New Horizon English Book 2 Unit 1Symbols of Culture

Content Leading-in Exploring Reading through Background information Studying through Understanding questions Assignments Reading More Questions Practical writing

Buildings can be symbols of culture. Look at these pictures: What are they? Can they remind you of something?

Leading in

Words for reference

McDonald’s the Imperial Palace Forbidden City Disneyland The Eight-power Allied Forces Dynasty Emperor Fast food

Exploring

McDonald’s is the world’s leading fast food service retailer. So far, it has more than 30,000 restaurants in 119 countries serving 46 million customers each day.

Nowadays, not only McDonald’s but also some other fast food restaurants are getting more and more popular.

Why is it so?

Discussion questions

1. What’s your favorite fast food restaurant? McDonald’s KFC (Kentucky Fried Chicken) Pizza Hut 2. Why do you like to go to KFC &

McDonald’s? fast, save time, food is great, cheap, foreign

feeling, environment

Reading through Background

information The first McDonald’s

restaurant was a drive-in venture opened by Richard "Dick" McDonald (February 16, 1909 - July 14, 1998) and Maurice "Mac" McDonald (died in 1971) in 1940 which only sold hamburgers and French fries.

California-- the place where the first McDonald’s was located

In 1954, Ray Kroc, partnered with the brothers, and within a few years turned their small restaurant into a huge franchise （特许经营企业） that would later become the McDonald's Corporation.

New McDonald’s

Although Kroc turned McDonald's into a global giant, its guiding principles remained largely unchanged from those the McDonald brothers had devised in 1948.

The world’s largest McDonald’s is in Vinita, Oklahoma.

Studying through

Language points: Words 1. French fries = fries 炸薯条 2. southern a. 南方的 south n. 南方 3. golden （ referring to color ）金色的 gold （ referring to quality ）金质的　 4. danger n. 危险 dangerous a. 危险的 5. destroy: 毁坏 damage: 损坏

6. location n. 位置 locate vt. 位于 7. drive-thru: drive through 8. afford: v. （通常与 can, be able to 连用）买得起、担负得起、负 得起（时间、精力、金钱） 9. amount n. 数量 vi. （ amount to ）达到 10. hamburger n. 汉堡包 Expressions 1. tear down 拆毁 2. in danger of 　处于危险之中 3. agree with 　意见一致，同意 4. line of thinking/thought 　思路、想法

Important Words

tear down : v. pull down, especially violently; destroy.

拆毁

FOR EXAMPLE

We have a theatre in town but we are to tear it down next year to make room for the highway.

It’s often cheaper to tear down buildings than to repair them .  

 in danger of : likely to be hurt or damaged by…

处于…危险之中

Millions of people in the Himalayas are in danger of big earthquakes.

The forest is in danger of disappearing .  

In danger In danger ofof

Important Words

agree with : have or share the same opinion, feeling or purpose

 

FOR EXAMPLE

Please put up your hand if you don’t agree with me .  

We don’t agree with him because his idea seems so strange.

 

Important Words

line of thinking/ thought : a way or method of thinking about something. 思路

FOR EXAMPLE

These type of question cause a new line of thinking .  

I worry about this line of thinking because it is not good for children.

 

Important Words

Many people say that McDonald’s can certainly afford to pay that amount. (Para. 8)

afford to : v.  be able to spend, give, do, etc., without serious loss or damage. 承担得起

FOR EXAMPLE

The young man found he couldn’t afford to buy a second-hand car with the money he had saved .  

 My father taught himself since he could not afford to go to school at that time.

Important Words

make sense :   有道理

FOR EXAMPLE

Your conclusions make a good deal of sense to me..  

To shout at a pupil makes no sense .  

 

Important Words

there is (no) room for : This is the truth and there is no room for doubt.

 

FOR EXAMPLE

 This is the truth and there is no room for doubt.

My car can only take four people, so there is no room for the five of us.

Important Words

even so :  in spite of what has/ had happened;

FOR EXAMPLE

  There are many spelling mistakes; even so it’s quite a good essay.

I had a terrible headache, but even so I went to the concert .

Important Words

5. afford to do 　花得起 6. close down （使）停业 7. have nothing to do with 　　　与…毫无关系 8. make sense 　有道理 9. stop…from 　阻止 10. even so 　尽管如此 11. take away 　带走；拿走；拆毁

Understanding questions

1. Where was the oldest McDonald’s located?

2. What will the McDonald’s do to the first McDonald’s? Why?

3. Why do many people don’t like this idea?

Answers to the questions

1. It is located in the southern California city of Downey.2. They will tear down the oldest

McDonald’s, because they think that it was damaged in an earthquake, that the restaurant is losing money and there is no room for a drive-thru window, or for seating inside.

3. If they destroy the restaurant, they will destroy people’s memories. It can be repaired.

Assignments

Read the text aloud after class. Recite the last paragraph of the text. Prepare the question: What part do you agree with, the

McDonald’s or the people who are against them?

Finish the exercises.

Reading more Before reading the text, get familiar with these words and questions.Words: theme n. 主题 purchase n. & vt. 购买 capital n. 首都 rush v. （使）急速行进，（使）猛冲 provide 提供 uniformity n. 一致，相同 opinion n. 意见 sub-adult a. 未成年的

by-product 　副产品 oppose v. 反对　（ oppose to ） folklore n. 民俗 crime n. 罪行，犯罪 treatment 　对待，待遇 murder n. & vt. 谋杀 basic a. 基本的 positive a. 肯定的，积极的 value n. 用处，实用性；价值 critical 　 a. 吹毛求疵的，批评的

Expressions: rush out: 赶紧出去 make a trip/trips to: 　旅游 anything but: 　根本不 more than a little: 　非常 of the worst kind: 　最糟糕的 at work: 　在起作用 be opposed to: 　反对 in detail: 　详细地 sort of: 　有一点 play out: 　演出 long before: 　早在…以前 be quick to do something: 很快做（某事）

Difficult points: The company deepened its claim on American culture: The company increased its influence on

America. The world of Disney is becoming

anything but small. The influence of Disney is becoming far

from small. At the end of this road lies cultural

uniformity of the worst kind. If people continue doing so, the world’s

culture will lose its varieties.

Questions1. What rare thing did the Walt Disney Company do last autumn?2. In what ways are people influenced by Disney?3. According to Professor Bloom, what will happen if people continue to be influenced by Disney in such a way?4. According to the text, what’s wrong with Disney films?5. What is the main idea of the text?

Answers to questions

1. It admitted that their plan to build another park in Virginia failed.

2. People eat Disney food, love to see Disney films and visit Disneyland and Disney World.

3. People will find themselves in the same culture all over － Disney’s culture.

4. Some films are not true to the history.5. Disney is the symbol of American culture,

though some people don’t like it.

Practical Writing

Invitation letters

Sample 1

Sample 2

Sample 3

Writing Suggestions

Though there are different forms of an invitation, there are common things of them. When you write an invitation, please notice the following points.

1. Who invites? 2. Who is invited? 3. To what occasion? 3. Date 4. Time 5. Place

Finish this invitation card based on the information given below in Chinese.

谨定于 1 月 18 日（星期五）晚 7 时在建国路 120 号402 室举行晚宴。恭请张先生和夫人光临。

　　　　　　　　　　　　　　　　孙志伟 Mr. Sun Zhiwei ----- 主人

Requests the pleasure of----- 恭请_______ 客人 _____________’s ----

Company （参加） at ___ 事由 ______on ___ 星期几 _____, the __ 几号 ___ of __ 几月 ___

at ___ 小时 ____o’clock _______at _____ 地址 - （小到大） ________