universe can be finite or

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    infinite. In finite universe the number of items is certain, but

    in case of an infinite universe the number of items is infinite.

    Sampling unit: - A decision has t be taken concerning a

    sampling unit before selecting sample. Sampling unit may be

    geographical one such as state, district, village, etc.

    Department No. of employees

    Purchase 10

    Finance 20

    SEA Plant 20

    Computer Division 10

    Component 20

    PCB Plant 20

    % of employees taken = (100/2144) = 4.7 %

    Research findings are drawn from the survey conducted among 4.7

    % of employees.

    Source list :- It is also known as SAMPLING FRAME from

    which sampleis tobe drawn. It contains the names of all items

    of a universe (in case of finite universe only)

    Sample size:- It refers to the number of items to be selected

    from the universe to constitute a sample.

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    I have taken a batch of 100 employees from every department

    in order to conduct my survey.

    Parameters of interest:- In determining the sample design,

    one must consider the question of the specific population

    parameters which are of interest.

    Budgetary Constraint:- Cost considerations, from practical

    point of view, have a major impact upon decisions relating to

    not only the size of the sample but also to the type of sample.

    Sampling Procedure:- Finally, the researcher must decide

    the type of sample he will use i.e ,he must decide about the

    technique to be used in selecting the items for the sample.

    My sampling technique :- Simple random sampling

    Data Collection:

    Data collection is a key for activity of social research. The design of

    data collection method is the backbone of research design. There

    are two type of data collection method i.e.

    C) Survey Method:

    It is also known as primary source. These source are generally of

    three types:

    Personal collection of data through face to face interview.

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    Online interview in industries countries.

    Survey through questionnaire.

    D) Observation Method:

    It is secondary source. In this method the data is personally

    collected by the researcher or his agent. It can be structured or

    unstructured, formal or informal, participant or non- participant

    and controlled or uncontrolled.

    ANALYTICAL TOOL

    A structured non-disguised employee response form was

    developed as a research instrument. All type of question are

    included in the questionnaire.

    Questionnaire:

    This is the most popular tool for data collection. A questionnaire

    contains questions that the researcher wishes to ask his

    respondents which is always guided by the objectives of the

    study.

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    EMPLOYEE RETENTION SURVEY SUMMARY

    The survey asked respondents to rate the degree of importance or

    level of agreement with a number with a number of statements

    related to:

    Benefits

    Retention Strategies

    Organizational Culture

    Personal & Job Satisfaction

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    RESEARCH FINDINGS:

    Why do you stay with Government ?

    Participants shared similar sentiments that reflect the positive

    attitudes most public servants have about their job. Comments

    commonly heard from all groups included :

    I like my job.

    I want to make a difference.

    I believe in the mission of the agency.

    I work for the money / benefits.

    What makes you think about leaving government?

    Employees shared similar negative sentiments that reflect the

    obstacles most public servants encounter throughout their career.

    Comments commonly heard from all groups included:

    Low salaries

    Too much time in between tests

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    Career mobility issues

    Takes too long to earn a promotion

    Too much bureaucracy that prevents me from getting the job

    done

    BENEFITS

    The first section of the survey asked respondents to rate the

    benefits of employment on a scale from 1 to 5, where 1= not very

    important.

    For human resource professionals, the retirement plan and health

    and related benefits were rated as most important, followed by

    leave benefits and salary / compensation. The items rated as least

    important by this group, were the lifeworks resource and referral

    program and the Employee Assistance Program.

    For other employees, salary/ compensation and health and related

    benefits were ranked the most important, followed by leave benefits

    and retirement plan. Items of least importance were the lifeworks

    resource and referral program and the Employee Assistance

    Program, respectively. The lowest rated benefits were the Employee

    Assistance Program and the Lifeworks resource and referral

    program.

    STRATEGIES

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    The next section of the survey asked respondents to indicate what

    retention strategies were being used in their agencies, and how

    important each strategy was to them, whether or not

    It was available.

    Human resource professionals rated training opportunities job

    related, alternative work schedules, and wellness programs as the

    three most important retention strategies, annual performance

    appraisals and the Employee Suggestion Program were the lowest

    ranked retention strategies for this group.

    For other employees, job rotations and new assignments, training

    opportunities- job related, were rated as the most important

    retention strategies, followed in a tie by alternative work schedules,

    wellness program, Voluntary Reduction in Work schedules, and

    rewards and recognition. The strategies rated as least important by

    this group are the Employee Suggestion Program.

