November 2017

Overview

TV

Digital

OOH

TVBJ Prime Time Rating Update

老表，畢業喇! & 降魔的

Viu TV and J2 Rating Update

Weekday and Weekend rating

Upcoming Program Update

TVB Jade

Next Mobile

Geo-targeting Solution

Pixel

New ad format – Cubic Planet

OOH Christmas Package

Aisaray MTR Christmas package

New OOH Opportunity

Innity Digital Billboard

心理追兇不懂撒嬌的女

人蘭花刼 賭城群英會 同盟 使徒行者2

降魔的

17 18 17 21 23 22 23 12 12 15 17 15 15 15 15 17 17 19 18 20 16 18 18 17 17 16 16 16 16 16

8

10

12

14

16

18

20

22

24

4/1

0/2

01

7

4/1

7/2

01

7

4/2

4/2

01

7

5/1

/20

17

5/8

/20

17

5/1

5/2

01

7

5/2

2/2

01

7

5/2

9/2

01

7

6/5

/20

17

6/1

2/2

01

7

6/1

9/2

01

7

6/2

6/2

01

7

7/3

/20

17

7/1

0/2

01

7

7/1

7/2

01

7

7/2

4/2

01

7

7/3

1/2

01

7

8/7

/20

17

8/1

4/2

01

7

8/2

1/2

01

7

8/2

8/2

01

7

9/4

/20

17

9/1

1/2

01

7

9/1

8/2

01

7

9/2

5/2

01

7

10

/2/2

01

7

10

/9/2

01

7

10

/16

/20

17

10

/23

/20

17

10

/30

/20

17

1st Line Drama 2nd Line Drama

1ST

LINE

DRAMA

2ND

LINE

DRAMA

Year to Date Average: 17.3

(From Sep 25 – Nov 3, 2017)

Year to Date Average: 17.3

(From Oct 30 – Nov 3, 2017)

Average Rating

Period : Mar 13– Nov 5, 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

The rating of both drama “老表，畢業喇!” & “使徒行者2” is below expectation

throughout the whole period.

The upcoming dramas , TVB has scheduled 誇世代 (1st line, 50 eps) , 降魔的 (2nd line) in Nov & 溏心風暴3 (2nd line) in end of Nov. The rating

performance is expected to improve in Nov & Dec.

15.4 16.0

OMD's Point of View

17 17 17 19 18 19 17 16 17 19 18 16 17 17 17 19 19 19 18 21 16 16 16 16 16 16 16 15 15 15

全職沒女 射鵰英雄傳 超時空男臣 燦爛的外母 老表，畢業喇！

1.0 1.0 0.91.1

1.4

1.71.6 1.6 1.7

2.0

1.4

1.7

1.4

1.6

1.41.1

1.4

1.01.2

1.51.4 1.4

1.11.2 1.2

1.3 1.3 1.31.1

1.3

0.8

0.60.6 0.6 0.7

0.6 0.6

1.2

0.91.1 1.1

1.01.2

0.5 0.4 0.4 0.5 0.40.3

0.4 0.40.3

0.2 0.20.4

0.20.4

0.6

0.3 0.3

0.0

0.5

1.0

1.5

2.0

2.5

10

-Ap

r

17

-Ap

r

24

-Ap

r

1-M

ay

8-M

ay

15

-May

22

-May

29

-May

5-J

un

12

-Ju

n

19

-Ju

n

26

-Ju

n

3-J

ul

10

-Ju

l

17

-Ju

l

24

-Ju

l

31

-Ju

l

7-A

ug

14

-Au

g

21

-Au

g

28

-Au

g

4-S

ep

11

-Sep

18

-Sep

25

-Sep

2-O

ct

9-O

ct

16

-Oct

23

-Oct

30

-Oct

J2 Viu

Despite getting positive words of mouth, the 5-episode Viu TV drama 短暫的婚姻 on Oct 9-13 which got 0.5 average rating only and 0.4 average rating

for full version re-run on Oct 29.

On J2 channel, the ratings on weekdays remained steady while the Korean

variety shows RUNNING MAN & 叢林的法則 generated good rating

performance during weekends.

Weekday Rating (2030-2330)

1.91.7

1.8 1.9

1.5 1.4

1.7

2.6

2.0

1.6

2.1

2.4

1.5

1.9

1.3

1.91.7

1.6

1.9

2.22.3

1.8

2.2

1.81.6

2.0

1.0

2.0

1.71.5

1.4

2.0

0.40.6 0.7 0.7

0.50.7

0.30.5 0.5

1.2

0.90.7

0.70.9

0.6

1.01.1

0.60.5 0.4

0.60.4

0.5 0.5 0.50.7

0.40.6

0.4

0.7

0.40.6

0.0

0.5

1.0

1.5

2.0

2.5

3.0

27

-Mar

3-A

pr

10

-Ap

r

17

-Ap

r

24

-Ap

r

1-M

ay

8-M

ay

15

-May

22

-May

29

-May

5-J

un

12

-Ju

n

19

-Ju

n

26

-Ju

n

3-J

ul

10

-Ju

l

17

-Ju

l

24

-Ju

l

31

-Ju

l

7-A

ug

14

-Au

g

21

-Au

g

28

-Au

g

4-S

ep

11

-Sep

18

-Sep

25

-Sep

2-O

ct

9-O

ct

16

-Oct

23

-Oct

30

-Oct

J2 Viu

Weekend Rating (2030-2330)

Period : 23 Jan, 2016 – 6 Aug 2017 | Target : People 15 – 49 | Universe : 3,198,000 | Source : Nielsen HKTAM

詭探(May 29- Jul 7)

