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STRATEGIC MANAGEMENT
NESTLE India
AGENDA Introduction Problem Statement of the Nestle SWOT analysis Porter’s 5 forces analysis for Nestle Implementation of Strategies Competitive Advantage Benefits Learning’s Suggestions Conclusion
INTRODUCTION• NESTLE’s history begins back in 1866
• Nestle is a Swiss company, founded in 1866 by Henri Nestle.
• Nestlé´ is a Swiss-German word which means Little Nest´ which is its trademark
• Nestlé's relationship with India dates back to 1912.
FOUNDER: Henri Nestlé (1814 - 1890)
OVERVIEW
• Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.
• Nestlé India is a vibrant Company that provides consumers in India with products of global standards.
• The Company insists on honesty, integrity and fairness in all aspects.
• India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.
• Nestlé has been a partner in India's growth for over nine decades now .
• The Company's activities in India have facilitated direct and indirect employment
• The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs.
• Nestlé India manufactures products of truly international quality under internationally famous brand names .
MISSION STATEMENT
Nestle Products..
STRENGTHS
• BRAND STRENGTH• PRODUCT INNOVATION• RESEARCH & DEVELOPMENT• MARKET SHARE• LOW COST
WEAKNESSES
• MATURE MARKETS• PLAIN YOGURT• LESS CONSUMER RESEARCH IN FEW AREAS.• COMPLEX SUPPLY CHAIN MANAGEMENT
OPPORTUNITIES
• EXPANSION• PRODUCT OFFERINGS• GLOBAL HUB
THREATS
• COMPETITION• CHANGING CONSUMER TRENDS• INTERNATIONAL MARKETING STANDARDS• SECTORAL WOES
• PROBLEM STATEMENT:
1. Keeping the Brands alive in the minds and hearts of consumers
Porter’s 5 Forces Analysis
• Threat of New Entrants
• Threat of Substitute Goods
• Bargaining Power of Suppliers
• Bargaining Power of Customers
• Competitive Rivalry within the Industry
Implementation of Strategies
• Pricing Strategy
• Renewing Globalization Strategy
• Increasing New Product Lines
Competitive advantage
• Leading overall market position
• Large scope of Nestlé's business
• Research and development capabilities
• Innovation
• Ensuring the consumer, with the benefit’s
Benefits (Financial and Non-Financial)
• Financial Benefits: Non Financial: Shareholders Customer satisfaction Fund lenders Increasing market share Suppliers Welfare of employees Customers Welfare of management Employees Relationship with suppliers Government Responsibilities to society
LEARNING’s• Nestlé's India safety programmes:
Safe By ChoiceFormed a Safety CouncilFinancial Assistance to Farmers
• Health Management
• Health Survey
SUGGESTION’s
• Communication strategy• Efficient training and development• Entrepreneurship strategy• Healthy Kids programme• Identifying and classifying Nestle's
resources • Identify Nestle's capabilities