NST round II

Hey AIESEC!

Thank you for showing interest in being part of the National Support Team for AIESEC in Lebanon. We arevery excited to open these NST positions to create a remarkable team full of committed and authenticindividuals to work together to improve our organisation.

That being said, these are not mere positions you are applying for. These roles were designed to challengeyou, to make you think out of the box, to give you the freedom to run your own projects, implement yourown ideas, and to develop you personally.

Your roles will be difficult. They will require you to be at the top of your game at all times, will stress youout, and will occasionally frustrate you. This will not necessarily be an easy ride. But the rewards of thisexperience will be more than worth the obstacles. You will have the chance to learn new skills,understand your competencies, work with different personalities and individuals, and have the freedomto make your ideas a reality.

If you’re up for a challenge, if you’re up to step outside your comfort zone, if you’re up to help implementideas and processes that will make your entity greater, do not hesitate to apply.

We are all excited to see which ones of you step up to the plate.

Good luck!

MC 961

AIESEC in Lebanon

Answer all the questions in the general questionnaire

Please include your name and surname, birthday, email, skype name, phone number, home LC, AIESEC entity, your most recent role in AIESEC, and the date on which you joined AIESEC (mm/yyyy).

Answer all the questions for the position you are interested in; you may apply to as many positions as you like and are free to design it as you wish.

Please keep your application to 3 pages

Please submit this application as a pdf to [email protected]. The name of the file AND the subject of the email must be in the format [Position]_[LC]_[Full Name]

Please submit your final application by 11.59pm on the 15th of February.

10thth Feb 15th Feb 16th Feb 17th Feb

NST applications

round 2

Application deadline

Selection Announcement

Role Description: Creating and following-up with AIESEC in Lebanon’s expansion plan into new Universities

Role Duration: Feb 17th – July 31st

Accountable to: MCVP OD&TM

Time commitment: 5 hours/week

Background and Competencies:

Intermediate AIESEC knowledge

Research skills

Planning skills

Strong communication skills

Commitment

Key Activities:

Conduct preliminary research and market need assessment on universities in Lebanon

Cross matching AIESEC products with universities need assessments

Creating the timeline for universities approach according to relevance and priority

Creating and tracking the entry plans of the defined universities

Following up with market penetration plan and rate within selected universities

Support in creating the proposals for university administration, if the entry is to be done through the university board

Key performance indicators:

# of universities covered in the market research

# of entry plans created and implemented

# of Eps generated out of the new universities

# of students engaged on campus

% EPs reintegrated

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Role Description: Working with the MCVP to coordinate our entity partners, methods of communication and ensuring fulfilment of goals with partners.


Accountable to: MCVP iGCDP



Basic iGCDP or oGCDP functional knowledge, preferable to have dealt with value delivery before

Current of previous Middle manager (preferred)

Organized and structured

Willing to learn

Ability to make decisions on their own

Key Activities:

Attend Training sessions on IR Framework Creation

Coordinating national products (welcome packages, outings, possibly accommodation)

Coordinating with MCVP iGCDP about Opportunity partnerships

Deliver market research about key partnerships with other countries and co-delivery and ensure their fulfillment


No of new partner countries contacted

No of applicants from partner countries

Conversion rate of Opportunities from Opened to Approved

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Role Description: Working with the MCVP on market research of Lebanon as well as feasibility studies to ensure iGCDP targets the right issues at the right time


Accountable to: MCVP iGCDP



Basic iGCDP functional knowledge, preferable to have dealt with NGOs personally and in-depth before

Previous experience in academic/rigorous research and report writing

Excellent in written and oral English communication

Organized and structured

Willing to learn

Ability to make decisions on their own

Proactive and insightful

Key Activities:

Attend Training sessions on Market Research and Feasibility

Research current trends in the NGO market, the Government and current issues in Lebanon which permit us to expand our operations

Create reports regarding the feasibility of project implementation in Lebanon and assess the project concepts that LCs create with the MCVP

Create infographics with the NST iGCDP Brand Manager to be able to deliver the results of the reports and feasibility studies internally or to our partners and stakeholders


No of reports generated & utalized

No of infographics created

No of Government collaboration projects implemented

% conversion rate of NGOs from approached to meeting

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Role Description: To create separate online marketing campaigns to the right target audiences to garner interest for the Global Talent and Global Entrepreneurs programmes. This includes designing posts, managing the national LinkedIn account and creating separate online campaigns for both AUB and Byblos, depending on their focuses.


