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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

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Mesa redonda:La nueva TV: los contenidos

producidos por el espectador

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Current Programming: Strategic Overview

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To liberate the most powerful medium on earth

Our mission

Our audience

Generation Y

Media multi-taskers, “media grazers” (computer always on with tv/mobile phone in hand)

Short attention span (for what’s boring)

Media creators (Facebook, MySpace, UGC, etc.)

International

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The opportunityA hit news and information network for young adults

The parameters

Multi-platform

Fast paced

Participatory

Cracking the code

(What’s going on for young adults, in their voice, and from their point of view)

Reinvented news & information concept:

The world’s peer-to-peer news and information network

More appealing to the audience

Multi-platform friendly

Widens the creative target

Enables UGC

Cracking the codeShortform:

Everything on Current is participatory

Pod families

Distinguishes us from all other networks

VC2 branding(“HBO of UGC”)

Cracking the codeUGC emphasis:

Citizen Rescue (New Orleans)

Resistance (Gaza)

Cracking the codeUnique mix:

Juggler (Colombia) High Tech Tokyo (Japan)

Vanguard

Current Originals (latter two role model for VC2 and create templates)

Acquisitions (selected)

Daily programming

Burning Man

Feeding Haiti Tora Bora (Afghanistan)

First Descent

Cracking the codeUnique mix, cont’d:

Daily Fix InfoMania/Google Current

Adds personality to the mix

Adds people for the audience to identify with

Leverages celebrities for Current TV

OK Go

Ladytron

Hosting / guest hosting:

Cracking the code

Deejay metaphor: pods/content arranged according to audience mood, time of day/ week/ month/ season

Allows us to always be “current”

Surfs the dynamic waves of viewer interest, uniquely among networks

Shuffle format:

Cracking the code

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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma