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Singlefeevideoproductionforprofessionalservicesfirms

2NewMedium 2

Forasingleannualfeeofbetween£35,000and£55,000dependingonyourscopeofwork,youcanretaintheNewMediumproductionteamacrossyourentirefirmforafractionoftheequivalentinhousecost

Weknowaboutworkingwithprofessionalservicesfirms.Wealso

knowaboutthechangingmarketplaceandtheassociated

challengesthatwillfacefirmsinthefuture.Tohelpmeetthese

challenges,wewantedtomakeiteasierforyoutofullyutilize

yourambitionsforusingvideo.Afterdiscussionwithmanyofthe

firmsthatwehavepreviouslyworkedwith,thereweretwo

evidenttrendsthatwouldenablefirmstomakemoreofvideo:

costsneededtobemorepredictableandtheyneededtobelower.

Ournewapproachachievesbothoftheseaimsbyproviding

unlimitedaccesstoourfullvideoproductionteamforafixed

annualfeecoveringallaspectsofplanning,filmingandediting

withonlyminoradditionalcosts(seepage5).

AcompletelynewinnovationbyNewMedium

Thisapproachcompletelychallengestheconventionalwisdomand

isacompletelynewinnovation.Over12‐monthtermswewillbe

trialingitwithasmallnumberofprofessionalservicesfirmsona

firstcomefirstservebasis.Wewillworkwithyoutodevelopan

approachtovideoconsistentwiththefirm’sbrandidentityand

personalitythatisnotahomogenous‘corporatevideo’product.

Wewillensurethatyourvideodeliversonyourspecific

communicationsobjectivesbyfocusingonprofessional

communicationsusingthevideomediumandnotvideoforvideos

sake.ThisunrivalledapproachisuniquetoNewMedium.

Sharingthecostsacrossdepartmentsandbudgets

NewMediumwillconsultwithyouandcolleaguestoformulatea

videostrategythatisconsistentacrossyourfirmandtoascertain

yourscopeofworkduringthefirstyear.Indoingsowewillalso

identifyopportunitiesforsharingthecostofvideoproduction

betweenthebudgetsofmultipledepartments.

Wewillthenpresentourscopeofworkandanyfurther

recommendationsforusingvideothroughouttheyear.Thiswill

formthebasisofourrelationshipwithyou,butwillnotpreclude

youfrommakingnecessaryadditionsastheyearprogresses.

Wearealwaysmorethanhappytogiveyoulotsofourtimeup

frontandwouldbedelightedtoarrangeameeting.

Everythingthatyouwanttodoinvideo.Onesinglefee.Acompletelynewofferbasedonourextensiveexperienceworkingwithprofessionalservicesfirms.Weknowthatyouwanttodomorewithvideo.Wewanttodomorewithvideoforyou.

3NewMedium 3

Makethemostofusingvideointernallyandexternallyforcommunications,marketing,thoughtleadership,strategyupdates,announcements,graduaterecruitmentandcorporateresponsibilityactivities

Wewillconsultwithyouandyourcolleaguestobuildafully

integratedandcoordinatedstrategyforusingvideothatmay

encompass:

Internalcommunications

Usingvideoregularlyinternallycancontributetowardunitinga

firmasone,makingseniormanagementmorevisible,

communicatingstrategy,sharingtheresultsofresearch,showing

clientfeedback,sharingbestpractice,encouragingcrossselling,

promotingdiversityandretainingtalentbycreatingatwoway

digitaldialoguewithemployees.

Externalcommunications

Usingvideoexternallyonyourwebsitecreatesadialoguewith

existingandprospectiveclients,employeesandpartner

organizations.Youcanshowthoughtleadershipwithexecutive

briefingsonclientcriticaltopics,createonlinemagazinechannels

andnewsletters,showclienttestimonials,broadcastnewsand

announcements,highlighttheresultsofresearch,capture

seminarsandeventstomakethemavailabletoawideraudience,

orevenpublishentirelydigitalseminarsandevents.

GraduateRecruitment

Thegraduatebrandoftodaycouldbethefirmwidebrandof

tomorrow.WhenrecruitingfromtheYouTubegenerationvideois

anabsolutemust.Wewillworkwithyourgraduaterecruitment

teamtocreatevideothattrulyreflectstheuniqueaspectsofyour

firmanditspersonalitytointegratewithothermedia(seepage7).

CorporateResponsibilityandDiversity

Newsstylereportscanshowyourcommitmenttocorporate

responsibilityanddiversity‘inaction’,makingitrealfor

employees,encouragingparticipationandattractingtalent.

4NewMedium 4

Wehelpourclientstoaccesstheefficienciesofthevideorevolutionbytranslatingcommunicationobjectivesintohighlyambitious,creativeandinspirationalvideocontentwithinasimpleandmanageablerelationship

Ourphilosophy

• Thepartnershipofprofessionalcommunicationsadvicewith

videoproductiontalent.

