NTT DOCOMO FACTBOOK July 27, 2017

About NTT DOCOMO

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NTT DOCOMO, INC. is one of the world’s leading mobile communications company with over 75.1 Mil

customers, as of end-Jun. 2017.

DOCOMO launched the world’s first 3G mobile service based on W-CDMA in 2001, followed by LTE service in 2010.

DOCOMO launched its “PREMIUM 4G” service in March 2015, using LTE-Advanced technology. DOCOMO’s net income in FY2017 (as of 1Q, end Jun. 2017) stood at JPY 189.9 Bln (USD 1.69 Bln) on

operating revenue of JPY 1,136.7 Bln (USD 10.14 Bln) (JPY112.00= USD1.00; Jun. 30, 2017)

HQ located at Tokyo, Japan, employees number 26,129 (consolidated, as of Mar. 2017), listed on Tokyo (9437) and New York (DCM) stock exchanges.

2006－2010 2000－2005 1991－1999

NTT Mobile Communications Planning established (Aug. 1991)

Corporate Name changed to NTT DOCOMO (Apr. 1992)

Launched “i-mode” mobile Internet service (Feb. 1999)

Commercialized world’s first WCDMA-based 3G service (Oct. 2001)

Listed on NYSE (Mar. 2002)

Launched NFC-based mobile wallet service (July. 2004)

Launched mobile credit card service (Apr. 2005)

Achieved 100% population coverage for 3G service (Dec. 2008)

Commercialized LTE service (Dec. 2010)

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2015-2020

Commercialized LTE-Advanced service (Mar. 2015)

Planning commercialization of 5G service (2020)

President & CEO ・ Assumed the posts of President & CEO in June 2016 ・ Management Policy: “Ever-Improving Value”

■ Management Policy

Kazuhiro Yoshizawa was named President and CEO of NTT DOCOMO, INC. in June 2016. Concurrently, he retains his position as a Member of the Board of Directors, which he assumed in June 2011.

■ Biography

Mr. Yoshizawa was a Senior Executive Vice President, Chief Information Officer, Chief Information Security Officer, and Chief Privacy Officer, and was responsible for technology, devices and information strategy from June 2014. He became General Manager of the Structural Reform Office in July 2013, while concurrently serving as an Executive Vice President and General Manager of the Corporate Strategy and Planning Department, and was responsible for the Mobile Society Research Institute from June 2012. Mr. Yoshizawa entered NTT Public Corporation in April 1979. 4

Subscriber Market Share ・ Japan’s mobile phone market reached a penetration rate of 100% in 2012 and surpassed 160 Mil subscriptions in 2016.

DOCOMO au SoftBank

Source: Telecommunications Carriers Association (TCA)

■ Subscriber Share Snapshot ■ Subscriber Growth in 3G & LTE

46.1%

30.1%

23.8%

(Mil)

(FY)

(75.1Mil)

(38.9Mil)

(49.1Mil)

Subscribers as of

end-Jun. 2017

0

20

40

60

80

100

120

140

160

180

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

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FY2014 FY2015 FY2016(Forecast)

Mobilecommunicationsservices revenues

Equipment salesrevenues

Other operatingrevenues

・ Operating revenue in FY2017 is targeted to reach JPY4,750 Bln (approx. USD42.4 Bln).

・ DOCOMO aims to expand “Smart ARPU” to achieve sustainable growth of business.

Revenues & ARPU

4,527.1

【40.4Bln】

4,584.6

【40.9Bln】 Aggregate ARPU: JPY4,600 (≒USD41.07)

Voice ARPU: JPY1,330 (≒USD11.87)

Packet ARPU: JPY2,970 (≒USD26.51)

“docomo Hikari” ARPU: JPY300 (≒USD2.67)

(Billions of yen)

【 】= USD

(USD1.00 = JPY112.00)

■ ARPU ■ Growth of Revenues

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*

* as of Jun. 30, 2017

Aggregate ARPU = Voice ARPU + Packet ARPU + “docomo Hikari” ARPU Voice ARPU: Voice ARPU Related Revenues (basic monthly charges voice communication charges) / No. of active users Packet ARPU : Packet ARPU Related Revenues (basic monthly charges, packet communication charges) / No. of active users “docomo Hikari” ARPU : A part of other operating revenues (basic monthly charges, voice communication charges) / No. of active users In addition, the sum of Packet ARPU and “docomo Hikari” ARPU is referred to as Data ARPU.

4,750

【42.4Bln】

FY2015 FY2016 FY2017 (Forecast)

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・ Operating income of Smart Life Business and other businesses is growing steadily.

Smart Life Business & Other Businesses

FY16/1Q FY17/1Q FY17 full year

28.9 36.9

(Planned)

130

Up 28%

(Billions of yen) Principal services

Content/Commerce

Finance/Payment

Lifestyle

Enterprise solutions Support services for customers’ peace of mind

Smart life business

Other businesses

・ Diverse range of sophisticated smartphones and tablets, enhanced with value-added features and original, innovative services from DOCOMO

Product Lineup

docomo Smartphone

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docomo Tablet

P-smart Keitai P-01J

docomo Feature Phone

docomo Raku-Raku PHONE

Others

Wi-Fi STATION N-01J

Xperia™ XZs SO-03J

GALAXY S8 SC-02J

GALAXY S8+ SC-03J

arrows Be F-05J

AQUOS Keitai SH-01J

Raku-Raku PHONE F-02J

Raku-Raku SMART PHONE 4

F-04J

dtab d-01H

dtab d-01J

Xperia™ XZ Premium SO-04J

AQUOS R SH-03J

Total Subscriptions & Smartphone/Tablet Users

■ Mobile telecommunications services subscriptions

■ Total smartphone/tablet users

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Smartphones sold:

13.78

(Million subs)

(Million subs)

・ Handset sales recorded a year-on-year increase.

FY16/1Q FY17/1Q

75.11 71.61

Up 5% 33.44

FY16/1Q FY17/1Q

36.53

Up 9%

“docomo Hikari”

More affordable

rates

New services

DOCOMO’s mobile

services

“docomo Hikari”

One-stop service

Affordable, Easy and Convenient! docomo Hikari

・New services combining mobile and fiber ・Service launch: Mar. 1, 2015 ・“docomo Hikari” subs topped 3 million on Jan. 14, 2017.

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■ “docomo Hikari” optical-fiber broadband subs

(Million subs)

FY16/1Q FY17/1Q

3.84

2.07 1.9-fold

Promotion of

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・Address social issues and invent new solutions for regional revitalization & 2020 ・Create new added value in collaboration with a wide range of external partners

No. of partners growing steadily

FY16/1Q 2Q 3Q 4Q FY17/1Q

136

291

* No. of “+d” partners: The number of partners that have jointly created new value by integrating DOCOMO’s business assets with their own assets

Network Expansion

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・ Achieved 100% population coverage for 3G in 2008 ・ Commercialized LTE in 2010 ・ 2G services terminated on Mar. 31, 2012 after more than 99% of the total subscriber base migrated to 3G/LTE ・ Launched “PREMIUM 4G” service in March 2015, using LTE-Advanced technology

NW Coverage & Subscriber Migration

■ Subscriber Segment by NW

3G 75.1 Mil subscribers (end Jun. 2017)

100% population coverage for 3G

(incl. HSDPA)

DOCOMO subscribers are able to enjoy 3G, LTE, and LTE-Advanced service even on Mt. Fuji. During the official climbing season, DOCOMO prepares for boosters to respond to higher traffic expected.

【Expanding Coverage in Mountainous Areas】

Coverage survey of mountainous area (Bandai Asahi National Park)

■ Service Coverage

LTE

( Incl. communication module service subscriptions )

(39.2%) (60.8%)

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LTE Network: Planned Advancements

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2015 2020 2014 2016

* A technique that realizes simultaneous transmission and reception of different signals from multiple antennas

5G

PREMIUM 4G Service launch

225Mbps 300Mbps 375Mbps

370Mbps

3-carrier aggregation New combination of frequencies

3.5GHz band TDD+FDD

4X4 MIMO*

Up to 1Gbps Further

sophistication

Bringing the next stage of evolution to “speed” and “comfort”

682Mbps

４X４ MIMO

The World Envisaged by 5G

15 Remote medical

services

4K/8K video streaming

Autonomous driving

Agricultural ICT

High speed/ large capacity

Low latency Connection with numerous devices

・ Peak rate: Over 10 Gbps

Transmission latency in Radio Access Network (RAN): 1ms or less

No. of simultaneously connected devices: 100 times*

*: Targets compared to the 2010 level. (When compared to 2015, target system capacity is 100 times, and target no. of simultaneously connected devices is 10 times.)

・ System capacity: 1,000 times*

Smart city, smart home

AR/VR

5G

Stadium solution

5G Trial Sites

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Building an environment to experience new services employing 5G

Distribution of VR-based high-quality

experience type content

Advanced security service leveraging

state-of-the-art technologies

Multimedia services that utilize next-generation

display techniques

No. of partner companies continue to grow

Tokyo Waterfront City area

Areas near TOKYO SKYTREE TOWN® May 2017 or beyond

Trial Sites Trial launch date (planned)

Tourist guide service using VR/AR, etc.

Full-Scale Development of Low Power Consumption IoT

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Low price Low power consumption (10 years operation on a single battery)

Low speed/ low data volume

LPWA network/solutions for various IoT devices to be rolled out from spring 2017

Cellular IoT

Cat.M / NB-IoT eDRX

Cat.1 (currently in service) LoRa®

＋

Agriculture Industrial machines Public infrastructure

…

Security Vending machines

…

◆Please refer to the Appendices for glossary. ◆ Cat.M, eDRX and LoRa services are currently provided on a trial basis for verification.

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New Initiatives Toward Delivery of Medium-Term Targets

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From “Competition” to “Co-Creation” Transition from customer acquisition competition

to the age of added value co-creation

• With the introduction of the new billing plan and “docomo Hikari” optic-fiber broadband service, DOCOMO induced a phase change in the competitive landscape, breaking away from the conventional competition focused on customer acquisition to start offering value to customers based on the length of their use of service.

