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APROJECT REPORT

ONCONSUMER SATISFACTION SURVEY

REPORT OF LG PRODUCTS

MARKETED & SUBMITTED BY GUIDED BY:

SANDEEP SINGH PAL Ms. GARIMA RAWAT

B.B.A (International Business)

5th SEMESTER

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INTRODUCTION

LG Electronics Inc. is a Korea-based manufacturer specialized in theprovision of telecommunication and electronics products. The Companyoperates its business through five divisions: mobile communications, homeentertainment, home appliance, air conditioning and business solution. Itsmobile communications division provides mobile communication terminals,personal computers and communication devices. The home entertainmentdivision offers liquid crystal display (LCD) televisions (TVs), plasma displaypanel (PDP) TVs, PDP modules, and audio, video and storage devices.The home appliance division provides refrigerators, washing machines,microwave ovens, cleaners, compressors, motors and others. The airconditioning division provides air conditioners and solar cells. Its business

solution division provides integrated solutions of hardware, software,network, contents and systems. LG India (LGEI) established in 1997. LGEIexported goods in 2003 to middle east, west Africa and Central Asia.

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OBJECTIVES

The main objective of market survey is to find out the customersatisfaction level of LG products.

To find out the satisfaction level of after sales services for LG.

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ASSUMPTIONS

The assumption of this market survey reportis that the consumer are satisfied from LGproducts.

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QUESTIONNAIRE

Q1. Have you purchased any LG product?

YES

NO

YES NO

68% 32%

0

10

20

30

40

50

60

70

YES% NO%

YES

NO

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Q.2While purchasing consumer durable which parameterinfluences you?

Price Product feature

Brand After Sales Service

Durability

PRICE PRODUCT

FEATURE

BRAND AFTER

SALESSERVICE

DURABILITY

26 18 24 21 11

PRICE

PRODUCT

FEATURE

BRAND

AFTER SALES

SERVICE

DURABILITY

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Q3. . How long have you used LG product? One yearTwo year

More than five years

ONE YEAR TWO YEAR MORE THANFIVE YEAR

23 36 41

ONE YEAR

TWO YEAR

MORE THAN

FIVE YEAR

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Q4 You prefer to buy LG product becauseof following reasons.Attractive Price

After sales ServiceOffersQuality

AttractivePrice

After salesService

Offers Quality

26 16 31 27

0

5

10

15

20

25

30

35

ATTRACTIVE PRICE

AFTER SALES SERVICE

OFFERS

QUALITY

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Q.5.Which consumer durable you have of LG?

CTVLCD

REFRIGETORAC

CTV LCD REFRIGETOR AC

15 35 24 26

0

5

10

15

20

25

30

35

40

1 2 3 4 5

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Q6 Overall, how do you rate the quality of LG product?

poor Fair

Good Very good

Poor Fair Good Very Good

5 20 30 45

0

5

10

15

20

25

30

35

40

45

50

Poor Fair Good Very Good

Series1

Series2

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Q7 Which company product generally you buy?

LGVideoconSamsung

PanasonicOther

LG Videocon Samsung Other

42 30 20 8

0

5

10

15

20

25

30

35

40

45

LG VIDEOCON PANASONIC OTHER

Series1

Series2

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8. LG really provides you lifes good product?

Yes

No

YES NO

70% 30%

0

10

20

30

40

50

60

70

80

1 2

yes

no

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8. Did LG fulfill your needs?

Yes

No

YES NO

80% 20%

010

20

30

40

50

60

70

80

90

1 2

yes

no

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THANK YOU!

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