• Producingcontentthatcanbeintegratedacrossallonand

offlineactivitiestoenhanceitsimpactandreach

• Takingthevideorevolutiontoourclients:thevideo

productionworldhaschangedbeyondrecognitionandsohas

theonlinevideoexperience.

• Translatingcommunicationobjectivesintoambitiousand

highlycreativevideocontent

• Joinedupcreativedigitalcommunicationssupportedbyan

intimatenetworkofhighlytalentedindividualswhocombine

withourproductionteamtocreatecross‐mediacontent

Notjustanotheragencyrelationship

• Wearespecialistsinonlineanddigitalcommunicationsusing

thevideomediumcombinedwithcreativetalent

• Ateamthatcombinestheyouthanddynamismofthe

YouTubegenerationwithexperiencednewsandbroadcast

professionals.

• Auniqueblendofpersonalitiesgivesusafriendlyand

informalapproachtoclientrelationshipsthatisgroundedby

our‘cando’attitude.

• Wearea‘safepairofhands’thatcanbereliedontoexceed

yourexpectationsandtomakeyousmilealongthewaytoo

Professionalfirmsthatwehaveworkedforsince2007:

• Ashurst

• BerrymansLaceMawer

• DeutscheBank

• Eversheds

• HSBC

• IrwinMitchell

• Mazars

Whatourclientsaresaying

“ItwasapleasuretoworkwiththeteamatNewMedium.They

quicklyunderstoodthefirm’scultureandcharacterandthe

messagesthatwewantedtocapture.Theywereflexibleand

professionalindealingwithourpartners,staffandclients,

responsivetosuggestionsandrequestsandcreativeinmaking

recommendationsforimprovements”

NationalSeniorPartner,LeadingUKLawFirm

“NewMediumprovidedanexcellentserviceforaverydemanding

projectwithtightdeadlines.Fromprojectplanningthroughto

shootingandediting,theteammetallofourrequirementsand

deliveredverycreativeandhighqualitycontent.Wenowretain

NewMediumasourpreferredsupplierforprojectsacrossthefirm”

HeadofCommunications,Top10InternationalLawFirm

“Fromthefirstmeeting,NewMediumunderstoodexactlywhatwe

weretryingtoachieveandthebestwaytohelpusdoit.Theyhave

supportedandcoachedusthroughthewholeprocess,whichresulted

inapieceofworkthatreallyexceededourexpectations.Wecan’t

waittoworkwiththeteamagain”

HeadofInternalCommunications,Top10NationalLawFirm

“NewMediumblendsprofessionalcommunicationsandrelationship

managementwithinnovativeproductionideasandsolutionsfroman

energeticteam.Theyhaveagenuinewillingnesstounderstandour

businessandtohelpuseffectivelydeliverourmessages”

HeadofCR,Top10InternationalLawFirm

5NewMedium 5

ApartnershipwithNewMediumprovidesyouwithunlimitedaccesstoourfullvideoproductionteamforasinglefixedannualfeecoveringallaspectsofplanning,filmingandeditingwithinanintegratedvideostrategy

Includedaspartofanannualagreement:

‐ Designofanintegratedvideostrategyacrossallofyourcommunication

objectivesincludingfullconsultation,adviceandrecommendations

‐ Planningofeachprojectandcoordinationoffilmingactivitiesbyaproducer

‐ Allfilmingsubjecttoavailability,includingafullyequippedcameraoperator

andahighlyexperiencedproducer

‐ Allonandoffsiteeditingbyaneditorandaproducer

‐ Televisiongraphicsandproductionmusic

Additionalfees:

‐ Abookingfeeof£165percameraappliesforeachfilmingday

‐ Allreasonableexpensessuchastravelandaccommodationoutsideof

centralLondonthatareincurredduringtheplanningandfilmingstages

‐ Anarchivefeeof£15appliesforeverytapeusedduringfilming

‐ VATwillbechargedinaddition

Additionalcostschargedatcostplusa20%arrangementfee:

‐ Professionalpresentersandinterviewerssourcedfromapooloftalented

broadcastjournalistswithwhomNewMediumhasexistingrelationships

‐ Autocueandautocueoperator

‐ ComplexgraphicsrequiringtheinputofaspecialistVFXeditor

‐ DesignandduplicationofDVDsandUSBfobs

‐ Useofanyfilmingstudio

‐ Physicalpropsrequiredduringfilming

‐ Useofanymusicincurringlicensefees

Picturetakenfromvideocontentfilm

edforEvershedsLLP

6NewMedium 6

Weknowthattomakeacommitmentthereturnonyourinvestmentmustbeclear.Wealsoknowthatyoudon’twanttobetiedintoanynastysurprises.That’swhywehaveprovidedourFAQbelow…

Whatisthedifferencebetweenthe£35,000feeandthe£55,000

feeandwillitchangeduringtheyear?