Accountable to: MCVP oGIP



Majoring in marketing and/or graphic design is preferred

Full understanding of Value proposition of exchange and the LDM

Adobe Photoshop or Adobe Illustrator

Social media management skills

Adaptable to change and new ideas

Good communication skills

Key Activities:

Design all marketing material to promote the GE and Global Talent programmes online

Ensure product and target audience separation to prevent any confusion between the brands

Coordinate with MCVP oGIP to ensure all posts are brand aligned

Coordinate with LCVPs oGIP to ensure their goals for online marketing


No of reports generated & utalized

No of infographics created

No of Government collaboration projects implemented

% conversion rate of NGOs from approached to meeting

–

Role Description: Manage the brand assists of Global Citizen in different campuses to make sure the LC marketing will be aligned to national guidance. Present AIESEC cohesively for the customers from all the Channels


Accountable to: MCVP oGIP



Understanding of Basic operation process of oGCDP/EXPA

Design Skill

Time Management Skill

Basic Analytic Skill

Communicational Skill

Innovation

Operative

Team working skill

Key Activities:

Create and develop graphic materials for online and offline promotion

Create national marketing guidance with MC VP oGCDP

LC Marketing content coaching

Follow Up with new sign-ups on EXPA from “Open” to “Applied”

Analyze customer behaviors


No and quality of the graphic designs created

Marketing content feedback from the EPs and VPs

Conversion rate from “Open” to Applied

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Role Description: To ensure our stories and ambitions reach out to as many people as possible, we need to have high quality content that tells our stories. The role of the NST Content Developer is to collect and create the visual and verbal content we need to drive AIESEC outreach apart from the specific marketing campaigns.


Accountable to: MCVP PR


Background and Competencies: Writing experience required, design experience

preferred.

Basic knowledge of our programs is preferred

Excellent writing skills required in English, preferably also French and Arabic.

Graphic Design skills preferred but not required.

Excellent customer orientation

Adaptability and flexibility

Need to be able to work with tight deadlines

Key Activities:

Creating Graphic and writing materials for the website

Creating Graphic and writing materials for the YS campaigns

Creating Graphic and writing materials for other events and issues, like special holidays, interviews with partners or students, blog posts about relevant issues


No of posts created

No of written articles created for external use

No of externals sharing our posts or articles

No of website click through

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Questionnaire

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1. Your Lifeline

When plotting your lifeline, consider key events in your personal and AIESEC life (graduation, relationships, leadership, etc.), the challenges you’ve faced, and other significant experiences (victories you’ve achieved, crises you’ve endured, fears you’ve overcome, stands you’ve taken and lessons you’ve learned).

Mention the events and place the points on a horizontal line to correspond with the intensity of your emotions.

Once you feel satisfied that you have captured your major personal events and experiences that shaped you, draw a line to join the dots.

Feel free to present in any manner- it can be drawn out by hand or submitted on a Word page.

2. What is your motivation and ambition to work in national team of AIESEC in Lebanon?

3. What do you see is role of the National Sales Force in supporting the Entity growth?

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1. Highlight the main reasons you are interested in this position.2. Why is it important to have an expansion plan for growing AIESEC in Lebanon?

[support you answers with facts about the entity status currently]3. Which factors would you base the university entry plan on? Which are the pros and

cons for entry through social media approach and entry through a University board agreement?

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1. Create a framework of main topics and flow (progression and content titles) of the opportunity promotion booklet of Lebanon

2. Why are you applying for this specific position?3. What needs to change in the way we promote opportunities in order to align with the new Customer

Flow?

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1. Create a preliminary report on 3 pressing matters that are affecting society in Lebanon (to include intro, basic statistics of each, what other organizations are doing about these issues and a small conclusion on how AIESEC can contribute to tackling these issues)

2. Why are you applying for this specific position? And what importance do you think it holds for AIESEC in Lebanon at tis stage?

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1. Why are you applying for this opportunity specifically?

2. Create a sample promotional post for oGIP for Facebook.

3. What is oGIP’s target audience? How can we leverage social media to promote opportunities to this audience?

4. Attach any other relevant designs that you have made with your application

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1. Write a blog/article on 5 reasons why you should join AIESEC (max 300 words)

2. What content would you like to develop to showcase our different stories to different stakeholders (students, NGOs, university, companies)? Please list at least 10 ideas.

3. Choose one of the following 4 questions to answer:

1. Do you like writing? What is your favorite piece you ever wrote? What is your favorite piece you ever read?

2. What’s your experience with doing interviews and/or writing press releases?

3. How do you learn fastest?

4. Describe the toughest deadline you ever had and how you coped with it.

Documents

NST round II