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8/6/2019 Nirav & Pradeep Ppt
http://slidepdf.com/reader/full/nirav-pradeep-ppt 1/33
Presentation on
Koba circle to Sector 2 areas
Prepared by:
Nirav A.Jadav
Pradeep H.Chauhan
8/6/2019 Nirav & Pradeep Ppt
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Koba circle to info city areas
8/6/2019 Nirav & Pradeep Ppt
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About Koba circle to info city
� Distance between koba circle to info city is 7.7 k.m.
� There are 26 residential flats(13) and Society(13)
� There are total 1843 flats and bungalows
� Occupancy level is 85%(1577)
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Cont..
� H ighest no. of flats and bungalows is between city plus to info city
which is 1538 and occupancy level is 86%
� There are 24 upcoming schemes.
� Locality of the people mostly Guajarati
� Upper-middle class people
� There are no malls and F/V market
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Where do you generally buy?
thelewala market(sector 7 & 21) supermarket
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When they Buy?
Daily 2 to 3 days 4 to 5 day weekly
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Time Preferred by People
Morning(8 to 10) Evening(5 to 7) Both
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Products People buy from multiple location
Provision Cosmetics Bakery Dairy F/V
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Convenience you are looking for
At your place web enable time preference SMS/phone
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8/6/2019 Nirav & Pradeep Ppt
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In emergency from where you buy?
Near by areas(local vendors) Market(sector 7 & 21)
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Why do you change your place?
emergency variety quality price convenient
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Will you prefer ready to cook?
prefer not prefer
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prefer
38%
not prefer
63%
8/6/2019 Nirav & Pradeep Ppt
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Will you buy F/V from us on daily basis
Yes
100%
NO
0%
8/6/2019 Nirav & Pradeep Ppt
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Buy separately or club with other activity?
Plan Induvidually Club with other activity
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Plan
Induvidually
28%
Club with other
activity
72%
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Pre-cut
Prefer
14%
Not prefer86%
prefer Not prefer
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School going Kids
0
¢
4
6
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1¢
14
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Home made(chevda,Pauva etc.) Others(biscuit,vaffers,etc.)
Series1
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Main problem people face
Price Quality Variety & timely
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8/6/2019 Nirav & Pradeep Ppt
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Findings
� P eople prefer to buy F/V from Van on daily basis
� There is no any Mall and F/V market
� Dairy and Bakery products easily available
� Fruits are not available
� P lace for retail store is near pratik mall areas
8/6/2019 Nirav & Pradeep Ppt
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Cont..
� Most of the people buy F/V from Sector7&21
� P eople prefer to buy in evening time(5 to 7)
� In emergency people preferred to buy from Sector 7 & 21
� Mostly P eople buy F/V per 2 to 3 days
� Main problem in most of the areas is Quality
8/6/2019 Nirav & Pradeep Ppt
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Cont..
� Mostly P rovision and cosmetics people buy from multiple location
� SMS/phone and door to door service more preferred
� P re-cut and ready to cook less preferred
� Locality of the people mostly Gujarati
� No Cosmetics shops in whole area
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About Sector 2
� 1760 bungalows
� Upper middle class people
� Occupancy level is 95%
� Locality of people mostly Gujarati
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Main Problem
Quality price convenient & variety
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8/6/2019 Nirav & Pradeep Ppt
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When you buy?
Morning Evening
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2
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£
10
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8/6/2019 Nirav & Pradeep Ppt
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Findings
� P eople buy F/V per 2 to 3 days
� P eople prefer to buy from us on daily basis
� P re-cut and Ready to cook less prefer
� P eople prefer SMS/ P hone service
� Main problem is high price
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Cont..
� Dairy and bakery products easily available
� There is no F/V market
� Daily 2 thelevalas are coming in evening time
� Distance between sector2 to sector7 is 1K.m
� Most of the people are govt. employee
8/6/2019 Nirav & Pradeep Ppt
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Suggestion
� Not include dairy and bakery products
� P ut vegetables(assortment) like Lady finger, potato, onion, tomato, cauliflower, brinjal
� Keep Namkins, Khakhra, papad, hair dye, P ickles, snacks
� Include pre-order and P hone service
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Cont..
� P ut price tag to each F/V in van
� Quality of the F/V should be good
� P rovide loyalty card
� Give timing scheduled of van to each society and flats
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Cont..
� P ut different F/V every day
� P rovide schemes and discounts
� Sales man should have good communication skill in Guajarati and
H indi
� P rovide customer care service(call center)
8/6/2019 Nirav & Pradeep Ppt
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Cont..
� Van should not go on daily basis
� Van should be maintain properly
� In sector2 P rice should be equal or less than sector 7&21