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2012. 1 @jbhong09
2
NFC USIM
SWP
Reader /NFC
WriterNFC NFC
3
4
NFC 3 , ID , ,
/,
( / / )
NFC // / /
5
vs
6
Direct
/ / 7
()
Google Wallet (11.9)
Google NFC /
NFC Chip
NFC
(10. 11)AT&T, Verizone, T-Mobile USA NFC
GM, NFC (11. 2) , , 8
()
, Cityzi , , AFSCM `10 5 NFC Cityzi AFSCM(Association Francaise du Sans Contact Mobile): NFC , , 4
9
() , NFC (11.8) , (10.11)
, (10~)
( )
10
NFC ( : )
( : )
NFC ( : )
11,300
3,572
2,763.3(85.9%)
1,100%
3,700 316
152.4(8.3%)
NFC (2014)
2010
2014< : Gartner, 2010 >
2011
2015
< : IR Market Research, 2010 >
< : H.I. Business Partners, 2011 >
11
NFC
NFC
NFC
NFC
3
50%
70%
2016< : ABI Research, 2011 >
2016< : ABI Research, 2011 >
2016< : ABI Research, 2011 >
12
NFC Mobile Smart Life (3.25)- , , , VAN, Grand NFC Korea Alliance(3)
NFC , MOU (6.13)- , , , VAN, 19
NFC (6.21), NFC - (8)
NFC Zone NFC - , 200 Grand NFC Korea Alliance (10), (21)
(12.13)
13
14
15
1)
URL
16
2)
17
3) NFC
[ ]
[ / ]
[ ]
[ ]
18
4) NFC
19
5) P2P (Green)
[ ()]
[ (-)]
[ ()]
[ ()]
20
6)
21
7) (Smart Poster)
[ App ]
[CGV ]
[ App ]
22
8)
. 100 .
WiFi Beacon
Push 23
9) (Smart Order)
[ ]
[ App Intro]
[ ]
[ ]
24
NFC Zone
NFC Zone , , , NFC
NFC
NTT Docomo, China Mobile, NFC Zone NFC 25
NFC , NFC ,
26
2011. 5 : 2011. 7 ~ : AG 2011.10 : - , 2011.12 : () 2012 : 2012 : 27
2012 -
: GS, SK, , GS, SPC,
NFC
2012
NFC Zone
28
@ jbhong09
29