Wewillsetanannualfeeofbetween£35,000and£55,000based

onyourscopeofwork.Thequotedfeewillnotincreaseduring

the12‐monthperiodunlessthescopeofworkincreases

‘significantly’.Thedefinitionof‘significantly’willbeclearly

definedinouragreement.

Howisthescopeofworkdetermined?

Thescopeofworkwillbedeterminedafterconsultationwithyou

andyourcolleaguestoarriveataclearplanofwhatafullyearwill

entailatthestartofanagreement.

Willwealwaysworkwiththesameteam?Whatifthatteamis

unavailable?

Werecommendthatyoubookourteaminadvancetosecure

filmingdates.Howeverininstanceswhenweareunavailablewe

willdoourutmosttoofferanacceptablealternativedate,orto

provideateamcomprisedofourin‐houseteamandexternal

freelancecameraoperatorswhowefrequentlyworkwithatno

additionalcost.

Whydoesanadditionalbookingfeeapplytoeachfilmingday?

Abookingfeeappliestoeachdaytocoverthevariablecostof

providingacameracrew.Thefeeisalsointendedtodiscourage

over‐bookingandcancellations.

Arethereanyhiddencosts?

Therearenoadditionalcostsbeyondthoseoutlinedonpage5.

Howmuchtimeandeffortwillthisrequirefromme?

Itcantakeaslittleorasmuchtimeasyouwouldlike.Wearea

safepairofhandstotakecareofafullyintegratedvideostrategy

onbehalfofyouandyourcolleagues.

Weareasafepairofhandstotakecareofafullyintegratedvideostrategyonbehalfofyouandyourcolleagues

7NewMedium 7

NewMediumisaboutmorethanjustvideoproduction.Weareaboutjoinedupcreativedigitalcommunicationssupportedbyanintimatenetworkofhighlytalentedphotographers,illustratorsanddesigners.

Combiningphotographywithfilmingtocreatecross‐mediaopportunitiesI

RichardworksincollaborationwithNewMediumonaregularbasis,collaboratingwithourfilmcrewto

capturephotographiccontentforcross‐mediacampaigns.Richardhasovereighteenyearsofphotographic

experienceandhasabroadbaseofexpertiseshootingawideselectionofsubjectsincludingstilllife,food,

portraiture,corporateandindustrial.Hehasworkedwithanumberofadvertisinganddesignagencies

includingEpigram,Icon,Republik,Tangerine,Fuel,NavyBlueandDuplex.

Combiningphotographywithfilmingtocreatecross‐mediaopportunitiesII

23‐yearoldNataliechallengestheconventionalwisdomofphotography.In2006shestunnedthe

photographysceneusingFlickrtoshowcaseherdigitally‐processedphotography,acquiring4.7millionhits

todatefollowedbyexhibitionsinEuropeandtheUSandguestappearancesforMicrosoftandBlurbat

world‐leadingtradeshowsincludingPhotokina.WorkingwithNewMediumoncreativeprojects,Natalieis

alsopartlyrepresentedbyUSagencyIconandwasrecentlyonthefrontcoverofAmericanPhoto.

Producingprintanddigitalcreativeforcross‐mediacampaigns

Ourintimatenetworkofgraphicdesigners,3Ddesignersandillustratorsiscomprisedoftalentedyoung

graduatesselectedfromexhibitionsoftheirworkatUKuniversitieswithareputationforproducingleading

creativetalent.Contrariananddynamic,theybringcompletelyfreshskillsandideastocreativeprojects

thatcombinevideoproductionwithmultiplemediassuchasprint,photographyanddigitaltocreatecross‐

mediasynergy.Wehavesuccessfulexistingworkingrelationshipswitheveryindividualinournetwork.

Integratingvideowithwebsites,micrositesandcampaignsites

FromliaisingwithyourexistingwebsitedesignersandcreatingpersonalYouTubeplayersandplaylistsfor

yourwebsite,throughtothecompletedesignandbuildofwebsites,micrositesandcampaignsites;wecan

helpyoutopublishyourvideocontentandanyrelatedmediaonlineoronyourintranet.Wecanhelpyou

tosendemailalertstoyourtargetcontactsandtotrackopenandclickthroughratestomeasurethe

successofyourcampaign.

Openingsocialmediaopportunities

Wehavetheexperienceandexpertisetoadviseyouhowtomakethemostoffreesocialmediawhenitcan

addvaluetoyourcampaign.Combiningvideowithphotographyandothermediapublishedonsocial

mediachannelscangrowawarenessorganicallywithinyourtargetgroupsandcontributetowardapositive

two‐waydigitaldialogue.

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T:02032834415

E:clients@newmedium.tv

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©NewMedium2010