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    APROJECT REPORT

    ONCONSUMER SATISFACTION SURVEY

    REPORT OF LG PRODUCTS

    MARKETED & SUBMITTED BY GUIDED BY:

    SANDEEP SINGH PAL Ms. GARIMA RAWAT

    B.B.A (International Business)

    5th SEMESTER

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    INTRODUCTION

    LG Electronics Inc. is a Korea-based manufacturer specialized in theprovision of telecommunication and electronics products. The Companyoperates its business through five divisions: mobile communications, homeentertainment, home appliance, air conditioning and business solution. Itsmobile communications division provides mobile communication terminals,personal computers and communication devices. The home entertainmentdivision offers liquid crystal display (LCD) televisions (TVs), plasma displaypanel (PDP) TVs, PDP modules, and audio, video and storage devices.The home appliance division provides refrigerators, washing machines,microwave ovens, cleaners, compressors, motors and others. The airconditioning division provides air conditioners and solar cells. Its business

    solution division provides integrated solutions of hardware, software,network, contents and systems. LG India (LGEI) established in 1997. LGEIexported goods in 2003 to middle east, west Africa and Central Asia.

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    OBJECTIVES

    The main objective of market survey is to find out the customersatisfaction level of LG products.

    To find out the satisfaction level of after sales services for LG.

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    ASSUMPTIONS

    The assumption of this market survey reportis that the consumer are satisfied from LGproducts.

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    QUESTIONNAIRE

    Q1. Have you purchased any LG product?

    YES

    NO

    YES NO

    68% 32%

    0

    10

    20

    30

    40

    50

    60

    70

    YES% NO%

    YES

    NO

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    Q.2While purchasing consumer durable which parameterinfluences you?

    Price Product feature

    Brand After Sales Service

    Durability

    PRICE PRODUCT

    FEATURE

    BRAND AFTER

    SALESSERVICE

    DURABILITY

    26 18 24 21 11

    PRICE

    PRODUCT

    FEATURE

    BRAND

    AFTER SALES

    SERVICE

    DURABILITY

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    Q3. . How long have you used LG product? One yearTwo year

    More than five years

    ONE YEAR TWO YEAR MORE THANFIVE YEAR

    23 36 41

    ONE YEAR

    TWO YEAR

    MORE THAN

    FIVE YEAR

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    Q4 You prefer to buy LG product becauseof following reasons.Attractive Price

    After sales ServiceOffersQuality

    AttractivePrice

    After salesService

    Offers Quality

    26 16 31 27

    0

    5

    10

    15

    20

    25

    30

    35

    ATTRACTIVE PRICE

    AFTER SALES SERVICE

    OFFERS

    QUALITY

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    Q.5.Which consumer durable you have of LG?

    CTVLCD

    REFRIGETORAC

    CTV LCD REFRIGETOR AC

    15 35 24 26

    0

    5

    10

    15

    20

    25

    30

    35

    40

    1 2 3 4 5

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    Q6 Overall, how do you rate the quality of LG product?

    poor Fair

    Good Very good

    Poor Fair Good Very Good

    5 20 30 45

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Poor Fair Good Very Good

    Series1

    Series2

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    Q7 Which company product generally you buy?

    LGVideoconSamsung

    PanasonicOther

    LG Videocon Samsung Other

    42 30 20 8

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    LG VIDEOCON PANASONIC OTHER

    Series1

    Series2

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    8. LG really provides you lifes good product?

    Yes

    No

    YES NO

    70% 30%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    1 2

    yes

    no

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    8. Did LG fulfill your needs?

    Yes

    No

    YES NO

    80% 20%

    010

    20

    30

    40

    50

    60

    70

    80

    90

    1 2

    yes

    no

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    THANK YOU!

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