Next Generation Product Lifecycle Management

&솔루션도입을 통한 R&D 프로세스의 혁신

April 16th, 2008

Agenda

<I t Pi t H ><Insert Picture Here>Market Trend & Issues

Solution

References

Wrap up

2/25

기업에서의 R&D 목적

핵심기술의 개발확보뿐만 아니라 아니라 핵심기술을 최대한 활용하여 객이 원하는

R&D management Circle

핵심기술의 개발확보뿐만 아니라 아니라 핵심기술을 최대한 활용하여 고객이 원하는제품을 효과적으로 개발·출시하고 이들에게 필요한 가치를 제공하는 것

R&D management Circle

R&D 경영능력 강화R&D 경영능력 강화

적기 제품 개발 · 출시신기술 개발 및 확보

높은 사업성과선행연구·기술개발

역량 강화역량 강화

여유 자원 확보

3/25

4th Generation R&D (R&BD)

현재 선진 제품개발 분야에서는 세대 활동을 충실화하 세대 의현재 선진 제품개발 분야에서는 1,2,3세대 R&D 활동을 충실화하고 4세대 R&D로의구조혁신을 추진하고 있습니다.

4세대 R&BD시장 창출형 기술개발

(고객)

Market 및 고객중심의 R&D

(고객)

3세대 R&D전사적 전략 통합 기술개발

연구 개발력 향상

(전사)

2세대 R&D

최적화된 연구개발 프로세스 구축

사업지향 프로젝트 관리(연구소)

1세대 R&D

연구(제품)개발 기간의 단축

1세대 R&DR&D투자

(연구원)

연구개발 생산성증가

4/25

확장된 PLM의 Coverage

CAD Design StructureCAD Design Structure Part BOMPart BOM

MCADMCADApplicationApplication

WIP VaultsWIP VaultsPro-eCatiaSolid WorksAutoCAD

FILE

D OC U MEN T

PAR T

Enterprise Visualization (Aut oVue)Enterprise Visualization (Aut oVue)Partner-based

Integration

ECADECADApplicationApplication

SoftwareSoftwareAuthoringAuthoring

CadenceMentor Graphics

Collaborative Product DesignProduct Design ToolsVisualisationIntellectual Property

PLM d NPDI (N P d t D l t d I t d ti )

Concept DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

Production Maintenance RetirementRamp-upRamp-up

PLM and NPDI (New Product Development and Introduction)

CRM CRMSRM / MFG / SCMCustomer Needs

Requirements

BOM based SourcingTarget Costing

Field ComplaintsService Parts CatalogDisposal & RecyclingMulti Sites

Subsidiaries

Customers Customers

RFX ManagementSupplier CollaborationComplianceCollaborative Product Design Suppliers

EMSODM

5/25

ODM

R&D 협업의 상류화

PurchasingMarketing

Concept to Release

Design forSupply & Cost

Requirements

SalesConfigure/Assemble to Order

R&D/EngineeringRegulatoryDesign for Compliance(Environment, Recycle/Disposal, Six Sigma)

DFM

RequirementsBuild to Order

R&D/Engineering

Outsourced ManufacturingOperations /EMS

CAD

ODM

Quality/

Design forQualityPLM

Product innovation & engineering excellence today, complicated by growing outsourcing, globalization, and compliance requirements, requires early lifecycle focus on the

ReleaseOutsourced Design

Quality/CustomerService

Innovation Lifecycle

requires early lifecycle focus on the business requirements of new products as well as the technical requirements.

Innovation Lifecycle

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Issues

Will they Scale to the new cycle times & NPI load?

PlannedMargin

Can you Securely Collaborate IP with global sites & partners?

Do you have Decision Support to Handle Complexity?

R li d

Fragmented Unsecured Product

Information

Poor Collaborationand Visibility

DisparateBusinessProcesses Realized

Margin Information and VisibilityProcesses

Data scatter across legacy systems

Disconnected or Sequential – not linked to

Not sure what I should be working on

20-30% designer time is looking for data

Can’t find and reuse

Program, quality, compliance, cost & release processes disconnected Limited supplier collaboration

qpartners

working on

Current tools don’t support collaborative design

parts

Every duplicate part cost $10-50k – 10-20% are dups

p

Scrap, rework & inventory

Slow change processes No visibility to off schedule projects

inventory

Agenda

<I t Pi t H ><Insert Picture Here>Market Trend & Issues

Solution

References

Wrap up

8/25

Agile Product PortfolioMost comprehensive PLM solution

Support process through out the lifecycle

Decision Support

Support from functions from R&D(Design) to enterprise

Support for specific best

Concept DesignDesign Prototype& Test

Prototype& Test ReleaseRelease Volume

ProductionVolume

Production Maintenance RetirementRamp-upRamp-up

Support for specific best practices across different industries including discrete and processe6 TDM