    ORGANIZATIONAL CULTURE

    This section asked respondents to rate their level of agreement or

    disagreement with a number of statements related to organizational

    culture on a scale of 1 to 5, where 1= strongly disagree and 5= strongly

    agree.

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    73% of employees agreed or strongly agreed that employees are often

    given the opportunity to be part of task groups and assignments outside of

    their core job responsibilities. Only 39% of the human resource

    professionals agreed with this statement.

    69% agreed or strongly agreed that their agency has a culture that

    recognizes and value diversity, while another 23% disagreed or strongly

    disagreed with that statement.

    54% of HR professionals strongly disagreed or disagreed that

    supervisors in their agencies discussed development plans with

    employees at least every six months. 46% of HR professionals

    strongly disagreed or disagreed that agency has a career

    development program that help people become more aware of and

    responsible for their own career development.

    46% OF HR professional strongly agreed or agreed that working on a

    new project was an open process with few barriers; however, 31%

    disagreed strongly or disagreed with this statement.

    69% of HR professionals agreed or strongly agreed that their agency

    had a culture that recognizes &value diversity. 62% also agreed or

    strongly agreed that employees in their agency are treated with

    fairness and respect.

    PERSONAL SATISFACTION

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    The three groups were asked to rate how satisfied they were with

    various elements of the job on a scale from 1 to 5, where 1= not at

    all satisfied and 5= very satisfied. The highest ranked items for each

    group are noted in the table below:

    Human Resource

    Professionals

    Other Employees

    The amount of job security I have

    .

    The chance to help other people

    while at work.

    The degree of respect and fair

    treatment I receive from my

    boss.

    The amount of job security I

    have.

    How secure things look for me in

    the future of my organization.

    The amount of pay and fringe

    benefits I receive.The chance to help other people

    while at work.

    The amount of independent

    thought and action I can exercise

    in my job.

    21% of employees indicated they were very or somewhat

    dissatisfied with the existence of established career ladders. 62%

    Of human resource professionals were very or somewhat dissatisfied

    with the availability of promotional opportunities.

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    RECOMMENDATIONS:

    Following are my suggestions to increase the retention level of

    employees:

    The HR manager should conducts the exit interview so that

    they can use this interview as feedback received from the

    employees which is used as an input for improvement and

    future planning. Exit interview are an ideal way of recording

    and analyzing the factors that have led employees to leave

    the organization. They allow an organization to understand the

    reasons for leaving and underlying issues.

    ITI Mankapur should create the Employee Retention Cell (ERC).

    It is specifically constituted to understand any aspirations,

    grievances of the employer which did not meet his/her

    expectation in the industry.

    Manager should improve the career advancement in this

    industry. Employee, who had performed outstandingly, must

    be promoted instantly. By this employee would get the

    impression that promotion being done on the basis of

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    performance and not on the basis of seniority. Promotion

    should not be done on timely basis.

    Once in a year, suggestions from the employees should be

    collected in the form of FEEDBACK. Applicable suggestions

    must be implemented and name of the employee, who has

    given the suggestions, should be announced. By this,

    employee will feel that are being involved in the decision

    making process of the management.

    CONCLUSION

    In conclusion, the Management of Organizations could use this piece of

    advice :

    Take good care of your precious Human Resource.

    Only then will they be contented and work with

    absolute force.

    Watch out for the industry and its completion

    Where there are opportunities galore and

    abundance of temptation

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    BIBLIOGRAPHY

    1) Current Annual Report of ITI. Mankapur

    2) Reference from the HR department

    3) Library of ITI Mankapur

    4) Profile of ITI Ltd. By ITI Ltd. Manual

    5) Internet

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    www.itiltd-india.com

    www.businessworld.in

    www.allbusiness.com

    EMPLOYEE RETENTION SURVEY

    92

    http://www.itiltd-india.com/http://www.businessworld.in/http://www.allbusiness.com/http://www.itiltd-india.com/http://www.businessworld.in/http://www.allbusiness.com/
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    As part of this data gathering, I request you kindly to complete this

    survey so that I can find out your perception about various aspects

    of employment. All responses will be kept confidential and reported

    in the aggregate only.