• Going forward, to accommodate the diversifying needs of customers, we will undertake initiatives for “co-creation”, creating new added value in collaboration with a wide range of external partners.

• Through co-creation with partners, we will aim to generate new services and

businesses, bring more abundance to our lives, and contribute to revitalizing industries and solving various social issues.

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Initiatives for Delivery of Medium-Term Targets

●iPhone release

●”docomo Hikari”

●New billing plan

●Expand service domains by adding home offerings

●Accelerate “dmarket” initiatives

Early recovery of

telecommunications business

Roll-out by DOCOMO Co-creation with partners

Recover competitiveness

Reinforce competitiveness

●Roll-out of “+d”

Value generation through

“co-creation”

●Co-creation of social values

Medium-Term Targets

Solid steps toward delivery of Medium-Term Targets

New initiatives toward delivery of Medium-Term Targets

Telecommunications business

Smart Life domain

●Promote subscription to new billing plan and “docomo Hikari”

●Encourage migration to larger data plans

●More efficient use of CAPEX

●Ongoing cost efficiency improvement

●NW speed enhancement (LTE-Advanced)

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Transformation into a “Value Co-Creation Company” Through Collaboration

●”+d”

●Regional revitalization

●2020

●Loyalty point/iD linkage

●IoT

●Solution of social issues

●Point distribution ●Point card

●dmarket ●dmenu

●DCMX/iD ● Home domain ●docomo Hikari

●5G ●LTE-Advanced ●LTE ●New billing plan ●Smartphone ●iPhone

Value co-creation company

Value creation company

Smart life partner

Integrated services provider

Mobile communications

operator

Evolution of offerings

Expansion of added value

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Generating Value Through “Co-Creation” Social value

“+d”

・ IoT ・ Solution of social issues ・ Regional revitalization ・ 2020

Co-creation of social value

Co-creation

DOCOMO

Business asset

Partner

Business asset

New value creation in collaboration with partners

Value creation

DOCOMO Partner

Value creation

Co-creation

DOCOMO Partner

Value creation

Co-creation

DOCOMO Partner

Value creation

Co-creation

Roll-out of “ ”

Global Business

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NTT DOCOMO Brasil (São Paulo)

NTT DOCOMO Asia (Singapore)

NTT DOCOMO China (Shanghai)

Europe Representative Office (London)

DOCOMO Innovations (Palo Alto)

NTT DOCOMO USA (New York)

Philippines Branch (Manila)

DOCOMO Beijing Communications Laboratories (Beijing)

Overseas Offices

DOCOMO Communications Laboratories Europe（Munich）

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DOCOMO Digital (London)

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Global Investments ■Mobile Operators

S. Korea

KT Corporation (5.8%)

■Platform Business/ Other Businesses

Philippines

PLDT Inc. (8.6%)

( ): % of voting shares *

Hutchison Telephone Company Limited

(24.1%)

Hong Kong/Macau

Taiwan

Far Eastone Tele-communications Co., Ltd.

(4.7%)

Guam/Mariana

DOCOMO PACIFIC, INC. (100.0%)

Bangladesh

Robi Axiata Limited (6.4%)

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VMG Media Joint Stock Company

(24.5%)

Vietnam

Mobile Innovation Co., Ltd.

(72.6%)

Thailand

Evernote Corporation

United States

RSUPPORT Co.,Ltd. (15.7%)

S. Korea

PacketVideo Corporation (81.8%)

United States

DOCOMO Digital Limited (100.0%)

United Kingdom

Mobile Alliance Partners

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Alliance partner Investee

KT (Korea)

FET (Taiwan)

PLDT (Philippines)

China Mobile (China)

Indosat (Indonesia) StarHub (Singapore)

VNPT (Vietnam)

True (Thailand)

HTCL (Hong Kong)

CONEXUS (DOCOMO + 8 operators)

SCFA (DOCOMO + 2 operators)

• One of the largest carrier alliances in

Asia with 9 participating companies • Business collaboration primarily in

the fields of international roaming and enterprise services

Conexus

• Business cooperation committee

with China Mobile (China) and KT (Korea)

• Cooperation in the areas of international roaming, network technologies, etc.

SCFA*

*Strategic Cooperation Framework Agreement

International Roaming Services

Provision of a new service to foreign travelers in Japan in collaboration with overseas carriers and partner shops in Japan

No. of outbound roaming service areas

Voice / SMS Data

No. of countries/regions 229 218

3G 171 172

LTE 7 (VoLTE) 78

※As of June 30, 2017

Outbound Roaming Inbound Roaming

Expansion of int’l roaming areas incl. LTE / VoLTE roaming

Providing coupons to travelers in Japan

Send coupons when attached to DOCOMO NW

Shopping with coupons

etc.

Travelers in Japan

Partner Shops

DOCOMO

Laox (tax free shop)

shopping malls

drug stores 27

The new of today, the norm of tomorrow

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