SolutionsNutrional

RequirementsSolutions

Prodika

RoHS, ELV, CFR Part 11

SupplierC ll b ti

Product Cost& Quality Mgmt

Ideation

EngineeringCollaboration

Collaboration of PLM process from planning to introduction across the value chain

Compliance

Enterprise PLM Backbone (A9)

ProdikaFormulation

design

CollaborationIdeation

Integration and composite processes across the engineering and enterprise architecture

SoA Layer – PIM, AIA and BPEL

ERP SCMCRM/

DemandMCAD/ECAD/

Software Systems

9/25© 2007 Oracle Corporation – Proprietary and Confidential

Support Industry mapping

10/25

Solution line up

Agile PLMAgile PLM

Agile PLM for Process

11/25

Solution for Centralize Product Record

Build PackagesECO ECN PCN

PrototypeMf

SoftwareOperations New/updated Drivers

ECOs,ECNs,PCNsDeviations/Waivers

Mfgs

Field SupportMCAD

ECRsNew/updated DWGs/BOMs

ContractMfgs

Partners

ECAD R&D HubNew/updated DWGs/BOMs

ECOsBOMsItemsAVL OEMs

R&D Hub will centralize and manage:• Parts, BOMs, AVL• Document access• Software access and configurations

Mfgs

CollateralVendors• Software access and configurations

• PQR/ECR/ECO/ECN processesERPPartsBOMs

ECNs/ECOs

Vendors

LogisticPartners

12/25

Solution for New Business Initiative

Cus

tom

er

Ideas

Activities

Create IDF

/Mar

ketin

g

Ideas

Ideas

Ideas Business Initiative

Create OJD

Create MRD

Create PMP

Create SRS

Requirement

Requirement

Sale

s/ng

Ideas

Ideas

Opportunity Opportunity TechnicalProd.M k ti

ProjectI l

Approvers:VP Sales

Approvers:Division Mgr.

Approvers:Division Mgr.

Approvers:Division Mgr.,Sales MrktE

ngin

eerin Ideas

pp yScreening

pp yAssessment DefinitionMarketing

DefinitionImple-

mentation

Complete

Ideas submitted toClearing House(VP Sales)

ClosedStartProj.Planning

Kick-offProject(s)

ProjectProject

Project

13/25

Portfolio of projects that can bePortfolio of Projects

Solution for Project Management

Portfolio of projects that can be graded for strategic alignment, for example:• Market Success Probability • Anticipated Revenue and

M i

j

Ph 1Ph 1 G tClosed

G tClosed

G tClosed

G

Open

G

Open

Margins• Degree of Technical Difficulty

Single View of the Product and

Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3 Phase 4Phase 4

TaskTask

TaskTask

TaskTask

DeliverableDeliverable

Phase 1Phase 1

TaskTask

TaskTask

D li bl U i l C t

TaskTask

DeliverableDeliverable

Phase 2Phase 2 Gate GateGateGate

TaskTask

TaskTask

e.g. Create Prototype

Gate

gProgram Across the Enterprise

and Supply NetworkTaskTask TaskTask

DeliverableDeliverableTaskTask

Program Status Instantaneously Updated When Deliverable is

C l t

Deliverables Uniquely Connect Program with Underlying Product

Record

TaskTask

DeliverableDeliverable

TaskTask

DeliverableDeliverable

DeliverableDeliverable

e.g. Approve a Concept Brief

Complete

R&D Info Management

Phased, Stage-Gate Processes Enable Companies to Effectively Manage NPD&I and Mitigate Against Risk of the Unknown

NPI Management

Product Transfer

14/25

Solution For Sourcing At R&D Stage

Line 1– Line 2

Line 3Create Project1

Product Record

ProjectSupplier Response

Select Content

2Leverage

Contracts & History

3

New/Changes

Create RFQ

4 Supplier ResponseActivities

5SendAgilePLM

Item Master

New/ChangesRFQ’s

Manage 6 7

Submit Response/Alt Part (MCO)

Conduct Project8

Responses & Negotiate

Negotiate

9

Conduct Project Analysis

Select Best Responses

ExternalSystems

(ERP, etc.)