    Benefits

    Not at

    all

    Impor-

    Tant

    Not

    very

    Importa

    nt

    Neutral Somewh

    at

    Importa

    nt

    Very

    Importa

    nt

    Salary/

    Compensatio

    nLeave

    benefits(inclu

    ding sick,

    vacation,

    personal,

    paid

    holidays)Retirement

    PlanHealth and

    related

    benefits(heal

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    th insurance,

    vision,

    dental,

    prescription)Long-term

    care

    insuranceTuition

    Reimbursem

    entDeferred

    Compensatio

    nEmployee

    Assistance

    Program(EAP

    )Lifeworks(res

    ource and

    referral)

    Please rate the following benefits of employment on a scale of 1 to

    5, where 1= not at all important and 5= very important.

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    Salary Compensation

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    95

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    Retirement plan

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    96

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    Health related benefits

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    97

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    Leave benefits

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    98

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    Lifeworks Resource

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    99

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    Referral programme

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    100

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    Employee Assistance Programme

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

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    Strategies

    Please indicate if any of the following strategies are available in tour

    industry. Then rate how important each item is to you, whether its

    available or not, on a scale from 1 to 5 where 1= not at all important

    and 5= very important.

    Availabl

    e? YES

    NO

    Not at

    All

    Importa

    nt

    Not

    very

    Import

    ant

    Neutr

    al

    Some-

    What

    Import

    ant

    Very

    Impo-

    rtant

    Alternative

    Work

    Schedule(AW

    S)Wellness

    ProgramsTelecommuti

    ng/Work

    At HomeMentoring/Co

    aching

    Job Rotation

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    and New

    AssignmentsHelp with

    career

    planning

    Alternative work schedule

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

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    Wellness programme

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

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    Coaching

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

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    Annual performance appraisals

    Not at all important

    Not very important

    Neutral

    Somewhat important

    Very important

    107

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    Organizational Culture

    Please rate the following statements on a scale of 1to 5, where 1=

    strongly disagree and 5= strongly agree

    Strongl

    y

    Disagre

    e

    Disagre

    e

    Neither

    agree

    Nor

    Disagre

    e

    Agree Strongl

    y

    Agree

    Supervisors

    in our

    industry sit

    down with

    employees

    and discuss

    their

    development

    plans at least

    every 6

    months.Employees

    are often

    given the

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    opportunity

    to be part of

    task groups

    and

    assignments

    outside their

    core job

    responsibilitie

    s.Our industry

    has a career

    development

    program that

    helps people

    become more

    aware of and

    responsible

    for their own

    career

    development.

    Working on a

    new project

    or

    assignment is

    an open

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    spend a good

    deal of time

    listening to

    employees

    ideas.Supervisors

    have a style

    that

    empowers

    people to

    take

    responsibility

    and

    authority.

    Opportunity for growth

    Strongly disagreeDisagree

    Neutral

    Agree

    Strongly agree

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    Assignments outside of their core job responsbility

    Strongly disagree

    Disagree

    Neutral

    Agree

    Strongly agree

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    Recognition of value diversity

    Strongly disagree

    Disagree

    Neutral

    Agree

    Strongly agree

    114

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    Development plans

    Strongly disagree

    Disagree

    Neutral

    Agree

    Strongly agree

    115

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    Work on new project

    Strongly disagree

    DisagreeNeutral

    Agree

    Strongly agree

    116

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    Fair treatment

    Strongly disagree

    DisagreeNeutral

    Agree

    Strongly agree

    117

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    Personal Satisfaction

    Please rate the following statements on a scale of 1 to 5, where 1=

    very dissatisfied and very satisfied

    Very

    Dissatisf

    ied

    Somewh

    at

    dissatisf

    ied

    Neither

    Dissatisf

    ied or

    Satisfied

    Somewh

    at

    Satisfie

    d

    Very

    Satisfie

    d

    Opportunitie

    s for

    personal

    growth and

    development

    in my job. The feeling

    of

    worthwhile

    accomplishm

    ent I get

    from doing

    my job. The amount

    of

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    independent

    thought and

    action I can

    exercise in

    my job. The amount

    of challenge

    in my job. The amount

    of job

    security I

    have.How secure

    things look

    for me in the

    future of my

    organization. The amount

    of pay and

    fringe

    benefits I

    receive.

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    The degree

    to which I am

    fairly paid for

    what I

    contribute to

    my

    organization.The people I

    talk to and

    work with on

    my job. The chance

    to get to

    know other

    people while

    on the job. The chance

    to help other

    people while

    at work. The degree

    of respect

    and fair

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    treatment I

    receive from

    boss.

