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Noorul Islam College of Arts and Science, Kumaracoil
Model Examination- 2013
e!artment of Management Studies
Mar"eting Management
Class# III $$A
uration# 3%rs Mar"s# &'
(art A )10x1*10+
OBJECTIVE TYPE QUESTIONS
1. Which of the following is centrl to n! "efinition of
#r$eting%
& Ma"ing a !rofit + Ma"ing a sale c+ ransactions d+ Customer
relations%i!s
'. Intro"(cing new )ro"(cts to e*isting #r$ets is n e*#)le
of+
& conglomerate di.ersification + .ertical di.ersification c+
%ori/ontal di.ersification
d+ concentric di.ersification
,. When co#)n! c-(ires s())lier thro(gh n c-(isition strteg!
this is referre" to
s+
& .ertical mar"eting sstem + %ori/ontal integration c+
forard integration d+ ac"ard
integration
/. When 0c$e" 0! 0(!ing )ower wnts 0eco#e .
&!%sical needs+demands c+social needs d+exc%anges
2. Selecting which seg#ents of )o)(ltion of c(sto#ers to ser3e
is clle" .
& managing t%e mar"eting effort + target mar"eting
c+customi/ation d+ !ositioning
4. Which of the following reflects the #r$eting conce)t
)hiloso)h!%
& ou on4t find a etter deal an%ere5
+ 6%en it4s !rofits .ersus customers4 needs, !rofits ill alas in
out5c+6e4re in t%e usiness of ma"ing and selling su!erior
!roducts5d+ 6e don4t %a.e a mar"eting de!artment, e %a.e a customer
de!artment5
5. Which of the following is the ter# for c(sto#ers who #$e
re)et )(rchses n" tell
others 0o(t their )ositi3e e*)eriences with )ro"(ct or
ser3ice%
& full !artners + satisfied customers c+ social customers d+
customer e.angelists
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6. 7reter cons(#er control #ens tht co#)nies #(st rel! #ore on
#r$eting 0!
thn 0! .
& sociali/ation7 information + !roducing7 selling c+
ins!iration7 com!etitiond+ interaction7 intrusion
8. 9ost co#)nies to"! enter new #r$et 0! ser3ing n" if this
)ro3es
s(ccessf(l the! .
& single mar"et segment7 add segments + target mar"et7
re!osition
c+ fe segments7 add more segments d+multitude of segments7 add
more segments
1:. ;n incresingl! lrge n(#0er of fir#s re chnging their
orgni'2&
11a+ Ex!lain Maslo8s t%eor of Moti.ation5 )9:+
+ 6%at are t%e t!es of $uing $e%a.iour;
12a+ 6%at do ou mean !roduct mix and its factors; )9:+
+ Ex!lain aout (roduct
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+ 6%at is !ricing; Ex!lain t%e Strategies of !ricing5
1Ba+ Ex!lain t%e significance of t%e c%annel of
istriution5)9:+
+ %e iggest aste in ad.ertising is to ad.ertise too little5
iscuss5
20a+ Sales (romotions are concei.ed it% certain oDecti.es in
mind of mar"eters8 Su!!ort our anser it% suitale exam!le5 )9:+
+ o do our clot%ing !references differ from t%ose of our
friends; 6%at !ersonalit
traits mig%t ex!lain % our !references are different from t%ose
of ot%er !eo!le;
