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Basic Design Elements 1

The symbol mark, logo, divisional mark/logos and corporate color depicted below are explained in this manual.

Regulations are defined for each respective mark and logo and their methods of display.

Refer to the following pages for the regulations and display methods.

This is the mark symbolizing Toyota

and Toyota business operations.

This mark indicates products as well as

services offered by Toyota.

This is the logo used to indicate Toyota

products and services. In general, this

is referred to as the Toyota trademark

or service mark.

The trademark or service mark is used

to distinguish Toyota products and

services from the products and services

of other competitors.

Symbol Mark

Logo

Division Mark/Logos (Parts, Service and Accessories)

There are two types of mark/logos for

each division (Standard and Horizontal

type).

Horizontal typeIf there is insufficient space for the Standard

type, the horizontal logo combinations can be

used as a substitute variation.

The primary color for display of the

Toyota emblem is Toyota red.

Munsell value: 5R4.5/15

The Munsell value is expressed as HV/C, whereH is the hue, V is the color brightness and C is

the color saturation. In the case of Toyota red,

the hue is 5R (solid red), the color brightness is

4.5 R (almost in the middle), and the color

saturation is 15 (maximum clarity).

Corporate color

Standard type Horizontal type

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Symbol Mark 2

The symbol mark is used to indicate Toyota and Toyota business operations. It is also used for Toyota products

and services.

The symbol mark is used independently as well as in combination with the Toyota logo. In combination with the

logo, this symbol is also used with the mark of each division.

Control Area

The area indicated by the dotted lines is referred toas the control area and represents the area used for

the mark. When other elements are used in the

vicinity of the mark, care should be exercised not to

infringe on this control area.

Symbol Mark

Control Area

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Symbol Mark (Proportions) 3

By correctly reproducing and utilizing the Toyota symbol mark, we can ensure that the Toyota image is effectively

and uniformly represented on a global level.

Always use the official mark printed in this manual (also found on the CD-ROM) when reproducing the symbol

mark.

Note that the scale printed below should always be used, since the mark will become distorted if it is enlarged for a

display or sign.

Proportions

Grid Construction

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TOYOTA Logo 4

The logo indicates Toyota products and services. This logo may be used independently or in combination with the

symbol mark. When combined with the mark, it may also be used in conjunction with a division mark.

The font and character spacing of the letters in the logo are determined on a block-by-block basis; thus, font style

and character spacing should not be altered.

Control Area

The area indicated by the dotted lines is referred to as the

control area and represents the area used for the logo.

When other elements are used in the vicinity of the area,

care should be exercised not to infringe on this control area.

Logo

Control Area

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CL

CL

TOYOTA Logo (Proportions) 5

By correctly reproducing and utilizing the Toyota logo, we can ensure that the Toyota image is effectively and

uniformly represented on a global level.

Always use the official logo printed in this manual (also found on the CD-ROM) when reproducing the Toyota logo.

Note that the scale of the logo printed below should always be used, since the logo will become distorted if it is

enlarged for a display or sign.

Proportions

Grid Construction

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Mark/Logo Combinations 6

There are two methods of combining the symbol mark and Toyota logo. The symbol mark and Toyota logo can be

combined horizontally or vertically, and specific proportions are determined for each method.

Normally, the horizontal combination is used. However if the available space from left to right is too narrow, then

the vertical combination is used.

Horizontal Combination of Mark and Logo

Vertical Combination of Mark and Logo

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CL

CL

Mark/Logo Combinations (Proportions) 7

By correctly reproducing and utilizing the mark/logo combination, we can ensure that the Toyota image is

effectively and uniformly represented on a global level.

Always use one of the official mark/logo combinations printed in this manual (also found on the CD-ROM) when

reproducing the mark/logo.

Note that the scale of the mark/logo combinations printed here should always be used, since the mark/logo

combination will become distorted if it is enlarged for a display or sign.

Proportions

Grid Construction

Grid Construction

Proportions

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Symbol Mark Display Method (Corporate Color and Examples of Prohibited Use) 8

As a general rule the symbol mark is displayed in Toyota red. If Toyota red cannot be used, then black or white is

used instead of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark,

Toyota red or white is used.

The symbol mark is intended to effectively communicate the Toyota image. It is through proper use and accurate

reproduction that its original function can be realized. If the mark is used inappropriately the logo becomes harder

to recognize and the wrong image is portrayed. Please exercise caution when using this mark. If you are in anydoubt, always refer to this guide.

Basic Form: Toyota red displayed on a white background Variation: Black display

Cannot be combined with company logo type

Form cannot be altered

Toyota red White

Variation: In the case of a dark background, Toyota red or white is displayed

Examples of prohibited use

Perimeter cannot beenclosed or otherwisedecorated

Cannot be outlined Patterns cannot be overlapped

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TOYOTA Logo Display Method (Corporate Color and Examples of Prohibited Use) 9

As a general rule the logo is displayed in Toyota red. If Toyota red cannot be used then black or white is used in

place of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark, Toyota

red or white is used.

The logo is intended to effectively communicate the Toyota image. Through proper use and accurate reproduction

of the logo, its original function can be realized. If the logo is used inappropriately the logo becomes harder to

recognize and the wrong image is portrayed. Please exercise caution when using this logo. If you are in anydoubt, always refer to this guide.

Basic Form: Toyota red displayed on a white background

Toyota red White

Variation: In the case of a dark background, Toyota red or white is displayed

Form cannot be altered

Examples of prohibited use

Variation: Black display

Outlined letters cannot be used

Character spacing cannot be changed Patterns cannot be overlapped

Form cannot be altered Multiple colors cannot be used

Non-standard colors cannot be used

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Mark/Logo Display Method (Corporate Color) 10

As a general rule, the mark/logo is displayed in Toyota red. If Toyota red cannot be used, then black or white is

used in place of Toyota red. Note that silver or gold can also be used for special effect. If the background is dark,

Toyota red or white is used. The mark/logo must always be displayed in the same color.

Basic Form: Toyota red displayed on a white background

Variation: Black display

Toyota red

White

Variation: In the case of a dark background, Toyota red or white is displayed

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Mark/Logo Display Method (Examples of Prohibited Use) 11

The mark/logo is intended to effectively communicate the Toyota image. It is through proper use and reproduction

that the original function can be realized. If the mark/logo is used inappropriately the logo becomes harder to

recognize and the wrong image is portrayed. Please exercise caution when using the mark/logo. If you are in any

doubt, always refer to this guide.

The mark/logo cannot be different colors. Partial highlighting cannot

be used.

The proportions of the

mark/logo cannot be

changed.

The mark/logo cannot be combined with another mark/logo.

The proportions of the mark/logo combination cannot be changed.

The mark/logo cannot be transposed.