    The amount

    of support

    and

    guidance I

    receive from

    my

    supervisor. The overall

    quality of the

    supervisor I

    receive in

    my work

    .The safety of

    my work

    environment.The

    availability of

    promotional

    opportunities

    .Opportunitie

    s to learn

    new things

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    from my

    work.

    Opportunity for personal growth

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    122

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    Quality of supervisors

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    123

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    Independency

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    124

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    Challenging job

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    125

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    Fringe benefits

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    126

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    Fair payment and treatement

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    127

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    Amount of support

    Very dissatisfied

    Somewhat dissatisfied

    Neutral

    Somewhat satisfied

    Very satisfied

    128

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    Career Plans

    As you thing to the future, which of the following best describes your

    career plans at this time?

    Retire or leave employment within 1-2 years

    Retire or leave employment within3-5 years

    Retire or leave employment within 6-10 years

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    No plans to retire or leave employment in the

    Foreseeable future

    Retire or leave employment

    Within 1-2 year

    Within 3-5 yearWithin 6-10 year

    No plans

    130

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    Thankyou

    for

    Completing the survey!

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    TOPIC

    My Topic of report is EMPLOYEE RETENTION TECHNIQUE AT

    ITI Ltd MANKAPUR.

    OBJECTIVE

    The survey wanted to explore:

    Will employee stay? Why or why not?

    How do they feel about their organizations their organizations

    direction?

    How they feel about their jobs ?

    What can most improve their satisfaction & performance?

    What do they think about their relationship with their manager?

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    RESEARCH METHODOLOGY

    Research Methodology is a common parlance search for new knowledge

    of a certain topic.

    Research Methodology is basically giving the description of the methods

    of data collection& Analytical Tools.

    In my report, we use primary data as well as secondary data also. For data

    collection, I have taken use of Survey Method & Observation Method .

    For Analysis, I have used Questionnaire as the Analytical Tool.

    FINDINGS AND SUGGESTIONS

    The survey asked respondents to rate the degree of Importance or level of

    agreement with a number of statements related to:

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    BENEFITS

    RETENTION STRATEGIES

    ORGANIZATIONAL CULTURE

    PERSONAL & JOB SATISFACTION

    Following are my suggestions:

    The HR Manager should conducts the Exit Interview.

    ITI Mankapur should create the Employee Retention Cell.

    Manager should improve the advancement in this Industry.

    Once in a year, suggestions from the employees should be collected

    in the form of FEEDBACK.

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    TOPIC

    The topic of my report is Employee Retention Techniques At ITI Ltd.

    Why I have choosen the topic employee retention

    The key to any industry is its employees. They are crucial , they are by far

    the most important , most challenging factor here . The employees of an

    organisation also play a vital role in taking the brand value forward . So,

    its very challenging to retain employees who fit the requirements &

    criterion of the organisation. Key to success in any industry is getting the

    right people on board, but training them & retaining them is even more

    crucial .

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    What is Employee Retention ?

    The picture states the latest statement that corporate believes inLove them or Lose them

    Employee Retention involves taking measures to encourage employees to

    remain in the organisation for the maximum period of time . Corporate is

    facing a lot of problems in employee retention these days. Hiring

    knowledgeable people for the job is essential for an employer . But

    retention is more important than hiring . There is no dearth of

    opportunites for talented person. There are many organisations which are

    looking for such employees. If a person is not satisfied by the job he is

    doing , he may switch over to some other more suitable job.

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    In todays environment it becomes very important for organisation to

    retain their employees. The top organisations are on the top because they

    value their employees and they know how to keep themglued to the

    organisation. Employees stay and leave organisation for some reasons.The reason may be personal or professional. These reasons should be

    understood by the employer and should be taken care of. The

    organisations are becoming awre of these reasons and adopting many

    strategies for employee retention.

    In this section we are going to study various topics related to employee

    retention, why is it needed, basic practices , myths , etc . in detail .

    Employee retention is a process in which the employees are encouraged

    to remain with the organisation for the maximum period of time or until

    the completion of the project.

    Employee retention is beneficial for the organisation as well as the

    employee.

    Employees today are different. They are not the ones who dont have

    good opportunities in hand. As soon they feel dissatisfied with the current

    employer or the job, they switch over to the next job. It is the

    responsibility of the employer to would be left with no good employees.