15/25

Solution for Integrated Quality Management

Integrated into the Product Record

Resolve problems through Changes to Parts and Documents

ECO Deviations Parts, BOMs, AML

Analysis

Stop Ships MCO Documents

Metrics

Active Management of Quality Processes

Manage problems through processes

Corrective Actions Supplier Corrective Actions (SCAR)

Preventative Actions

Metrics

Standard Charts

Actions (SCAR)Failure Analysis Audits Dashboards

Centralized Product Quality InformationCollect enterprise set of problems

Defects

NCRCustomer

ComplaintsField Incidents

Design Defects

Audit Findings

CustomerFieldMfgDesign QA Supplier

16/25

CustomerFieldQA

Solution for Collaborative Governance & Compliance Mgmt

Declaration Request

Declaration Entry

Review Response

Supplier Declaration WorkflowAssess

ComplianceRequest Entry ResponseCompliance

Publish

Parts & Part GroupsSelf-Declared ComplianceIdentify

Parts

Assess Compliance

Through queries

• By BOM

• Through Search

• By Commodity

Missing Information Review Compliance

•…

EndNon-Compliant Compliant

PQM / PC(Corrective Actions, Changes)

17/25

( , g )

Solution for Document Management

Arc

hite

ct

Inte

rnal

R

evie

wer

Cus

tom

er

Rev

iew

er

A C

Template

DCOxx xx xx

Releasedxx

Authoring Review Documents

triggers AgileProcess Extension

Document ReviewingSteps:

gSteps:

Review Documents

Comment on DCO

Create a Discussionand link with DCO

Creates Documentsfrom Template

Edit Meta Data (Attributes)

On 2nd Reviewinclude Customer as<Approver.

Document

Reject/Approve

Verify Revision andLifecycle status

( )

Checks out createdDocument to edit.

Creates Referenceto other Documents

Released

to other Documents

Check-in when finished

Create DCO andSubmit for internal Review

18/25

Solution for Collaboration

Product통합 제품 구조

3차원 CAD설계사양부품형상?

생산기술

Assm Assm Assm

PartPart

통합 제품 구조

BOM관리

형상정보/형상구조

설계자 #1

최적의 공정은작업 순서는

제품구성/형상정보

3차원모델

원가 중량해석결과

기술자료

메뉴얼DesignProcess

BOM관리

매뉴얼 구성체계변경이력

정비하는 방법은?정확한 부품은

영업/판매

Proc1 P2 P3 P4 P5

P9P7

P8

제품 개발 일정

해석/시험/품질설계 문제점?최적의 설계?

정확한 부품은

형상정보설계해석 프로젝트 진척도?

계획 대비 실적은?프로젝트 진행정보 A/S, Customer

설계자 #2

업무지시 PM,관리자 프로젝트관리

19/25

Solution for Design Collaboration

Content Management

PLM

ERP

Important Notes

Unigraphics

Solid Edge

Mechanical Design Data

TIFFJPEG…

Office Format Data Electronic Design Data

20/25

Solution for Global Standardization

PLM can capture and syndicate private label data to a single Product Data Repository

Semi Finished Fi i h dProductProduct

• Procurement

Base Raw Materials

Raw Materials

Semi-Finished Product

Finished Product

Product (Trade Unit

and Consumer

Unit)

PackagingPackaging

ProductProduct

Country • Order Management• Supply Chain

Management• Transportation

Packaging

Components

Packaging Raw

Materials

Packaging

Specification

PackagingPackaging

Printed Packaging

Specification (Country Labels)Process/ManufacturingProcess/Manufacturing

Country1

Country2

Country3

Product Data Repository

• Distribution• Replenishment• Inventory

ManagementM h di i

/ g/ gPilot Plant Local Plants

Private Label Products

Gl b lGl b lp y

• Merchandising• Demand Mgt• Assortment Planning• Pricing Mgt

Global Registry

RecipientData Pool

SourceData Pool

Subscription

Global Registry

RecipientData Pool

SourceData Pool

Subscription

• Promotion Mgt• Space Planning• Branding

RetailerManufacturer

Publication

RetailerManufacturer

Publication

Branded Products

21/25

Branded Products

Agenda

<I t Pi t H ><Insert Picture Here>Market Trend & Issues

Solution

References

Wrap up

22/25

1,300+ Enterprise PLM Customers

GSK

Cisco Apple

PhilipMorris

International

TysonFoods

Coca Cola

23/25

Agenda

<I t Pi t H ><Insert Picture Here>Market Trend & Issues

Solution

References

Wrap up

24/25

Enterprise PLM for R&D Management

Enterprise 핵심 자산인 R&D 정보의Enterprise 핵심 자산인 R&D 정보의통합을 통한 전사정보 정합성 구축

확장 PLM process 의 seamless한연계를 통한 타 부문정보 활용의극대화

R&D Chain상 보안기반의 협업을 통한지식활용의 극대화

25/25

HSG8

슬라이드 25

HSG8 Why Oracle should be looking into PLM

Competitor

Move the market size later in the sectionHardeep Gulati, 2007-06-26