Avg TVR: 1.9

Average Rating

OMD's Point of View

播映日期:2017年11月27日

播映時間:逢星期一至五 2130-2230

集數: 40

演員: 夏雨、李司棋、米雪、關菊英、黃宗澤、王浩信、黃翠如、岑麗香、陳敏之、唐文龍

故事大綱:

在1970年代， 窮小子出身的黃永正與弟弟永忠在深水埗租下一個鋪位， 共同創辦了「家興茶餐廳」。一切順利發展， 兄弟間躊躇滿志， 只待租約完結時便要買下鋪頭， 一展腳拳。可是租約期滿之際， 永正妻子凌麗熒的父親重病， 兩兄弟不惜撥用多年來辛辛苦苦存下的買鋪錢來幫助麗熒。及後， 永正一直辛勤工作， 把「家興茶餐廳」辨得有聲有色， 聲名大噪； 妻子麗熒亦承繼父親的「家旺地產」， 而黃家眾人相處和睦， 一家人分甘同苦， 互敬互愛， 其樂融融。

到故事開始的2016年， 「家興旺集團」蓬勃發展， 市值已達數十億， 縱使家庭和睦， 錢財不盡， 但兩大遺憾一直存於永正心中， 只要一天未解， 永正一生無法釋懷。皇天不負有心人， 舊鋪一事竟徒現轉機， 在一家人的齊心合力下， 永正終於買回舊鋪， 終得圓永忠遺願。

此刻，永正心中只剩一件憾事，就是如何償還許雅麟的天大恩情。永正為人重情重義，希望終有一日能報答恩公。本來以許氏家族的身份地位財力，永正一生也無法還恩。奈何當許雅麟接手許氏後，連番投資失利，集團面臨被收購危機。

在恩公危難之際，永正決定盡賣公司資產以助許雅麟解困，卻遭到家人反對。此時，圍家之舅父乘風提出精妙見解化解紛爭:黃、許兩家集團合併，許氏集團股價回升。正當永正以為自己終得以償還大恩，萬料不到合併竟是兩家一連串禍端的開始…

而本是和和氣氣、幸福安康的黃家，圍家為了保護父親永正，與舅父凌乘風干戈相向。往日亦師亦友的兩甥舅，變得勢成水火，各不兩立…

Upcoming

TVBJ – 2nd line drama 溏心風暴 3

Outdoor – Innity

OOH Digital Screen

Digital billboards allows advertisers to deliver their message

in more dynamic formats. Animations and video can be

supported, some interactions with audience can even be

done on these billboards. It is a new digital screen facing the

harbor but our concern is the size of the screen which is not

big enough so it is not easy to catch people’s eyeball and the

impact will be low.

The digital screen locates at Harbour side, next to Island Eastern

Corridor, 2-8 Watson Road, North Point, Hong Kong. It exposes to the

travelers across the Two-Ways Island Eastern Corridor with a Daily traffic

flow of 127,368. With the exposure to high traffic district – Tsim Sha Tsui

and Hung Hom, it is effective to reach the mass public, especially

tourists and leisure shoppers.

OMD's Point of View

Outdoor – Asiaray MTR Christmas

Santa Card Package

With 2,352,000 average daily patronage reached in MTR

network, the advertising package can help advertisers

create brand or campaign awareness during festive

season as well as build brand engagement with visitors

via social media. But in our past experience, the

response rate or feedback of this kind of promotion is not

very high except that there is an attractive offer to draw

people’s participation..

Asiaray launched a Christmas Santa Card Package for advertisers during

the period from 13 to 26 Dec, 2017. There are 2 parts of the package, the

first part is Interactive X’mas Train and the second part is Exhibition Site.

In Interactive X’mas Train, people can create a unique Santa E-card with

Santa Claus and share with friends during travel time in Santa Cart by

scanning the QR code.

In Exhibition Site, people can create a unique Santa Card and share with

friends by taking creative photos of themselves in the booth.

OMD's Point of View

This targeting options enriches the capabilities of Next

Mobile’s products. Brands and advertisers can target

audience by district to find relevant audiences for on-street

events and activations. Tailor-made message can be

delivered by district as well for retail clients to drive footfall.

Digital – Next Mobile

Geo-targeting Solution

OMD's Point of View

A brand new propriety data management system has been adapted on

Next Media, integrating their own data with advanced machine learning

algorithms powered by 3rd party technology to analyze behavior data

across 2M+ daily users to reach the right audiences and drive a better

performance.

Geo-targeting is one of the targeting solution provided by Next Media. Ads

will be served instantly to those users who have turned on their GPS and

allowed Apple Daily App to use their location data when they open the

app.

Accordingly to the information from Next Media, approximate 60% Apple

Daily App users enabled the location function.

Pixels recently launched an eye-catching rich media, Cubic Planet, in their

network. It initially appears as a small cube on the corner of the

smartphone screen and when clicked by users, it expands into a 6-

dimension full page cube measuring 600x600 pixels. Users are then able

to rotate each side of the cube to discover an advertiser’s product

features. 6 images or 5 images plus 1 video can be adapted in the cubic.

Engagement report will be provided after the campaign completed, click of

each face, expand rate, video completion rate can be tracked.

This new ad format is suggested to apply on branding

campaign or new product launch in order to highlight and

introduce the product feature by using the combination of

images and video.

Digital – Pixels

New Ad Format – Cubic Planet

OMD's Point of View

Get in Touch

For more information, please contact your

account management / planning team:

Business Director

• Desmond Ko (desmond.ko@omd.com)

• Cherry Choy (cherry.choy@omd.com)

• Eppie Tsang (eppie.tsang@omd.com)

• Jacky Ho (jacky.ho@omd.com)

• Kat Chan (kat.chan@omd.com)

• Louise Woo (louise.woo@omd.com)

Head of Buying

• Jaxie Ho (jaxie.ho@omd.com)