    A good employer should know how to attract and retain its employees.Retention involves five major things:-

    Compensation

    Environment

    Growth

    Relationship

    Support

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    Compensation Environment Growth

    Relationship Support

    4 WAYS TO KEEP GOOD EMPLOYEES :

    A Simple Retention Framework

    Keeping good people is never easy. Employment is about relationships :

    specifically the relationship between an individual with changing needs,increasing experience, growing knowledge, and intellectual capital and an

    organisation that exists in a changing market place with ever evolving

    needs. To maintain the employement relationship, employers have a huge

    responsibility. First of all, they need to clerly know how their best

    employees are. They also need to keep their employees informed, help

    them maintain and develop skills, and encourage them to build networks

    & internal relationships.

    None of these things cost much when compared to the cost of recruitingand developing new employees, and none of these are really hard to do.

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    But to put them into place does require a change of mindset and a

    willingness to break ( or at least stretch ) the usual policies and rules that

    exist in many organisations. Good HR and good recruiting is, after all,

    about treating people fairly but not necessarily the same .

    Here are those four requirements for building lasting loyality and

    strong employee- employer relationship :-

    Have a performance management system that works.

    Let employees know where they stand and how they are performing.

    Offer the opportunity to move within the company to jobs that may fit

    their skills and interests better. Keep the bureaucracy to a minimum andremove time constrictions. A major reason for employee unease and

    anger is insecurity over how their performance will be assessed. Very few

    employees have strategic performance objectives or spend time

    periodically reviewing their achievements with their boss.

    Many employee , unfortunately, have goals and objectives that are not

    strategic and lead to fear and self doubt. For example, a colleague told me

    about a recant lay off she was part of. While the employee who was being

    let go had an excellent performance rating, so did almost every other

    employee in the organisation. The way performance was assessed

    provided no meaningful information to either the organisation or the

    individual.

    Keep employees informed

    Silence is the greatest enemy of retention. When management does not

    update the employees on the financial and business state of the company

    and when rumours can be counted by minute, turnover goes up and

    productivity goes down. While some people (usually B and Cplayers ) hunker down and hide, the best ones start looking. I cant tell

    you how many excellent employees who are highly valued have left their

    employers because of business uncertainty. No one expects assurances or

    guarantees; what they hope for is an understanding of trends. Are things

    better, the same , or worse ? Are customers leaving ? How is sales volume

    ?

    Relationships thrive on the exchange of information. The oganisation also

    needs conduits for employees to let them know about changes in theirdevelopment, classes taken, and new slkills acquired. Employees want the

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    employers to use this information to help them find promotions or new

    positions within the organisation that will offer them a greater challenge

    or more financial incentive. The two-way communication between

    employer & employees is as critical as performance management.

    Educate employees all the time

    In bad times, employees have time to soak up new information. Education

    and development are the cheapest retention tools in your arsenal. We are

    in a talent war ( even if thats hard to see right now ) and everything has

    to be tried. Locking people into degree or certificate programs is almost a

    guarantee that they will remain with your firm until they complete the

    program. Most will be loyal and thankful. And all of them will be better

    educated and hopefully more productive employees. This is a big plus forlarge organisation, and you should be capitalizing on this right now.

    But development can also occur through on-the-job development and

    through many informal networks and conversations. Every employer

    should encourage employees to transfer to different positions frequently

    and institute rewards for managers who let their people go to other

    departments and who focus on developing their staff.

    Many employees who leave organisation are simply looking for a bigger

    challenge or the opportunity to use a new skills or degree. Smart

    organisations will encourage this and motivate managers to source and

    hire internally whenever possible- even if it will require a bit of training.

    Help every employee build a social network.

    Employees are frequently devoted to fellow employees and feel strong

    attachments to them. This is what keeps many people from job hoping.We all know how powerful networks are, and companies that actively

    promote employee interaction and teamwork have less discontent and less

    turnover than those that keep employees apart or at odds.

    I recommend starting clubs and social groups wihin the company that

    work and play together. Some companies form college clubs for new

    college grads that help them become oriented to the firm and meet other

    new hires. This trends to raise the level of commitment they have to the

    organisation and reduces turnover.

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    Internal networks are powerful binding devices. Encouraging internal

    blogging, the use of virtual communications tols like SMS or IM, the use

    of video conferencing. These can be strengthen networks and extent them

    globally. Knowledge is a powerful retention tool, and naivety and

    ignorance can best be combated by sharing of ideas and experiencesbetween people from